What FUTERRA SOLUTIONS UNION does

Futerra Solutions Union (FSU) is an independent non-profit organization, registered as a charity in the UK (Charity Number 1204322) and as a 501(c)(3) in the USA (88-2281230), founded in 2023 and headquartered in London. The organization works to shift climate and nature cultural narratives away from doom-focused framing toward solutions-focused storytelling, collaborating with creatives, filmmakers, artists, writers, academics, advertisers, and storytellers to drive cultural change around sustainability. It maintains a corporate member relationship with Futerra, an award-winning international change agency, while operating independently.

FSU's portfolio comprises seven core initiatives: the Global Climate Content Survey (with UN Climate Change/IPSOS), the Climate Narratives Toolkit (with the Collaborative for Systemic Climate Action), the Solutions Survey covering 20,000 respondents across 27 countries (with IPSOS), Client Disclosure Reporting (a transparency tool used by 175 advertising agencies), The Good Life Goals (a public education resource on SDGs), Planet Placement (climate content on TV screens), and the Climate Heroes billboard campaign (COP26, with photographer Rankin, reaching 350 million people). The organization does not develop technology products; its outputs are research, frameworks, toolkits, transparency mechanisms, and public campaigns.

The business model is non-commercial: FSU is funded through charitable donations, grants, and partnerships with funders interested in climate narrative transformation. All resources including toolkits and frameworks are provided free of charge. Go-to-market is community-led, centered on coalition-building with UN Climate Change, industry partnerships, and public-facing campaigns rather than traditional sales channels. The organization is governed by a Board of Trustees chaired by Solitaire Townsend, with Lucy Shea as a Board Member and Cara Parish as Executive Director, supported by a small operational team.

Name

FUTERRA SOLUTIONS UNION

Legal name

Futerra Solutions Union

Website

https://futerrasolutionsunion.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Futerra Solutions Union is an independent UK/US-registered non-profit that works with creatives, filmmakers, advertisers, and academics to shift climate and nature cultural narratives toward solutions-focused storytelling through research, toolkits, and public campaigns.

Ownership category

akta.pro rank

Product category

Non-profit Climate Communication and Advocacy

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Climate communication
• Cultural campaigns
• Climate storytelling
• Narrative change
• Sustainability research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Charitable Donations and Grants: As a registered 501(c)(3) charity in the USA and registered charity in the UK, Futerra Solutions Union operates primarily through charitable donations, grants, and partnerships with funders interested in climate narrative transformation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Futerra Solutions Union is an independent non-profit organization that develops research, open toolkits, transparency frameworks, and cultural campaigns to flip the climate and nature cultural narrative toward solutions. It collaborates with creatives, filmmakers, artists, writers, academics, advertisers, and storytellers to deliver public education campaigns, industry-standard transparency tools, and storytelling frameworks used globally.

Product overview

FUTERRA Solutions Union is an independent non-profit organization (registered as a 501c3 in the USA and charity in the UK) focused on flipping the climate and nature cultural narrative towards solutions through culture and public education campaigns. The organization operates as a coalition rather than a traditional product company, offering climate communication resources, research initiatives, and public campaigns. Its portfolio includes the Global Climate Content Survey, Climate Narratives Toolkit, Solutions Survey (in partnership with IPSOS), Client Disclosure Reporting tool, The Good Life Goals, Planet Placement, and the Climate Heroes campaign. The organization collaborates with creatives, filmmakers, artists, writers, academics, advertisers, and storytellers to drive cultural shifts toward solutions-focused climate narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Climate Content Survey The first ever global survey of film and TV professionals on climate storytelling, conducted in partnership with the UN Climate Change Initiative and Entertainment and Culture for Climate Action (ECCA). Aimed at film and TV industry professionals.
• Climate Narratives Toolkit A toolkit developed with the Collaborative for Systemic Climate Action designed to help anyone create climate stories that resonate. Available in full color and black and white English versions as free downloadable PDF resources.
• The Solutions Survey A landmark survey in partnership with IPSOS that uncovers global attitudes to climate change, based on data from 20,000 people in 27 countries. It offers insights for climate communicators on the imperative to tell the 'solutions story.'
• Client Disclosure Reporting A transparency mechanism initiated by Futerra Solutions Union that enables advertising agencies to understand and report their climate impact. Currently used by 175 agencies worldwide to set a new industry benchmark of openness.
• The Good Life Goals A global audience resource that helps individuals recognize their vital role in achieving the Sustainable Development Goals (SDGs), laying out 85 ways anyone can contribute towards the huge, planet-changing objectives at the heart of the SDG agenda.
• Planet Placement A media initiative focused on placing climate content onto TV screens, delivered in partnership with wearealbert.org. Targets the TV and Film industry audience.
• Climate Heroes Campaign A UK-wide billboard campaign launched during COP26 (November 2021) in partnership with photographer Rankin to glorify the unsung heroes of climate action, reaching more than 350 million people and setting out an inspiring new narrative on climate action.

Quantifiable outcome

• Climate Heroes campaign reached 350 million people during COP26
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• FuterracoreStrategic or Co-development PartnerFuterra is the corporate member of Futerra Solutions Union. Futerra is described as an award-winning international change agency. The solutions union operates in close connection with its corporate member to advance shared climate narrative goals.
• UN Climate Change / Entertainment and Culture for Climate Action (ECCA)coreStrategic or Co-development PartnerFuterra Solutions Union is a member of the UN Climate Change ECCA Film and Television Steering Committee. Their Chair of the Board of Trustees, Solitaire Townsend, was voted to sit on this committee. The organization also partnered with ECCA on the Global Climate Content Survey.
• IPSOSflagshipStrategic or Co-development PartnerPartnership with leading market research firm IPSOS for the landmark Solutions Survey, based on data from 20,000 people in 27 countries. This research provides the empirical foundation for the organization's solutions-storytelling imperative.
• Collaborative for Systemic Climate ActioncoreStrategic or Co-development PartnerCo-developed the Climate Narratives Toolkit with the Collaborative for Systemic Climate Action. This toolkit is designed to help anyone create climate stories that resonate.
• RankinminorGTM or Marketing PartnerWorld-renowned photographer Rankin partnered with Futerra Solutions Union during COP26 for the Climate Heroes billboard campaign, reaching over 350 million people.
• Client Disclosure Reporting ConsortiumflagshipStrategic or Co-development PartnerFuterra Solutions Union initiated Client Disclosure Reporting, a transparency mechanism for the advertising industry. Currently 175 agencies across the world are using this tool to set a new industry benchmark of openness regarding climate impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Purpose: Larger global social impact agency that runs campaigns, movements, and narrative-change programs on climate and other issues. Provides a more commercially scaled, broader-scope comparable model for FSU's culture-change work.
• Climate Nexus: Larger well-funded climate communications hub providing research, media support, and strategic messaging to drive climate action. Highly comparable in function, with more mature scale and funding base.

Others

• The Communications Network: Nonprofit supporting communicators at foundations and non-profits working on social issues, including climate. Provides comparable infrastructure and capacity-building for mission-driven communications organizations.

Direct peers

• Futerra: The corporate member of Futerra Solutions Union and award-winning international change agency. Operates the commercial creative/strategy counterpart to FSU's non-profit mission, sharing brand, leadership, and climate narrative focus.
• Ad Net Zero: Industry initiative (IPA, ISBA, etc.) helping UK advertising reduce its carbon impact. Operates in the same advertising-climate space as FSU's Client Disclosure Reporting and broader ad-industry engagement.
• Clean Creatives: Non-profit mobilizing creative agencies and PR firms to stop working with fossil fuel clients. Comparable mission around turning advertising/creative industries away from climate harm and toward solutions.
• We Are Albert: UK-based membership organization supporting screen industries (film, TV, production) to understand and reduce environmental impact. Direct peer for FSU's film/TV climate storytelling work and an actual partner on the Planet Placement initiative.

Emerging players

• Climate Action Against Disinformation (CAAD): Coalition working to counter climate disinformation in advertising and media. Intersects with FSU's focus on advertising industry climate impact, though narrower in scope (anti-disinformation vs. narrative transformation).
• Writers Rebel / Culture Declares Emergency: Coalition of cultural and creative professionals declaring climate emergency and using cultural work to drive climate action. Closely aligned with FSU's strategy of mobilizing creatives, writers, and artists for narrative change.
• Good Energy: PR agency focused on storytelling and media strategy for climate-forward brands and nonprofits. Adjacent commercial analog supporting narrative change through media/communications, though operating as a paid agency rather than non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/futerra-solutions-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUTERRA SOLUTIONS UNION