I Got Mind for Sports and Education

What I Got Mind for Sports and Education does

I Got Mind for Sports and Education is the nonprofit arm of I Got Mind Inc., a Calgary-based private social and emotional learning company founded in 2008 by former NHL defenseman Bob Wilkie. The organization delivers mental health, wellness, and performance education to youth athletes, parents, coaches, schools, and corporate clients, with core offerings built around The Resilient Athlete framework and a Success Strategies course catalog covering topics from confidence and stress management to trauma-informed workplaces and leadership.

The technology stack is deliberately lightweight: a WordPress + LearnDash-based Learning Management System hosts self-directed courses; Circle.so powers the I Got Mind Community of Learning; Zoom handles live seminars; and PayPal processes course, membership, and donation payments. Course content is delivered via video lessons, assignments, and quizzes with optional facilitator-led coaching add-ons, supplemented by community chat, private spaces for stakeholders, and Habit Builder accountability tools. There are no proprietary AI/ML components; value creation rests on the human facilitator and clinical bench (registered psychologists, MSWs, former professional athletes, and educators).

Revenue is generated across multiple streams: one-time online course sales (ranging roughly $50-$949 depending on whether a coaching session is bundled), a $10.95/month Front of Line Membership covering up to four family members, tiered sport organization packages ($196.05-$322.37 per player across Bronze/Silver/Gold tiers plus a $200 U11 package), corporate wellness and leadership programs priced as professional services, 1-on-1 coaching sessions, corporate golf team-building, and a 10-month Optimizing Organizational Systems consulting engagement. The for-profit entity handles commercial sales while the nonprofit channels donations toward subsidized youth and education programming, with a stated goal of directing 85 cents of every donated dollar to delivery and operating the 4 The Boys scholarship fund seeded by a $25,000 Color Compass donation in 2025.

Name

I Got Mind for Sports and Education

Legal name

I Got Mind Inc.

Website

https://igotmind.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

I Got Mind for Sports and Education is a Calgary-based nonprofit arm of I Got Mind Inc. that delivers mental health, wellness, and performance education to youth athletes, parents, coaches, schools, and corporate clients via The Resilient Athlete program and a Success Strategies course catalog.

Ownership category

akta.pro rank

Product category

Mental Health and Wellness Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health education
• Sports psychology programs
• Athlete wellness training
• Youth resilience coaching
• Workplace mental wellness

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Course Sales: Individual courses sold on a one-time purchase basis. Options include standalone course access or course plus coaching bundle. Prices range from approximately $50-$500 per course depending on depth and coaching inclusions.
2. Front of Line Membership: Subscription membership at $10.95/month providing access to early support services, direct access to IGM team of therapists and psychologists, free initial consultations, and up to 4 family members included.
3. Sport Organization Packages: Tiered packages (U11 Learn to Program $200, Bronze $196.05, Silver $259.21, Gold $322.37 per player) for sport organizations including live presentations, online learning, community spaces, coach education, and Habit Builder tools.
4. Corporate/Workplace Wellness Programs: Custom programs for businesses including workplace wellness, mental health training, leadership development, and organizational optimization consulting.
5. Coaching Sessions: 1-on-1 coaching sessions with IGM facilitators or mental health clinicians. Pricing varies by specialty; typically covered by health spending accounts.
6. Corporate Golf Programs: Golf-based cultural practices for corporate team building and leadership development.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

I Got Mind Inc. delivers mental health, wellness, and performance education through online courses, live seminars, and packaged programs for youth athletes, parents, coaches, educators, and corporate clients. Its core offering is The Resilient Athlete multi-sport education program, complemented by a portfolio of standalone online courses (Confidence, Stress, Leadership, Habits, etc.) delivered via a WordPress-based Learning Management System, plus corporate wellness, organizational consulting, and a nonprofit arm delivering subsidized programs to youth sports and schools.

Product overview

I Got Mind Inc. is a social and emotional learning company founded in 2008 by former NHL defenseman Bob Wilkie, offering programs across sports, workplace, and education sectors. The core product is The Resilient Athlete multi-sport education program (with hockey-specific variants at U11, Bronze, Silver, and Gold tiers) delivered through live seminars, guided conversations, online learning, and private community spaces. The course portfolio includes standalone offerings under the Success Strategies brand — covering Confidence, Perfection is a Ghost, Stress Creates Skill, Power of Attitude, Dangers of Expectations, Building Habits for Success, Leadership for Athletes, Who Are You?, Goal Setting, Habits, Imagination, Defining Your Role, Communication, Trauma Informed, Understanding Stress, Workplace Power Differential, Functioning in the Dysfunction, and Prepare to Adapt — plus the Sports Psych 1/2/3 course series and parent-focused courses. A Front of Line (FOL) Membership provides expedited access to mental health professionals. The nonprofit arm (I Got Mind for Sports and Education) extends these programs to youth sports and education organizations at reduced cost, supplemented by the 4 The Boys Scholarship Fund for hockey community members. Additional offerings include the Tear Off the Tape podcast, The Sideways Screenings community project, I Got Mind Community of Learning, I Gut Mind Metabolic Balance program, and an Optimizing Organizational Systems and Performance consulting program. All programs are delivered via the IGM Learning Management System (WordPress-based), and course pricing ranges from approximately $74.99 to $949 depending on format (self-directed vs. with coaching).

Differentiator

Problem solved

Functional benefit

Brands

• I Got Mind for the Workplace: Corporate wellness and workplace mental health programs
• Front of Line Membership
• I Got Mind for Sports and Education
• 4 The Boys Scholarship
• The Resilient Athlete
• Success Strategies

Products and services

• The Resilient Athlete Program A multi-sport education program teaching seven core principles (Discipline, Focus, Mindset, Attitude, Communication, Expectations, Empathy) through live seminars, guided conversations, online learning, parent and coach education, and private community spaces with Habit Builder accountability tools. Targeted at athletes, parents, and coaches across hockey, soccer, football, baseball, basketball, lacrosse, volleyball, golf, ringette, swimming, and track.
• The IGM Resilient Athlete Program for Hockey A hockey-specific variant of The Resilient Athlete program delivered by Bob Wilkie (former NHL defenseman), Cory Clouston (former NHL/WHL coach with 25 years experience), and other professional athletes and mental health clinicians. Tiered packages include U11 Learn to Program ($200/family), Bronze ($196.05/player for U13), Silver ($259.21/player for U13-U15), and Gold ($322.37/player for U15+).
• Success Strategies Courses A suite of online courses for athletes, coaches, parents, business professionals, and educators covering topics such as confidence, attitude, habits, stress, leadership, communication, goal-setting, and mental health. Courses include video lessons, assignments, quizzes, and optional coaching add-ons. Delivered via the IGM Learning Management System with pricing from $74.99 to $949.
• Sports Psych Course (Sports Psych 1, 2, 3) A three-part sports psychology course covering mental/emotional development, character development, balance and perspective, stress management, confidence, visualization, self-care strategies, and time management for student athletes.
• Front of Line Membership A subscription membership at $10.95/month providing expedited access (within 24-48 hours) to IGM's team of therapists, psychologists, and mental health professionals. Includes a free initial consultation, virtual or in-person appointment options, and coverage for up to 4 family members.
• I Got Mind for Sports and Education The nonprofit arm of I Got Mind Inc., created to support youth sporting organizations and the education sector with mental health education programs. Targets ages 10-60 covering mental health, mental performance, relationships, culture, and board development, with 85 cents of every donated dollar directed to program delivery.
• 4 The Boys Scholarship Fund A scholarship fund honoring four members of the 1986 Swift Current Broncos team. Four scholarships: Trent Kresse Athletic Scholarship, Scott Kruger Trade Scholarship (fulfilled 2025 by Color Compass), Brent Ruff Agriculture Scholarship, and Chris Mantyka Educational Scholarship. Annual goal of $25,000 per scholarship; maximum $2,500 per applicant per year.
• I Got Mind for the Workplace A corporate wellness and culture program covering mental health literacy, resilience building, leadership effectiveness, communication, and team adaptability. Includes facilitated conversations with IGM experts, Habit Builder program, and digital coaching. Served clients include Davis Auto Group, Go Insurance, and Prairie Rose School Division.
• Tear Off the Tape Podcast A podcast helping individuals who have experienced traumatic events. Features professionals sharing personal trauma stories and recovery journeys, combined with education through the I Got Mind Community. Distributed through the Sound Off Network.
• The Sideways Screenings A community screening project combining film screenings with trauma awareness education. A social movement with over 1,500 attendees as of 2025. Led to the development of the 4 The Boys scholarship program and the I Got Mind Community of Learning.
• I Got Mind Community of Learning An online community platform hosted on Circle.so for people to learn, grow, and support each other. Covers health and wellness topics for all ages with expert facilitation, including Nutrition Collective and Trauma Course access. Private spaces available for athletes, parents, and coaches.
• I Gut Mind - Metabolic Balance A metabolic balance and nutrition education program delivered by Mikey, providing education on how to fuel the body and mind through the Metabolic Balance Program method.
• Optimizing Organizational Systems and Performance Program A 10-month organizational training program with two facilitated sessions per month (approximately 40-48 hours total). Covers role clarity, process mapping, communication systems, resource optimization, organizational structure, performance metrics, continuous improvement, change management, integration, and sustainability. Targets sports organizations, businesses, schools, and associations.
• I Got Mind Membership (Learning Management System) A self-contained Learning Management System providing access to all IGM courses. Members receive a code from their administrator, complete a lesson per week with facilitator review, and interact through group sessions. Courses span Athletes, Business, Coaches, Education, Mental Health, Parents, and Success Strategies categories.

Quantifiable outcome

• 1500+ screening event attendees demonstrating community engagement and reach
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Color CompasscoreStrategic or Co-development Partner · 1 January 2025Donated $25,000 to fulfill the Scott Kruger Trade Scholarship goal for 2025, supporting individuals entering the trades. Partnership enables scholarship distribution to deserving applicants.
• Techwink ServicessupportingTechnology or IntegrationTechnology partner providing technical infrastructure support for I Got Mind's online platforms, website, and learning management system.
• Flames FoundationcoreStrategic or Co-development PartnerMajor foundation partner supporting sports and community wellness initiatives. Featured in Partners and Clients section demonstrating significant organizational backing.
• Kamloops BlazerssupportingChannel Partner/ Reseller/ DistributorWHL hockey team partner receiving wellness programming and supporting Color Compass trade scholarship initiatives.
• Sound Off NetworksupportingStrategic or Co-development PartnerPodcast distribution platform hosting Tear Off the Tape podcast initiative, extending I Got Mind's reach through multimedia content.
• South Alberta High SchoolsupportingStrategic or Co-development PartnerEducational institution partner for Sports Psychology course delivery, combining sports and academic programming.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Calm: Large-scale meditation and mental wellness app with corporate wellness offering (Calm Business). Comparable to IGM's workplace wellness and mindfulness education products, though Calm's delivery is fully digital and subscription-based versus IGM's live seminars and coaching.
• Headspace: Major consumer mindfulness and mental wellness app with sport and workplace wellness content. Comparable to IGM as a digital-first mental wellness provider, but operates at much larger scale and with broader consumer focus rather than sports-specific live programming.

Emerging players

• Athlete+: Mental health platform built specifically for athletes with peer-support and educational components. Overlaps with IGM's community-of-learning approach and athlete mental health focus, though distributed digitally rather than via live seminars.
• The Body OS: Mental performance coaching practice focused on athletes and high performers. Comparable to IGM's 1-on-1 coaching sessions and clinical mental performance offerings, though smaller and more athlete-individual focused.

Direct peers

• Innerdrive: Sports psychology education and coaching provider offering courses and resources for athletes, coaches, and parents. Directly comparable to IGM's Success Strategies courses, coaches' programs, and parent education tracks in target audience and content format.
• TrueSport (USADA): Educational platform by the US Anti-Doping Agency focused on character-building and wellness for young athletes. Comparable to IGM in delivering mental skills and life skills content to youth athletes through digital and curriculum-based formats.
• MindRight Sports: Mental wellness platform purpose-built for youth athletes and sports organizations. Directly comparable to IGM's Resilient Athlete program and sport organization packages, sharing the youth sports mental performance target customer and similar course + live delivery model.
• Believe Perform: Online sports psychology platform providing articles, podcasts, and courses for athletes and coaches. Highly comparable to IGM's online course catalog and podcast-driven content strategy in the athlete mental performance category.
• Dr. Jerry Lynch / Peak Performance Institute: Long-standing sports psychology author and coach delivering athlete mental performance programs. Directly comparable to IGM as a competing sports psychology educator serving coaches and athletes with books, courses, and seminars.

Regional players

• SportPsychWorks (Canadian Sport Psychology Association members): Canadian network of sport psychologists providing individual and team mental performance services. Comparable to IGM's clinical team and Calgary-based sport psychology practice, though structured as a professional association rather than a single brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/igotmind
• LinkedInlinkedin.com/company/i-got-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Got Mind for Sports and Education