GIFTAIDER LIMITED

What GIFTAIDER LIMITED does

GIFTAIDER LIMITED (trading as GiftAider, developed by parent entity Systematic Marketing Ltd, trading as SMXi Software, registered in England since 1990) provides cloud-based Gift Aid claim submission and charity CRM software for UK registered charities, Community Amateur Sports Clubs, schools, and sports clubs. The software was released in 2013 in direct response to HMRC's mandate requiring online submission of Gift Aid claims, and the company holds recognised commercial software supplier status with HMRC's Charities Online portal. The product portfolio comprises GiftAider Cloud (subscription at £49.99 per calendar month for the first user and £14.99 per additional user, including built-in CRM, pre-validation error checking, and HMRC integration), GiftAider Self-Hosted (perpetual on-premises licence, pricing on application), GiftAider Shop (specialised module for charity retail launched 2025), and GiftAider Agent (multi-charity management for accountants, nominees, and administrators).

The underlying technology is a cloud-hosted charity CRM with intelligent field-recognition data mapping that ingests donor data from Excel, CSV, and a broad integration footprint including Raiser's Edge, Salesforce, Microsoft Dynamics, DonorPerfect, HubSpot, Sage, Xero, Access, and JustGiving/Virgin Money Giving/Localgiving. Pre-validation checks flag errors before HMRC submission to prevent rejections and payment delays, and the platform is Cyber Essentials certified with GDPR data-controller registration (ICO Ref ZA789113) held by Systematic Marketing Ltd. Six-year record retention requirements embed historical submission data inside the platform, generating moderate switching costs.

The business model is a hybrid of low-price-per-seat SaaS subscriptions for SMB and small/mid-market charities plus bespoke perpetual licences for self-hosted enterprise deployments. Go-to-market is product-led self-serve via the website (charity number registration, Calendly demo booking) supplemented by direct phone and email sales for larger charities and multi-location retailers such as Tenovus Cancer Care (59 shops) and the Science Museum. Distribution is UK-only with no disclosed international expansion for the GiftAider product, although parent-level Stripe infrastructure operates in over 25 countries. Revenue is not publicly disclosed, no funding rounds have been recorded, and the company appears bootstrapped within SMXi Software, which also produces the related Patron CRM and Pipeline document-storage products.

Name

GIFTAIDER LIMITED

Legal name

Systematic Marketing Ltd

Website

https://giftaider.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Orpington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GiftAider Cloud Subscription: Cloud-hosted subscription model with monthly billing. First user at £49.99 pcm, additional users at £14.99 pcm. Includes automatic updates, cloud hosting, and integrated support.
2. GiftAider Self-Hosted License: On-premises deployment option for organizations requiring full control over hosting environment. Pricing upon application (POA). Suitable for organizations with strict data residency requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GiftAider provides cloud-based Gift Aid claim management and charity CRM software that enables UK charities and non-profits to submit Gift Aid claims directly to HMRC's Charities Online portal. The platform combines built-in donor CRM, intelligent data mapping from multiple sources, pre-submission error validation, and automated HMRC integration to replace manual spreadsheet-based claim processes and accelerate cashflow.

Product overview

GiftAider is a unified product portfolio consisting of GiftAider Cloud (cloud-based) and GiftAider Self-Hosted (on-premises) as the core Gift Aid claim management platforms, supplemented by GiftAider Shop for charity retail operations and GiftAider Agent for multi-charity management by professional advisers. The core platforms include built-in CRM functionality, pre-validation error checking, and direct HMRC integration for online submission of Gift Aid claims. GiftAider Shop is a specialised add-on module for charity shops that integrates with the core platform to handle sales recording, donor declarations, and Gift Aid claim preparation. All products are developed by SMXi Software and share common data mapping, validation, and HMRC submission infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• GiftAider Shop: Specialized module for charity shops to track donations and claim Gift Aid on sales.
• GiftAider Desktop

Products and services

• GiftAider Cloud Cloud-hosted subscription Gift Aid claim management platform with built-in CRM, pre-validation error checking, direct HMRC Charities Online integration, and automated submission capabilities. Targeted at UK charities of all sizes. First user priced at £49.99 per calendar month with £14.99 per additional user.
• GiftAider Self-Hosted On-premises perpetual-license deployment of GiftAider providing charities with full hosting control, enhanced security, and data sovereignty for organisations with strict data residency requirements. Pricing on application.
• GiftAider Shop Specialized module for charity retail operations that tracks donated goods, records sales, collects donor Gift Aid declarations, pre-prints labels, and submits consolidated Gift Aid claims from multiple shop locations. Integrates with Raiser's Edge, Excel, Sage, Xero, and HubSpot.
• GiftAider Agent Version of GiftAider designed for accountants, bookkeepers, and professional advisers who manage Gift Aid claims on behalf of multiple charities. Supports agent, nominee, and administrator roles with charity authorisation handling and multi-charity management.

Quantifiable outcome

• 25% income boost on donations through Gift Aid
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• SMXi SoftwarecoreImplementation/ SI/ Consulting PartnerSMXi Software is the parent company and developer of GiftAider. Established in 1990, SMXi provides bespoke software solutions for the third sector. GiftAider is developed and maintained by SMXi's experienced development team. SMXi is also known for Patron CRM, Pipeline document storage, and other charity sector solutions. Registered in England. Company No: 2472380.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CharityLog: CharityLog is a UK-focused CRM and case-management platform for charities and non-profits. It is a direct peer targeting the same UK charity segment with overlapping donor and supporter-management capabilities.
• DonorPerfect: DonorPerfect is a dedicated non-profit CRM widely used by UK and US charities and is a named GiftAider integration partner. It directly competes for the same donor-management and Gift Aid-adjacent workflows at similar mid-market price points.
• Beacon CRM (formerly Donorfy): Beacon CRM is a UK-based charity CRM specifically designed for UK non-profits, making it a closely comparable direct peer for GiftAider in terms of geography, target customer, and integrated donor management functionality.
• Harlequin CRM (Access Group): Harlequin CRM, like ThankQ, sits within Access Group and serves UK charities with donor and fundraising CRM functionality. It is a direct peer targeting the same UK non-profit segment with overlapping features.

Broad incumbents

• Xero for Nonprofits: Xero is a named GiftAider integration partner and offers accounting functionality to UK non-profits. It is a broad incumbent that competes for the same small and mid-sized UK charity financial-management wallet.
• Salesforce.org (Nonprofit Cloud): Salesforce's Nonprofit Cloud is a major CRM platform for UK charities and is one of GiftAider's named integration partners. As a broad incumbent, it competes for the same charity software budget and could bundle Gift Aid functionality over time.
• Microsoft Dynamics 365 Nonprofit: Microsoft's Dynamics 365 Nonprofit accelerator targets the same UK and international non-profit buyers and is listed as a GiftAider CRM integration partner. As a broad incumbent it competes for the broader donor-management workflow that Gift Aid sits within.
• Blackbaud (Raiser's Edge NXT): Blackbaud's Raiser's Edge is the dominant CRM for UK and US non-profits and is already integrated with GiftAider via CSV. It is a broad incumbent that competes for the same donor-management wallet and could plausibly add native HMRC Gift Aid submission features.
• Sage Intacct (Nonprofit): Sage is a named GiftAider integration partner and offers Sage Intacct for non-profits. As a broad incumbent in UK charity accounting software, it competes for adjacent finance and operations workflows that charities may consolidate.
• ThankQ (Access Group): ThankQ, part of Access Group, is a long-standing UK charity CRM with deep penetration among UK non-profits. It is a broad incumbent competing for the same CRM and donor-management budgets as GiftAider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/giftaider
• LinkedInlinkedin.com/company/giftaider

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIFTAIDER LIMITED