NET ZERO MEDIA LTD

What NET ZERO MEDIA LTD does

Net Zero Media operates a B2B SaaS platform called CarboniQ that measures the carbon emissions attributable to marketing and advertising activity across all media channels (digital, print, TV, radio, outdoor). The platform combines a proprietary carbon factors library with measurement algorithms aligned to the International GHG Protocol Corporate Accounting and Reporting Standards and PAS 2050, validated through ongoing collaboration with academic and research institutions. Functional modules include an adaptable inventory classification framework, identification of physical ad-product properties, assignment of quantified carbon factors, and total emissions calculation, with a predictive capability that allows pre-launch campaign emissions forecasting.

The company serves three primary enterprise segments: global publishers and media companies, corporate brands, and advertising agencies. Sales are conducted via direct enterprise engagement through a website contact form and a sales team, with offices (or phone presence) in Sydney (headquarters and legal entity), New York, and London. The revenue model is subscription-based, with Full-Service accounts billed annually; specific pricing is not publicly disclosed. The company is a privately held Australian proprietary company (Net Zero Media Pty Ltd, ACN/ABN 83 638 951 283), founded by four co-founders (Damien Thomson, Christopher Sewell, Phil Benedictus, Ian Lowe), with a disclosed headcount of 1–10 employees and no external funding rounds identified.

Named enterprise customers span financial services (Suncorp, Bendigo Bank, Australian Ethical), technology (Canva, WiseTech), automotive (BMW), beverages (Diageo), energy (eOn), transportation (Go Transit), and media (CBC/R-C, Torch Media, Benedictus Media). Distribution is global with offices serving APAC, North America, and Europe, and the platform is positioned within Ad Net Zero's Global Media Sustainability Framework working groups. No published revenue, ARR, or funding disclosures are available.

Name

NET ZERO MEDIA LTD

Legal name

Net Zero Media Pty Ltd

Website

https://www.netzero.media/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Zero Media provides a subscription SaaS platform, CarboniQ, that measures carbon emissions from marketing and advertising activity across all media channels for enterprise publishers, brands, and agencies.

Ownership category

akta.pro rank

Product category

Carbon Measurement Software

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industries

Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

Keywords

• Carbon emissions measurement
• Media sustainability platform
• Advertising carbon footprint
• GHG emissions analytics
• Campaign sustainability reporting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. CarboniQ Platform Subscription: Subscription-based access to CarboniQ platform for measuring carbon emissions from marketing and advertising activities. Full-Service accounts offered with subscription fees subject to change with 30 days notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Net Zero Media offers CarboniQ, a multi-channel SaaS platform that quantifies greenhouse gas (GHG) emissions generated by marketing and advertising activities across digital, print, TV, radio, and outdoor channels. The platform combines emissions science with media planning expertise to measure campaign-level carbon footprint, predict emissions before campaigns run, and optimise channel and format selection to reduce advertising's environmental impact.

Product overview

Net Zero Media offers a single unified SaaS platform called CarboniQ by Net Zero Media. This platform provides end-to-end carbon measurement for advertising campaigns, combining four core functional stages: creating an adaptable inventory library, identifying physical properties of ad products, assigning quantified carbon factors, and calculating total CO2 emissions using algorithms compliant with global industry standards (GHG Protocol and PAS 2050). The platform features media-centric design, predictive measurement capabilities, and cross-channel measurement across all advertising media.

Differentiator

Problem solved

Functional benefit

Brands

• CarboniQ: Multi-channel carbon emissions measurement platform for measuring carbon emissions from marketing and advertising activities across all media channels.

Products and services

• CarboniQ by Net Zero Media A multi-channel carbon emissions measurement SaaS platform that quantifies GHG emissions from marketing and advertising campaigns across all media types (digital, print, TV, radio, outdoor). It enables enterprise brands, publishers, and agencies to forecast campaign emissions before running them, classify advertising inventory globally, and optimise media selection to reduce carbon footprint.

Quantifiable outcome

• Provides granular GHG emissions measurement enabling optimization of channel and format selection to reduce advertising carbon footprint over time

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Ad Net ZerocoreStrategic or Co-development PartnerActive participation in Ad Net Zero global working groups ensures compliance with Global Media Sustainability Framework (GMSF). Collaboration on industry-wide sustainability standards for advertising carbon measurement.
• Leading Education and Research InstitutionscoreStrategic or Co-development PartnerCollaborative development of measurement algorithms and methodologies with leading education and research institutions. Continuous validation through ongoing collaboration with the scientific community and specialist non-profits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scope3: Scope3 measures supply-chain emissions for digital advertising, including programmatic, CTV, and digital channels. It is the most direct competitor to CarboniQ in advertising-specific emissions measurement and similarly targets brands, agencies, and publishers.
• Adgreen: Adgreen is a sustainability tool focused specifically on quantifying carbon emissions from advertising production and media activity. It directly competes with Net Zero Media for the same advertiser and agency buyers seeking carbon measurement.
• Good-Loop: Good-Loop provides digital advertising sustainability and carbon measurement tools for brands and agencies. It overlaps with CarboniQ's digital-channel measurement and predictive campaign optimization capabilities.

Broad incumbents

• Workiva: Workiva is an established ESG reporting and disclosure platform used by large enterprises for sustainability compliance. While not a media-specific tool, it competes for the disclosure and reporting workflow that consumes CarboniQ's measurement outputs.
• ClimatePartner: ClimatePartner offers carbon footprinting for products and companies, including marketing and media activities, combined with offset portfolios. It is a broader sustainability vendor that competes with Net Zero Media for advertising carbon measurement engagements.
• Sweep: Sweep is a carbon management platform that helps businesses map, reduce, and report emissions across their value chain. It serves large enterprises with sustainability programs that increasingly require marketing emissions data, overlapping with CarboniQ's scope.
• Persefoni: Persefoni is an AI-powered carbon accounting and climate management platform for enterprises. As a generalist carbon accounting vendor serving Fortune 500 sustainability teams, it competes for the budget that funds CarboniQ deployments.
• Watershed: Watershed is an enterprise climate platform covering Scope 1-3 accounting and reporting. While broader than media-only measurement, it increasingly includes marketing and advertising emissions, competing with Net Zero Media for enterprise sustainability budgets.
• South Pole: South Pole is a large climate solutions provider offering carbon accounting, advisory, and offset services to global brands. Its advisory practice overlaps with Net Zero Media's net-zero strategy work and it represents a credible incumbent competing for the same corporate buyer.

Emerging players

• Plan A: Plan A provides a carbon accounting and decarbonization SaaS platform for corporates. As an emerging European player expanding its Scope 3 capabilities, it represents a potential competitor for media emissions measurement work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/net-zero-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NET ZERO MEDIA LTD