What SIMPLY HOPS LTD. does

SIMPLY HOPS LTD., operating commercially as BarthHaas X, is the craft-brewer-focused division of BarthHaas GmbH & Co. KG, the world's largest supplier of hops and hop products. Founded (under the BarthHaas corporate lineage) in 1972 and headquartered in Paddock Wood, Kent, United Kingdom, BarthHaas X supplies hop varieties and advanced hop products to craft and smaller breweries across the UK and continental Europe. The unit is fully integrated into the parent group, drawing on the parent's global sourcing reach across major hop growing regions and its processing and storage infrastructure backed by the BarthHaas Guarantee.

BarthHaas X's portfolio is anchored by a set of proprietary specialty products rather than commodity hop cones: the PHA® family of hop oil products (including Classics, Topnotes, and a 2023-launched water-based variant using emulsification technology for clean-label applications), the PRYSMA® flavor platform, SPECTRUM, LupoCORE™, and HopAid® Antifoam — the latter positioned as the only hop-based fermentation antifoam globally. These differentiated formats are sold alongside traditional hop varieties and are supported by an in-house Brewing Solutions Team combining experienced brewers with PhD research scientists.

The business model is a hybrid of direct field sales and a self-serve e-commerce channel. Territory Managers and Key Account Managers cover defined European regions (UK, Southern Europe, Central/Eastern Europe), while shop.barthhaasx.com and shop.barthhaasx.de enable direct online purchasing for smaller craft accounts. Pricing is unit-based with no minimum contract volumes and unlimited call-offs, explicitly designed to accommodate craft brewers' space, cashflow, and flexibility constraints. A second revenue stream — technical consulting and brewing solutions — supplements product sales. BarthHaas X is privately held under family ownership via the parent BarthHaas group, with no venture capital or private equity involvement indicated.

Name

SIMPLY HOPS LTD.

Legal name

BarthHaas GmbH

Website

https://barthhaasx.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

BarthHaas X (SIMPLY HOPS LTD.) is the craft-brewing division of BarthHaas, the world's largest hop supplier, selling proprietary hop products — including PHA®, PRYSMA®, SPECTRUM, LupoCORE™, and HopAid® Antifoam — to craft and smaller breweries across the UK and Europe via field sales and e-commerce.

Ownership category

akta.pro rank

Product category

Brewing Hop Ingredients

akta.pro primary industry

Hop Farming (AFAGAGAB)

Keywords

• Craft brewing ingredients
• Hop products
• Hop varieties supply
• Brewing raw materials
• Hop extracts

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hop and Hop Product Sales: Direct sales of hops and hop-based products to craft brewers through both sales representatives and e-commerce platform. Products include whole hops, hop extracts, PHA products, HopAid antifoam, and specialty hop varieties.
2. Technical Consulting and Brewing Solutions: Technical support and brewing consultation services provided by the Brewing Solutions Team and experienced brewers within the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SIMPLY HOPS LTD., operating as BarthHaas X, supplies hop varieties and advanced hop-based products specifically tailored for craft and smaller breweries across the UK and Europe. The company offers a portfolio of proprietary hop products (including PRYSMA®, SPECTRUM, LupoCORE™, PHA® hop oils, and HopAid® Antifoam) alongside flexible commercial terms such as no minimum contract volumes and unlimited order call-offs. As a fully integrated part of BarthHaas—the world's largest supplier of hops—it combines field sales, an e-commerce shop, and a Brewing Solutions Team for technical support.

Product overview

BarthHaas X is a specialized craft brewing division of BarthHaas, offering a comprehensive portfolio of hop products and innovative hop-based solutions for smaller and craft breweries. The product lineup centers on PRYSMA® (a hop-based flavor platform), SPECTRUM, LupoCORE™, PHA® hop oil products (including PHA® Classics, PHA® Topnotes, and PHA® water-based variants), and HopAid® Antifoam. BarthHaas X differentiates itself through no minimum contract volumes, unlimited order calls, proactive contract management, a digital portal for managing contracts and delivery options, and fast delivery across Europe. The portfolio leverages the global reach and processing expertise of BarthHaas while providing craft-specific service flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• BarthHaas X: Fully integrated part of BarthHaas specifically set up to meet the needs of craft brewers, offering flexibility, quality processing and storage, wide hop selection, and expert brewing advice.

Products and services

• PRYSMA®

Quantifiable outcome

• Increased tank capacity utilization through HopAid® Antifoam - requires less headspace in fermentation tanks
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopsteiner: Global hop breeder, supplier, and processor serving breweries of all sizes. Competes head-to-head with BarthHaas X in supplying hop extracts, pellets, and specialty hop products to craft brewers across Europe.
• Yakima Chief Hops: One of the largest global hop suppliers, serving brewers worldwide with proprietary hop products and breeding programs. Directly competes with BarthHaas X in supplying craft brewers with specialty hop varieties and hop-derived ingredients.
• Crosby Hops: US-based hop supplier focused on craft brewers, offering proprietary hop products and grower relationships. Comparable to BarthHaas X in targeting smaller breweries with specialty hop ingredients.
• Charles Faram & Co: UK-based hop merchant and grower with deep roots in British craft brewing supply. Directly comparable to BarthHaas X in serving UK craft brewers with hop varieties and brewing technical support.

Emerging players

• Country Malt Group: Craft brewing ingredient distributor serving small and mid-sized breweries across North America with hops, malt, and adjuncts. Comparable in business model (one-stop craft supply) and target customer segment to BarthHaas X.
• BSG Craftbrewing: Specialty brewing ingredient supplier offering hops, malt, and adjuncts to craft brewers with an e-commerce ordering model. Directly comparable to BarthHaas X's hybrid field-sales + e-commerce craft brewer GTM.
• L.D. Carlson Company: US-based beverage and craft brewing supply distributor offering hops and ingredients to small brewers. Comparable to BarthHaas X in serving the SMB craft brewing segment with specialty ingredients.

Broad incumbents

• John I. Haas: Historic hop supplier now operating under the BarthHaas group; competes with BarthHaas X in supplying both large and craft brewers with proprietary hop varieties and extracts. Highly relevant peer within the broader hop industry structure.

Others

• Yakima Chief Ranches: Hop farming and breeding operation connected to the broader Yakima Chief ecosystem, supplying raw hop varieties that ultimately feed craft brewer supply chains comparable to those served by BarthHaas X.

Regional players

• Brewers Select: UK-based craft brewing ingredient supplier offering hops and adjuncts to smaller British brewers. Comparable as a UK-focused craft brewer hop supplier competing for similar regional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMPLY HOPS LTD.