Hasartmängusõltuvuse Nõustamiskeskus

What Hasartmängusõltuvuse Nõustamiskeskus does

Hasartmängusõltuvuse Nõustamiskeskus (HNK), legally MTÜ Hasartmängusõltuvuse Nõustamiskeskus, is an Estonian non-profit association founded in 2008 that specializes in the assessment, counseling, and psychotherapy of gambling addiction and digital/internet addiction. The organization serves three primary end-user segments — adults with problematic gambling behavior, children and adolescents with digital addiction, and the relatives of people with gambling problems — and offers complementary services such as a therapy program overview, support groups for relatives, and professional training. HNK also conducts applied research into gambling exposure and behavior in Estonia, in partnership with research firms such as Kantar Emor, and produces operator-facing responsible-gambling training content.

The service portfolio is delivered through four channels: in-person counseling at clinics in Tallinn (current address Tatari 25, room 307) and Tartu; a toll-free nationwide helpline (15410) operating weekdays 10:00–18:00; email-based e-counseling ([email protected]) handled by clinical psychologists and psychotherapists with a three-business-day response SLA; and a training center (Koolituskeskus) offering seminars such as 'Nutikalt Nutis' for parents and youth, and responsible-gambling training for gaming operators. HNK provides services in Estonian and Russian and covers the full national territory through its e-counseling channel.

HNK's revenue model is grant-funded rather than transactional. The Estonian Ministry of Social Affairs (Sotsiaalministeerium) is the principal funder through named projects including RES.7.03.24-0022 and RE.3.01.20-0745, supplemented by the Hasartmängumaksu Nõukogu (Gambling Tax Council). The Ministry designated HNK as a strategic partner in December 2020 with a €200,000 two-year grant for surveillance of minors' gambling and complex services to addicts and their relatives. All client-facing services are provided free of charge. There is no proprietary technology platform; the operational stack consists of a WordPress website (15410.ee), a Facebook page, a telephone helpline, and email-based clinical workflows.

Name

Hasartmängusõltuvuse Nõustamiskeskus

Legal name

MTÜ Hasartmängusõltuvuse Nõustamiskeskus

Website

https://15410.ee

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Hasartmängusõltuvuse Nõustamiskeskus (HNK) is an Estonian non-profit, founded in 2008, that provides free psychological counseling, psychotherapy, training, and research on gambling and digital addiction, funded primarily by the Ministry of Social Affairs and the Gambling Tax Council, and serving individuals, families, and minors across Estonia.

Ownership category

akta.pro rank

Product category

Addiction Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Gambling addiction counseling
• Digital addiction therapy
• Psychotherapy services
• Addiction support services
• Mental health counseling

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding (Sotsiaalministeerium): The primary service provided is funded by the Estonian Ministry of Social Affairs (project RES.7.03.24-0022) and is provided free of charge to clients. Additional support comes from the Hasartmängumaksu Nõukogu (Gambling Tax Council).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hasartmängusõltuvuse Nõustamiskeskus provides free psychological counseling and psychotherapy for individuals with gambling addiction and digital/cyber addiction, as well as support for their relatives. Services are delivered via in-person sessions in Tallinn and Tartu, e-counseling by email, and a nationwide toll-free helpline (15410), complemented by a training center delivering professional seminars and awareness campaigns.

Product overview

Hasartmängusõltuvuse Nõustamiskeskus is a nonprofit counseling center offering a suite of free mental health services centered on gambling and digital addiction. The core service portfolio comprises: individual psychological counseling and psychotherapy for gambling addiction (Hasartmängusõltuvuse nõustamine ja psühhoteraapia) and for digital/internet addiction (Digisõltuvuse nõustamine ja psühhoteraapia); e-counseling (E-nõustamine) delivered by clinical psychologists via email; and a national helpline (15410). These are complemented by a training center (Koolituskeskus) delivering professional seminars such as 'Nutikalt Nutis' for digital literacy, a support group for relatives of gamblers (Tugigrupp), and a therapy program for gambling addiction. The center operates physical locations in Tallinn and Tartu and is funded by Estonia's Ministry of Social Affairs, making all services free for clients.

Differentiator

Problem solved

Functional benefit

Brands

• E-nõustamine (E-counseling): Electronically provided psychological counseling for people who have encountered problems due to gambling, as well as for computer and internet addiction issues. Provided by HNK's clinical psychologists and psychotherapists, free of charge.
• Koolituskeskus (Training Centre)

Products and services

• Hasartmängusõltuvuse nõustamine ja psühhoteraapia (Gambling Addiction Counseling and Psychotherapy) Individual psychological counseling and psychotherapy for people with gambling addiction, addressing psychological and personal problems related to gambling. The center collaborates with family therapists and can include family counseling in the therapy plan when needed.
• Digisõltuvuse nõustamine ja psühhoteraapia (Digital Addiction Counseling and Psychotherapy) Psychological counseling and psychotherapy for digital addiction (computer and internet dependency), addressing problematic digital device use and internet addiction. Target users include individuals and their families.
• E-nõustamine (E-counseling) Electronic psychological counseling delivered via email by clinical psychologists and psychotherapists for people with gambling and digital addiction problems. Free, confidential, and available nationwide regardless of client location; responses provided within 3 business days.
• Mänguriliin 15410 (Helpline 15410) Dedicated toll-free helpline (15410) and email channel ([email protected]) for information about services and appointment registration for individuals seeking help with gambling or digital addiction. Open Monday to Friday 10:00-18:00.
• Hasartmängusõltuvuse Nõustamiskeskuse Koolituskeskus (Training Centre) Training and consultation center delivering knowledge and experience in gambling and digital addiction, training for specialists, and programs supporting socially responsible gambling for operators and entrepreneurs.
• Mängusõltuvuse teraapiaprogramm (Gambling Addiction Therapy Program) Structured therapy program providing an overview of addictive behavior development, the cycle of addiction, triggers and thought processes, and psychotherapeutic interventions for overcoming gambling addiction. Targeted at gamblers and their relatives.
• Tugigrupp hasartmängija lähedastele (Support Group for Relatives of Gamblers) Support group for adult relatives of gamblers, aimed at helping them understand problem gambling, its impact on family members, and how to motivate the gambler to seek help while maintaining their own emotional wellbeing.
• Koolitus 'Nutikalt Nutis' (Smart Digital Use Training) Online seminar for parents and young people on digital usage topics, aimed at preventing problematic digital use and addiction. Covers negative effects of excessive screen time and provides practical recommendations for safe digital use.
• Digisõltuvuse koolituste pakett (Digital Addiction Training Package) Training package on the Vaimse Tervise Heaks platform for digital users and their relatives, covering the nature of problematic digital use and addiction, ways to control excessive use, and how to support someone with addiction.

Quantifiable outcome

• Nearly 1000 people helped in 10 years of operation (2008–2018)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kantar EmorminorStrategic or Co-development Partner · 1 January 2023Kantar Emor conducted the survey 'Eesti elanike kokkupuuted hasartmängudega 2023' (Estonian residents' exposure to gambling 2023) commissioned by the center. The survey was funded by the Ministry of Social Affairs project RE.3.01.20-0745.
• Vaimse Tervise Heaks (Mental Health Foundation)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Digital addiction training programs are distributed through the Vaimse Tervise Heaks (Mental Health Foundation) website at vth.ee, where individuals can access and register for training courses.
• Tallinna Ülikool (Tallinn University)minorStrategic or Co-development Partner · 1 January 2018The organization's 10th anniversary jubilee conference 'Mäng ja sõltuvus' (Game and Addiction) was held at Tallinn University on November 29, 2018. The conference was targeted at professionals including psychologists, social workers, educators, and healthcare workers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stödlinjen: Sweden's national helpline for gambling problems and other dependencies, run by the state-owned operator AB Svenska Spel as part of Sweden's responsible gambling framework. Closely mirrors HNK's helpline-plus-counseling delivery model under Nordic welfare-state gambling policy.
• Gamblers Anonymous: International fellowship offering peer-support meetings for compulsive gamblers. Comparable to HNK's support group for relatives (Tugigrupp hasartmängija lähedastele) and complements its therapy programs through peer recovery.
• GamCare: UK-based leading provider of free information, advice and support for anyone affected by problem gambling, including a national helpline, live chat, and structured treatment. Directly comparable in service portfolio (helpline, counseling, training) to HNK.
• Gordon Moody Association: UK charity providing gambling addiction treatment, recovery housing, and therapy programs funded by the gambling industry and donations. Comparable to HNK as a specialist gambling-addiction charity offering counseling and structured treatment.
• Peluuri: Finnish national helpline and counseling service for problem gambling, funded by Finland's Ministry of Social Affairs and Health. Operates a toll-free helpline, online chat, and self-help digital tools, making it the closest cross-border peer in model and mission to HNK.

Broad incumbents

• GambleAware: UK independent charity commissioned by the Gambling Commission to fund research, education and treatment for gambling harms. Comparable to HNK in mission around responsible gambling treatment and public education, though at much larger national scale.
• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital, providing outpatient addiction treatment including gambling-related services. Comparable in clinical psychology and psychotherapy delivery for addiction, though at much larger institutional scale than HNK.
• National Council on Problem Gambling (NCPG): US national advocate for problem gambling, operating the 1-800-GAMBLER helpline and treatment provider network. Comparable in advocacy, helpline and treatment mission to HNK, with broader US geographic reach.

Emerging players

• QuitGamble: Swedish-origin digital therapeutics and self-help platform for gambling addiction, combining app-based tools with coaching. Comparable to HNK's e-counseling arm but specifically focused on digital/scalable delivery of gambling addiction support.

Others

• Vaimse Tervise Heaks (Mental Health Foundation of Estonia): Estonian mental health foundation that distributes HNK's digital addiction training package (Koolitus 'Nutikalt Nutis'). A domestic ecosystem partner rather than competitor, but relevant for understanding HNK's positioning in the Estonian mental health landscape.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hasartmangusoltuvusenoustamiskeskus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasartmängusõltuvuse Nõustamiskeskus