What PILOT IN COMMAND LTD does

Pilot in Command Ltd (trading as Pilot in Command / PIC) is a UK private limited company operating a general aviation services business from Blackbushe Airport (EGLK) in Surrey. Founded circa 2024 and led by a small team of 1-10 people, the company runs four interrelated service lines: (i) self-fly aircraft hire of a single Europa XS ("Norris") at £150/hour wet for licensed pilots seeking hour-building and affordable touring; (ii) full aircraft management covering maintenance oversight, engineering liaison, documentation, scheduling, hangarage, fuel, insurance admin, and pilot coordination for aircraft owners; (iii) private travel under a passenger-operator model for non-pilot customers who want to be flown without holding an AOC; and (iv) PIC+, a lightweight digital ownership toolkit currently in pilot phase providing online booking, flight/hours logging, maintenance tracking, defect reporting, and a digital document repository.

The underlying technology stack is modest: the operational core is the single Europa XS aircraft and the Blackbushe operational base, supported by PIC+ as the company's only disclosed proprietary software. PIC+ is positioned as a usability-focused toolset (differentiator: "ease of use") rather than an integrated enterprise platform, and the company has no published API, SDK, AI capabilities, or third-party integrations. Sub-brands include "PIC+" for owner tools; the company also operates a "Peanut" mascot that doubles as brand character.

The business model combines usage-based hire (£150/hour wet), a £50/month membership subscription for priority booking, managed-services fees for full aircraft management, transaction fees on hire-out revenue offset programs, professional-services fees for private travel coordination, and a future subscription for PIC+. Pricing is transparent and publicly disclosed for core services. The company is bootstrapped with no external funding, no parent company, no listed management team beyond a single named contact (Adam), and operates as a direct-to-consumer business via its website and direct email enquiry channels, with all services delivered from the Blackbushe base to UK customers.

Name

PILOT IN COMMAND LTD

Legal name

Pilot in Command Ltd

Website

https://pilotincommand.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Pilot in Command Ltd is a UK-based general aviation services company at Blackbushe Airport offering self-fly aircraft hire, full aircraft management, private travel coordination, and the PIC+ ownership software toolkit for licensed pilots, aircraft owners, and non-pilot travelers.

Ownership category

akta.pro rank

Product category

General Aviation Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (4812)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Aircraft Management & Part 135/135-equivalent Operators (THABAFAD)

akta.pro secondary industry

Corporate Flight Departments (In-House Business Aviation) (THABAFAE)

Keywords

• General aviation services
• Self-fly aircraft hire
• Aircraft management
• Private air travel
• Aircraft ownership software

Headquarters

HQ city

Cranleigh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Self-Fly Aircraft Hire: Hourly rental of the Europa XS aircraft to licensed pilots, charged at £150/hour wet. Revenue generated through usage-based billing as pilots pay per flight hour.
2. Membership Fees: Monthly membership subscription at £50/month providing priority booking access and fair running rates for aircraft hire.
3. Full Aircraft Management Services: Comprehensive management of customer-owned aircraft including maintenance oversight, paperwork, scheduling, hangarage coordination, fuel management, insurance administration, and pilot scheduling. Revenue generated through managed services fees.
4. Hire-Out Revenue Offset: Arrangement where aircraft owners can offset ownership costs by allowing their aircraft to be hired out to vetted pilots. Company handles bookings and admin, providing monthly statements showing income and expenses.
5. Private Travel (Passenger-Operator Model): Arrangement where non-pilot customers become the operator and the company coordinates aircraft and pilot. Revenue derived from service coordination and planning fees.
6. PIC+ Ownership Tools (Future): Toolkit subscription for aircraft owners providing booking, tracking, and document management capabilities. Currently in pilot phase with no public pricing disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pilot in Command provides general aviation aircraft hire, full aircraft management, private travel coordination using the passenger-operator model, and the PIC+ aircraft ownership toolkit. Services are delivered from Blackbushe Airport and target licensed pilots, individual aircraft owners, and non-pilot travelers across the UK.

Product overview

Pilot in Command LTD operates as a multi-service general aviation company offering a unified portfolio of aircraft-related services from Blackbushe Airport. The core offerings include self-fly hire of the Europa XS "Norris" aircraft, full aircraft management services (covering maintenance, scheduling, admin, and optional hire-out), and private travel solutions using the passenger-operator model. The company also provides PIC+, a lightweight digital ownership toolkit for aircraft management, and is developing fractional ownership options. A membership program at £50/month provides priority booking access. The portfolio ranges from direct aircraft hire for licensed pilots to comprehensive turnkey management for non-pilot owners.

Differentiator

Problem solved

Functional benefit

Brands

• PIC+: A lightweight ownership toolkit for aircraft owners, currently in pilot phase. Features include online booking and scheduling, flight and hours logging, maintenance and inspection tracking, defect reporting, and digital document storage.

Products and services

• Europa XS "Norris" Self-Fly Hire Self-fly hire of the Europa XS "Norris" aircraft equipped with Rotax power and constant-speed prop, available at £150/hour (wet) from Blackbushe Airport, ideal for hour-building and affordable touring by licensed pilots.
• Full Aircraft Management Full-service aircraft management for individual aircraft owners covering maintenance booking and oversight, engineer liaison, defect rectification tracking, tech logs, permits, ARCs, documentation, hangarage and parking, fuel and handling coordination, insurance admin support, pilot scheduling, and simple monthly reporting.
• Private Travel (Passenger-Operator Model) Private flight service using the passenger-operator model where customers become the operator and Pilot in Command arranges the aircraft and pilot, with support for planning, handling, fuel, and transparent operations, eliminating the need for an AOC.
• PIC+ Ownership Toolkit Lightweight aircraft ownership toolkit providing online booking and scheduling, flight and hours logging, maintenance and inspection tracking, defect reporting and follow-up, and a digital home for key documents such as permits, ARCs, and tech logs. Currently in pilot phase with subscription pricing not publicly disclosed.
• Membership Program Monthly membership subscription at £50/month providing priority booking access and fair running rates for aircraft hire at Blackbushe Airport.

Quantifiable outcome

• Aircraft can fly approximately 2.5 hours plus reserves on 48 litres of fuel at 15l/hr consumption rate

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hangar8: One of the UK's largest aircraft management and charter operators, offering a directly comparable full-service management, charter, and ownership-support proposition to Pilot in Command's core offering, but at significantly greater scale.
• Ocean Sky: UK-based aircraft management, charter, and sales company targeting private owners. Directly comparable service mix to Pilot in Command's management, hire-out, and private travel offerings, with established brand and larger fleet.
• SaxonAir: UK-based aircraft management, charter, and FBO operator serving owner-flown and charter customers. Directly comparable to Pilot in Command across aircraft management and private travel, with overlapping licensed-pilot and non-pilot customer segments.
• Centreline Aviation: UK Part 135 air charter and aircraft management provider operating from Bournemouth. Competes with Pilot in Command in the charter and aircraft management space, with similar licensed-pilot and aircraft-owner customer bases.

Emerging players

• Flight Schedule Pro: Aviation scheduling and management software used by flight schools, flying clubs, and aircraft operators. Directly comparable to PIC+ on scheduling and flight-hour logging functionality, though focused on flight training operators rather than owners.
• MyFlightBook: Digital logbook and aircraft management platform for pilots and aircraft owners. Competes with PIC+ on flight logging, hours tracking, and aircraft record-keeping, with a broader existing user base of private pilots and owners.

Regional players

• AeroClassics: UK-based aircraft sales, management, and operational support firm targeting European owners. Overlaps with Pilot in Command's aircraft management and ownership-support proposition but operates primarily through aircraft sales rather than direct wet-hire.

Broad incumbents

• VistaJet: Global private aviation company offering fractional and jet card programs. Comparable to Pilot in Command's planned fractional ownership program and private travel offering, but at a vastly larger scale and broader geographic footprint.
• NetJets: World's largest fractional aircraft ownership and private aviation provider. Represents the scaled-up, institutionalized version of the fractional ownership product Pilot in Command is developing for the UK GA segment.
• Luxaviation UK: European-headquartered business aviation group with significant UK operations spanning aircraft management, charter, and FBO services. A broader incumbent operating at much larger scale than Pilot in Command, but serving the same owner and private-travel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pilot-in-command-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PILOT IN COMMAND LTD