HAVAS HELIA LIMITED

Name

HAVAS HELIA LIMITED

Legal name

Havas helia Limited

Website

https://havashelia.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Customer experience strategy
• Brand marketing services
• Data analytics consulting
• Digital media planning
• Audience insights research

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels1 record

Core offering

Havas CX Helia is an agency of data, analytics, and customer experience experts that helps brands identify their customers' subcultures and build customer journeys that drive growth. The agency delivers audience, brand, customer experience, data and analytics, digital media, employee experience, insights and strategy, marketing science, and media planning services to brands operating in retail, FMCG, financial services, telecoms, travel, and technology sectors.

Product overview

Havas CX Helia is a customer experience (CX) company operating as a single, unified offering focused on subculture-driven customer connection strategies. Rather than offering multiple distinct products or modules, the company positions itself as a CX agency that helps brands understand and engage with customer subcultures to build belonging and create experiences that feel relevant, rewarding, and worthy of customer time. The core value proposition centers on the insight that customers gather in subcultures around shared passions, identities, and interests, and that understanding these subcultures unlocks customer connection. The company cites research indicating brands that create belonging see 306% higher lifetime value.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas CX Helia Agency Services Integrated customer experience and marketing agency offering that helps brands find their customers' subcultures and build belonging-driven customer journeys that drive growth. The service combines data, analytics, and customer experience expertise for brands in retail, FMCG, financial services, telecoms, travel, and tech sectors.
• Audience Services Audience strategy and planning services that help brands identify, understand, and reach the subcultures and customer communities most relevant to their business.
• Brand Services Brand strategy and development services designed to build brand equity and connection with target customers through subculture-driven insight.
• Customer Experience Services End-to-end customer experience design services that help brands build customer journeys driving growth across touchpoints.
• Data and Analytics Services Data and analytics services that combine quantitative customer data with subculture-driven insight to inform marketing and experience decisions.
• Digital Media Services Digital media planning and activation services supporting brand campaigns across online channels.
• Employee Experience Services Employee experience services that help organizations build belonging and engagement among their workforce, consistent with the agency's subculture-based methodology.
• Insights and Strategy Services Customer insights and strategy services that surface subculture-level understanding of customers to inform brand and experience strategy.
• Marketing Science Services Marketing science services applying analytical methods to measure and optimize the effectiveness of brand and customer experience programs.
• Media Planning Services Media planning services that translate audience and subculture insights into media plans across paid channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• MullenLowe Group: Integrated marketing communications network with creative, media, and CX capabilities. Comparable as a network-affiliated creative agency competing for similar brand experience work.
• R/GA: Digital experience and innovation agency focused on brand transformation, product, and CX work. Comparable as a creative-led, experience-design agency competing for similar brand mandates.
• Critical Mass: Digital experience agency offering CX, design, and marketing services to enterprise brands. Comparable in digital CX service mix and target client profile.
• Huge: Digital experience design and transformation agency with CX strategy, design, and technology delivery. Closely comparable as a CX-led agency serving similar brand-side buyers.
• AKQA: Design and innovation agency within WPP with deep CX, digital experience, and brand strategy capabilities. Comparable in service mix and creative-led CX positioning.
• Digitas: Global customer experience and connected marketing agency within Publicis, offering comparable CX strategy, data, and creative services to brand clients. Directly comparable in offering, target market, and agency-network model.
• Wunderman Thompson: Creative, data, and technology agency within WPP with a strong CX and customer journey practice. Directly comparable in scale, services mix, and target enterprise clients.
• Merkle: Data-driven customer experience marketing agency within Dentsu, with strong CRM, analytics, and CX capabilities. Comparable in CX/CRM focus and enterprise client base.

Broad incumbents

• Accenture Song: Large-scale experience and CX practice within Accenture, offering strategy, design, technology, and operations. Broader incumbent competitor overlapping with Havas CX Helia's CX mandate but with significantly larger scale.
• Deloitte Digital: Digital and CX consulting arm of Deloitte, offering strategy, creative, and technology services to enterprise clients. Broad incumbent competitor for CX transformation mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/havascxhelia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAVAS HELIA LIMITED