Eesti Kriisinõustamise Ühing

What Eesti Kriisinõustamise Ühing does

Eesti Kriisinõustamise Ühing (EKÜ) is an Estonian non-profit professional association founded on 27 December 2022, operating as the self-described umbrella organization for psychosocial crisis counseling in Estonia. It coordinates the field by setting competency levels, ethics standards, and a quality tier framework for practicing crisis counselors, and it is the coordinating body behind the Estonian-language crisis counseling terminology database hosted on the Estonian Language Institute's (EKI) Sõnaveeb platform. Its membership comprises credentialed professionals from psychology, medicine, social pedagogy, child protection, pastoral care, and occupational health, and services are organized around three strategic areas: organizational development, information dissemination, and member engagement under a 2025-2026 action plan.

EKÜ's product surface is non-technological and consists of professional standards, training, and knowledge resources rather than software. Core offerings include the Kriisinõustamise AB foundational training program (minimum 12 academic hours, prerequisite for active membership), the Kriisinõustamise õppekava curriculum approved on 14.10.2023 with multiple competency levels, the EKÜ teadusülevaade evidence-summary series, the EKÜ raamatuklubi book club, the EKÜ voldik information leaflet, and ongoing terminology development with EKI (50 terms added in 2024, 25 more planned for 2025, plus 30 terms with sample sentences). The association has no app, no public API, and no proprietary technology stack.

EKÜ funds itself through three streams: recurring membership fees for active and supporting tiers with one-time admission fees, project grants from Estonian institutional funders (notably EUR 1,500 from EKI in 2024 and EUR 4,000 from Kodanikühiskonna Sihtkapital (KÜSK) in Aug-Nov 2024, plus renewed EKI and Ministry of Education and Research support in 2025 and 2026), and — since February 2026 — tax-deductible donations enabled by inclusion on Estonia's income tax benefit organization list. No equity, venture, or private capital is involved. The association reaches members and the public via its website (kriisiteadlik.ee), Facebook page, webinars, training events, news archives, and printed materials; it does not sell to enterprise customers and operates exclusively within Estonia.

Name

Eesti Kriisinõustamise Ühing

Legal name

Eesti Kriisinõustamise Ühing

Website

https://kriisiteadlik.ee

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Eesti Kriisinõustamise Ühing is an Estonian non-profit professional association founded in 2022 that serves as the umbrella organization for psychosocial crisis counseling, setting competency standards and maintaining the Estonian-language crisis counseling terminology database for credentialed practitioners.

Ownership category

akta.pro rank

Product category

Psychosocial Crisis Counseling

NAICS

Business Associations (813910), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

akta.pro secondary industry

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

Keywords

• Crisis counseling
• Psychosocial support
• Professional certification
• Competency frameworks
• Terminology development

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees for both active members (tegevliikmed) and supporting members (toetajaliikmed), plus one-time admission fee.
2. Donations: Since February 2026, EKÜ is included in the list of income tax-deductible organizations, allowing both legal entities and individuals to make tax-deductible donations. Bank account: EE667700771008915507 (LHV).
3. Project grants: Funding from Kodanikuühiskonna Sihtkapital (KÜSK) for organizational development projects (4000 EUR for development preparation project 2024). Also receiving support from Eesti Keele Instituut (EKI) and Ministry of Education for terminology work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EKÜ is a non-profit professional association that coordinates psychosocial crisis counseling in Estonia by developing standardized competency frameworks, approved training curricula, and a national Estonian-language terminology database for the field. It offers annual membership for qualified professionals and supporting members, and publishes educational content including science reviews and informational materials. The organization does not provide direct crisis counseling services but rather coordinates the field through member professionals, training standards, and standards development.

Product overview

Eesti Kriisinõustamise Ühing (EKÜ) is a non-governmental independent organization that serves as a professional association and umbrella organization for crisis counseling professionals in Estonia. The organization does not offer a single software product but rather provides a portfolio of professional services including crisis counseling training programs (Kriisinõustamise AB and advanced õppekava), knowledge resources (science review series, book club), and terminology development (collaboration with EKI on crisis counseling terminology database). The offerings are centered on professional development, competency standards, and public awareness rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Kriisinõustamise AB (Crisis Counseling AB) Basic crisis counseling training course providing foundational knowledge for psychosocial crisis and trauma situations. Minimum 12 academic hours of lecture work, corresponding to EKÜ competency framework. Prerequisites for applying for crisis counselor training and EKÜ supporter membership.
• Kriisinõustamise õppekava (Crisis Counseling Curriculum) Professional crisis counseling training curriculum approved on 14.10.2023, with multiple competency levels. Includes basic level (A&B) and advanced training for independent practice as crisis counselor. Corresponding to EKÜ quality standards framework.
• Active Membership (Tegevliige) Annual membership for qualified crisis counseling professionals with at least bachelor's degree and Level 1 crisis counseling skills training. Includes annual membership fee plus one-time admission fee. Provides access to training, certification, and professional community.
• Supporting Membership (Toetajaliige) Annual membership for individuals and legal entities with basic crisis counseling knowledge. Includes annual membership fee plus one-time admission fee. Open to anyone with basic crisis counseling knowledge who wishes to support the field's development.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sotsiaalkindlustusamet (Social Insurance Board)coreStrategic or Co-development Partner · 23 August 2024Cooperation meeting held on August 23, 2024 to discuss ensuring mental health and psychosocial support in extensive crisis cases. EKÜ representatives Tiina Naarits-Linn and Katrin Meos met with the agency's victim support and prevention services department. Discussed information exchange between government psychosocial support unit and EKÜ, as well as EKÜ's expertise in crisis counseling competencies.
• Eesti Keele Instituut (EKI)coreStrategic or Co-development PartnerMulti-year collaboration on developing Estonian crisis counseling terminology database. EKI provides funding and platform (Sõnaveeb) for terminology work. EKÜ contributes expertise and definitions. 50 terms added in 2024, with 25 more planned for 2025 plus 30 terms with sample sentences.
• PeaasiminorStrategic or Co-development PartnerOrganization that organized workshop on post-suicide attempt action plan for schools, with support from Ministry of Social Affairs. EKÜ representative Kirsti Talu participated to provide expertise on crisis counseling.
• Kriisinõustamise ja Eneseleidmise Keskus MahenaminorStrategic or Co-development PartnerTraining provider that has conducted 'Kriisinõustamise A&B' (Crisis Counseling A&B) intensive courses since 2005. Course aligns with EKÜ curriculum standards and is prerequisite for membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Association of Suicidology: US professional membership organization dedicated to suicide prevention and crisis intervention standards. Closely comparable in mandate (standards, training, certification) and field (psychosocial crisis), but at a larger and more mature scale.
• LivingWorks: Provider of ASIST (Applied Suicide Intervention Skills Training), the most widely used suicide intervention training program. Comparable to EKÜ as a crisis counseling training and standards organization, but operating globally with a commercial model.
• Peaasi: Estonian mental health awareness NGO that EKÜ directly partners with. Both organizations focus on Estonian-language mental health education and crisis-related competencies, making them natural collaborators and structural peers in the same small ecosystem.
• Mental Health First Aid Australia: Organization that develops and accredits standardized mental health crisis response training curricula. Directly comparable to EKÜ's competency framework and Kriisinõustamise AB training program, operating at significantly larger scale.
• Eesti Psühholoogide Liit: Estonian Psychologists' Association — a professional membership organization in Estonia that develops competency standards and ethical codes for psychologists, structurally analogous to EKÜ's role for crisis counselors.
• Eesti Sotsiaaltöö Assotsiatsioon: Estonian Social Work Association — a professional membership body coordinating social work standards in Estonia. Overlaps with EKÜ in child welfare, crisis intervention, and social pedagogy segments served by EKÜ members.

Broad incumbents

• International Association for Suicide Prevention: Global professional association working in the same suicide prevention and crisis intervention field as EKÜ. Operates at international scale and does not specialize in EKÜ's Estonian-language standards niche.
• Samaritans UK: Large UK-based crisis support charity combining volunteer crisis line operation, training, and standards work. Overlaps with EKÜ's crisis counseling mandate but operates as a much larger incumbent with direct service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kriisinoustamine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Kriisinõustamise Ühing