grit. - marketing podcast & conference

What grit. - marketing podcast & conference does

grit., operating as GRIT PRODUCTIONS OÜ, is an Estonian marketing media and events platform that pairs a long-form marketing podcast with an annual one-day conference in Tallinn. The company was founded in 2020 by three former sTARTUp Day organizers (Marelle Ellen, Mart Lättekivi, Ermo Tikk) and produces a podcast that has released nearly 50 episodes and accumulated over 50,000 listens, featuring marketing leaders from Estonia's startup ecosystem (Wise, Bolt, Lightyear, Outfunnel, Woola, Xolo).

The commercial product is the annual grit. Conference, priced at €359 + VAT per attendee, which includes a full-day stage program, a pre-event workshop powered by Convertal, and access to a closed Slack community. The conference format is intentionally small, single-venue (T1 Venue) and positioned as a "no-fluff," practical alternative to larger regional marketing events. Additional revenue comes from enterprise partnership packages sold to brands targeting Estonian marketers; for the 2026 edition, Delfi Meedia acts as the core media and partnership sales partner.

Go-to-market is community-led and event-driven: the podcast builds top-of-funnel awareness and content authority, the conference converts that audience into paid tickets, and the Slack community extends engagement year-round. The customer base is predominantly Estonian-based marketing managers, CMOs, and founders from technology startups and large enterprises (banks, telecoms, real estate, government). No institutional funding, partnerships beyond Delfi Meedia, or geographic expansion outside Estonia have been disclosed.

Name

grit. - marketing podcast & conference

Legal name

GRIT PRODUCTIONS OÜ

Website

https://grithub.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

grit. is an Estonian marketing media platform running a long-form podcast (~50 episodes, 50K+ listens) and an annual one-day marketing conference in Tallinn aimed at marketing managers, CMOs, and founders at Estonian startups and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference ticket sales: Single conference ticket at 359 EUR + VAT. Tickets include full-day stage program, lunch, coffee breaks, evening networking session, pre-event workshop by Convertal, and access to closed Slack community.
2. Partnership packages: Partnership packages for brands to reach boldest, most innovative, and future-oriented marketers in Estonia (mostly C-level from technology and finance sectors). Limited spots available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

grit. operates a marketing media and events platform centered on the grit. Podcast, an Estonian-language marketing podcast interviewing nearly 50 startup marketing managers (50K+ listens since 2020), and the grit. Conference, an annual one-day marketing conference held in Tallinn, Estonia (second edition on 10 September 2026 at T1 Venue). The conference features a full-day stage program, a pre-event hands-on workshop by Convertal, and an evening networking session, with tickets sold at 359 EUR + VAT.

Product overview

grit. operates as a dual offering: a marketing podcast featuring in-depth interviews with nearly 50 startup marketing managers from Estonia (the grit. Podcast), and an annual marketing conference (grit. Conference) held in Tallinn. The podcast, launched in 2020, has been listened to over 50,000 times and serves as the foundation for the conference. The conference brings together bold, ambitious, strategic marketers for practical knowledge sharing, workshops, and community building. The two products work together to advance local marketing knowledge in Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• grit. Podcast A practical marketing podcast featuring interviews with nearly 50 startup marketing managers from Estonia, exploring what works in marketing and why. Available in Estonian with guests sharing real-world marketing insights, strategies, and case studies. Topics cover SEO, social media, AI, PR, B2B marketing, automation, branding, and growth.
• grit. Conference An annual one-day no-fluff marketing conference held in Tallinn, Estonia, focused on practical, strategic, and cost-effective marketing knowledge sharing. Features a full-day stage program with world-class speakers, a pre-event hands-on workshop powered by Convertal, and an evening networking session. Second edition scheduled for 10 September 2026 at T1 Venue. Tickets priced at 359 EUR + VAT include access to a closed Slack community.

Quantifiable outcome

• Over 50,000 podcast listens
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Delfi MeediacoreStrategic or Co-development Partner · 1 January 2026Delfi Meedia is the 2026 conference partner. They are the largest media house in the Baltic region, bringing additional reach and credibility to the grit. conference. Lea Seema from Delfi Meedia serves as Partnership Manager.
• ConvertalminorGTM or Marketing PartnerConvertal powers the exclusive pre-event hands-on workshop before the main conference. This adds value to conference attendees and positions Convertal in front of the target audience.
• PiletitaskuminorChannel Partner/ Reseller/ DistributorOfficial ticketing partner handling ticket sales, e-invoices, and payment processing. Contact: [email protected]
• T1 VenuecoreOthersEvent venue for grit. conference 2026. Located at Peterburi tee 2, Tallinn, Estonia.
• sTARTUp DayminorStrategic or Co-development Partnergrit. conference was founded by the same people who built sTARTUp Day festival. The founders bring their event management expertise and network from this major Baltic startup event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MarketingProfs: Long-running marketing training, events, and content platform serving B2B marketers. Closely parallels grit.'s combination of educational content (analog to the podcast) and live events (the conference), and shares the same target buyer — marketing managers seeking practical, no-fluff guidance.
• Content Marketing World: Largest content marketing conference globally, run by Content Marketing Institute. Directly comparable as an annual, professionally produced marketing conference targeting practitioners, with a speaker-driven program and community focus — the same archetype grit. operates at a regional scale.
• Social Media Marketing World: Annual social media and digital marketing conference for marketing professionals. Same model as grit. — paid tickets, marquee speakers, hands-on workshops, and networking — making it a clear direct peer in the practitioner-marketing events category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grit. - marketing podcast & conference