Esperanza Tantsukool ja Cadenza tantsutarvete pood Tallinnas

What Esperanza Tantsukool ja Cadenza tantsutarvete pood Tallinnas does

Esperanza Tantsukool and Cadenza tantsutarvete pood is an integrated dance education and dance equipment retail business operating in Tallinn, Estonia. Esperanza Tantsukool (dance school) was established circa 2005 and is licensed by the Estonian Ministry of Education, a status that allows enrolled students to claim a 20% income tax refund on tuition fees. The school delivers group and individual instruction across approximately ten dance disciplines, including competitive dance sport, social ballroom, salsa, bachata, solo Latin, Zumba, belly dance, wedding dance choreography, Pro-Am (amateur-professional partnership) training, and Capoeira. The school operates from a reconstructed facility at Kivikülvi 11 in the Mustamäe district of Tallinn, completed in 2022, which houses three equipped dance halls with specialized lighting for Latin American styles, plus changing rooms and showers.

Cadenza Dance Outlet, operating since 2008, is a specialty retail store at Tuukri 58 in Tallinn's city center that sells dance footwear (brands including Aida, Supadance, Eckse, Ray Rose, Dansport, Sansha), dance clothing, accessories, costume crystals (Swarovski, DSI, Chrisanne, Crystal-Clover, Ernessa), CDs, and books. Cadenza holds exclusive Estonian distribution rights for the EM Salonas and Rest Elegance brands. Both businesses share the dancing.ee web domain and are run under two Estonian legal entities: OÜ Esperanza Tantsukool (private limited company) and MTÜ Esperanza (non-profit association).

Revenue is generated through two streams: (1) recurring monthly dance lesson subscriptions priced at approximately 49 EUR per month for four sessions or 70 EUR per month for eight sessions, with individual lessons at 14 EUR each and Pro-Am/wedding private sessions at 50 EUR per 45 minutes, plus discounted children's rates from 29 EUR per month; and (2) retail product sales through the Cadenza storefront. Customer segments span children aged 4+ in dance sport programs, adults seeking social or fitness-oriented dance, and competitive dancers whose placements (e.g., 3rd place at the 10-dance World Championship Nice 2015) anchor the school's reputation. The go-to-market is direct-to-consumer with online registration followed by in-person classes; acquisition channels are organic Facebook presence, Google search, a MinuValik.ee listing, and word-of-mouth referrals. The business is privately held, founder-led under head coach Svjatoslav Yushkov, with no disclosed external funding or parent company.

Name

Esperanza Tantsukool ja Cadenza tantsutarvete pood Tallinnas

Legal name

OÜ Esperanza Tantsukool

Website

https://dancing.ee

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Esperanza Tantsukool is a Ministry of Education-licensed dance school in Tallinn offering competitive, social, and fitness dance instruction, paired with Cadenza Dance Outlet, a specialty retail store for dance footwear and equipment. The combined business serves children, adults, and competitive dancers in Estonia.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Dance Companies (71112), Dance Companies (711120), Shoe Retailers (45821)

SIC

Services-Amusement & Recreation Services (7900), Retail-Shoe Stores (5661)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Ballroom & Latin Dance Shows (MPAGADAE), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance school
• Ballroom dance training
• Latin dance instruction
• Dance sport coaching
• Dance retail store

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dance School Tuition: Esperanza Tantsukool generates revenue primarily through dance lesson fees charged on a monthly subscription basis (e.g., 49 EUR/month for 4 sessions, 70 EUR/month for 8 sessions) as well as per-lesson rates. The school offers courses across multiple dance disciplines including dance sport, social dance, wedding dance, salsa, solo Latin, Zumba, belly dance, and Pro-Am training.
2. Dance Retail Sales (Cadenza Dance Outlet): Cadenza Dance Outlet, operating since 2008, generates revenue through the sale of dance shoes, clothing, accessories, crystals, CDs, and books. The store serves as the retail arm of the business, offering both in-store purchases and order placement for custom costumes. Cadenza is also an exclusive representative of EM Salonas and Rest Elegance brands in Estonia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Esperanza Tantsukool is a licensed dance school in Tallinn offering group and individual instruction in competitive Dance Sport, social ballroom, wedding dance choreography, Zumba, Solo Latin, salsa, bachata, belly dance, and Pro-Am training with professional partners. Cadenza Dance Outlet is the affiliated specialty retail store selling dance shoes, clothing, accessories, crystals, and dance media, operating as the exclusive Estonian distributor for EM Salonas and Rest Elegance brands. Both share the dancing.ee web domain and serve a primarily Tallinn-based consumer market.

Product overview

Esperanza Tantsukool ja Cadenza tantsutarvete pood Tallinnas operates two complementary businesses under shared ownership: Esperanza Dance School (a licensed dance education institution) and Cadenza Dance Outlet (a dance supply retail store). Esperanza Dance School is Estonia's first dance school, offering structured instruction across multiple dance disciplines—competitive ballroom and Latin (Dance Sport), social ballroom dancing, wedding dance choreography, Zumba fitness, Solo Latin, salsa, belly dance, and Pro-Am training for amateur-professional partnerships. Classes are conducted at three professionally equipped studios in Tallinn's Mustamäe district. Cadenza Dance Outlet, operating since 2008 from Tuukri 58 in Tallinn's city center, is a specialty retail store supplying dance footwear (brands including Aida, Supadance, Eckse, Ray Rose, Dansport, Sansha), dance apparel, accessories, crystals, and educational media, with exclusive distribution rights for EM Salonas and Rest Elegance in Estonia. The two entities share the dancing.ee web domain and serve overlapping customer bases, though they operate as distinct commercial offerings—a training services business and a retail products business.

Differentiator

Problem solved

Functional benefit

Products and services

• Esperanza Dance School A licensed dance school in Tallinn offering structured group instruction across multiple dance disciplines, private training, and Pro-Am coaching with professional instructors. Serves children, adults, and competitive dancers across Estonia.
• Cadenza Dance Outlet A specialty dance supply retail store in Tallinn selling dance shoes, apparel, accessories, crystals, CDs, and books. Operates as a brick-and-mortar outlet with online presence, offering brands such as Aida, Supadance, Eckse, Ray Rose, Dansport, and Sansha, and serves as the exclusive Estonian distributor for EM Salonas and Rest Elegance.
• Dance Sport Training Competitive ballroom and Latin dance instruction for children and adults, including training for tournaments and championships at national and international levels, taught by trainers who are themselves competition athletes.
• Social Dance Courses Ballroom and Latin dance instruction for adult beginners and continuing students, covering basic steps and social dance repertoire across 6 dance styles.
• Wedding Dance Choreography and instruction for couples preparing first wedding dances, offered as private 45-minute lessons at 50 EUR per session.
• Zumba Fitness-oriented Latin dance workout classes combining dance movements with aerobic exercise, taught by certified Zumba instructors.
• Solo Latin Latin American dance program (samba, rumba, bachata, cha-cha-cha, salsa) practiced without a partner, focused on individual technique, fitness, and rhythm development.
• Salsa Latin partner dance instruction emphasizing emotional expression and social dancing, with classes for beginners and continuing students.
• Belly Dance Traditional belly dance instruction for children and adults, offered by specialist instructors with competitive and performance backgrounds.
• Pro-Am Training

Quantifiable outcome

• 3rd place at 10-dance World Championship (Senior 2, Nice 2015)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, moderate and core.

• Private TransferminorOthers · 1 January 2025Partner company providing private transfer services. Listed as a partner on Esperanza Tantsukool's website, with logo displayed in the partners section.
• PuhastusproffminorOthers · 1 January 2025Cleaning services partner (puhastusproff.ee). Listed as a partner on Esperanza Tantsukool's website.
• Toys.eeminorOthers · 1 January 2025Toys retailer partner (toys.ee). Listed as a partner on Esperanza Tantsukool's website.
• FotosioonminorOthers · 1 January 2025Photography services partner (fotosioon.com). Listed as a partner on Esperanza Tantsukool's website.
• XS MänguasjadminorOthers · 1 January 2025Toys retailer partner (anvol.ee/muugikohad/xs). Listed as a partner on Esperanza Tantsukool's website.
• SwarovskimoderateChannel Partner/ Reseller/ Distributor · 1 January 2025Swarovski crystals are available at Cadenza Dance Outlet for customers creating custom dance costumes. Swarovski is among the brands (along with DSI, Chrisanne, Crystal-Clover, Ernessa) that help customers create unique dance appearances.
• Signature Latin CampmoderateStrategic or Co-development Partner · 1 January 2025Esperanza participates in the Signature Latin Camp event held April 5-7, 2019 in St. Petersburg, featuring guest teachers Olga Muller, Franco Formica, and Cuban-afro instructor Yakut Castanedo. The school organizes and promotes participation in this international training camp.
• EM SalonascoreChannel Partner/ Reseller/ Distributor · 1 January 2008EM Salonas is a dance equipment manufacturer for which Cadenza Dance Outlet serves as the exclusive representative in Estonia. Cadenza offers EM Salonas dance shoes and related products through its retail store and online channels.
• Rest ElegancecoreChannel Partner/ Reseller/ Distributor · 1 January 2008Rest Elegance is a dance equipment brand for which Cadenza Dance Outlet serves as the exclusive representative in Estonia. This exclusive distribution partnership enables Cadenza to offer branded dance products not available elsewhere in the country.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• DanceVision: Online dance instruction platform specializing in ballroom and Latin content. Comparable to Esperanza in subject matter (ballroom/Latin training) but differs in delivery — fully digital, no physical studio.

Broad incumbents

• Fred Astaire Dance Studios: Large international ballroom and Latin dance instruction franchise. Directly comparable to Esperanza on the core offering (ballroom/Latin group and private lessons, Pro-Am-style coaching) but operates at vastly larger scale with a franchised model spanning multiple countries.
• Capezio: Major dancewear and dance-shoe manufacturer and retailer. Directly comparable to Cadenza Dance Outlet as a dance-equipment retail brand, though Capezio operates at global scale and manufactures its own products rather than being a regional exclusive distributor.
• Arthur Murray Dance Studios: Long-established global ballroom and Latin dance school chain with private and group instruction. Highly comparable to Esperanza's competitive dance sport and social dance curricula, though it operates at much greater geographic and brand scale.

Direct peers

• DanceSport: Dance competition-focused media, ticketing, and training resource used by competitive ballroom/Latin dancers worldwide. Comparable to Esperanza on the competitive dance sport side — serving the same championship-track customer base.
• Supadance: International dance shoe manufacturer, one of the brands stocked by Cadenza Dance Outlet. Comparable as a dance-footwear supplier addressing the same competitive ballroom/Latin dancer market.
• Sansha: Dance shoe and apparel brand carried by Cadenza. Comparable as a dance-footwear supplier serving the same competitive and social dancer customer base that Cadenza addresses in Estonia.

Regional players

• STeP-IN Dance Studio (Riga): Competitive ballroom/Latin dance studio in Latvia. Comparable as a Baltic-region competitive dance school targeting world-championship-level students — analogous to Esperanza's competitive training positioning in Estonia.
• Tantsukeskus: Estonian dance studio/group operating in the same local market as Esperanza. Comparable in offering recreational and competitive dance training across similar styles in Tallinn.
• Studio Dance (Tallinn): Estonian/Baltic dance studio offering similar group and individual dance instruction in the same Tallinn market. Direct regional competitor to Esperanza on social, ballroom, and Latin classes for adults and children.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CadenzaDanceOutlet

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esperanza Tantsukool ja Cadenza tantsutarvete pood Tallinnas