AFRORIGINAL LTD

Name

AFRORIGINAL LTD

Legal name

Afroriginal Tours & Safaris LTD

Website

https://afroriginaltours.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Safari and Adventure Tour Operator

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAADAD

Safari & Wildlife Adventure Tour Operators (Land-Based)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

SECONDARYTHAKAFAG

Safari & Wildlife Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKADAG

Wildlife & Safari Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAAALAA

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Safari tour packages
• Mountain trekking expeditions
• Beach holiday packages
• Private guided tours
• Tailor-made itineraries

Headquarters

HQ city

Arusha

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Safari Tours: Private safari packages in Tanzania covering major parks including Serengeti, Ngorongoro Crater, Tarangire, and Lake Manyara. Revenue generated through package pricing based on duration, accommodation level, and group size.
2. Mountain Trekking: Guided trekking expeditions to Mount Kilimanjaro, Mount Meru, and Ngorongoro Highlands. Includes logistics coordination, guides, porters, and camping equipment.
3. Beach Holidays: Beach vacation packages to Zanzibar, Mafia Island, Pemba Island, and the Swahili Coast. Includes accommodation bookings, transfers, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Afroriginal Tours & Safaris LTD is a Tanzanian tour operator that designs and sells private, tailor-made safaris, mountain trekking expeditions, and beach holidays across Tanzania. The company arranges end-to-end trip logistics including 4WD transportation, professional guides, accommodation, park fees, meals, and equipment for travelers visiting national parks, mountains, and coastal destinations.

Product overview

Afroriginal is a Tanzanian tour operator offering private tailor-made safaris, mountain treks, and beach holidays across Tanzania. The core offering consists of multiple distinct safari products organized by theme (Serengeti Migration, Big Cats, Northern Circuit, Southern Circuit, Cultural, Active, Family, Honeymoon) and duration, alongside trekking expeditions on Kilimanjaro, Mount Meru, and the Ngorongoro Highlands, plus beach holidays on Zanzibar, Mafia, Pemba, and the Swahili Coast. Accommodation options are provided through curated Lodges and Tented Camps. All trips are sold as private, tailor-made itineraries and the company also operates an online quote request system for custom trip planning. The portfolio is unified under a single brand focused on authentic, off-the-beaten-track Tanzania experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Serengeti Migration Safari A private safari experience timed to view the annual great migration of wildebeest, zebra, and gazelle across the Serengeti plains between Tanzania and Kenya, with guided tours to optimal viewing locations.
• Big Cats Safari A private safari focused on spotting lions, leopards, cheetahs, and servals in Tanzania's premier wildlife destinations including Tarangire, Serengeti, and Ngorongoro Crater.
• Northern Tanzania Safari A multi-day private safari covering the northern safari circuit including Tarangire, Lake Manyara, Serengeti, and Ngorongoro Crater to view the Big Five and diverse wildlife.
• Family Safari A tailor-made private safari designed for families visiting Kilimanjaro, Tarangire, Lake Manyara, Serengeti, Ngorongoro Crater, and Zanzibar with age-appropriate activities.
• Honeymoon Safari A luxury private safari combined with a beach holiday, featuring balloon flights over the Serengeti, Big Five viewing, and relaxation on Zanzibar's tropical beaches.
• Short Wildlife Safari An intensive 3-day private safari visiting Tarangire, Lake Manyara, and Ngorongoro Crater to spot the Big Five and high concentrations of wildlife near Arusha.
• Southern Tanzania Safari An off-the-beaten-track private safari exploring Tanzania's southern parks including Mikumi, Selous, Udzungwa Mountains, Ruaha, and Saadani, offering pristine wilderness and remote wildlife experiences.
• Active Safari A 13-day adventure combining walking safaris, canoeing, and game drives through Arusha National Park, Tarangire, Lake Manyara, Ngorongoro Crater, and the Serengeti for an immersive nature experience.
• Cultural Safari An 11-day private safari focused on Tanzania's indigenous tribes including visits to Maasai, Hadzabe, and Datoga communities, combined with game viewing at Tarangire, Serengeti, and Ngorongoro Crater.
• Day Tours Day trips from Arusha including Lake Duluti canoeing and hiking, Arusha National Park game drives with canoeing or walking, Mount Meru waterfall hikes, mountain biking, coffee tours, and golf excursions.
• Kilimanjaro Trekking Private guided expeditions to summit Mount Kilimanjaro (5,896m), Africa's highest peak, via various routes including the Machame Route, with itineraries of 6–9 days through multiple climate zones.
• Mount Meru Trekking A 4-day private guided climb of Tanzania's second-highest mountain (4,566m), an active volcano with wildlife encounters and panoramic summit views, via the Momella Route.
• Ngorongoro Highlands Trekking A private multi-day trekking experience through the Ngorongoro Highlands visiting Olmoti Crater, Empakai Crater, and Lake Natron, with cultural interactions with Maasai communities, available in 4–7 day formats.
• Zanzibar Beach Holidays Tailored beach holidays on Zanzibar Island featuring activities such as Prison Island visits, spice farm tours, snorkeling, diving, Jozani Forest, dhow sailing cruises, and stays in Stone Town and beach resorts.
• Mafia Island Beach Holidays Remote beach holidays on Mafia Island, part of Mafia Marine Park, featuring whale shark snorkeling, Chole Island exploration, turtle watching, sailing, and diving at pristine coral reefs.
• Pemba Island Beach Holidays Island beach holidays on Pemba Island featuring diving, snorkeling, deep-sea fishing, Ngezi Forest exploration, and an underwater room accommodation experience, with pristine uncrowded beaches.
• Swahili Coast Beach Holidays Beach holidays on Tanzania's mainland Swahili Coast covering Bagamoyo, Saadani National Park, Pangani, and Tanga, combining wildlife viewing with snorkeling, diving, and dhow sailing.
• Lodges Curated safari lodge accommodations across Tanzania's national parks, ranging from comfortable to ultra-luxury, featuring private rooms, cottages or chalets with private baths, restaurants, lounges, and swimming pools.
• Tented Camps Permanent and semi-permanent tented camps in prime wildlife areas, offering canvas tents on solid bases with proper beds and private baths, ranging from comfortable to ultra-luxury, accommodating 10–20 guests for an authentic safari experience.
• Tailor-Made Itinerary and Quote Service Custom trip planning service where clients specify departure dates, destinations, pace, and interests, with personalized safari, trek, and beach holiday combinations assembled by the company's travel experts and delivered through an online quote request form.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• African Travel and Tourism Association (ATTA)coreOthersIndustry association membership providing credibility and networking within the African tourism industry. Afroriginal displays the ATTA badge on their website as a trust signal for customers.
• Tanzanian Association of Tour Operators (TATO)coreOthersNational industry association for tour operators in Tanzania. Membership indicates compliance with industry standards and local regulations.
• Safari BookingsminorGTM or Marketing PartnerThird-party review platform where past customers leave reviews. Company directs potential customers to read reviews at safaribookings.com/p69.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• &Beyond: Luxury African safari and travel operator with strong Tanzania presence (Serengeti, Ngorongoro). Comparable because it offers private, tailor-made high-end safari itineraries across multiple African destinations with similar pricing positioning.
• Robin Pope Safaris: Long-established Tanzania safari and Kilimanjaro specialist. Comparable because it offers private walking safaris, mountain treks, and tailor-made itineraries focused on the same Northern and Southern circuits.
• Governor's Camp Collection: Safari operator with camps in Kenya and Tanzania (including Serengeti). Comparable as a luxury private safari operator offering guided game drives and curated tented camp accommodations across East Africa.
• Singita: Ultra-luxury safari brand with owned lodges and camps in the Serengeti. Comparable as a premium Tanzania-focused safari operator offering private guided experiences and curated accommodation at the top of the market.
• Nomad Tanzania: Boutique Tanzania safari operator with mobile and permanent camps. Comparable as a Tanzania-specialist offering private guided safaris and Kilimanjaro climbs with a similar product portfolio scope.
• Tanzania Specialist: UK-based tour operator specializing exclusively in Tanzania safaris and Kilimanjaro climbs. Comparable as a destination-specialist offering similar custom safari itineraries targeted at international travelers.
• Asilia Africa: Tanzania-focused safari operator running camps across the Northern and Southern circuits. Comparable because it specializes in private, mid-to-upper tier Tanzania safaris with a similar itinerary-based direct-to-consumer model.
• Legendary Expeditions: Tanzania safari and Kilimanjaro climbing operator offering private itineraries. Comparable as a directly competing boutique tour operator with similar private, tailor-made safaris and mountain trekking products.

Broad incumbents

• Intrepid Travel: Large global adventure travel operator with Tanzania safari and Kilimanjaro climbs in its portfolio. Comparable as a broad incumbent offering small-group adventure experiences across many destinations, including competing for the same Tanzania adventure traveler.
• TUI Group: Global tourism conglomerate offering packaged safaris and beach holidays across Africa. Comparable as a broad incumbent competing for safari vacation bookings, though at lower price points and via mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AfroriginalTours
• Facebookfacebook.com/AfroriginalTours
• Instagraminstagram.com/afroriginals
• LinkedInlinkedin.com/company/afroriginal-tours-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFRORIGINAL LTD