Balti Kaubandus
- Company typePrivate
- Founded1998
- HeadquartersPeetri alevik, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Balti Kaubandus firmographics
Firmographics- Name
- Balti Kaubandus
- Legal name
- Balti Kella OÜ
- Website
- https://baltikaubandus.ee
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Balti Kaubandus industry classification
Industry- Product category
- Wholesale Distribution of Consumer Goods
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)
- akta.pro secondary industry
- Luxury Small Leather Goods & Wallets (CRAKAFAC)
Keywords
Where Balti Kaubandus is headquartered
LocationHeadquarters
- HQ city
- Peetri alevik
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Balti Kaubandus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wholesale distribution of consumer goods: Balti Kella OÜ operates as a wholesale distributor, buying products from brand owners and selling to retailers (supermarkets) and B2B customers (Tallink ships). Revenue generated through margin on product sales.
Go-to-market motion1 record
Distribution channels1 record
Balti Kaubandus product offering
Product offeringCore offering
Balti Kaubandus (Balti Kella OÜ) operates as a wholesale distributor of branded consumer goods, sourcing products from international brand owners and supplying them to supermarket chains in Estonia, Latvia, Lithuania, and Finland, as well as to Tallink cruise ships. The portfolio covers watches (historically Seiko for 20+ years), beauty accessories (JLD/Jean Louis David, Princesse Lili, Franck Provost, Disney children's hair accessories), and home and consumer goods (Salamander, Emendo, Foxtel, Silver Care, Bama).
Product overview
Balti Kaubandus (Balti Kella OÜ) is a wholesale distribution company operating for over 25 years, specializing in beauty accessories and home/consumer goods. The portfolio consists of two main categories: (1) Beauty accessories including JLD (Jean Louis David), Princesse Lili, Disney children's hair accessories, and Franck Provost men's beauty accessories; and (2) Home & consumer goods including Salamander, Emendo, Foxtel, Silver Care, and Bama. The company previously distributed Seiko watches for over 20 years before expanding into beauty and consumer goods in 2013 and 2019 respectively. Products are distributed to supermarkets in Estonia, Latvia, Lithuania, Finland, and Tallink ships.
Differentiator
Problem solved
Functional benefit
Brands
- JLD (Jean Louis David): Beauty accessories brand, originally started as Elite Models, rebranded under JLD.
- Princesse Lili
- Franck Provost
- Salamander
- Emendo
- Foxtel
- Silver Care
- Bama
Products and services
- JLD (Jean Louis David) beauty accessories
Companies that use Balti Kaubandus
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Balti Kaubandus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Balti Kaubandus partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Jean Louis David (JLD)coreBalti Kella OÜ distributes JLD beauty accessories in Estonia, Latvia, Lithuania, and Finland. Originally started with Elite Models brand which transitioned to JLD.
- Princesse LilicoreBeauty accessories brand distributed by Balti Kella OÜ in Baltic and Nordic markets.
- Franck ProvostcoreMen's beauty accessories brand represented by Balti Kella OÜ in the distribution market.
- Disney (children's hair accessories)coreDisney branded children's hair accessories distributed by Balti Kella OÜ.
- SalamandercoreHome and consumer goods brand in Balti Kella OÜ's portfolio since 2019.
- EmendocoreHome and consumer goods brand (Finnish origin) represented by Balti Kella OÜ since 2019.
- FoxtelminorHome and consumer goods brand added to Balti Kella OÜ's product portfolio in 2019.
- Silver CareminorHome care product brand in Balti Kella OÜ's portfolio since 2019 expansion.
- BamaminorHome and consumer goods brand represented by Balti Kella OÜ.
- SeikocoreExclusive watch distributor for over 20 years. Seiko was Balti Kella OÜ's original brand partnership before expanding into beauty and consumer goods in 2013.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Balti Kaubandus competitors and assessment
Company assessmentEmerging players
- Watches of Switzerland Group: UK-listed authorized retailer and distributor of premium and luxury watches including multiple international brands. Comparable as a watch distribution specialist; relevant to Balti Kaubandus's Seiko wholesale heritage.
Regional players
- Tallinna Kaubamaja Grupp: Estonian-listed retail conglomerate operating department stores (Kaubamaja) and grocery (Selver) across the Baltics. Functions as a downstream retail counterparty and benchmark for consumer-goods retail scale in the same Estonian/Baltic market Balti Kaubandus supplies.
- Kicks Group: Nordic beauty retail chain distributing international beauty and accessory brands across the Nordics and Baltics. Comparable as a regional beauty-accessories distribution and retail player overlapping with Balti Kaubandus's JLD, Princesse Lili and Franck Provost portfolio.
- Stockmann plc: Finnish-listed department-store retailer operating in Finland and the Baltics. Comparable as a regional multi-brand consumer-goods retailer in the same geographic footprint as Balti Kaubandus's distribution reach.
Broad incumbents
- Bucherer AG: Swiss luxury watch and jewelry retailer with multi-country authorized distribution of international watch brands. Comparable as a multi-country authorized distributor of premium watch brands, analogous to Balti Kaubandus's Seiko exclusive.
- ICA Gruppen AB: Swedish-listed retail conglomerate that owns Rimi Baltic and other supermarket formats serving the Nordic and Baltic markets. Its Rimi Baltic grocery chain is a downstream buyer analogous to the supermarket customers Balti Kaubandus supplies.
- Kesko Oyj: Finnish wholesale and retail conglomerate with B2B distribution, grocery and building/technical trade operations across the Nordics and Baltics. Comparable as a large-scale Nordic-Baltic wholesaler serving supermarket accounts similar to Balti Kaubandus's customer base.
- LVMH Moët Hennessy Louis Vuitton: Global luxury conglomerate whose selective-retail division (Sephora) distributes beauty accessories and whose brands (e.g., adjacent to Franck Provost) require regional wholesale partners such as Balti Kaubandus to access Baltic/Nordic supermarket shelves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Balti Kaubandus social profiles
Digital presenceBalti Kaubandus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balti Kaubandus leadership team
Management profileNumber of profiles
Balti Kaubandus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balti Kaubandus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balti Kaubandus
What does Balti Kaubandus do?
Balti Kaubandus (Balti Kella OÜ) operates as a wholesale distributor of branded consumer goods, sourcing products from international brand owners and supplying them to supermarket chains in Estonia, Latvia, Lithuania, and Finland, as well as to Tallink cruise ships. The portfolio covers watches (historically Seiko for 20+ years), beauty accessories (JLD/Jean Louis David, Princesse Lili, Franck Provost, Disney children's hair accessories), and home and consumer goods (Salamander, Emendo, Foxtel, Silver Care, Bama).
Is Balti Kaubandus a public or private company?
Balti Kaubandus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balti Kaubandus founded?
Balti Kaubandus was founded in 1998. It employs 1 to 10 people.
Where is Balti Kaubandus based?
Balti Kaubandus is headquartered in Peetri alevik, Estonia, in the Europe region.
How does Balti Kaubandus make money?
One revenue line is on record: wholesale distribution of consumer goods.
Who are Balti Kaubandus's main competitors?
Watches of Switzerland Group is listed as an emerging player. Regional players are Tallinna Kaubamaja Grupp, Kicks Group and Stockmann plc. Broad incumbents are Bucherer AG, ICA Gruppen AB, Kesko Oyj and LVMH Moët Hennessy Louis Vuitton.
Does Balti Kaubandus have an API?
No public API is recorded for Balti Kaubandus.
What industry is Balti Kaubandus in?
Balti Kaubandus's product category is Wholesale Distribution of Consumer Goods. Its primary akta.pro industry code is CRAOADAD, Handbags, Luggage & Travel Goods Wholesale, with a secondary code of CRAKAFAC, Luxury Small Leather Goods & Wallets. Its NAICS code is 42394 and its SIC code is 5094.