NOT JUST ANY MEDIA LTD

What NOT JUST ANY MEDIA LTD does

Not Just Any Media Ltd (NJA) is a London-headquartered production company and creative content studio founded in February 2023 as the talent-led production arm of Ntropic Group, a ~25-year-old global content studio founded by Nate Robinson. The company provides end-to-end commercial production services — creative development, directing, live-action, CG, VFX, animation, finishing, and AI-assisted production — for global brands and creative agencies, working across commercials, branded entertainment, music videos, and film/TV. Its core offering is structured around a roster of 12+ directors that includes internationally recognized talent such as Nicolas Winding Refn, BAFTA winners, and Cannes Lions recipients, which the company pairs with in-house production, post-production, and emerging-tech capabilities (AR/VR/XR/MR, app development, motion control photography, and AI pipelines using Midjourney and Unreal Engine 5).

The underlying technology stack combines traditional live-action and CG/VFX post-production with generative AI tools used as production accelerants: Midjourney for concept exploration and image generation, Unreal Engine 5 for prototyping and rendering, and AI pipelines for style transfer and character development (notably the Ziggy mascot for Ziggo and oil-painting animation for Scottish Widows). The company offers its services across six content categories — Narrative, Influencer, Social, AI-Generated, CG/VFX, and Digital Out-of-Home — and delivers campaigns at global scale through a four-office footprint (London HQ plus New York, Los Angeles, San Francisco) and agency partnerships with WPP/VMLY&R, Ogilvy, and Momentum, among others.

The business model is project-based professional services: production fees are custom-quoted per project scope, talent, and post-production requirements, with no public pricing or subscription model. Revenue is generated through direct brand commissions and agency-mediated pitches for episodic engagements rather than recurring contracts. Customer segments are concentrated in enterprise global brands across beverages (Coca-Cola, Pepsi x Captain Morgan), consumer goods (Dove, Aquafresh), financial services (Scottish Widows, Capital Group), technology (WhatsApp), automotive (Hyundai), and travel (Center Parcs, Yas Island). The company is privately held as a UK Ltd (company number 11887897), wholly aligned with Ntropic Group, with no evidence of external institutional investment.

Name

NOT JUST ANY MEDIA LTD

Legal name

Not Just Any Media Ltd

Website

https://notjustany.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Not Just Any Media Ltd is a London-based commercial production studio and creative content company, founded in 2023 as the talent-led arm of Ntropic Group, serving global brands and agencies with live-action, CG, VFX, and AI-assisted content delivered through a roster of award-winning directors.

Ownership category

akta.pro rank

Product category

Commercial Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Commercial production services
• Visual effects studio
• Branded content creation
• Creative direction services
• CG animation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Production Services: Full-service production company providing directing, live-action production, post-production, VFX, animation, and creative development services to brands and agencies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Not Just Any Media Ltd is a talent-led, London-based production company that delivers full-service commercial and branded content production for global brands and advertising agencies. Core services include creative development, storytelling, live-action directing, AI-assisted production, post-production (animation, VFX, CG, motion graphics, colour/grading, finishing), and emerging technology experiences (AR/VR/XR/MR, motion control photography, app development). The studio is powered by a roster of 12+ internationally award-winning directors and is backed by Ntropic Group's 25-year global network of compositors, animators, VFX, and XR talent.

Product overview

Not Just Any (NJA) is a collaborative full-service production company that operates as the talent-led, London-based arm of the Ntropic Group. The company offers a comprehensive suite of creative services organized into five main offerings: Creative Development (brand strategy, creative strategy, art direction), Storytelling (design, directing, art direction, copywriting), Production (directing, live action, AI), Post-production (animation, motion graphics, illustration, editing, colour/grading, VFX, CG, finishing), and Emerging Tech (app development, motion control photography, AR/VR/XR/MR). They work across multiple content categories including Narrative, Influencer, Social, AI, CG, and DOOH. The company specializes in directing live-action, CG, and AI-enhanced content and delivers campaigns across film/TV, branded entertainment, music videos, installations, and interactive content.

Differentiator

Problem solved

Functional benefit

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

13 partnerships are on record, tiered strategic, core and minor.

• BravestrategicStrategic or Co-development Partner · 1 April 2023Brave worked with Not Just Any and director Ayla Spaans to create Naked Smoothies 'Live Colourful' campaign using AI and Unreal Engine.
• NtrōpiccoreStrategic or Co-development Partner · 1 February 2023Ntrōpic is the parent company of Not Just Any. Founded 25 years ago by Nate Robinson, Ntrōpic is an award-winning global content studio.
• Ntropic GroupcoreStrategic or Co-development PartnerNot Just Any is the talent-led, London-based production arm of Ntropic Group. This provides access to Ntropic's network of compositors, animators, VFX and XR talent worldwide.
• Brothers & SistersstrategicStrategic or Co-development PartnerPartnership on multiple campaigns including Ziggo brand mascot Ziggy launch and Center Parcs campaigns.
• Creature LondonstrategicStrategic or Co-development PartnerCollaborated with Creature London on Chessington World of Adventures campaign creating invisible rollercoaster concept.
• PotlatchstrategicStrategic or Co-development PartnerTeamed up with Potlatch to bring The Macallan's Sherry Oak Collection to life with 3D outdoor campaign.
• Deja VuminorImplementation/ SI/ Consulting PartnerProduced by Deja Vu for Yas Island x Stranger Things Experience project.
• MomentumminorChannel Partner/ Reseller/ DistributorAgency partner for Yas Island Stranger Things Experience campaign.
• MathematicminorImplementation/ SI/ Consulting PartnerPost-production studio partner for Stranger Things Experience campaign.
• WPP / VMLY&RstrategicChannel Partner/ Reseller/ DistributorAgency partners on Coca-Cola 'The World Needs More Santas' global campaign.
• Gramercy Park StudiosminorImplementation/ SI/ Consulting PartnerPartner studio on Coca-Cola Christmas campaign.
• OgilvystrategicChannel Partner/ Reseller/ DistributorAgency partner on Dove Body Wash 'Everyday Moments' campaign.
• Capital Group x KKRstrategicStrategic or Co-development PartnerBrian Williams directed Capital Group campaign 'New World' showcasing human and cinematic approach.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Mill: Global VFX, post-production, and content creation studio with deep enterprise brand relationships across commercials and digital content. Wider portfolio than NJA, but competes for the same high-end CG/VFX commercial briefs and offers integrated production-to-finishing services.

Direct peers

• Smuggler: Global commercial and content production company with offices in LA, NYC, London, and other cities. Direct competitor for premium brand campaigns and shares NJA's talent-roster and award-winning positioning.
• RSA Films: Long-established Ridley Scott-associated commercial and film production company with global offices and a director roster spanning live-action and VFX-heavy commercials. Directly comparable in scope, geography, and brand client mix.
• Somesuch: London- and US-based production company known for award-winning commercial and branded content, with a director roster approach very similar to NJA's. Direct competitor for top-tier brand briefs and Cannes-recognized creative work.
• MJZ: Legendary commercial production company with offices in LA, NYC, and London. Directly comparable in talent-roster model, global brand client list, and award-winning creative output for premium advertisers.
• Pulse Films: London-headquartered global production company with strengths in commercials, music videos, and branded content. Comparable in scale, geography, and creative-led positioning, and an established competitor for the brand and agency clients NJA serves.
• Partizan: Global production company with offices in London, LA, NYC, and Paris, producing commercials, music videos, and branded content. Directly comparable geography, talent model, and brand client mix to NJA.
• Park Pictures: US- and London-based commercial production company with a diverse director roster serving global brands. Competes directly for the same premium commercial briefs and shares NJA's talent-led, multi-genre positioning.
• Tool of North America: LA-based production company with a strong reputation for visually distinctive commercials and branded content. Comparable talent-led model and similar mix of global brand and tech advertiser clients.
• Anonymous Content: Globally-recognized commercial and long-form production company with a comparable talent-led model and high-end brand client roster. Operates across commercials, branded content, and feature work for major advertisers, directly competing for the same brand budgets NJA targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/not-just-any
• Instagraminstagram.com/not.just.any

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOT JUST ANY MEDIA LTD