INNOCEAN WORLDWIDE UK LIMITED

What INNOCEAN WORLDWIDE UK LIMITED does

INNOCEAN Worldwide UK Limited is a London-based, full-service creative and media agency operating as the UK subsidiary of South Korea-headquartered INNOCEAN INC. Founded in 2006, the agency delivers strategic consulting, creative development, design, audio-visual production, omni-channel media planning and buying, paid social, programmatic digital, social media management, and influencer marketing. Its service offering spans the full campaign lifecycle from concept through production and media execution, supported by in-house broadcast, motion graphics, and post-production capabilities. The agency's primary client base sits in the automotive vertical — Hyundai, Kia, and Genesis — where it runs national TV, digital, sponsorship, dealer marketing, and EV launch campaigns. Additional clients span heritage/luxury (Onoto), non-profit (Parkinson's UK), arts (London Chamber Orchestra), electronics (Sony), tourism (Korea Tourism Board), and government (City of London), though these appear episodic.

The agency is wholly owned by INNOCEAN INC., which operates 46 overseas offices across 23 countries. Ultimate governance sits with INNOCEAN INC.'s Board, with executive management of the UK entity delegated to Chong Kyun Kim and day-to-day tax and financial oversight handled by Finance Director Byungwook Choi reporting to the CFO. The leadership team includes a CEO (Michael Herbert), Chief Executive Chair (Matt Bae), CFO (David Kim), and functional heads across creative, media, broadcast, client services, operations, dealer marketing, ad-tech/data, and business intelligence, supported by ~65+ additional named staff in client services, media planning, creative, production, and finance.

Commercially, the agency generates revenue through B2B professional services — project-based and retainer creative, production, and media engagements — with no public pricing disclosed. Its go-to-market is direct enterprise field sales, leveraging both inbound referrals from the parent network and long-standing OEM relationships. In November 2023, INNOCEAN signed an MOU with Japanese agency ADK to create the 'Asia Creative Hub', positioning the UK entity as a European bridge for Korean and European brands entering Japan, and vice versa. The agency's competitive position rests on its captive access to Hyundai Motor Group mandates, integrated in-house production, and the international reach of the parent network.

Name

INNOCEAN WORLDWIDE UK LIMITED

Legal name

INNOCEAN Worldwide UK Limited

Website

https://innocean.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

INNOCEAN Worldwide UK Limited is a London-based full-service creative and media agency and wholly-owned subsidiary of South Korean parent INNOCEAN INC., serving primarily Hyundai Motor Group brands (Hyundai, Kia, Genesis) with end-to-end campaigns spanning strategy, production, and media buying.

Ownership category

akta.pro rank

Product category

Advertising & Creative Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

OOH Production, Printing & Installation Services (BPAFALAL), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Creative advertising services
• Media planning buying
• Brand strategy consulting
• Digital campaign production
• Social media management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: INNOCEAN UK generates revenue by providing full-service creative agency services including strategic consulting, concept development, art direction, copywriting, branding, design, print and digital production, audio-visual production, omni-channel planning, paid social campaigns, programmatic digital, media buying, social media management, content creation, and community management to its client base.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

INNOCEAN UK is a full-service creative and media agency that delivers strategic consultancy, concept development, branding, design, audio-visual production, omni-channel media planning and buying, paid social campaigns, programmatic digital, social media management, content creation, community management, and influencer marketing to enterprise brand clients. Primary client work centres on automotive OEM campaigns (Hyundai, Kia, Genesis) executed across TV, digital, social, OOH, cinema, and sponsorship channels, with in-house TV production and post-production facilities.

Product overview

INNOCEAN UK is a full-service creative advertising agency that offers a comprehensive suite of services spanning creative strategy, concept development, branding, design, audio-visual production (including in-house editing and motion graphics), omni-channel media planning and buying, programmatic digital advertising, paid social campaigns, social media management, content creation, and influencer marketing. The agency primarily serves automotive brands (Hyundai, Kia, Genesis) as well as other clients, producing TV commercials, digital campaigns, sponsorship activations, and branded content. Their work encompasses both creative development and media execution capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• INNOCEAN UK Creative Agency Services

Quantifiable outcome

• Hyundai New Dawn campaign: YouGov brand awareness increased from 5.4 to 18.7 (January 2023) — a jump of 13.3 percentage points. Brand consideration increased from 13.5% to 15.7% (February 2023 vs. prior year).
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADK (Asatsu-DK)coreStrategic or Co-development Partner · 21 November 2023INNOCEAN signed a memorandum of understanding (MOU) with ADK, a major Japanese advertising agency with a 67-year history and 11 offices throughout Japan plus global affiliates in 13 countries. The partnership establishes a dedicated collaboration team for exchanging creative resources, exploring new businesses, and seeking joint investment ventures. ADK clients are expected to enter the Korean market through INNOCEAN, and INNOCEAN plans to lead for Korean and European companies entering the Japanese market. The partnership is part of INNOCEAN's 'Asia Creative Hub' project.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DDB UK: DDB UK is the British arm of DDB Worldwide (Omnicom), delivering integrated creative and media work for major UK and global brands — comparable to INNOCEAN UK as a network-affiliated London full-service creative agency with enterprise clients.
• MullenLowe Group UK: MullenLowe Group UK is the London hub of IPG's MullenLowe global creative network, providing full-service creative, media, and brand strategy to enterprise clients — a broader incumbent comparable to INNOCEAN UK's full-service offering.
• Havas London: Havas London is the UK arm of Havas Creative Network (Havas Group), offering integrated creative, media, and healthcare communications to enterprise clients — comparable to INNOCEAN UK in scope but operating with broader network scale across multiple UK offices and disciplines.

Direct peers

• Mother London: Mother London is an independent, London-headquartered creative agency working with global brands on integrated campaigns across advertising, design, and digital — directly comparable to INNOCEAN UK as a London full-service creative shop, though operating as an independent rather than a network subsidiary.
• adam&eveDDB: adam&eveDDB is one of the UK's largest full-service creative agencies (DDB Worldwide / Omnicom), known for integrated campaigns for major brands including automotive clients — directly comparable to INNOCEAN UK in terms of London footprint, full-service scope, and enterprise client roster.
• AMV BBDO: AMV BBDO is a London-based full-service creative agency (part of Omnicom's BBDO Worldwide and AMV Group), serving major UK and global brands across automotive, FMCG, and financial services with integrated creative and media work — directly comparable to INNOCEAN UK's full-service London model.
• Wieden+Kennedy London: Wieden+Kennedy London is the European hub of the independent Wieden+Kennedy network, producing award-winning integrated creative campaigns for global brands — directly comparable to INNOCEAN UK as a London full-service creative operation with global brand clients.
• Saatchi & Saatchi London: Saatchi & Saatchi London is a flagship full-service creative agency within Publicis Groupe, serving major automotive and consumer brands with integrated strategy, creative, and media capabilities — a direct comparable peer to INNOCEAN UK's London full-service offering.
• Bartle Bogle Hegarty (BBH) London: BBH is a London-founded creative agency (now part of Publicis Groupe) known for iconic integrated work for major brands including automotive — directly comparable to INNOCEAN UK in terms of London base, full-service creative pedigree, and enterprise brand clients.

Emerging players

• Cheil Worldwide: Cheil Worldwide is a Seoul-headquartered, Samsung-affiliated global full-service agency with growing UK and European operations serving Korean and global OEMs — the closest Korean sibling peer to INNOCEAN UK, competing in the same Korean-agency-abroad category for OEM creative mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innocean-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOCEAN WORLDWIDE UK LIMITED