What aboutGolf Limited does

aboutGolf Limited, operating as aboutGOLF Global, Inc., is a U.S.-based designer, manufacturer, and installer of premium indoor golf simulators founded over 30 years ago and headquartered in Maumee, Ohio. The company's product platform centers on its proprietary 3Trak™ launch monitor, which uses high-speed camera-based machine vision to capture 3D ball vectors, trajectory, spin, and velocity, paired with three enclosure tiers — aG Sim Kit (entry-level from $7,500), aG Flatscreen (mid-range from $11,000), and aG Curve (premium from $22,500 with up to 180° field of view). Supporting software includes the Clubhouse (+) business management suite, a library of 95+ virtual golf courses and 23 range venues, the aG Locker mobile app, and complementary hardware such as aG Flix video analysis and aG Balance weight measurement sensors.

The company operates a hybrid revenue model combining one-time hardware sales (enclosures, projectors, screens, installation services), recurring annual software subscriptions (aG Subscription, aG Links membership), and a nascent Sim As A Service (SIMAAS) subscription financing option. Distribution runs through direct enterprise field sales for both residential and commercial customers, a reseller program for mid-market reach, and an e-commerce consumables storefront. Target segments split between residential homeowners seeking private practice and entertainment installations and commercial operators — golf academies, indoor entertainment venues, teaching facilities — who depend on Clubhouse (+) for daily operations.

Notable commercial relationships include installation at PGA of America headquarters and endorsement partnerships with Michael Breed, Geno Bonnalie, Lou Guzzi, and high-profile athletes such as Eli Manning and Dale Earnhardt Jr. The company has been recognized among the National Golf Foundation's Top 100 Businesses in Golf in 2025 and maintains presence at CES and Ryder Cup events. Operations are privately held with no disclosed external funding rounds.

Name

aboutGolf Limited

Legal name

aboutGOLF Global, Inc.

Website

https://aboutgolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

aboutGolf Limited is a U.S.-based manufacturer of premium indoor golf simulators using proprietary 3Trak™ camera-based launch monitor technology, serving residential homeowners, commercial golf venues, and golf academies through hardware sales, software subscriptions, and installation services.

Ownership category

akta.pro rank

Product category

Indoor Golf Simulators

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Indoor golf simulators
• Golf launch monitors
• Golf simulator enclosures
• Virtual golf courses
• Commercial golf venues

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Golf Simulator Hardware Sales: Sale of complete golf simulator packages including launch monitors, enclosures (Flatscreen, Curve, Sim Kit), screens, projectors, and all necessary equipment. Pricing ranges from entry-level Sim Kit systems to premium curved display setups. Professional installation services included or available as add-on.
2. Software Subscriptions (aG Subscription): Recurring subscription model for ongoing access to software updates, new course releases, games, and premium features within the Clubhouse (+) platform. Annual billing cycle with automatic renewal unless cancelled.
3. Membership (aG Links): Social and interactive membership platform with different service levels, some requiring payment. Provides access to social features, community interactions, and enhanced platform capabilities.
4. Professional Services and Custom Installation: White-glove installation services, custom design and build services for both residential and commercial spaces. Design team provides space assessments and custom enclosure solutions tailored to room dimensions.
5. Consumables and Parts (aG Shop): Online store selling consumables, replacement parts, and accessories for simulator maintenance including hitting mats, golf balls designed for simulator use, and other wear items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

aboutGOLF designs, manufactures, and sells premium indoor golf simulator systems built around its proprietary 3Trak™ camera-based launch monitor and the Clubhouse (+) simulation software. The company offers three core simulator configurations (aG Flatscreen, aG Curve, aG Sim Kit/DIY), commercial-grade enclosures, an annual aG Subscription, and a Sim As A Service (SIMAAS) financing model, alongside professional custom-design and white-glove installation services for both residential and commercial customers worldwide.

Product overview

aboutGOLF is a premium golf simulator company offering a comprehensive, end-to-end solution with over 30 years of experience. The product portfolio centers on proprietary 3Trak™ launch monitor technology paired with multiple simulator configurations (aG Flatscreen, aG Curve, and aG Sim Kit) available as residential or commercial installations. The ecosystem includes aG Clubhouse (+) for business management, access to 95+ virtual courses, skill-building games, multisport capabilities, and supplementary tools like aG Flix video analysis and aG Balance weight measurement technology. The company also offers professional enclosure systems (aG Flatscreen Enclosures, aG Curve Enclosures, aG Sim Kit Enclosures), subscription services, and a Sim As A Service (SIMAAS) financing model. All solutions are designed, manufactured, and installed in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• 3Trak™ Launch Monitor: Proprietary launch monitor technology that captures 3D ball vector and projects precise shot shapes
• aG Flatscreen
• aG Curve
• aG Sim Kit
• aG Clubhouse (+)
• aG Locker App
• SIMAAS
• aG Flix

Products and services

• 3Trak™ Launch Monitor Proprietary camera-based machine vision launch monitor that captures the 3D vector of the golf ball and projects precise shot shapes, delivering accurate ball tracking data (trajectory, spin, velocity) across all golf shot types for residential and commercial aboutGOLF simulator owners.
• aG Flatscreen Simulator Mid-range golf simulator featuring a flat-screen display with cutting-edge technology and sleek aesthetics, designed for dedicated golf rooms and multimedia entertainment in standard residential or commercial spaces. Starting price approximately $11,000 (promotional pricing around $9,350).
• aG Curve Simulator Premium ultra-immersive golf simulator with proprietary curved-screen design creating up to 180° field of view for the most realistic and engaging indoor golf experience. Starting price approximately $22,500 (promotional pricing around $19,125).
• aG Sim Kit / DIY Options Comprehensive entry-level DIY golf simulator kit providing the essential technology components needed to create an indoor golf experience at an accessible price point. Starting price approximately $7,500 (promotional pricing around $6,375).
• aG Premium Enclosures Professional-grade simulator enclosures with commercial-grade aluminum framing and impact screens that provide safety, ball containment, and optimal projection quality for residential and commercial installations.
• aG Flatscreen Enclosures Precision-engineered enclosure optimized for flat-screen displays, featuring commercial-grade construction and luxury finishes designed for optimal golf ball impact and projection clarity. Starting price approximately $11,000.
• aG Curve Enclosures Premium curved enclosure system with proprietary curved design creating up to 180° field of view for maximum visual immersion and golf simulation realism. Starting price approximately $22,500.
• aG Sim Kit Enclosures Compact enclosure solution delivering precision engineering and luxury finish in configurations designed for smaller spaces, seasonal installations, or multi-purpose rooms. Starting price approximately $7,500.
• aG Clubhouse (+) Fully integrated business management software suite that centralizes and streamlines simulator venue operations for commercial operators, providing tools to manage bookings, customers, content access, and 95+ virtual golf courses.
• aG Subscription Annual subscription service providing ongoing access to software updates, new course releases, games, and premium features within the aboutGOLF simulator platform, with automatic renewal billing.
• Sim As A Service (SIMAAS) Subscription-based service model allowing customers to access golf simulator technology and software without purchasing the full system outright, providing a flexible financing/service alternative.
• aG Locker App Mobile application for managing simulator settings, tracking golf data, reviewing practice sessions, and accessing platform features remotely for aboutGOLF simulator owners.
• aG Multisport Sensor Sensor add-on enabling multi-sport capabilities beyond golf within the aboutGOLF simulator environment, allowing users to play activities such as darts and other sports on the same hardware.
• aG Tech Pack Technology package for DIY golf simulator installations providing the essential tech components (including 3Trak™ launch monitor elements and connectivity) needed for a self-built indoor golf setup.
• Residential Golf Simulator Packages Home-based golf simulator packages designed for homeowners, featuring customizable installations for garages, basements, and dedicated rooms, paired with white-glove design and installation services.
• Commercial Golf Simulator Solutions Business-focused golf simulator solutions for commercial venues such as indoor golf centers, entertainment facilities, golf academies, and teaching facilities, including integrated Clubhouse (+) business management software.
• aG Flix Video Analysis System Video analysis system that records golf strokes and provides ball analysis insights, allowing coaches and players to identify weaknesses and improve performance through detailed video feedback.
• aG Balance Weight Measurement Technology Proprietary technology that measures weight distribution during golf swings to help players understand and improve their balance, stance, and overall swing mechanics.

Quantifiable outcome

• 2,000+ hours front screen lifespan, 7,000+ hours rear screen lifespan with proper maintenance
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Michael BreedcoreStrategic or Co-development PartneraboutGOLF partners with Michael Breed, a world-renowned professional golf instructor and TV host, to develop world-leading technology and strategies for improving golf skills. This partnership focuses on developing instructional content, training methodologies, and technology applications for golf improvement through simulation.
• PGA of AmericaflagshipStrategic or Co-development PartneraboutGOLF completed an installation at PGA of America headquarters, positioning the company as the simulator choice of the professional golf association. This partnership provides significant credibility and endorsement from the leading golf organization in North America.
• Geno BonnalieminorOthersPGA Tour caddy Geno Bonnalie actively uses and endorses aboutGOLF simulators, providing testimonials about the accuracy and family-friendly nature of the platform. Serves as an influential voice in the professional golf community.
• Lou GuzziminorOthers2013 PGA Teacher of the Year Lou Guzzi operates the Lou Guzzi Golf Academy using aboutGOLF simulators to provide year-round instruction. The partnership demonstrates professional teaching applications of the technology.
• Amazon Web Services, InccoreTechnology or IntegrationAmazon Web Services is used as a Subprocessor for processing Subscriber Personal Data under the company's Data Processing Agreement. aboutGOLF utilizes AWS cloud infrastructure for data processing and storage capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrackMan: TrackMan is the dominant premium launch monitor and indoor simulator provider, used by PGA Tour pros, instructors, and commercial venues worldwide. aboutGOLF competes directly with TrackMan in high-end simulator installations and commercial venue deals, with both firms selling integrated hardware + software + content bundles.
• Foresight Sports: Foresight Sports (a Bridgestone Golf subsidiary) manufactures premium launch monitors (GCQuad, GC3) and simulator solutions for both consumer and commercial markets. It is a direct competitor to aboutGOLF's 3Trak™ launch monitor and end-to-end simulator packages.
• Full Swing Golf: Full Swing Golf builds premium indoor golf simulators with celebrity endorsements (notably Tiger Woods and Jon Rahm) and serves both residential and commercial customers. It overlaps with aboutGOLF's premium residential/commercial positioning and integrated software/content offering.
• Uneekor: Uneekor produces camera-based launch monitors and simulator packages (EYE XO, QED) targeted at commercial venues, instructors, and tech-savvy home users. It is a direct competitor in the camera-based launch monitor segment where aboutGOLF's 3Trak™ also competes.
• SkyTrak: SkyTrak offers accessible launch monitors paired with simulation software and a course library, serving the mid-range residential and commercial market. It competes with aboutGOLF's aG Sim Kit / DIY Options on price and ease of self-installation.
• TruGolf (formerly Interactive Sports Technologies / Vista): TruGolf develops indoor golf simulator hardware and software (E6 Connect / E6 Apex) used by commercial venues and home users. Its software-and-systems approach mirrors aboutGOLF's integrated stack centered on aG Clubhouse (+) and course libraries.

Broad incumbents

• Garmin (Approach series): Garmin's Approach lineup of GPS devices, watches, and the Approach R10 launch monitor targets golfers at the consumer level. As a much larger sports tech incumbent, Garmin competes with aboutGOLF at the entry-tier DIY launch monitor segment with significantly greater marketing and distribution scale.

Emerging players

• Voice Caddie: Voice Caddie makes laser rangefinders and the SC4 launch monitor/simulator, focused on portable, consumer-friendly golf tech. It overlaps with aboutGOLF's DIY/Sim Kit tier and aG Performance Tools analytics, but with a more mobile and lower-cost orientation.
• OptiShot Golf: OptiShot sells infrared-based home golf simulators at accessible price points for casual golfers. It overlaps with aboutGOLF's Sim Kit / DIY Options at the entry-level residential end, where price sensitivity is highest.
• Ernest Sports: Ernest Sports produces launch monitors (ES14, ES Tour) used by instructors, club fitters, and home users. It competes in the launch-monitor layer underlying simulators, an adjacent but partially overlapping category with aboutGOLF's 3Trak™ technology.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aboutgolf_
• YouTubeaboutgolf.com/youtube
• Facebookfacebook.com/aboutgolflimited
• LinkedInlinkedin.com/company/aboutgolf-limited
• Instagramaboutgolf.com/instagram
• TikTokaboutgolf.com/tiktok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aboutGolf Limited