DUFFERIN MALL INC.

What DUFFERIN MALL INC. does

Dufferin Mall Inc. operates a 120+ tenant enclosed shopping centre located at 1800 Dufferin Street in the West End of Toronto, Ontario, Canada, directly adjacent to the Dufferin and Bloor subway station. The company's core business is the ownership and operation of physical retail real estate, leasing space to a mix of national anchors (Walmart, Winners, Marshalls, No Frills, Dollarama, Carter's | OshKosh), fashion and specialty retailers, quick-service restaurants, and essential-services tenants including banking, dental, optical, and government employment services. Dufferin Mall Inc. is privately held and is owned by Primaris REIT, a Canadian focused retail REIT; management operates under the Primaris platform, as reflected by the management office linking to primarisreit.com and the cross-property Primaris Digital Gift Card program.

The revenue model is landlord-style recurring rental income from a diversified tenant base, supplemented by ancillary streams such as the Primaris Digital Gift Card (issued in partnership with Peoples Trust Company) and event-driven foot-traffic programs. The company does not sell products directly to consumers and sets no tenant pricing; its commercial focus is occupancy, lease economics, and shopper-driven traffic. Supporting infrastructure includes a parking garage currently undergoing P1/P2 repairs from March 2026 through January 2027.

The company's underlying technology is limited to a standard marketing website (dufferinmall.ca) that publishes a store directory, promotions, events calendar, and guest services information. There is no mobile application, no disclosed API, no proprietary software products, and no AI/ML capabilities. Community engagement is a documented operational priority, evidenced by a partnership with the Differin Bank of Toronto (since March 2024), Toronto Maple Leafs Intercounty Baseball Team sponsorship (2026 season), a flagship Canadian Hockey League partnership through Primaris, and the hosting of pop-up markets such as The Mom Market.

Name

DUFFERIN MALL INC.

Legal name

Dufferin Mall Inc.

Website

https://dufferinmall.ca

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Real Estate / Shopping Centre

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

akta.pro secondary industry

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)

Keywords

• Shopping centre management
• Retail property leasing
• Commercial real estate
• Mall operations
• Tenant rental services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Tenant Rentals: Dufferin Mall generates revenue by leasing retail space to over 120 tenant retailers including fashion, food court, services, and anchor stores like Walmart, Winners, and Marshalls. The mall acts as a landlord, collecting rent from tenants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dufferin Mall Inc. is the corporate entity that owns and operates the Dufferin Mall shopping centre located at 1800 Dufferin Street in West Toronto. The mall leases retail space to over 120 tenant retailers spanning fashion, electronics, restaurants, jewelry, financial services, dental care, and personal services, and provides on-site Guest Services (wheelchair rentals, photocopying, security contact) plus a digital gift card program. Revenue is generated primarily through recurring tenant rent.

Product overview

Dufferin Mall is a premier West Toronto shopping center with over 120 retail stores and services. The mall operates primarily as a physical retail real estate platform, offering tenants a digital presence through its website including a store directory, promotions platform, and events program. Key services include Guest Services (wheelchair rentals, gift cards, security), and a Primaris Digital Gift Card system. The tenant mix includes fashion retailers, electronics stores, restaurants, personal services (dental, optical, hair), financial services (banking), and essential services (grocery, pharmacy). The mall maintains community engagement through events and partnerships with organizations like the Toronto Maple Leafs Intercounty Baseball Team and the Canadian Hockey League.

Differentiator

Problem solved

Functional benefit

Products and services

• Dufferin Mall Shopping Centre A premier shopping centre in West Toronto featuring over 120 retail stores, dining options, and community services; the mall leases retail space to fashion, electronics, jewelry, financial services, dental, and restaurant tenants, and serves as a destination for consumer shopping and services.
• Mall Guest Services On-site customer service desk offering wheelchair rentals (with photo ID), photocopying, security contact, and Dufferin Mall Gift Card sales; available to mall visitors.
• Primaris Digital Gift Card Digital gift card redeemable at participating Dufferin Mall stores and other Primaris shopping centres across Canada; offered online and through the Guest Services desk.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Toronto Maple Leafs Intercounty Baseball TeamminorGTM or Marketing Partner · 1 January 2026Dufferin Mall is a sponsor for the Toronto Maple Leafs Intercounty baseball Team for the 2026 season.
• Diaper Bank of TorontocoreOthers · 1 March 2024Since March 2024, Dufferin Mall has partnered with the Diaper Bank of Toronto to accept donations of infant and child diapers for families and children in need. Donations of loose, opened and new packages of child diapers (sizes premie to size 6) as well as unopened wipes and formula can be dropped off at the Guest Services desk. All donations are distributed to the Diaper Bank of Toronto's partner agencies.
• Canadian Hockey League (CHL)coreStrategic or Co-development PartnerPrimaris and Dufferin Mall announced a partnership with the Canadian Hockey League (CHL). This is a flagship partnership for Primaris shopping centres.
• Peoples Trust CompanycoreOthersGift Cards are issued by Peoples Trust Company. The Primaris Digital Gift Card can be used at participating Dufferin Mall stores and at participating Primaris shopping centres across Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Square One Shopping Centre: Major Greater Toronto Area enclosed shopping mall owned by a Canadian REIT, comparable to Dufferin Mall in operating model, tenant mix, and target mid-market consumer base, although at a larger scale.
• CF Shops at Don Mills: Toronto-area open-air shopping centre sharing the same enclosed/outdoor mall landlord model, similar consumer demographic, and comparable retail-tenant mix with national chain anchors.
• Scarborough Town Centre: Another mid-tier enclosed shopping mall in the Greater Toronto Area owned and operated by a major Canadian REIT, sharing a similar anchor-tenant mix, transit-accessible suburban location, and target consumer base as Dufferin Mall.
• Sherway Gardens: Toronto-area enclosed shopping centre with comparable mid-tier positioning, anchor department-store tenants, and suburban/transit-adjacent shopper base, making it a directly comparable mall asset.
• Morguard REIT: Canadian REIT focused on retail and multi-suite residential properties; operates shopping centres comparable in scale and tenant mix to Dufferin Mall.

Broad incumbents

• Yorkdale Shopping Centre: Toronto-area premium shopping centre operated by Oxford Properties. Higher-tier but same enclosed-mall landlord business model with comparable anchor tenants and target consumer demographic.
• CF Toronto Eaton Centre: Premium downtown Toronto mall operated by Cadillac Fairview; larger and higher-tier than Dufferin Mall but comparable in operating model (enclosed mall landlord) and tenant mix including major department stores.
• Primaris REIT: Parent REIT of Dufferin Mall Inc. and a focused Canadian retail REIT; operates a portfolio of mid-tier shopping centres including Dufferin Mall, providing portfolio-level scale and cross-mall initiatives such as the Primaris Digital Gift Card.
• RioCan REIT: One of Canada's largest retail REITs with a portfolio of shopping centres and retail properties; comparable to Dufferin Mall's parent (Primaris REIT) in business model of leasing retail space to national tenants.

Regional players

• Bayshore Shopping Centre: Major enclosed shopping centre in Ottawa owned by a Canadian REIT; comparable in mall-format and tenant mix to Dufferin Mall, though operating in a different Canadian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dufferin-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUFFERIN MALL INC.