What Convertal does

Convertal is an Estonian strategic marketing agency founded in 2006 and headquartered at Ülikooli 2a, Tartu, operating as Convertal OÜ. The firm delivers full-service marketing partnerships across digital marketing, SEO, media planning, social media, B2B marketing, and marketing analytics, serving enterprise and mid-market clients in 20+ international markets including the Baltics, Scandinavia, Poland, Germany, the Netherlands, Italy, Spain, the UK, the USA, and Japan. Revenue is generated on a quote-based monthly scope-of-work professional services model with an average client relationship exceeding five years, and the company operates without disclosed external institutional capital under a partner-led ownership structure that includes Christina Värno (Head of Strategy & Partner) and Jaanus Lahe (Partner).

The company's intellectual property is organized around three proprietary assets: the Elevate Predictive Efficiency (EPE) Framework, a machine-learning-based causal analysis methodology that combines micro-level click and conversion data, signal correlations, repeat-purchase probability, geo-experiments, and Bayesian Structural Time Series to measure advertising incrementality; the GrowthLab suite of free interactive marketing calculators and diagnostics; and the Market Opportunity Simulator (MOS), a data-driven market-entry scoring tool. These capabilities are housed in two wholly-owned sub-brands — Convertal Elevate (marketing intelligence, MMM, incrementality testing) and Convertal GrowthLab (public-facing tools platform) — alongside an AI visibility audit service launched to address brand presence in AI-generated search responses.

Go-to-market is consultative and direct: prospective clients engage via website contact form, phone (+372 5566 0970), or scheduled 15-minute introductory video calls, with engagements framed around client ambition rather than a preset service menu. The firm employs between 11 and 50 people, has completed 500+ projects over 18+ years, and has earned 10 industry awards from the Digitegu and TULImust Estonian digital marketing competitions over the past five years. Pricing and revenue are not publicly disclosed.

Name

Convertal

Legal name

Convertal OÜ

Website

https://convertal.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Convertal is an Estonian strategic marketing agency headquartered in Tartu that delivers full-service marketing partnerships — digital advertising, SEO, media planning, B2B marketing, and incrementality-measured analytics — to enterprise and mid-market clients across 20+ international markets.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital marketing services
• Search engine optimization
• Media planning services
• Marketing analytics consulting
• B2B marketing strategy

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Strategic Marketing Services: Convertal generates revenue through professional services engagements, including full-service marketing partnerships, SEO services, digital advertising, media planning, social media marketing, B2B marketing, marketing analytics, and international market expansion services. They operate on a monthly scope-of-work model as a full-service partner, delivering whatever activities are most needed at any given time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Convertal is a strategic marketing agency that delivers full-service marketing partnerships to ambitious companies. Its portfolio includes digital marketing, SEO, media planning, social media marketing, B2B marketing, and marketing analytics. Engagements operate on a monthly scope-of-work basis, with strategy driven by the client's business objectives rather than a preset service list. The agency differentiates through an incrementality-first measurement approach and proprietary tools such as the EPE framework, Market Opportunity Simulator, and GrowthLab interactive diagnostics.

Product overview

Convertal is a strategic marketing agency offering a comprehensive portfolio of services built around full-service marketing partnerships. The core offering includes digital marketing, SEO services, media planning, social media marketing, B2B marketing, and marketing analytics. Supporting this are specialized tools and sub-brands: GrowthLab provides free interactive calculators and diagnostics (Break-Even Calculator, Incrementality Diagnostic, Minimum Viable Effect Guide, Plateau Diagnostic, CRO Impact Calculator); the Market Opportunity Simulator (MOS) enables data-driven market entry decisions; and Convertal Elevate provides advanced analytics including the proprietary EPE (Elevate Predictive Efficiency) framework for causal analysis and incrementality measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-service marketing Comprehensive marketing partnership covering strategy, execution, and analytics, starting from the client's business objectives rather than a predetermined list of services; delivered on a monthly scope-of-work basis as a full-service partner.
• Digital marketing Strategic digital advertising across channels including Google Ads and Meta, focused on creating genuine demand rather than capturing existing demand, with emphasis on incrementality measurement using the EPE framework.
• Media planning & creative campaigns Traditional and digital media campaign planning and execution across TV, radio, print, and outdoor channels, including negotiation and real-time performance monitoring.
• Social media marketing Strategic social media management across Facebook, Instagram, LinkedIn, and TikTok, focused on building brand preference, trust, and growth.
• B2B marketing B2B marketing services including demand generation, lead generation, LinkedIn management, PR activities, and sales material development, with emphasis on understanding and addressing buying committees.
• Marketing analytics Marketing analytics services including tracking setup, dashboard development, MMM and MTA approaches, incrementality measurement, econometric analyses, and CRO analysis.
• SEO services Search engine optimization services focused on achieving rankings better than competitors, including technical optimization, content creation, link building, and ongoing competitor analysis.
• SEO audit Comprehensive SEO audit evaluating website accessibility, analytics configuration, security, mobile compatibility, keyword usage, structured data, internal and external links, and competitor analysis.
• AI visibility audit Audit analyzing how AI models handle the brand, assessing visibility, trustworthiness, and dominance in AI responses, with recommendations for improvement in AI-based searches.
• International market expansion Market expansion services including assessment, strategic planning, and execution support for entering new international markets with a data-driven approach supported by the Market Opportunity Simulator.
• Market Opportunity Simulator (MOS) Data-driven market entry tool combining real market data (search volumes, CPC/CPM trends, competitive intensity, competitor budgets, purchase intent) with client business figures (margin, sales cycle, budget) to output projected CAC, ROAS, payback period, market classifications (Go/Test/Nurture), and a market-specific playbook.
• Convertal Elevate marketing intelligence services Marketing intelligence and measurement services including marketing mix modelling (MMM), incrementality testing, post-effectiveness studies, econometric analyses, and the proprietary EPE (Elevate Predictive Efficiency) framework for causal analysis and incrementality measurement.
• GrowthLab platform Public platform of free interactive tools, calculators, and diagnostics including the Break-Even & Target Numbers Calculator, Incrementality Initial Diagnostic, Minimum Viable Effect Guide, Plateau Diagnostic, and CRO Impact Calculator — built on Convertal strategists' experience and designed to support marketing and growth decisions.

Quantifiable outcome

• 330% monthly sales revenue growth for ecommerce client (Haage Vesi)
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Salama (Creative Agency)minorGTM or Marketing PartnerSalama produced CUPRA's creative solutions for the CUPRA Baltics campaign managed by Convertal. The creative agency handled the visual and messaging execution while Convertal managed media planning and data-driven campaign optimization. This is a complementary creative partnership for specific campaign execution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency (part of The Brandtech Group) offering media, creative, data, and training across 50+ markets. Comparable as a broader incumbent operating in the same digital marketing services category but at significantly larger scale.

Direct peers

• Brainlabs: Global digital media agency combining proprietary adtech, analytics, and SEO services. Comparable to Convertal for its data-led, programmatic media buying and measurement capabilities targeting ambitious enterprise clients.
• Croud: Global full-service digital marketing agency combining proprietary technology (Croud Control platform) with an international network of on-demand experts. Comparable to Convertal due to its tech-enabled, multi-market service model targeting mid-market and enterprise clients.
• Wolfgang Digital: Award-winning Irish digital marketing agency offering SEO, paid media, content, and analytics. Comparable to Convertal as a mid-sized, award-validated European digital agency with strong SEO and analytics credentials.
• Hero Digital: US-based digital transformation agency offering strategy, experience design, marketing technology, and analytics. Comparable to Convertal's strategic partner model and enterprise focus, though operating at larger scale in a different geography.
• Dept Agency: Amsterdam-based full-service digital agency offering creative, marketing technology, data, and commerce services to enterprise clients globally. Comparable to Convertal as a digitally-led, multi-disciplinary agency serving ambitious international brands.
• Wpromote: US-based digital marketing agency offering media buying, SEO, analytics, and creative services to enterprise and mid-market clients. Comparable to Convertal as a multi-channel digital agency with proprietary measurement and analytics emphasis.
• Precis Digital: Stockhom-headquartered digital marketing agency specializing in data-driven digital advertising, SEO, and analytics across the Nordics and internationally. Comparable to Convertal due to similar regional-European origin, mid-market enterprise focus, and analytics-led value proposition.

Emerging players

• Convince & Convert: Digital marketing advisory firm specializing in content, social media strategy, and customer experience with a thought-leadership-driven brand. Comparable to Convertal due to its strategic consulting orientation, content-led inbound marketing, and mid-market enterprise client base.

Regional players

• Adform: Copenhagen-based adtech platform providing programmatic media buying, data management, and creative tools. Regionally comparable (Nordic/Baltic adjacent) and overlapping with Convertal's media planning and analytics services, though operating as a SaaS platform rather than agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1CHQkN5E4o
• LinkedInlinkedin.com/company/convertal
• Instagraminstagram.com/tiimconvertal?igsh=MWVwNHhudzY0NWNnbg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convertal