7 Iron Golf Ltd.

What 7 Iron Golf Ltd. does

7 Iron Golf Ltd. is a Canadian indoor golf facility operator headquartered in Bedford, Nova Scotia. The company runs a network of premium, fully automated, self-serve golf clubs powered by TrackMan simulator technology, offering year-round access to 260+ virtual courses including 54 Tour Venues. As of late 2025, the company operates five locations in Atlantic Canada (Timberlea, Hammonds Plains, Dartmouth, Halifax, and Moncton) and is expanding to a sixth location in Calgary, Alberta, scheduled to open in December 2025. The operating model is built around a two-code access system: customers book and pay online, receive door and bay access codes by email, and use the facility without on-site staff during operating hours.

The business generates revenue from six streams: hourly simulator bay rental ($20-$40/hour depending on location, time, and season), private and semi-private PGA instruction (priced individually by each of 6 PGA of Canada certified coaches), club fitting sessions ($75+ tax with equipment from Cobra, TaylorMade, and Wilson Staff), 3-day junior summer camps for ages 8-14 ($250/camp), the 7 IRON Cup competitive indoor league, and gift card / top-up credit balances. All distribution is direct-to-consumer via the company website, with bookings routed through the Your Golf Booking platform (Atlantic Canada locations) and TrackMan Golf's booking platform (Calgary). Marketing relies on organic social media (YouTube, Facebook, Instagram), email newsletters, and word-of-mouth through league participation. The company is private, with no disclosed funding rounds, investors, or parent entity.

Name

7 Iron Golf Ltd.

Legal name

7 Iron Golf Ltd.

Website

https://7irongolf.ca

Company type

Private

Operating status

Operating

Short description

7 Iron Golf Ltd. operates a network of automated, self-serve indoor golf clubs in Canada using TrackMan simulators, serving recreational, junior, and competitive golfers with bay rentals, PGA instruction, club fitting, camps, and league play across five locations with a sixth opening in Calgary.

Ownership category

akta.pro rank

Product category

Indoor Golf Facilities

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Indoor golf facilities
• Golf simulator rentals
• Golf instruction services
• Club fitting services
• Indoor golf leagues

Headquarters

HQ city

Bedford

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Simulator Bay Rental: Hourly bay rental fees for TrackMan simulators, with different pricing tiers for weekdays, weekends, and peak/off-peak hours across various locations
2. PGA Instruction: Private and group golf lessons from PGA of Canada certified professionals, offered in packages of 1, 3, 5, or 10 lessons at varying price points per coach
3. PGA Club Fitting: Club fitting sessions at $75+ tax with PGA professionals, featuring Cobra, TaylorMade, and Wilson Staff equipment brands
4. Junior Golf Camps: 3-day summer camps for ages 8-14, priced at $250 per camp with 12 hours of coaching
5. 7 Iron Cup League: Indoor TrackMan-based competitive league running December through April with regular season and playoffs across four divisions
6. Gift Cards and Top-Ups: Pre-purchased credit vouchers applied to Your Golf Booking account balance, redeemable at any location

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

7 Iron Golf operates a network of premium indoor golf facilities across Canada, renting TrackMan simulator bays by the hour on a fully automated, self-serve model with 24/7 access. The company also offers PGA of Canada professional instruction (private and group lessons), club fitting services using leading equipment brands, junior summer camps, and the 7 IRON Cup competitive indoor league across four divisions.

Product overview

7 Iron Golf operates a network of premium indoor golf facilities powered by TrackMan golf simulators. The core product is the TrackMan-powered golf simulator offering 24/7 access to 260+ virtual courses. Additional services include PGA professional instruction, club fitting, junior camps, and the 7 IRON Cup competitive league. The company operates five active locations (Timberlea, Hammonds Plains, Dartmouth, Halifax, Moncton) with a sixth location opening in Calgary, Alberta in December 2025. All facilities are fully automated and self-serve with online booking.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackMan Simulator Bay Rental Hourly rental of private TrackMan-powered indoor golf simulator bays at five Canadian locations, with 24/7 self-serve access and automated door/simulator codes delivered via email after online booking.
• PGA Instruction Private and group golf lessons delivered by PGA of Canada certified professionals, including video analysis and personalized practice plans; sold in 1, 3, 5, or 10-lesson packages or as a monthly subscription with weekly video feedback.
• PGA Club Fitting Club fitting sessions using TrackMan technology, led by PGA professionals and featuring Cobra, TaylorMade, and Wilson Staff equipment; priced at $75 plus tax per session.
• Junior Golf Camps Three-day summer golf camps for children ages 8–14 featuring 12 hours of professional coaching, TrackMan-based simulator play, skill development drills, and games, priced at $250 per camp.
• 7 IRON Cup League Seasonal indoor golf competition on TrackMan simulators featuring four divisions (Singles Gross, Singles Net, 2-Man Scramble Gross, 2-Man Scramble Net), seven regular-season rounds, playoff brackets, and prizes.
• Gift Cards and Top-Ups Pre-purchased credit applied to a customer's Your Golf Booking balance, redeemable for simulator time, lessons, or league fees at any 7 Iron Golf location.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• TrackMancoreTechnology or IntegrationTrackMan provides the core golf simulation technology for all 7 Iron Golf facilities, including TrackMan radar/camera ball tracking, virtual course library (260+ courses, 54 Tour Venues), TrackMan Online multiplayer functionality, and TrackMan Handicap system. This is the foundational technology enabling the entire business model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GolfTec: GolfTec is the largest network of indoor golf instruction centers in North America, offering swing analysis, coaching and club fitting using proprietary technology. Closely comparable coaching-led indoor golf model with similar premium pricing on lessons.
• X-Golf Canada: X-Golf operates indoor golf simulator facilities in Canada using similar simulator technology with hourly bay rentals, leagues and coaching. Directly comparable operating model, target customer (recreational and league golfers) and self-serve booking approach.

Emerging players

• In2Golf (Playbook Golf): Playbook Golf operates indoor golf simulator bays across Canada with self-serve booking and coaching add-ons. Directly comparable Canadian indoor golf simulator chain targeting the same recreational and league golfer segments.
• Club Champion: Club Champion operates a national chain of premium club fitting studios using TrackMan and other launch monitors. Comparable to 7 Iron's PGA club fitting service in technology stack (TrackMan), customer segment (serious golfers) and unit economics.

Broad incumbents

• Topgolf: Topgolf is the largest indoor golf entertainment operator in North America, offering technology-enabled golf bays, food & beverage, and events. Overlaps with 7 Iron's simulator-bay rental and league model but at much larger scale and with broader entertainment positioning.
• Drive Shack: Drive Shack is a publicly-traded owner/operator of golf entertainment venues in the U.S. Comparable indoor/outdoor golf entertainment and simulator bay model, though with different geographic footprint and broader entertainment positioning.

Others

• AboutGolf: AboutGolf manufactures indoor golf simulator hardware and software, including the AG Simulator. Competes with TrackMan in the same technology category that 7 Iron relies on, making it both a vendor alternative and an indirect competitive force on the operating side.
• Foresight Sports: Foresight Sports is a leading manufacturer of golf launch monitors and simulator technology (competing with TrackMan). Relevant as a technology alternative that any indoor golf operator including 7 Iron could pivot to; not a direct operator peer but a key vendor alternative.

Market position

Weaknesses3 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@7IRONGolf247
• Facebookfacebook.com/people/7-IRON-GOLF-247/61565143695817
• Instagraminstagram.com/7irongolfca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 Iron Golf Ltd.