NOLICAM INC.

What NOLICAM INC. does

Nolicam Inc. is a privately held, family-owned industrial services holding company headquartered in Jonquière, Québec, founded in 1987 and operating through three wholly owned divisions. Axcio (acquired/formed in 2007 from Solutions L.B.) provides workforce outsourcing for heavy industry — material handling, molten metal transport, heavy machinery operation, mechanics, and production supervision — with Rio Tinto as a core anchor client. Entrepôts Sécur (acquired 2005) runs the largest storage complex in the Saguenay-Lac-Saint-Jean region, with eight warehouses totaling 50,000+ sq ft on a 225,000 sq ft property, offering heated and non-heated interior and exterior units from 100 to 10,000 sq ft at monthly subscription pricing between C$128 and C$329. Nolicam Mécanique provides heavy-truck and trailer maintenance, diagnostics, welding, rustproofing, and SAAQ inspections, and is a member of the MEKPRO network of 35+ Quebec heavy-vehicle parts and service centers.

The company employs 275+ full-time staff across the three divisions and operates from three Jonquière sites (Boulevard du Royaume headquarters, Boulevard du Royaume storage complex, and Chemin de la Réserve mechanical workshop). The business model is overwhelmingly service-based: managed services revenue from Axcio, subscription recurring revenue from storage, and professional services revenue from the mechanical garage, supplemented by one-time rentals and add-on services such as TIPTRONIK vehicle security installation. Go-to-market is sales-led and relationship-driven for industrial accounts (Rio Tinto relationship since at least 2012) and direct/walk-in for storage and garage customers, with community events (Festicam, CIBC Run for the Cure), Facebook pages per division, and an Axcio employee referral program supporting brand presence. Nolicam exited the consumer car rental business in January 2017, has no disclosed external capital, and operates with no proprietary technology platform.

The company holds no venture capital or private equity investment; ownership sits with President Laval Boulianne, General Manager Marjorie Côté, and Billing/Purchasing lead Nadia Villeneuve, supported by a full management team covering operations, fleet, mechanical workshop, HR/health & safety, and finance. Strategic recognition from Rio Tinto (five Entrepreneur of the Year awards between 2012 and 2018) and MEKPRO network membership are the primary external signals of operating quality. No revenue, headcount-growth, or pipeline data is publicly disclosed.

Name

NOLICAM INC.

Legal name

Nolicam inc.

Website

https://nolicam.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Nolicam Inc. is a privately held Quebec industrial services holding company operating three divisions — Axcio (industrial workforce outsourcing), Entrepôts Sécur (secure storage), and Nolicam Mécanique (heavy-truck mechanics) — serving heavy-industry clients such as Rio Tinto across the Saguenay-Lac-Saint-Jean region with 275+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Jonquière

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Truck and Vehicle Rental: Originally specialized in truck rental since 1987. Discontinued car and truck rental operations in January 2017. Currently operates vehicle fleet management.
2. Storage Unit Rental (Entrepôts Sécur): Rental of storage spaces ranging from 100 to 10,000 square feet. Both heated and non-heated options available. Interior and exterior storage.
3. Labor Outsourcing (Axcio): Externalization of workforce in various industrial sectors. Provides manpower for material handling, transport, heavy machinery operation, construction equipment mechanics, and production supervisors.
4. Heavy Truck Mechanical Services (Nolicam Mécanique): Maintenance and repair services for heavy trucks, light vehicles, and trailers. Includes oil changes, preventive maintenance, diagnostic testing, tire changes, welding, and security system installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nolicam Inc. is a Quebec-based industrial services company that supplies industrial workforce outsourcing, secure indoor and outdoor self-storage warehousing, and heavy-truck mechanical repair and maintenance, including 24/7 roadside assistance and a preventive maintenance program for commercial fleets. The company operates through three divisions — Axcio, Entrepôts Sécur, and Nolicam Mécanique — serving industrial operators and commercial fleets primarily in the Saguenay–Lac-Saint-Jean region.

Product overview

Nolicam is a unified holding company operating three distinct service divisions under one umbrella. The parent company owns Axcio (industrial staffing and workforce outsourcing, formerly Solutions L.B.), Entrepôts Sécur (secure warehousing and storage with interior/exterior options), and Nolicam Mécanique (heavy truck mechanics and vehicle maintenance services). These divisions share the Nolicam brand while serving complementary needs in industrial logistics, from workforce management to vehicle maintenance to storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Budget Location d'Autos et de Camions: Car rental banner operated for Saguenay-Lac-Saint-Jean, Côte-Nord, Lévis and St-Georges de Beauce territories (discontinued in January 2017).

Products and services

• Industrial Workforce Outsourcing (Axcio)

Quantifiable outcome

• Multiple Rio Tinto Entrepreneur of the Year awards (2012, 2014, 2015, 2018)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Rio TintocoreStrategic or Co-development PartnerLong-term strategic partnership where Axcio provides workforce externalization services including material handling, molten metal transport, heavy machinery maintenance, and daily operations at Rio Tinto's Saguenay-Lac-Saint-Jean facilities. Multiple Entrepreneur of the Year awards received from Rio Tinto (2012, 2014, 2015, 2017, 2018).
• MEKPRO NetworkcoreTechnology or IntegrationNolicam Mécanique is a member of the MEKPRO network, the largest independent heavy vehicle parts distributor in Quebec. This partnership provides access to 100,000+ products and offers a one-year unlimited mileage warranty on parts and labor at all 35+ MEKPRO centers across Quebec.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Regional players

• TFI International: Canadian transportation and logistics conglomerate headquartered in Quebec; comparable as a Quebec-based multi-division industrial services platform with truck and logistics operations overlapping Nolicam's regional footprint.
• Groupe Robert: Quebec-based trucking, warehousing, and logistics provider; comparable regional industrial services peer overlapping Nolicam's storage and fleet operations in the Greater Quebec market.

Broad incumbents

• U-Haul: North American truck rental and self-storage giant; comparable to Nolicam's historical truck rental operations and current storage rental business through Entrepôts Sécur.
• Ryder System: Fleet management, truck rental, and commercial vehicle maintenance provider; comparable to Nolicam's vehicle fleet management and Nolicam Mécanique heavy-truck repair operations at a much larger scale.
• Public Storage: Largest self-storage operator in North America; comparable to Entrepôts Sécur's secure storage rental business at a vastly different scale and geographic footprint.
• Penske Transportation Solutions: Truck leasing, rental, and fleet maintenance operator with major Canadian presence; comparable to Nolicam Mécanique's heavy-truck repair services and historical truck rental activities.

Others

• BGIS: Facility management and industrial support services provider with Canadian operations; comparable as an adjacent support-services platform serving large industrial clients such as mining operators in Quebec.

Direct peers

• Randstad Canada: One of Canada's largest industrial and commercial staffing providers, directly comparable to Nolicam's Axcio division which provides workforce outsourcing for material handling, transport, and heavy machinery operation to industrial clients including mining operators.
• Adecco Canada: Global staffing firm with substantial Canadian industrial placement operations; competes head-to-head with Axcio for industrial outsourcing mandates in Quebec and across Canada.
• ManpowerGroup Canada: Major industrial staffing and workforce solutions provider operating across Canada; comparable to Axcio's industrial outsourcing model serving mining, manufacturing, and heavy-industry clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/axcioinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOLICAM INC.