Flamar OÜ

What Flamar OÜ does

Flamar OÜ is an Estonian private limited company (OÜ) founded in 2024 by Mari-Liis Velberg, operating under the trade name Mari-Liis Velbergi Tantsustuudio. The company runs a single-instructor flamenco dance studio that delivers regular weekly classes for adults and children at three physical locations — Ahtri 12 (Tallinn city center), Purje 8 (Pirita district, from autumn 2026), and Kärdla on Hiiumaa island (monthly since autumn 2025) — and extends its reach through partner kindergartens and schools across Harju County. Beyond instruction, the studio sells performance packages (Flamenko ŠHOW, Hispaania stiilis FIESTA, Särav flamenko GALA) to private and corporate clients, delivers educational programs to institutions, and organizes monthly Sevillanas practice fiestas and seasonal showcases.

The business model combines subscription-style recurring revenue from seasonal class enrollment with transactional revenue from performances, educational workshops, event tickets, and an annual summer course in Kärdla. Pricing is quote-based across all offerings and not publicly disclosed; customers reach the studio via the website contact form, email, and phone. Go-to-market is community-led and event-driven, leaning on the founder's 23+ years of flamenco expertise, her original choreographies and award history (Mait Agu Award 2016; 1st place at the 2019 Estrada and Folk Dance Festival), word-of-mouth referrals, organic social media (Instagram, Facebook, YouTube), and earned press coverage. There is no proprietary technology platform — the studio is a personal-services operation where the founder is both the lead instructor and the principal brand asset.

Name

Flamar OÜ

Legal name

Flamar OÜ

Website

https://flamar.ee

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Flamar OÜ operates a single-instructor flamenco dance studio in Estonia, founded in 2024 by Mari-Liis Velberg. It delivers weekly classes for adult women and children across Tallinn and Kärdla, plus performances, educational programs for kindergartens/schools, and Sevillanas fiestas.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Performances (THAJAFAD), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Flamenco dance classes
• Dance studio services
• Cultural education programs
• Dance performance events
• Workshop instruction services

Headquarters

HQ city

Vilivalla village, Lääne-Harju vald

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Classes (Regular Lessons): Weekly flamenco dance classes for adults and children offered at studio locations in Tallinn (Ahtri 12, Pirita/Purje 8) and partner institutions. Classes run seasonally in academic-year 'seasons' (hooajad).
2. Performance Packages (Esinemiskavad): Flamenco performance packages for private and corporate events. Packages include Flamenko ŠHOW, Hispaania stiilis FIESTA, and Särav flamenco GALA — available as solo or group performances with optional audience participation and costume changes. Offered to both individuals and businesses.
3. Educational Programs (Haridusprogrammid): Flamenco educational programs for kindergartens, schools, and youth centers. Includes performance shows combined with cultural introductions, and hands-on flamenco workshops. Offered as one-time events or as regular weekly classes.
4. Fiesta Events: Sevillanas practice fiestas — social dance events held monthly, open to students and external participants. Revenue from ticket sales or attendance fees at these Spanish-culture themed events.
5. Summer Courses: Intensive summer flamenco courses (e.g., Kärdla, 29.07–31.07) primarily for studio students. Additional fees charged for the course.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Flamar OÜ operates Mari-Liis Velbergi Tantsustuudio, a flamenco dance studio offering weekly flamenco dance classes for adults and children at studios in Tallinn (Ahtri 12, Pirita) and Kärdla, performance packages (Flamenko ŠHOW, FIESTA, GALA) for private and corporate events, educational programs for kindergartens and schools, and Sevillanas practice fiestas with cultural experiences.

Product overview

Flamar OÜ operates Mari-Liis Velbergi Tantsustuudio, a flamenco dance studio offering a portfolio of services centered around flamenco dance instruction and cultural experiences. The core offerings include regular Flamenkotantsu tunnid (weekly dance lessons) at multiple Tallinn locations, Esinemiskavad (professional performance packages) for private and corporate events, Haridusprogrammid (educational programs) for schools and kindergartens, and Fiestad (Sevillanas social dance events). The studio also runs seasonal offerings including summer courses in Kärdla (Hiiumaa). The service model combines physical dance instruction with Spanish cultural immersion, targeting adults and children across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Flamenkotantsu tunnid (Flamenco Dance Lessons) Weekly flamenco dance classes for adults and children held at multiple locations in Tallinn (Ahtri 12 city center, Purje 8 Pirita) and Viimsi, with monthly courses in Kärdla (Hiiumaa). Classes include beginner Sevillanas and Rumba Flamenca, intermediate Alegrias de Cadiz and Tangos, and advanced programs. Designed for individuals seeking flamenco as a hobby, fitness activity, cultural experience, and creative self-expression.
• Esinemiskavad (Performance Packages) Flamenco dance performance packages for private and corporate events, available in three tiers: Flamenko ŠHOW, Hispaania stiilis FIESTA (Spanish-style Fiesta), and Särav flamenko GALA (Radiant Flamenco Gala). Packages range from solo to group performances with costume changes, and include optional audience participation and dance step instruction. Sold to both private individuals (birthdays, weddings, anniversaries) and corporate clients (seminars, Christmas parties, team-building, launches).
• Haridusprogrammid (Educational Programs) Flamenco cultural education programs for kindergartens, primary schools, and youth centers across Estonia. Programs include flamenco performances with cultural introductions and hands-on dance workshops (20–90 minutes). Delivered at institutions including Tabasalu Lasteaed Tibutare, Tabasalu Teelahkme Lasteaed, Allika Lasteaed, Pirita Lasteaed, Aiakese Lasteaed, and Peetri Lasteaed-Põhikool.
• Fiestad (Sevillanas Practice Parties) Regular Sevillanas dance practice events combining flamenco music, Spanish cultural elements (food, drink, music, dance), and social dancing. Open to students of the studio and external participants from other dance schools, featuring authentic Sevillanas music and Spanish cultural experiences. Held at partner venues such as Kaheksa Restaurant (Tallinn).
• Suvekursus Kärdlas (Summer Course in Kärdla) Intensive 3-day flamenco summer course held in Kärdla, Hiiumaa (July 29–31), primarily for studio students with availability for new participants upon inquiry. Includes daily flamenco instruction and cultural activities. Additional fees apply beyond regular class tuition.

Quantifiable outcome

• Children demonstrate improved confidence, courage, and dance joy over the course of a season, based on teacher observations and parent feedback.
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Kärdla Jahtklubi Resto (Hiiumaa)coreOthers · 1 January 2025Restaurant venue partner for the studio's monthly flamenco course in Kärdla (Hiiumaa island, since autumn 2025) and annual Spanish-culture evening event. The restaurant creates special Spanish-inspired menus for these events and shares the event promotion.
• Rotary Klubi Päikeselaager (Käsmu)minorStrategic or Co-development Partner · 1 January 2025The studio provided flamenco performances, a lecture on flamenco history and forms, and a dance step workshop for children from underprivileged families at a Rotary Club summer camp. The partnership introduced flamenco culture to a new audience segment.
• Kaheksa Restaurant (Tallinn)coreOthers · 1 January 2024Restaurant venue partner for studio season-closing celebrations, Sevillanas & Salsa fiestas, and Christmas parties. Approximately 4 major events per season have been held at this restaurant, which has become a symbolic venue for the studio's community events.
• Audentese SpordiklubiminorOthers · 1 January 2018Mari-Liis taught flamenco to kindergarten children through show dance classes at Audentese Spordiklubi in 2018. This was an early institutional teaching engagement before founding her own studio.
• Esperanza Tantsukool (Tallinn)minorOthers · 1 January 2017Mari-Liis Velberg started teaching flamenco at Esperanza Tantsukool in 2017 before founding her own studio. She collaborated with the school to create flamenco dance programs for students and performed with its dance troupe.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flamenkostuudio Fiesta: Estonian flamenco troupe that Mari-Liis performed with and that won joint awards with her (2019, 2021). Directly comparable as a competing Estonian flamenco performance and teaching group.
• Esperanza Tantsukool: Tallinn-based dance school where founder Mari-Liis Velberg previously taught flamenco from 2017 before founding Flamar. Directly comparable as an Estonian dance studio competing for the same adult hobby-dancer and family segments in Tallinn.

Emerging players

• Adult hobby learning providers (Estonia): Other adult hobby education operators in Estonia (e.g., painting, music, yoga studios) that compete for the same disposable income and evening time-slot of adult learners. Comparable as adjacent leisure-education providers, even if not dance-specific.

Regional players

• Audentese Spordiklubi: Estonian sports/activity club where Mari-Liis previously delivered flamenco classes to kindergarten children in 2018. Comparable as an Estonian activity-club venue competing for extracurricular child-program spend.
• Centro de Flamenco (various Spanish schools): Network of flamenco schools across Andalusia (Jerez, Cádiz, Granada) where flamenco instructors are trained. Comparable as the upstream talent and content pipeline that produces the kind of expertise Mari-Liis has acquired.
• Taller Flamenco (Seville): Established flamenco school in Jerez/Seville region, Spain — the cultural home of flamenco. Comparable as a benchmark for teaching curriculum, performance repertoire, and festival participation that Mari-Liis draws upon in her own programs.

Broad incumbents

• Tallinna Tantsuteater / Estonian dance academies: Larger Estonian performing arts training institutions that offer dance education across multiple genres. Comparable as broader competing options for adult hobby-dance students in Tallinn, though they do not specialize in flamenco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mari-liisvelberg970
• Facebookfacebook.com/mariliisvelberg.artista
• Instagraminstagram.com/mariliisvelberg.flamenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flamar OÜ