What ALLURING AESTHETICS does

Alluring Aesthetics is a private, single-location plastic surgery and med-spa practice headquartered at 16530 Huebner Road in San Antonio, Texas. The practice is led by founder and medical director Dr. Wendie Grunberg, a double board-certified plastic surgeon, with a second surgeon Dr. Edward Gronet on the clinical team and a total headcount of approximately five employees. The company delivers a comprehensive menu of surgical and non-surgical cosmetic procedures to adult patients, spanning body contouring (liposuction, VASER Hi-Def, BodyTite, Evolve, Mommy Makeover, BBL), breast enhancement, facial rejuvenation, skin treatments, men's procedures, and niche offerings such as Barbie Waist/Rib Remodeling and gender-affirming care.

The technology stack is anchored by energy-based aesthetic platforms, including VASER Hi-Def Liposuction, BodyTite RF-assisted lipolysis, Morpheus8 RF microneedling, Evolve body contouring, and Sciton Joule X, supplemented by Crisalix 3D imaging for patient consultation and Boulevard.io for booking and workflow management. Recent product additions include GLP-1/Ozempic-tailored procedures (Ozempic Body, Face, Breast, Butt) targeting post-medical-weight-loss patients and AlloClae regenerative injectable. Patient acquisition is driven by direct-to-consumer channels, including an Instagram presence of 6,000+ followers, recurring broadcast media appearances on FOX, CBS, and NBC, and a 5-star review profile across multiple platforms.

Revenue mechanics follow a standard fee-for-service elective-cosmetic model, with patients paying out-of-pocket or via third-party financing and loyalty incentives such as the Brilliant Distinctions program. The customer base is diversified across post-pregnancy women, significant weight-loss patients, men seeking cosmetic work, and gender-affirming patients, with no disclosed B2B or enterprise contracts. The company is founder-owned with no disclosed parent, no disclosed outside funding, and no disclosed revenue.

Name

ALLURING AESTHETICS

Legal name

Alluring Aesthetics

Website

https://alluringaesthetics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alluring Aesthetics is a private, single-location plastic surgery and med-spa practice in San Antonio, Texas. Led by founder Dr. Wendie Grunberg with a second surgeon, the practice serves adult patients with surgical and non-surgical body contouring, breast, facial, and skin procedures.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Body contouring treatments
• Med spa services
• Non-surgical aesthetics

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Surgical Cosmetic Procedures: One-time surgical procedures including body contouring (liposuction, tummy tuck, body lift, arm lift, thigh lift), breast procedures (augmentation, lift, reduction), facial procedures (facelift, rhinoplasty, eyelid surgery), and vaginal rejuvenation. Revenue is generated per procedure with pricing determined during consultation.
2. Non-Surgical Aesthetic Treatments: Med-spa services including injectables (BOTOX, Dysport, dermal fillers, Sculptra), skin treatments (HydraFacial, laser hair removal, microneedling, Morpheus8, Moxi), and body contouring (Evolve, BodyTite). Typically per-session pricing.
3. Financing Programs: Partnership with multiple lending companies to offer financing options, enabling patients to pay for procedures in monthly installments. Practice offers rewards program (Brilliant Distinctions) for ongoing patient engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Alluring Aesthetics is a San Antonio-based plastic surgery and medical spa practice that delivers surgical cosmetic procedures and non-surgical aesthetic treatments to individual patients. Services span body contouring (liposuction, tummy tuck, body lift, Brazilian Butt Lift, Mommy Makeover, BodyTite, VASER Hi-Def), breast enhancement (augmentation, lift, reduction), facial rejuvenation (facelift, rhinoplasty, eyelid surgery, neck lift), skin treatments (Botox, fillers, Morpheus8, HydraFacial, laser hair removal), men's procedures (gynecomastia, PRP hair restoration, Daddy Do-Over), and vaginal rejuvenation. Each procedure is preceded by a personal consultation with Dr. Wendie Grunberg and priced on a customized basis.

Product overview

Alluring Aesthetics is a plastic surgery and medical spa practice in San Antonio, Texas led by Dr. Wendie Grunberg. The practice offers a comprehensive portfolio of surgical and non-surgical cosmetic procedures organized across five main service categories: Body Contouring (including VASER Hi-Def Liposuction, Tummy Tuck, Body Lift, BodyTite, Brazilian Butt Lift, Mommy Makeover, Arm Lift, Thigh Lift, and specialized procedures like Barbie's Waist/Rib Remodeling and Ozempic Body), Breast Enhancement (Breast Augmentation, Breast Lift, Breast Reduction, Breast Implant Revision), Facial Rejuvenation (Facelift, Rhinoplasty, Eyelid Surgery, Neck Lift, Buccal Fat Removal, Facial Fat Grafting), Skin Treatments (Botox/Dysport, Facial Fillers, Morpheus8, HydraFacial, Laser Hair Removal, Sculptra, Sciton Joule X), and Men's Procedures (Gynecomastia Treatment, PRP Hair Restoration, Daddy Do-Over). The practice also offers specialized injectable treatments like AlloClae (donor-derived adipose tissue) and Evolve Body Contouring (radiofrequency/electromagnetic body shaping system).

Differentiator

Problem solved

Functional benefit

Products and services

• AlloClae Injectable treatment using purified donor fat (allogenic adipose tissue matrix) to augment features and restore a youthful appearance for facial rejuvenation, body contouring, and intimate rejuvenation.
• Arm Lift (Brachioplasty) Surgical procedure that reduces sagging skin and excess fat on the arms through removal of excess tissue to create a more toned look.
• Body Lift Comprehensive body contouring procedure that excises sagging or loose skin and removes excess fat to lift and tighten multiple parts of the midsection and lower body, often combining tummy tuck, lower body lift, and back lift.
• BodyTite FDA-approved minimally invasive body contouring system using radiofrequency waves to melt fat and tighten skin by creating thermal effects that contract connective tissue.
• Brazilian Butt Lift (BBL) Surgical procedure that enhances and projects the contours of buttocks by repurposing fat from other areas of the body through liposuction, purification, and fat transfer.
• Evolve Body Contouring Non-surgical body contouring system combining three devices (Evolve Tite for RF skin tightening, Evolve Trim for fat and cellulite reduction, Evolve Tone for electromagnetic muscle strengthening), using hands-free applicators on multiple body areas simultaneously with no downtime.
• Mommy Makeover Customized combination of plastic surgery procedures addressing post-pregnancy body changes, typically including tummy tuck, liposuction, and breast augmentation or lift.
• Morpheus8 Body Skin rejuvenation device combining radiofrequency and microneedling to smooth body skin by minimizing atrophic scars, sagging skin, cellulitis, and wrinkles on the body.
• Ozempic Body Customizable procedure to remove excess skin and body fat remaining after significant weight loss from GLP-1 medications such as Ozempic.
• Breast Augmentation Surgical procedure to enhance breast size and shape using implants or fat transfer.
• Breast Lift (Mastopexy) Surgical procedure to reposition breasts higher on the chest wall for patients with deflated, sagging breasts.
• Breast Reduction Surgical procedure to reduce breast size and alleviate physical discomfort from large breasts.
• Facelift (Rhytidectomy) Surgical procedure to smooth skin on the face by pulling skin taut over facial structures, ironing out lines, wrinkles, and jowls.
• Neck Lift Surgical procedure to remove sagging skin from the neck and tighten remaining tissue for a more defined jawline.
• Rhinoplasty Surgical procedure to reshape the nose for aesthetic or functional purposes.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to remove excess skin and fat from eyelids for a more youthful appearance and improved vision.
• Liposuction Surgical body sculpting procedure that removes fat around the body that does not respond to diet or exercise through vacuum suction.
• VASER Hi-Def Liposuction Advanced ultrasound-assisted liposuction technique that targets and removes fat with pinpoint precision, improving muscle definition for an athletic look.
• Tummy Tuck (Abdominoplasty) Surgical procedure that removes excess abdominal skin and fat while tightening underlying muscles.
• Thigh Lift Surgical procedure to remove excess skin and body fat from the thigh area to create a more toned look.
• Vaginal Rejuvenation Comprehensive suite of treatments including G-Shot, labiaplasty, fat grafting, and Morpheus8 to enhance vaginal aesthetics and functionality.
• Labiaplasty Surgical procedure to reshape the labia minora and majora to improve appearance and address functional concerns.
• G-Shot Vaginal rejuvenation treatment using platelet-rich plasma (PRP) to restore female sexual function and address various conditions.
• Barbie Waist/Rib Remodeling (B-Waist) Minimally invasive procedure using piezotome (ultrasound vibration) technology to reshape ribs 10, 11, and 12 without removal, creating an hourglass figure without compromising rib protective function.
• Botox/Dysport Injections Neuromodulator injections that restrict muscle movement to reduce the appearance of dynamic wrinkles in the upper face.
• Facial Fillers Dermal filler injections providing volume under the skin to smooth wrinkles, plump cheeks, and fill lips.
• Morpheus8 (Face) Non-surgical treatment combining radiofrequency energy with microneedling to tighten skin and improve facial appearance through collagen stimulation.
• Sciton Joule X Laser and light-based platform for various skin treatments.
• HydraFacial Non-invasive skin treatment for cleansing, exfoliating, and hydrating the skin.
• Laser Hair Removal Procedure using laser technology to permanently reduce unwanted hair growth.
• Microneedling Skin rejuvenation procedure using fine needles to stimulate collagen production.
• Sculptra Poly-L-Lactic Acid dermal filler that stimulates the body's own collagen production for long-lasting volume restoration.
• Gynecomastia Treatment Surgical procedure to reduce enlarged breast tissue in men for a more sculpted, masculine chest.
• PRP Hair Restoration Treatment using platelet-rich plasma to stimulate hair growth and address hair loss.
• Daddy Do-Over Customized combination of procedures for men addressing body contouring and facial rejuvenation concerns.

Quantifiable outcome

• Up to 45% contraction in treated areas reported in clinical studies of BodyTite technology
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sono Bello: Largest U.S. body-contouring and cosmetic surgery chain, with a heavy focus on laser-assisted liposuction, BodyTite, and similar technologies offered by Alluring Aesthetics. Direct competitor in minimally invasive body contouring, though operating at far greater national scale.
• CosmetiCare: Orange County plastic surgery and med-spa practice offering surgical and non-surgical aesthetics, with strong brand presence — closely mirrors Alluring Aesthetics' boutique, surgeon-led, full-portfolio model.
• Athenix Body Sculpting Institute: Multi-location U.S. practice focused on VASER liposuction, body contouring, tummy tucks, and fat transfer — direct overlap with Alluring Aesthetics' body contouring and VASER Hi-Def service lines.
• New Look New Life Surgical Arts: Boutique, surgeon-led plastic surgery practice offering body contouring, breast, facial, and med-spa services — a similar service-mix and brand-positioning peer to Alluring Aesthetics, albeit serving a different metro.
• Goals Plastic Surgery: Multi-location cosmetic surgery practice with a heavy BBL, liposuction, and mommy makeover focus — direct overlap with Alluring Aesthetics' core surgical offerings and price-oriented positioning.
• Mia Aesthetics: Multi-location U.S. plastic surgery clinic chain specializing in BBLs, liposuction, tummy tucks, and mommy makeovers — overlapping closely with Alluring Aesthetics' core surgical menu and price-oriented positioning.

Broad incumbents

• LaserAway: National med-spa chain focused on laser hair removal, skin rejuvenation, and injectables. Overlaps with the non-surgical portion of Alluring Aesthetics' portfolio and competes for similar Texas patient demographics.
• Ideal Image: National med-spa chain with a heavy non-surgical portfolio (Botox, fillers, laser hair removal, body contouring) overlapping the med-spa side of Alluring Aesthetics' offering. Differs in being non-surgeon-led at the brand level.
• Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery group across Texas (including San Antonio area) offering injectables, laser treatments, body contouring, and surgical aesthetics — a direct regional competitor with significantly larger scale.

Others

• American Society of Plastic Surgeons (ASPS) member practices: Industry body and network of board-certified plastic surgeons that aggregates comparable boutique and multi-surgeon practices; useful as ecosystem peer for sourcing comparable practice comps and competitive benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alluring.aesthetics_
• Facebookfacebook.com/alluringaesthetics
• LinkedInlinkedin.com/company/alluring-aesthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLURING AESTHETICS