Osaühing Meveda

What Osaühing Meveda does

Osaühing Meveda is a privately held, family-owned Estonian producer and retailer of honey and beekeeping equipment, headquartered in Laane küla, Kambja vald (Tartumaa). The company sells directly to Estonian consumers through its own e-commerce store at meveda.ee, distributes across all five major Estonian grocery chains (Coop, Maxima, RIMI, Selver, Kaupmees), and offers bulk honey to B2B buyers. Honey is sourced from the related bee farm Kumalane OÜ, which manages more than 1,600 colonies across Tartu, Jõgeva, and Valga counties, with sales operations led by the Tull family (founder Jaanus Tull, Sales Manager Taavi Tull, Finance lead Eda Tull).

The product portfolio has two distinct lines. The consumer honey range covers plain and creamy varieties (200g to 2kg), specialty SKUs with propolis (0.2%) and royal jelly (1%), and a summer honey in drip-free press-tube packaging. The wholesale line offers 15kg buckets, 160kg plastic drums, and 280kg metal drums, primarily for food manufacturers and HORECA customers. The beekeeping equipment line — Farrar and Langstroth expanded polystyrene hive kits, individual boxes, bottoms, roofs, and 15L feeders — addresses hobbyist and professional beekeepers. Propolis honey has held the Estonian Taste (Eesti Maitse) quality seal since 2002.

Monetization is based on unit pricing across all SKUs, with VAT at 20% and free shipping on Estonian honey orders over €38; D2C orders are fulfilled via SmartPost and Omniva (Estonia and Finland), with pickup at two Tartumaa locations. The business is bootstrapped with no external investors, has switched all production electricity to solar since February 2021, and uses paper-based bulk packaging in place of plastic. Operational scale is small (1–10 employees) and no revenue figure is publicly disclosed.

Name

Osaühing Meveda

Legal name

Meveda OÜ

Website

https://meveda.ee

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Osaühing Meveda is a family-owned Estonian producer selling Southern Estonian honey and expanded polystyrene beekeeping equipment directly to consumers via meveda.ee, through major Estonian retail chains, and in bulk to B2B buyers.

Ownership category

akta.pro rank

Product category

Honey & Beekeeping Products

NAICS

Apiculture (112910), Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI), Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Beeswax Production & Processing (AFAEAHAB)

Keywords

• Estonian honey production
• Beekeeping equipment supply
• Bulk honey wholesale
• Queen bee breeding
• Hive component manufacturing

Headquarters

HQ city

Ülenurme

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Honey Sales (E-commerce): Meveda sells honey products directly to consumers through its own online store at meveda.ee. Customers can purchase individual jars or discounted multi-unit cases (e.g., 6-unit boxes of 500g jars). Orders are shipped via SmartPost, Omniva, or picked up at designated locations. Prices range from €3.97 (200g) to €65+ for larger quantities.
2. Retail Distribution: Meveda honey is sold through major Estonian retail chains including Coop, Maxima, RIMI, Selver, and Kaupmees. This is a wholesale model where retailers purchase bulk quantities for resale on their store shelves.
3. Wholesale Bulk Honey Sales: Meveda offers bulk honey for B2B customers in 15kg plastic buckets (€111.41), 160kg plastic drums, and 280kg metal drums. Products sourced from Kumalane OÜ (over 1600 bee colonies) are rebranded as Meveda honey for wholesale distribution.
4. Beekeeping Equipment Sales: Meveda sells beehive components including Farrar and Langstroth boxes, hive bottoms, lids, and feeders through its e-shop. Products are priced individually or as complete kits (e.g., Farrar hive kit at €139.19, Langstroth kit at €123.90).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Osaühing Meveda produces, packages, and sells Estonian honey products and beekeeping equipment. The honey line includes plain liquid and creamy honey (200g–2kg jars), specialty varieties infused with propolis or royal jelly, summer honey in drip-free press tubes, and bulk wholesale honey (15kg–280kg containers) sourced from its related bee farm Kumalane OÜ operating 1600+ colonies. The equipment line covers Farrar and Langstroth hive systems (individual boxes, complete kits, hive bottoms, roofs, feeding containers) made of expanded polystyrene.

Product overview

Osaühing Meveda operates as an Estonian honey and beekeeping supplies e-commerce business. The product portfolio consists of two main categories: (1) Honey products including plain honey (liquid and creamy varieties) in sizes from 200g to 2kg, specialty honey with additives (propolis at 0.2% and royal jelly at 1%), and summer honey in drip-free press tubes, plus bulk wholesale honey in 15kg-280kg containers sourced from Kumalane OÜ's 1600+ bee colonies; (2) Beekeeping equipment including Farrar and Langstroth hive systems (individual boxes, complete sets, hive bottoms, roofs) and 15L feeding containers, all made of expanded polystyrene with UV protection recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plain Estonian Honey (Lõuna-Eesti mesi / Eestimaa mesi)

Quantifiable outcome

• Over 1,600 bee colonies across Tartu, Jõgeva, and Valga counties ensure sufficient production capacity for retail, wholesale, and direct-to-consumer channels.
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kumalane OÜcoreStrategic or Co-development PartnerKumalane OÜ is the bee farm behind Meveda honey, operating over 1,600 bee colonies across Tartu, Jõgeva, and Valga counties. Taavi Tull (Meveda Sales Manager) also manages Kumalane OÜ. The partnership is strategic and operational: Kumalane produces the honey, which Meveda processes, packages, and distributes under the Meveda brand through its e-commerce and retail channels.
• Sermesto Wax Factory (Sermesto vahavabrik)minorStrategic or Co-development PartnerSermesto wax factory supplies the foundation wax sheets (kärjepõhi) used in Meveda's Farrar bee frames. The wax for these foundations comes from Kumalane OÜ's bee colonies. This is a component supply partnership supporting Meveda's beekeeping equipment line.
• SmartPost and Omniva (Logistics)minorChannel Partner/ Reseller/ DistributorSmartPost and Omniva are the logistics partners used for delivering e-commerce orders to customers across Estonia and Finland. These partners receive customer data (name, phone, delivery address) for order fulfillment purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vita Bee Health: UK-based specialist in honeybee health products (varroa treatments, feed supplements). Comparable as a category-defining European supplier serving professional and commercial beekeepers, with overlapping end customers.
• Dadant & Sons: One of the oldest and largest U.S. beekeeping supply manufacturers, offering a full equipment catalogue and publishing the American Bee Journal. Comparable as a broad incumbent in the beekeeping equipment category with global reach.
• Rowse Honey: UK's leading premium honey brand, owned by Valeo Foods, with strong supermarket presence and a wide specialty honey range. Comparable as an established specialty-honey incumbent competing for the same European premium-honey retail shelves.
• Langnese Honig: Germany's largest honey brand, owned by Breitsamer & Ulrich, dominating mass-market German honey retail. Comparable as a broad incumbent with deep retail penetration that smaller honey brands compete against for shelf space across Europe.

Direct peers

• Paradise Honey: Finnish manufacturer of polystyrene Langstroth and Farrar beehive systems and a major European honey producer. Most directly comparable peer because it operates the same dual honey + EPS equipment model and competes in the same Northern European/Baltic beekeeping market.
• Swienty: Danish beekeeping equipment supplier selling hive components, extractors, and protective gear across Northern Europe. Comparable as a specialized beekeeping-equipment retailer serving hobbyist and semi-professional beekeepers in similar climates.
• Lega: Italian manufacturer and distributor of beekeeping equipment including hives, frames, and extractors. Comparable as a long-established specialist equipment maker serving the European hobbyist and professional beekeeping market.
• Comvita: New Zealand-based vertically integrated honey producer (listed on the NZX) selling premium Manuka and specialty honey variants through D2C, retail, and wholesale channels globally. Comparable as a vertically integrated, premium-positioned honey brand with specialty functional SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mevedahoney
• LinkedInlinkedin.com/company/meveda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaühing Meveda