The San Francisco Bay Area Theatre Company
SFBATCO is a 501(c)(3) nonprofit theater company founded in 2014 in San Francisco that produces world premiere plays and musicals, free youth acting programs, and the annual New Roots Theatre Festival, serving Bay Area audiences and emerging artists with a focus on BIPOC and historically marginalized voices.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The San Francisco Bay Area Theatre Company does
The San Francisco Bay Area Theatre Company (SFBATCO) is a 501(c)(3) nonprofit theater organization (EIN 47-1909563) founded in 2014 by Rodney Earl Jackson Jr. and Marcelo Javier and headquartered at the Brava Theater Center in San Francisco. The company produces world premiere plays and musicals, develops new work through the Creators Lab playwright incubator, runs the free Young Actors Lab pre-professional program for high school students, and hosts the annual New Roots Theatre Festival showcasing BIPOC arts organizations. Programming centers on historically marginalized voices and Bay Area cultural stories, including musicals such as 'Sign My Name to Freedom' (2024) and 'Every Saturday Night' (2026) and plays such as 'Arab Spring' (2026) and 'The Day the Sky Turned Orange' (2025), produced either independently or in co-production with peer institutions like Golden Thread Productions, Z Space, Brava, SFArtsED, YBCA, and Magic Theatre.
SFBATCO operates a standard nonprofit performing arts technology stack with no proprietary software: a Squarespace-hosted website (sfbatco.org) for content and direct ticketing, OvationTix for donation processing, Salesforce-based ticketing for Golden Thread co-productions, ACT-SF ticketing for Strand Theater productions, Eventbrite for one-off events, and Google Forms for workshop registration. Pricing is per-production and ranges from $20 for preview performances to $80 for top-tier mainstage tickets, with student, senior, military, and early-bird discounts; youth programming is free.
Revenue is generated from four streams: ticket sales (one-time per performance), individual donations including the recurring monthly Curtain Up Club membership and securities donations, institutional grants and corporate sponsorships (National Endowment for the Arts American Rescue Plan Act, California Arts Council, San Francisco Office of Economic and Workforce Development, Zellerbach Family Foundation, Theatre Bay Area CA$H), and special events such as the annual Bourbon & Broadway gala. Distribution is regional across the San Francisco Bay Area via direct website sales, partner ticketing platforms, and venue box offices, and the company is governed by a Board of Directors with Mecca Billings as Board President and Adam Maggio as Managing Director. The organization has 1-10 employees and celebrated its tenth anniversary in 2024.
The San Francisco Bay Area Theatre Company firmographics
Firmographics- Name
- The San Francisco Bay Area Theatre Company
- Legal name
- San Francisco Bay Area Theatre Company
- Website
- https://sfbatco.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SFBATCO is a 501(c)(3) nonprofit theater company founded in 2014 in San Francisco that produces world premiere plays and musicals, free youth acting programs, and the annual New Roots Theatre Festival, serving Bay Area audiences and emerging artists with a focus on BIPOC and historically marginalized voices.
- Ownership category
- akta.pro rank
The San Francisco Bay Area Theatre Company industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where The San Francisco Bay Area Theatre Company is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The San Francisco Bay Area Theatre Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Primary revenue stream from live theater performances. Tickets sold directly through company website and partner ticketing platforms (ACT-SF, Salesforce ticketing). Pricing varies by production from $20-$80.
- Donations and Contributions: 501(c)(3) nonprofit relying heavily on individual donations, monthly giving program (Curtain Up Club), gala events, and general contributions. EIN: 47-1909563.
- Grants and Corporate Sponsorship: Funding from National Endowment for the Arts (American Rescue Plan Act grant), California Arts Council, San Francisco OEWD, Theatre Bay Area CA$H program, Zellerbach Family Foundation, and corporate sponsors.
- Special Events: Annual gala events (Bourbon & Broadway), benefit events (Moonlit Masquerade), and producer's circle programs generate additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Arab Spring Standard Tickets |
| One time/ perpetual license | Pay-as-you-go | Death and the Artist General Admission |
| Subscription | Pay-as-you-go | Every Saturday Night Discounted |
| Freemium | Pay-as-you-go | Youth and Educational Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The San Francisco Bay Area Theatre Company product offering
Product offeringCore offering
SFBATCO produces live theatrical world premiere plays and musicals featuring multicultural and BIPOC voices at Bay Area venues such as Potrero Stage, The Strand Theater, Z Space, Brava Theater, and Magic Theatre. The company operates companion development programs including the Creators Lab playwright incubator, the Young Actors Lab free pre-professional training for high school students, and the annual New Roots Theatre Festival for BIPOC works-in-progress.
Product overview
The San Francisco Bay Area Theatre Company (SFBATCO) is a 501(c)(3) non-profit theatre organization offering a portfolio of theatrical productions and arts programs. The core offering consists of mainstage world premiere productions including plays (Arab Spring) and original musicals (Every Saturday Night), supported by cabaret series performances at Feinstein's at the Nikko. Youth development programs include the Young Actors Lab (free pre-professional training for high school students) and the Creators Lab incubator for emerging playwrights. The company also produces the annual New Roots Theatre Festival, special fundraising events like the Bourbon & Broadway Gala, and educational workshops. SFBATCO operates as a producing organization, not a software platform, and does not offer a unified software product but rather live theatrical experiences and associated community programs.
Differentiator
Problem solved
Functional benefit
Brands
- Creators Lab: Annual incubator program for playwrights developing original plays
- New Roots Theatre Festival
- Young Actors Lab
Products and services
- Every Saturday Night (A Harlem of the West Musical) World premiere original musical celebrating San Francisco's Fillmore District 'Harlem of the West' era, exploring displacement, gentrification, and community resilience, performed at The Strand Theater (October 10 – November 1, 2026).
- Arab Spring World premiere dark comedy by Denmo Ibrahim about siblings returning home to perform an Islamic burial, exploring family, grief, and identity; co-produced with Golden Thread Productions at Potrero Stage (June 19 – July 12, 2026). Preview tickets start at $20; full run tickets range from $30–$80.
- SFBATCO Cabaret Series Performance series at Feinstein's at the Nikko featuring themed cabaret productions such as 'Black Broadway' and 'The Lin-Manuel Effect' for adult theater audiences.
- Creators Lab Annual incubator program supporting emerging playwrights through development, workshops, and showcase presentations of original plays, including the Creators Lab 2026 Showcase.
- Young Actors Lab Free pre-professional acting program for high school students at Brava Theater Center, operating as part of the Mission Academy of the Arts.
- New Roots Theatre Festival Annual BIPOC theatre festival celebrating diverse voices and providing a platform for works-in-progress productions; 2022 edition featured 6 arts organizations and 80 arts workers and engaged approximately 1,200 audience members at Brava Theater.
- Free Teen Acting Workshop Free workshop for high school students exploring kinesthetic acting techniques using dialogue from current SFBATCO productions; registration handled via Google Forms.
- Bourbon & Broadway Gala Annual fundraising gala featuring speakeasy-themed entertainment and live performances, scheduled for September 10, 2026.
- Curtain Up Club Monthly giving membership program for recurring donor engagement and community building, offering Founding Member status to supporters.
Companies that use The San Francisco Bay Area Theatre Company
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The San Francisco Bay Area Theatre Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The San Francisco Bay Area Theatre Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supportive.
- Golden Thread ProductionscoreCo-production partnership for Arab Spring world premiere at Potrero Stage. Golden Thread is a resident company at Potrero Stage. Deep collaborative relationship including shared production resources, creative teams, and artistic development. Playwright-in-Residence arrangement for Denmo Ibrahim.
- Brava! for Women in the ArtscoreCo-production partnership for She Kills Monsters (Young Adventurers Edition) at Brava Theater. SFBATCO leads the Young Actors Lab program at Brava Theater Center as part of Mission Academy of the Arts. Long-term venue and programming partnership.
- Z SpacecoreCo-production partnership for The Day the Sky Turned Orange world premiere. Venue partner for Sign My Name to Freedom production. Z Space serves as performance venue for SFBATCO's larger productions.
- SFArtsEDcoreOngoing partnership for youth musical theater programming. Co-production of Into the Woods at YBCA (2025). Co-production of I, Too, Sing America: The Next Gen at Presidio Theatre (2023). Collaborative youth training programs.
- YBCA (Yerba Buena Center for the Arts)majorPartnership for Into the Woods co-production at Blue Shield of California Theater. YBCA serves as venue and programmatic partner for community arts programming.
- Magic TheatremajorJoint general audition partnerships. Venue partner for Cuckoo Edible Magic world premiere. Collaborative programming initiatives.
- Lorraine Hansberry TheatremajorJoint general audition partnerships. Collaborative programming to support Bay Area theater ecosystem. Joint initiatives for audience development.
- Playwrights FoundationsupportiveBay Area Playwrights Festival developmental support for Arab Spring. New play development resources and workshop opportunities.
- Round House TheatresupportiveNational Capital New Play Festival provided developmental support for Arab Spring script development.
- Mission Cultural Center for Latino ArtsmajorHistoric venue in Mission District for Death and the Artist production. Cultural center hosting multicultural theater productions. Performance venue partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The San Francisco Bay Area Theatre Company competitors and assessment
Company assessmentOthers
- Playwrights Foundation: Bay Area new-play development organization supporting emerging playwrights; developmental partner on Arab Spring through the Bay Area Playwrights Festival, making it a complementary ecosystem player rather than direct competitor.
Direct peers
- Lorraine Hansberry Theatre: Historic San Francisco BIPOC-focused theater company; partnered with SFBATCO on joint general auditions and Bay Area ecosystem programming, sharing comparable mission, scale, and target audience.
- Brava! for Women in the Arts: San Francisco venue and theater company with a focus on women and multicultural voices; long-term venue/programming partner hosting SFBATCO's Young Actors Lab and She Kills Monsters co-production.
- Z Space: San Francisco new-work venue and producing entity; co-production partner on The Day the Sky Turned Orange and venue for Sign My Name to Freedom, sharing focus on world-premiere development.
- Magic Theatre: Fort Mason-based Bay Area theater with a comparable emphasis on new play development; venue partner for SFBATCO's Cuckoo Edible Magic world premiere and joint audition collaboration.
- Golden Thread Productions: Bay Area theater company focused on Middle Eastern voices and new plays; active co-production partner with SFBATCO on Arab Spring at Potrero Stage, sharing similar size, mission, and BIPOC/multicultural positioning.
Emerging players
- SFArtsED: Bay Area youth arts education nonprofit; ongoing co-production partner with SFBATCO on youth musicals including Into the Woods and I, Too, Sing America: The Next Gen, with overlapping youth programming.
- Crowded Fire Theater: Small Bay Area theater focused on new plays with a similar scale and mission to SFBATCO; competes for overlapping audiences, playwrights, and grant funding in the SF new-work ecosystem.
Broad incumbents
- TheatreWorks Silicon Valley: Substantially larger Bay Area regional theater producing new works and musicals; competes with SFBATCO for playwrights, audiences, and foundation funding across the broader SF theater ecosystem.
- American Conservatory Theater (A.C.T.): One of the largest Bay Area theater institutions, operating The Strand Theater where SFBATCO premieres Every Saturday Night; broader portfolio with overlapping new-work programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The San Francisco Bay Area Theatre Company social profiles
Digital presenceThe San Francisco Bay Area Theatre Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The San Francisco Bay Area Theatre Company leadership team
Management profileNumber of profiles
Profiles8 records
The San Francisco Bay Area Theatre Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The San Francisco Bay Area Theatre Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The San Francisco Bay Area Theatre Company
What does The San Francisco Bay Area Theatre Company do?
SFBATCO produces live theatrical world premiere plays and musicals featuring multicultural and BIPOC voices at Bay Area venues such as Potrero Stage, The Strand Theater, Z Space, Brava Theater, and Magic Theatre. The company operates companion development programs including the Creators Lab playwright incubator, the Young Actors Lab free pre-professional training for high school students, and the annual New Roots Theatre Festival for BIPOC works-in-progress.
Is The San Francisco Bay Area Theatre Company a public or private company?
The San Francisco Bay Area Theatre Company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The San Francisco Bay Area Theatre Company founded?
The San Francisco Bay Area Theatre Company was founded in 2014. It employs 1 to 10 people.
Where is The San Francisco Bay Area Theatre Company based?
The San Francisco Bay Area Theatre Company is headquartered in San Francisco, United States, in the North America region.
How does The San Francisco Bay Area Theatre Company make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Contributions, grants and Corporate Sponsorship and special Events.
Who are The San Francisco Bay Area Theatre Company's main competitors?
Playwrights Foundation is listed as an others. Direct peers are Lorraine Hansberry Theatre, Brava! for Women in the Arts, Z Space, Magic Theatre and Golden Thread Productions. Emerging players are SFArtsED and Crowded Fire Theater. Broad incumbents are TheatreWorks Silicon Valley and American Conservatory Theater (A.C.T.).
Does The San Francisco Bay Area Theatre Company have an API?
No public API is recorded for The San Francisco Bay Area Theatre Company.
What industry is The San Francisco Bay Area Theatre Company in?
The San Francisco Bay Area Theatre Company's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater). Its NAICS code is 71111 and its SIC code is 7812.