IMPACT GROWTH MARKETING LTD

What IMPACT GROWTH MARKETING LTD does

Impact Growth Marketing Ltd is a privately-held UK digital marketing agency specialising in performance marketing and consumer lead generation across regulated and non-regulated verticals including health, finance, telecoms, legal, and home improvements. The company operates from a single headquarters in Exeter (Company Number 10111420), holds an active ICO registration (ZA411012) as a UK GDPR data controller, and routes consumer enquiries to vetted, FCA-authorised third-party partners rather than selling its own products.

The core service is built around a multi-channel paid-media platform spanning Facebook, Instagram, TikTok, YouTube, Google, Taboola, and Outbrain, supplemented by email and SMS direct marketing. The company describes AI-driven resource allocation for channel-level performance optimisation and uses Contact State as a third-party bot-verification and enquiry-validation layer. The portfolio is delivered through five branded consumer-facing properties — CareHomeSuppliers, WhichCreditBuilder, GoPrivateHealth, Dealhelper, and Claimhelper — each addressing a distinct vertical use case.

The commercial model is an affiliate referral and data monetisation intermediary: consumer enquiries captured through online forms and campaigns are sold or shared with selected third-party providers, some FCA-authorised, who convert them into customers. Pricing is not publicly disclosed and is negotiated individually; the go-to-market is sales-led, supported by dedicated account managers running weekly or monthly client reviews. Ownership appears founder/management-led (Matthew Drew serves as Data Protection Officer), with no external investment, parent company, or public listing disclosed.

Name

IMPACT GROWTH MARKETING LTD

Legal name

Impact Growth Marketing Ltd

Website

https://impactgrowthmarketing.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Growth Marketing Ltd is a privately-held UK digital marketing agency that generates consumer enquiries across health, finance, legal, telecoms, and home improvements and passes them to vetted, FCA-authorised third-party partners, operating from Exeter with 1-10 employees.

Ownership category

akta.pro rank

Product category

Digital Lead Generation Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAFAE

Product & Growth Marketing Strategy

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Digital lead generation
• Performance marketing
• Affiliate marketing
• Customer acquisition
• Multi-channel advertising

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead Generation Services: The company generates customer enquiries and passes them to third-party providers. Revenue is derived from connecting consumers with service providers in regulated and non-regulated sectors including health, finance, telecoms, and home improvements.
2. Data Monetisation: The company shares customer enquiry data with selected third-party partners, including FCA-authorised service providers, who may contact customers via phone, SMS, or email to provide quotes or services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Impact Growth Marketing Ltd operates as a digital marketing agency that collects consumer enquiries through online forms and multi-channel digital advertising campaigns, then passes these qualified leads to vetted third-party partners including FCA-authorised service providers. The company runs lead generation across regulated and non-regulated sectors such as finance, telecommunications, health and social care, legal, and home improvements, leveraging AI-driven optimization across channels including Facebook, Instagram, TikTok, YouTube, Google, Taboola, and Outbrain.

Product overview

IMPACT GROWTH MARKETING LTD operates as a digital marketing agency specializing in lead generation across regulated and non-regulated sectors. The company functions as a unified lead generation platform supported by five distinct sub-brands: CareHomeSuppliers (care home supplies), WhichCreditBuilder (finance/credit), GoPrivateHealth (health insurance), Dealhelper (comparative deals), and Claimhelper (claims services). These brands collectively serve industries including Finance, Telecommunications, Health & Social Care, Legal, and Home Improvements. The core service involves collecting consumer enquiries through online forms and campaigns, then passing them to trusted third-party partners who may offer quotes or services. The company leverages AI-powered optimization to allocate resources to the most effective marketing channels including Facebook, Instagram, TikTok, YouTube, Google, Taboola, and Outbrain.

Differentiator

Problem solved

Functional benefit

Brands

• CareHomeSuppliers: Brand operating under Impact Growth Marketing for care home supplier connections.
• WhichCreditBuilder
• GoPrivateHealth
• Dealhelper
• Claimhelper

Products and services

• CareHomeSuppliers

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dentsu: Global advertising holding company that runs multi-channel paid media campaigns for the world's largest advertisers, with significant UK presence. Comparable in offering full-service digital media buying across the same platforms Impact Growth Marketing uses, but operates as a broad incumbent rather than a niche regulated-vertical lead broker.
• impact.com: Global partner and affiliate marketing platform that provides the technology infrastructure for brands to manage affiliate, influencer, and partner relationships. Comparable in that it sits between advertisers and traffic sources for performance-based marketing, but operates as a SaaS platform rather than a lead-routing agency.
• Jellyfish: Global digital marketing agency (UK-originated, now part of Brandtech Group) that delivers multi-channel paid media campaigns for major brand advertisers. Comparable channel mix and full-service execution model, though typically retained by enterprise brand clients rather than operating as a lead broker.
• CJ Affiliate: Largest global affiliate marketing network, owned by Publicis, that facilitates partner-based lead and sale routing across virtually every product vertical. Operates a broadly similar affiliate/lead-routing business model to Impact Growth Marketing but at significantly larger scale and with a much wider vertical portfolio.

Direct peers

• Awin: Global affiliate marketing network headquartered in the UK that connects advertisers with publishers and routes performance-based leads across verticals including finance, retail, and telecoms. Directly comparable affiliate/lead-routing model with overlap on the regulated verticals Impact Growth Marketing serves.
• Croud: UK-based digital marketing agency that runs multi-channel paid media campaigns across Google, Meta, TikTok, and programmatic for brand clients. Operates in the same digital performance marketing category as Impact Growth Marketing with comparable channel mix, but serves end advertiser brands rather than routing leads to third-party partners.
• Tradedoubler: European affiliate and performance marketing network operating across multiple verticals with a partner-routing model similar to Impact Growth Marketing's lead broker function. Comparable in business model mechanics, though with broader geographic and vertical coverage.
• QuinStreet: US-listed performance marketing company that acquires online audiences and routes them to client partners in high-considered verticals including financial services and healthcare. Closely comparable business model to Impact Growth Marketing - lead generation intermediary monetising traffic across multiple verticals - though at materially greater scale.

Emerging players

• PartnerStack: SaaS platform for managing affiliate, referral, and influencer partner programs, primarily serving B2B SaaS clients. Comparable partner/affiliate-routing logic to Impact Growth Marketing but delivered as software rather than a managed service.
• Leadpages: Software platform for building high-converting landing pages and lead capture funnels used by performance marketers. Comparable in that it serves the same performance marketing / lead generation workflow as Impact Growth Marketing, but positioned upstream as a tooling vendor rather than as a lead-routing agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wix
• Instagraminstagram.com/wix
• Xtwitter.com/wix
• LinkedInlinkedin.com/company/impact-growth-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPACT GROWTH MARKETING LTD