GO WHOLESALE LIMITED
GO WHOLESALE (Central Food Wholesales Limited) is a Thailand-based food wholesaler operating 14 branches nationwide, serving primarily HoReCa operators and food retailers with fresh, frozen, and dry ingredients under its own A-CHOICE brand, as a subsidiary of Central Retail Corporation PCL.
- Company typePrivate
- Founded2022
- HeadquartersBangkok (Headquarters), Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GO WHOLESALE LIMITED does
GO WHOLESALE (legal entity: Central Food Wholesales Limited) is a Thailand-based food wholesale operator established in 2022 as a wholly-owned subsidiary of Central Retail Corporation PCL (CRC). The company operates 14 physical branches strategically distributed across Thailand — Bangkok Metropolitan, Northern (Chiang Mai), Eastern (Chonburi, Pattaya, Rayong), Northeastern (Udon Thani, Khon Kaen), and Southern (Phuket, Hat Yai, Songkhla) regions — each operating 16 hours daily (06:00–22:00). It serves primarily HoReCa operators (restaurants, hotels, catering services), secondarily small food retailers (โชห่วย convenience stores), and as a tertiary channel, general consumer members purchasing for household use under its 'Stay Fresh Solution' positioning.
The product portfolio centers on fresh, frozen, and dry food raw materials, equipment, and packaging, with the proprietary own-brand line A-CHOICE spanning 720+ SKUs across frozen meats, frozen fruits and vegetables, processed and chilled foods, dry goods, and essential supplies — comparable in quality to leading national brands and exclusive to GO WHOLESALE. The company adheres to GMP, GHPs, HACCP, and ISO standards for temperature-controlled supply chain integrity. Specialty services include dry-aging and meat cutting for restaurant customers.
The technology layer comprises a mobile application (iOS/Android) for e-catalog browsing, order placement, and delivery tracking, supplemented by a call center, a sales/telesales team, and a physical store network. The company is integrated into Central Group's The 1 loyalty ecosystem (1 point per 100 Baht spent, 800 points redeemable for 100 Baht coupon) and has co-marketing partnerships with major Thai banks (ttb, KBank, UOB, KCC, KTC, Mastercard) plus the Central The 1 co-branded credit card. Revenue is generated via transaction-based product sales, delivery fees starting at 50–100 Baht, and loyalty-driven repeat purchasing. Forward signals include new branch openings, A-CHOICE SKU extensions, training programs for HoReCa operators, and participation in the Thai government's 'Half-Half' (คนละครึ่ง) consumer stimulus program.
GO WHOLESALE LIMITED firmographics
Firmographics- Name
- GO WHOLESALE LIMITED
- Legal name
- CENTRAL FOOD WHOLESALES LIMITED
- Website
- https://centralfoodwholesale.co.th
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GO WHOLESALE (Central Food Wholesales Limited) is a Thailand-based food wholesaler operating 14 branches nationwide, serving primarily HoReCa operators and food retailers with fresh, frozen, and dry ingredients under its own A-CHOICE brand, as a subsidiary of Central Retail Corporation PCL.
- Ownership category
- akta.pro rank
GO WHOLESALE LIMITED industry classification
Industry- Product category
- Food Wholesale
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Specialty & Gourmet Foods Distribution (CRAOABAF)
- akta.pro secondary industries
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Frozen Foods Wholesale (AFAIABAC)
Keywords
Where GO WHOLESALE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Bangkok (Headquarters)
- HQ country
- Thailand
- HQ region
- Asia
Offices15 records
Markets served
GO WHOLESALE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Food Product Sales: Core revenue from selling food raw materials, frozen goods, dry goods, equipment, and packaging to B2B customers and members through 14 retail branches and mobile application
- Delivery Services: Revenue from delivery fees starting at 50-100 Baht depending on distance and branch location
- Membership Program: Revenue generated through membership subscriptions with The 1 loyalty points (1 point per 100 Baht spent)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard member pricing with The 1 points accumulation |
| Unit Pricing | Pay-as-you-go | Delivery fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
GO WHOLESALE LIMITED product offering
Product offeringCore offering
GO WHOLESALE is a membership-based food wholesale center that sells fresh, frozen, and dry food ingredients, equipment, and packaging to food business operators (restaurants, hotels, catering services) and general consumers. The business operates through 14 physical branches across Thailand and a mobile application, with a proprietary own brand (A-CHOICE) offering over 720 SKUs, supported by professional services such as dry-aging and meat cutting, and a delivery service for nearby areas.
Product overview
GO WHOLESALE is a food wholesale business operated by Central Food Wholesale Co., Ltd., a subsidiary of Central Retail Corporation. The business operates through a physical store network of 14 branches across Thailand and a digital channel via its mobile application. Its product portfolio centers on fresh, frozen, and dry food ingredients for business operators in the HoReCa sector, complemented by its proprietary own-brand line A CHOICE offering over 720 SKUs of quality food products at competitive prices.
Differentiator
Problem solved
Functional benefit
Brands
- A-CHOICE: Quality brand developed for HoReCa sector (restaurants, hotels, catering) with over 720 SKUs including frozen meats, frozen fruits and vegetables, processed and chilled foods, dry goods, and essential supplies. Exclusively available at GO WHOLESALE.
Products and services
- GO WHOLESALE Wholesale Food Center A food wholesale center providing fresh, frozen, and dry food ingredients, equipment, and packaging to business operators (restaurants, hotels, catering) and general members, operating under the "Stay Fresh Solution" positioning with focus on product quality, variety, and value.
- A-CHOICE Own Brand A proprietary quality brand developed for HoReCa sector entrepreneurs (restaurants, hotels, catering services) offering over 720 SKUs across frozen meats, frozen fruits and vegetables, processed and chilled foods, dry goods, and essential supplies. Product quality is comparable to leading national brands and exclusively available at GO WHOLESALE.
- GO WHOLESALE Mobile Application A mobile application for ordering products, tracking deliveries, managing membership, and accessing promotions, supporting online payment and pay-on-delivery options. Available on iOS and Android.
- Dry-Aged and Meat Cutting Services Professional meat preparation services including dry-aging to enhance flavor and value-added meat cutting for restaurant and food service customers.
- Delivery Service Company-operated delivery service covering areas near each branch, with fees starting at 50-100 Baht depending on distance and originating branch location, supporting on-time delivery to business customers.
Quantifiable outcome
- Freshness guaranteed through temperature-controlled supply chain meeting GMP, GHPs, HACCP, and ISO standards
- +1 more outcomes
Companies that use GO WHOLESALE LIMITED
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GO WHOLESALE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GO WHOLESALE LIMITED partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Central Retail Corporation PCLcoreGO WHOLESALE is a subsidiary of Central Retail Corporation PCL (CRC), operating as part of the Central Group ecosystem. The company is officially listed as 'GO WHOLESALE บริษัทในเครือเซ็นทรัล รีเทล คอร์ปอเรชั่น จำกัด (มหาชน)' on their official website.
- The 1 Loyalty ProgramcoreThe 1 is Central Group's loyalty program that GO WHOLESALE participates in. Members earn 1 point per 100 Baht spent, with 800 points redeemable for 100 Baht cash coupons. Points can be earned and redeemed across GO WHOLESALE and other Central Group stores.
- ttb (Thai Trust Bank)minorCredit card promotion partnership offering cashback up to 1,500 Baht for payments made with ttb cards at GO WHOLESALE
- KBank (Kasikorn Bank)minorCredit card promotion partnership offering 0% installment for up to 3 months on appliances and household items
- UOB (United Overseas Bank)minorCredit card promotion offering cashback up to 900 Baht for UOB cardholders
- KCC (Krungsri Card)minorCredit card promotion offering total cashback up to 18,000 Baht
- MastercardminorFriday promotion offering 100 Baht discount coupons when paying with Mastercard
- Central The 1 Credit CardminorCo-branded credit card with Central offering up to 30,000 Baht cashback and exclusive promotions including 250 Baht cash coupons for spending thresholds
- KTC (Krungthai Card)minorCredit card promotion offering 0% installment for 3 months when redeemed with KTC Forever points
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
GO WHOLESALE LIMITED competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GO WHOLESALE LIMITED social profiles
Digital presenceGO WHOLESALE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO WHOLESALE LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
GO WHOLESALE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO WHOLESALE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO WHOLESALE LIMITED
What does GO WHOLESALE LIMITED do?
GO WHOLESALE is a membership-based food wholesale center that sells fresh, frozen, and dry food ingredients, equipment, and packaging to food business operators (restaurants, hotels, catering services) and general consumers. The business operates through 14 physical branches across Thailand and a mobile application, with a proprietary own brand (A-CHOICE) offering over 720 SKUs, supported by professional services such as dry-aging and meat cutting, and a delivery service for nearby areas.
Is GO WHOLESALE LIMITED a public or private company?
GO WHOLESALE LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was GO WHOLESALE LIMITED founded?
GO WHOLESALE LIMITED was founded in 2022. It employs 1 to 10 people.
Where is GO WHOLESALE LIMITED based?
GO WHOLESALE LIMITED is headquartered in Bangkok (Headquarters), Thailand, in the Asia region.
How does GO WHOLESALE LIMITED make money?
Three revenue lines are on record. Wholesale Food Product Sales are the primary driver. The others are delivery Services and membership Program.
Does GO WHOLESALE LIMITED have an API?
No public API is recorded for GO WHOLESALE LIMITED.
What industry is GO WHOLESALE LIMITED in?
GO WHOLESALE LIMITED's product category is Food Wholesale. Its primary akta.pro industry code is CRAOABAF, Specialty & Gourmet Foods Distribution, with a secondary code of CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 4244 and its SIC code is 5140.