NatPet Food OÜ

What NatPet Food OÜ does

NatPet Food OÜ is an Estonian privately held company (osaühing, registration code 16326459) headquartered at Tina 3/2-14, 10126 Tallinn, that manufactures and direct-to-consumer-retails species-appropriate raw pet food (BARF — biologically appropriate raw food) and freeze-dried single-ingredient treats. Its catalog spans approximately 47 active SKUs across dogs (15 products), cats (17), ferrets (12), reptiles (1), popular picks (12) and two pet memory books, all produced in Estonia from 100% domestically sourced meat, including organic chicken and lamb. The product line includes chunky complete raw meals with 94% fresh meat content for dogs, taurine-rich chicken/turkey/duck/rabbit formulas for cats (including hypoallergenic, sensitive-digestion, kitten and adult variants), a five-protein-source formula for ferrets, freeze-dried duck necks (marketed as a natural toothbrush), livers, hearts and gizzards, whole frozen quail, and graded frozen feeder mice for snakes and lizards.

The company's commercial model is single-country, direct-to-consumer e-commerce via its own WooCommerce storefront at naturalpetsfood.com. Products ship within 1–2 days from Estonia via Cargobus terminals in Jõhvi, Kärdla, Kuressaare, Tartu, Pärnu, Põlva and Viljandi, Bolt Send within Tallinn, and outdoor parcel lockers (cold weather only); customers can also pick up by appointment in central Tallinn. Pricing is per-unit and per-portion across daily/weekly/two-week/three-week/monthly pack sizes, ranging from €1.95 (chicken heads) to €238 (largest dog BARF box), with free shipping on orders ≥€65 and payments via Estonian rails including Apple Pay and Google Pay. A separate €50 one-hour personalized pet nutrition consultation, delivered by a Billinghurst-certified in-house consultant, supplements goods revenue with a professional-services stream.

The company holds Estonian Veterinary and Food Board recognition number 01/ABP/L and its products undergo regular Põllumajandus- ja Toiduamet laboratory inspections, giving it a regulated-producer footing versus informal raw-feed competitors. Marketing is content- and community-led, relying on an Estonian-language blog, Facebook (Natural.Pets.Food.World), Instagram (naturalpetsfood.world), email newsletter and WhatsApp direct contact; no app, no paid acquisition, no API, no wholesale channel, no B2B customers and no disclosed investors, headcount, funding or revenue are present. The founder/operator appears to be Reena Birkan, a certified dog and cat nutrition consultant who also authors the blog and is the primary contact.

Name

NatPet Food OÜ

Legal name

NatPet Food OÜ

Website

https://naturalpetsfood.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NatPet Food OÜ is an Estonian manufacturer and direct-to-consumer online retailer of species-appropriate raw (BARF) pet food and freeze-dried single-ingredient treats for dogs, cats, ferrets and reptiles, sold through its own WooCommerce shop with nationwide Cargobus/Bolt delivery across Estonia.

Ownership category

akta.pro rank

Product category

Raw Pet Food & Pet Nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Raw pet food
• Freeze-dried pet treats
• BARF dog food
• Pet nutrition consulting
• Natural pet nutrition

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct e-commerce sales of raw and freeze-dried pet food: Online shop at naturalpetsfood.com selling BARF complete meals, freeze-dried treats, whole prey (quail, mice), and single-organ supplements for dogs, cats, ferrets and reptiles. Prices per unit / per weight / per portion. Free shipping on orders ≥€65. Payment via Estonian methods incl. Apple Pay / Google Pay.
2. One-on-one pet nutrition consultation: One-hour personalized nutrition consultation (€50) conducted via web meeting or phone by a certified raw-feeding consultant, producing customized feeding plans for dogs, cats and ferrets including special-needs cases.
3. Pet memory/keepsake books: Sale of branded hardcover pet memory books (e.g., "Minu Koer", "Minu Kiisu" — 48-page, 245×245 mm) as ancillary non-food merchandise; one-time purchase at €7.90.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

NatPet Food OÜ manufactures and directly sells frozen chunked BARF-style raw pet food (complete daily portions) and freeze-dried (cold-dried) single-ingredient treats for dogs, cats and ferrets, plus whole frozen prey (quail, mice) for reptiles, through its own Estonian WooCommerce online store. The company also offers one-on-one pet nutrition consultations delivered by a certified raw-feeding consultant, and ancillary pet memory books. All food is produced in Estonia from 100% Estonian-sourced meat including organic producers.

Differentiator

Problem solved

Functional benefit

Products and services

• High-quality chunky raw food for dogs (94% meat) Complete BARF-style raw dog food made with 94% fresh unprocessed meat (pork/beef/rabbit), chicken neck or rabbit leg, liver, heart, tripe, kidney, vegetables and kelp powder; chunked into 500g daily portions sized for ~17 kg dogs. Available across multiple portion sizes.
• High-quality chunky raw food for sensitive dogs (with lamb) Hypoallergenic lamb-based complete raw food for food-sensitive dogs, combining turkey meat, duck neck/wing, lamb liver/heart/tripe and crushed vegetables. Packaged in 500g daily portions sized for ~20 kg dogs.
• Chunky chicken-based raw food for cats 100% Estonian fresh chicken-based complete raw food for cats, combining chicken thigh, neck, liver, heart and gizzard — naturally supplying taurine, designed for adult cats' obligate carnivore needs.
• Chunky raw food for food-sensitive cats Hypoallergenic cat recipe using only turkey, duck, rabbit or lamb proteins (duck neck, duck liver, duck heart, duck muscle stomach, omega-3 cod liver oil) for allergy-prone cats.
• Balanced mix raw food for adult cats 100% fresh meat chunky complete raw mix for adult cats composed of pork shoulder, beef liver, turkey heart and rabbit kidney — provides taurine, arginine, and other essential amino acids with no fillers or carbohydrates.
• Raw food for kittens Complete raw food for kittens up to 8 months, containing meat, crushed bones, liver, heart and kidney, formulated to be fed 3-4 times daily at up to 10% of body weight.
• Protein-rich raw food for ferrets Complete raw food for ferrets combining at least five animal protein sources (pork, turkey thigh, chicken neck, chicken liver, duck heart, pork kidney) plus kelp powder; 16% crude protein, 11% crude fat, balanced for ferret metabolism. Available in daily, weekly, two-week, three-week and monthly portion sizes.
• Freeze-dried duck neck (natural toothbrush) Cold-dried duck necks (~720g raw equivalent per 5 pieces); minimum 61% crude protein, minimum 13% crude fat, maximum 8% moisture. Functions as a natural toothbrush for dogs, cats and ferrets, supporting dental hygiene and providing calcium and phosphorus.
• Freeze-dried duck liver supplement Single-ingredient freeze-dried duck liver supplement (100g dried ≈ half a kilo raw); minimum 55% protein, minimum 21% fat. Supports skin, coat and immunity; rich in vitamins A, B3, B5, omega-3, selenium and zinc. Hypoallergenic training treat.
• Freeze-dried duck hearts (taurine supplement) Highest natural taurine source among treats — 66% protein, 26% fat, rich in collagen and elastin. Packed in recyclable PET jars. Recommended at 10-15% of total diet to prevent taurine deficiency in cats.
• Freeze-dried duck gizzard (joint supplement) Single-ingredient freeze-dried duck muscular stomach; minimum 88% protein, minimum 5% fat. Natural glucosamine and chondroitin source for joint support.
• Fresh frozen quail (whole prey) Whole frozen quail sold as a complete-feed single-ingredient prey item for dogs, cats and ferrets — meat, bone, organs and skin in natural proportions; stimulates hunting/chewing instincts.
• Frozen feeder mice (S/M/L/XL) Whole frozen feeder mice (S: 10-15g, M: 16-20g, L: 20-25g, XL: 31+g) bred as feed for predatory birds, reptiles and carnivores; complete-feed for cats, ferrets and snakes/lizards.
• Estonian organic chicken feet for dogs 100% Estonian organic chicken feet (~10-20% meat, 40-50% bone, 30-40% cartilage/skin) delivering natural collagen, glucosamine, chondroitin; supports joints, teeth and gums.
• One-on-one pet nutrition consultation One-hour personalized nutrition consultation (€50) delivered via web meeting or phone by a certified raw-feeding consultant, providing custom feeding plans for dogs, cats and ferrets including special-needs cases (allergies, weight, sensitive digestion).
• Pet memory book — "Minu Kiisu" (My Cat) Hardcover cat memory book, 48 pages, 245×245 mm, branded Natural Pets Food merchandise; one-time purchase at €7.90.
• Pet memory book — "Minu Koer" (My Dog) Hardcover dog memory/keepsake book, 48 pages, 245×245 mm, branded Natural Pets Food merchandise; one-time purchase.

Quantifiable outcome

• 94% fresh unprocessed meat content in main dog BARF formula
• +6 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CargobuscoreChannel Partner/ Reseller/ DistributorCargobus is used as the primary nationwide Estonia delivery carrier. Packages are delivered to Cargobus terminals in Jõhvi, Kärdla, Kuressaare, Tartu, Pärnu, Põlva and Viljandi within a few hours.
• Bolt (Bolt Send)coreChannel Partner/ Reseller/ DistributorBolt Send is offered as a convenient home-delivery option within Tallinn for frozen raw food orders.
• Põllumajandus- ja Toiduamet (Estonian Agricultural and Food Board)coreOthersNatPet Food OÜ operates under the regulator's recognition number 01/ABP/L and all products undergo regular laboratory inspections by the Veterinary and Food Board to ensure food quality compliance.
• Billinghurst (Dr. Ian Billinghurst)minorStrategic or Co-development PartnerThe company's in-house pet nutrition consultant is Billinghurst raw nutrition certified. The site's founder references Billinghurst's BARF methodology as the foundation of the company's raw-feeding recommendations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ziwi Peak: New Zealand air-dried and freeze-dried pet food brand known for high-meat-content recipes. Comparable on premium, high-protein, single-ingredient treat philosophy and DTC-first distribution.
• Vital Essentials: Specializes in freeze-dried raw patties, treats, and whole-prey products for dogs and cats. Comparable product mix to NatPet's freeze-dried duck necks, livers, hearts, and quail.
• BARF World: Pioneer in the BARF (Biologically Appropriate Raw Food) movement with raw patties and supplements. Highly comparable methodology, even though the company's consultant is explicitly Billinghurst-certified.
• K9 Natural: New Zealand-based raw and freeze-dried pet food brand with a strong European footprint. Closely comparable on BARF philosophy, freeze-dried treats, and species-appropriate formulation.
• Stella & Chewy's: US raw and freeze-dried pet food brand offering patties, morsels, and freeze-dried treats for dogs and cats. Closely aligned on raw BARF-style feeding philosophy and freeze-dried treat range.
• Primal Pet Foods: US-based pioneer in raw and freeze-dried pet food for dogs and cats. Most directly comparable to NatPet on product format (chunked raw, freeze-dried single-ingredient treats) and species-appropriate positioning, though at vastly larger scale.

Emerging players

• Pets Deli: European (German) fresh and raw pet food brand with strong DTC e-commerce and cold-chain delivery. Comparable European competitor operating in a similar regulatory environment, though broader species coverage.
• Dog's Love (Grau): European raw and gently-cooked pet food brand with cold-chain delivery model. Comparable on raw BARF-style feeding and species-specific formulations, with broader geographic reach.
• Carnivora: German raw pet food manufacturer (BARF) with frozen and freeze-dried product ranges. Closely aligned on raw BARF product format and freeze-dried treats, though operating at larger scale in the German market.

Broad incumbents

• Real Pet Food Company: Global pet food manufacturer producing fresh, raw, and freeze-dried brands (e.g., Nature's Variety, Feline Natural). Comparable on product category and species-appropriate philosophy, but as a broad incumbent rather than a niche Estonian specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Natural.Pets.Food.World
• Instagraminstagram.com/naturalpetsfood.world

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NatPet Food OÜ