What NEW STANDARD AG INC. does

New Standard Ag Inc. is a privately held agricultural systems integrator founded in 2006 and headquartered in Winnipeg, Manitoba, with additional offices in Brandon, Manitoba, and Sioux Falls, South Dakota. The company designs, builds, and services custom-tailored livestock barns and grain handling, drying, milling, and feed processing systems for hog, poultry, grain, and dairy producers across Canada and the United States. Its core technical capability lies in integrating third-party OEM technologies—Nedap Electronic Sow Feeding (ESF) systems, Sukup mixed-flow grain dryers, Chore-Time poultry equipment, Skiold disc mills, Lely robotic milking systems, and Reflect-O-Ray radiant heaters—into custom-engineered barn designs. By 2016 the company had installed more than 1,200 ESF stations across 53 barns feeding 78,000 sows, and over 100 poultry barns across North America.

The company generates revenue primarily through one-time custom barn design-and-construction projects, supplemented by equipment supply, consumables sales, and ongoing service and maintenance. Pricing is arranged individually with each customer under multi-year contracts rather than via published price lists, reflecting a high-touch enterprise field sales motion executed from its three physical locations. Marketing is supported by branded content properties including The Modern Producer Podcast and The Modern Producer Magazine, along with a website blog and active social channels targeting Manitoban and US agricultural producers.

Following the 2021 merger with AgriHub Inc., New Standard Ag operates as part of the AgriHub Family of Companies alongside Western Ag Systems LTD, with no disclosed external funding rounds and no public listing. The company is led by General Managers Peter Alder and Andrew Penner, a Director of Grain Solutions, regional store managers, and a sales team spread across Winnipeg, Brandon, and Sioux Falls. Key risks include customer concentration in Hutterite colony communities, exposure to US-Canada tariff dynamics highlighted in March 2025 communications, and reliance on third-party OEM technology stacks rather than proprietary AI or differentiated software.

Name

NEW STANDARD AG INC.

Legal name

New Standard Ag Inc.

Website

https://newstandardag.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Standard Ag Inc. designs, builds, and services custom livestock barns and grain handling systems for hog, poultry, grain, and dairy producers across Manitoba and the Upper Midwest, integrating OEM technologies such as Nedap ESF, Sukup dryers, and Chore-Time poultry equipment through three retail locations and a direct field sales motion.

Ownership category

akta.pro rank

Product category

Agricultural Equipment and Barn Construction Services

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

On-Farm Grain Storage Construction, Installation & Maintenance (AFAOABAJ), Grain Dryer Systems Integration & Installation (AFAOAHAB)

Keywords

• Livestock barn construction
• Agricultural equipment supply
• Grain handling systems
• Poultry barn design
• Swine housing solutions

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Barn Design and Construction: Design, build, and service custom-tailored systems for hog, poultry, grain, and dairy agricultural producers. Revenue generated from complete barn construction projects including design, equipment supply, and installation services.
2. Equipment Supply: Supply of agricultural equipment including electronic sow feeders, ventilation systems, grain handling equipment, feed processing equipment, and barn accessories. Equipment sales include both proprietary and third-party branded products.
3. Consumables and Supplies: Sale of consumables including cleaners, disinfectants, personal protective equipment, veterinary supplies, insecticides, and rodenticides for farm operations.
4. Service and Maintenance: Service support for installed equipment and systems, including grain service, equipment maintenance, and technical support for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Standard Ag designs, builds, and services custom-tailored agricultural systems for hog, poultry, grain, and dairy producers across Manitoba, the US, and Canada. The company delivers complete projects spanning barn design, equipment supply, installation, and ongoing maintenance, integrating technologies such as Nedap Electronic Sow Feeding, tunnel ventilation, radiant heating, and patent-protected grain drying/milling equipment.

Product overview

New Standard Ag is a farm design, build, and service company offering custom-tailored systems for hog, poultry, and grain agricultural producers in Manitoba and the US. The company operates under the AgriHub family of companies and provides an integrated portfolio of services including hog barn design (Sow Housing, Electronic Sow Feeding, Hog Pen Panels), poultry barn equipment (KONAVI® Pullet Feeders, Reflect O-Ray Radiant Heaters, Overdrive Lighting), grain handling systems (Sukup Mixed Flow Dryer), and feed processing solutions. They also offer specialized products including the EVO Cleaner robotic barn washer, Yoghurlac piglet supplement, and Klartech ventilation systems. The company distributes equipment from major agricultural suppliers including Sukup, Chore-Time, Valli, Vencomatic, and Nedap Electronic Sow Feeding systems.

Differentiator

Problem solved

Functional benefit

Brands

• The Modern Producer Podcast: A podcast focused on animal husbandry, mainly focused on Pigs and Turkeys, discussing current trends, technology, and research.
• The Modern Producer Magazine

Products and services

• Hog Barn Design and Construction Services Custom design, build, and ongoing service of hog barns including sow housing, Electronic Sow Feeding (Nedap ESF) integration, hog pen panels, and design support for Manitoban and North American agricultural producers.
• Poultry Barn Design and Equipment Services Design and installation of poultry barn equipment and full barn builds incorporating tunnel ventilation, Reflect-O-Ray heating, Overdrive lighting, and KONAVI feeders for turkey, broiler, and layer producers across the US and Canada.
• Grain Handling, Processing and Drying Systems Custom-tailored grain handling, processing, and drying systems including grain dryers (e.g., Sukup Mixed-Flow), grain bins, and complete system design and build services for grain producers.
• Grain Milling Solutions Grain milling facility design and implementation of state-of-the-art equipment (e.g., Skiold disc mills) to deliver efficient, sustainable grain milling solutions for agricultural producers.
• Feed Processing Solutions Custom feed processing solutions and state-of-the-art feed mills designed to optimize livestock and poultry farming operations for maximum production success.
• Sukup Mixed Flow Dryer Grain dryer combining mixed-flow drying technology with vacuum-cooling efficiency that produces high test-weight grain while burning less fuel per bushel dried. Features triangular exhaust ducts and 2-foot tall drying tiers.
• KONAVI Pullet Feeder Poultry feeder with low pan height and patented scalloped edge designed to help breeder pullet chicks start properly, improving early flock uniformity.
• Overdrive Lighting with Dimmer LED dimmable lighting solution including the EH80 16-Watt 5000K bulb with vibration resistance, impact resistance, and up to 80% energy savings for poultry barns.
• Reflect O-Ray Radiant Heaters Infrared radiant tube heating systems providing precise wall-to-wall warmth with minimal temperature differentials of 1-2 degrees for optimal poultry production, with up to 50% fuel savings versus conventional heating.
• EVO Cleaner Robotic Barn Washer Patented washing robot for automated pig barn cleaning with joystick teaching capability, cloud storage, and approximately 14.5 L/minute water consumption.
• Yoghurlac Life-saving supplement for newborn piglets, mixed 100g per litre of lukewarm water for oral administration or 125g per litre as supplement to sow's milk.
• Klartech Stir Fans and KlarVent Chimney Systems Ventilation chimney systems and stir fans designed for hog, poultry, and dairy operations with modular components and a 2-year warranty.
• Consumables Agricultural consumables including West Penetone cleaners and disinfectants, personal protective equipment, veterinary supplies, insecticides, and rodenticides sold at company store locations.
• Skiold Disc Mill Industrial disc mill for grain milling using tungsten carbide segments, capable of processing up to 30,000 kg/hr with approximately 5 kWh per ground tonne energy consumption and disc life up to 20,000 tonnes in largest mills.

Quantifiable outcome

• Nearly 32 pigs/sow/year at Eagle Creek Colony, above most conventional systems
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• NedapcoreTechnology or IntegrationTechnology partner providing Electronic Sow Feeding (ESF) systems. New Standard Ag is a Premier North American dealer for Nedap (recognized at Eurotier 2016). By 2015, with New Standard Group's marketing support, Nedap became the North American market leader in sales volume.
• SukupcoreTechnology or IntegrationSupplier of grain handling and drying equipment including mixed-flow dryers, grain bins, and storage systems.
• Chore TimecoreTechnology or IntegrationSupplier of poultry equipment including KONAVI feeder pans, ventilation systems, and other poultry barn equipment.
• SkioldcoreTechnology or IntegrationSupplier of disc mill and feed processing equipment with capacity up to 30,000 kg/hr.
• Reflect-O-RaycoreTechnology or IntegrationSupplier of infrared radiant tube heating systems providing up to 50% fuel savings with precise temperature control.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hog Slat: Major North American hog equipment manufacturer and supplier specializing in swine production systems. Directly comparable to New Standard Ag's hog barn equipment and ESF integration business.
• Western Ag Systems LTD: Sister company under the AgriHub Family of Companies providing agricultural equipment and services across Western Canada. The most directly comparable peer given shared parent and overlapping ag equipment distribution business.
• Sukup Manufacturing: Iowa-based manufacturer of grain handling, drying, and storage equipment including the patented mixed-flow dryer that New Standard Ag integrates. Direct peer in grain systems design and supply.
• Crystal Spring Hog Equipment: Canadian manufacturer of hog barn equipment and penning systems. Directly comparable peer in North American swine equipment design and supply.
• Brock Grain Systems: Manufacturer of grain bins, conditioning systems, and grain handling equipment. Comparable as a competitor in the on-farm grain storage and conditioning market.

Broad incumbents

• GSI (AGCO): Part of AGCO, GSI is a major grain storage and handling systems manufacturer with national North American reach. Comparable as a broad incumbent in grain bins and material handling.
• Automated Production Systems (AP / CTB): Poultry and livestock equipment brand under CTB Inc., comparable as a major North American poultry equipment supplier competing with the Chore-Time product lines New Standard Ag distributes.
• Big Dutchman: Global leader in livestock equipment with comprehensive hog, poultry, and egg production systems. Comparable as a broader incumbent offering the full stack of barn equipment that New Standard Ag integrates and resells.
• DeLaval: Global dairy equipment company offering milking systems, barn equipment, and automation. Comparable as a broad incumbent in the dairy barn systems space where New Standard Ag is also active.

Regional players

• Schauer: Austrian livestock equipment manufacturer supplying similar hog and cattle housing equipment. Comparable as a regional player in livestock equipment integration with overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/newstandardgr
• Facebookfacebook.com/newstandardgroup
• LinkedInlinkedin.com/company/new-standard-ag-inc
• Instagraminstagram.com/newstandardag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW STANDARD AG INC.