SERVICE BRAND GLOBAL LIMITED

What SERVICE BRAND GLOBAL LIMITED does

SERVICEBRAND GLOBAL Ltd is a London-based management consultancy founded in August 2005 by Alan Williams that helps service organisations align brand identity, employee engagement, and customer experience through a values-driven methodology. The company's core offering is the proprietary SERVICEBRAND approach, which extends the Service Profit Chain model (Heskett et al.) by adding Brand Identity and Systems & Processes, creating a five-element framework (Brand Identity, Employee Engagement, Customer Experience, Systems & Processes, and Measurement & Insight) deployed at Strategy, Management, and Delivery levels. Its flagship methodology, 31Practices, translates organisational values into 31 practical daily behaviours through mindful, repeated practice and has been the subject of two internationally published books. Additional proprietary tools include SERVICEBRAND360 (business excellence assessment), Corevaluescore Survey, SERVICEBRANDSignatures, PulsE (customer journey mapping), Values Align (recruitment), Values Calculator, Velocity (leadership workshops), Omotenashi (hospitality training) and Values Pledge.

The firm monetises primarily through bespoke, project-based consulting engagements — ranging from multi-year global implementations (with up to 14 workstreams) to standalone values initiatives — supplemented by book sales and licensing of the 31Practices Practitioner licence. Distribution is exclusively direct-to-client via consultative selling, with lead generation driven by founder speaking engagements at international conferences (Global Conference on Creating Value in New York, Workplace Futures in London, World Happiness Summit in Miami, CIPD, BQF and CoreNet) and content marketing through a blog of 60+ articles and three published books. Customers span large blue-chip enterprises (RBS, Barclays Capital, Dell EMC, Mandarin Oriental, FedEx Express, Land Securities) and mid-market firms (LifeSearch), across hospitality, financial services, real estate, investment banking, logistics, professional services and technology sectors, with engagements delivered in the UK and internationally.

SERVICEBRAND GLOBAL operates as a privately held, founder-led consultancy with no external institutional funding or venture capital, headquartered at 131 Eglinton Hill, London SE18 3NT. Its intellectual property is protected through US and EU trademarks on 'SERVICEBRAND' (2018) and 31Practices, plus three published books ('THE 31 PRACTICES', 'MY 31 PRACTICES' and 'The Values Economy') with a fourth ('Supercharging the Customer Experience') scheduled for April 2024. No headcount, revenue, or operational metrics beyond customer outcomes are disclosed; documented client results include 95% customer satisfaction at Land Securities, 10% cost reduction at RBS, 25% profit growth at Roehampton Club, and three consecutive all-green balanced scorecards at Hanbury Manor. Recognition includes the CoreNet Global Innovation Award and the 2015 Association of Business Psychology Employee Engagement Award.

Name

SERVICE BRAND GLOBAL LIMITED

Legal name

SERVICEBRAND GLOBAL Ltd

Website

https://servicebrandglobal.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

SERVICEBRAND GLOBAL Ltd is a London-based management consultancy that helps service organisations align brand identity, employee engagement, and customer experience through its proprietary values-driven SERVICEBRAND methodology, serving enterprise and mid-market clients internationally across hospitality, financial services, real estate and technology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Services (8741)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Management consulting services
• Employee engagement consulting
• Customer experience strategy
• Brand alignment consulting
• Values-driven transformation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consultancy Services: Bespoke consulting engagements providing advisory services for organisational transformation, values-driven leadership implementation, brand alignment, employee engagement strategy, and customer experience design. Projects range from comprehensive SERVICEBRAND implementations with multiple workstreams over 2-3 years to standalone initiatives. Supported by ongoing coaching/mentoring.
2. Book Sales and Licensing: Sale of published books including 'The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance', 'THE 31 PRACTICES', and 'My 31 Practices'. 31Practices Practitioner licence available for network expansion.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

SERVICEBRAND GLOBAL is a management consultancy that helps service organisations align brand identity, employee engagement and customer experience through its proprietary SERVICEBRAND approach. Engagements are bespoke, ranging from comprehensive multi-workstream global implementations to standalone 31Practices values initiatives, supported by ongoing coaching and mentoring. Revenue is generated through professional consulting services, published book sales and the 31Practices Practitioner licence.

Product overview

SERVICE BRAND GLOBAL LIMITED offers a comprehensive suite of consulting services and proprietary tools centered on the SERVICEBRAND Approach — a values-driven methodology that integrates Brand Identity, Employee Engagement, and Customer Experience, supported by Systems & Processes and Measurement & Insight. The core offering includes the award-winning 31Practices framework (Employee Engagement category winner, Association of Business Psychology Awards 2015) and its individual counterpart my31Practices. The toolkit comprises multiple modules: SERVICEBRAND360 (business excellence assessment), Corevaluescore Survey, SERVICEBRANDSignatures, PulsE (customer journey mapping), Values Align (recruitment), Values Calculator, Omotenashi (hospitality training), Velocity (strategy workshops), and Values Pledge. Services span brand identity, employee engagement, customer experience strategy, and speaking engagements. The company has also published three internationally acclaimed books: THE 31 PRACTICES, MY 31 PRACTICES, and The Values Economy. The approach is applied across organizations of varying sizes and sectors internationally and in the UK.

Differentiator

Problem solved

Functional benefit

Brands

• 31Practices: Award-winning values-driven approach that translates organisational values into practical daily behaviours, used at both organisational and individual levels. Winner of Employee Engagement category for Association of Business Psychology Awards 2015.
• my31Practices
• Omotenashi
• SERVICEBRAND360
• Corevaluescore Survey

Products and services

• Brand Identity Services

Quantifiable outcome

• Record 95% customer satisfaction rating achieved by Land Securities London portfolio implementation
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Network of PartnerscoreImplementation/ SI/ Consulting PartnerSERVICEBRAND GLOBAL collaborates with a network of partners to deliver bespoke SERVICEBRAND initiatives. A network of licensed Practitioners is being developed to promote the 31Practices concept and deliver 31Practices projects. Additionally, my31Practices Practitioner licence available for coaches to offer the service to existing and potential clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Global leadership and culture consulting firm offering values-based training and execution programs to enterprises. Highly comparable as it sells values-driven organizational transformation methodology through both direct consulting and licensed content (similar to SERVICEBRAND's 31Practices licensing model).
• Bain & Company: Top-tier global management consultancy serving large enterprises on strategy, operations, and customer experience. Comparable as a high-end management consultancy serving FTSE 100 enterprise clients, though at vastly larger scale and broader mandate.
• Gallup: Global analytics and consulting firm specializing in employee engagement, strengths-based development, and workplace culture. Comparable focus area (employee engagement and customer experience), but at vastly larger scale with established Q12 engagement methodology.
• Korn Ferry: Global organizational consulting firm covering leadership, talent, and culture transformation. Comparable on enterprise culture and engagement transformation work but at much larger scale across multiple advisory verticals.
• Great Place to Work Institute: Global research, analytics, and consultancy specializing in workplace culture, trust, and employee experience. Comparable values/culture consulting focus but operates primarily through certification, benchmarking, and advisory at much greater scale.
• Deloitte (Human Capital practice): Big Four advisory practice offering organizational transformation, employee experience, and culture consulting to large enterprises. Comparable on transformation consulting for FTSE 100-class clients but at vastly larger scale and broader scope.

Direct peers

• OC Tanner: Culture and employee recognition consulting firm that helps organizations build values-driven workplace cultures through recognition programs and culture research. Comparable culture/values transformation practice and enterprise customer base.
• The Ken Blanchard Companies: Management consulting and leadership training firm built on values-based leadership principles (e.g., Servant Leadership). Comparable operating model: proprietary methodology, published books, global licensee network, and enterprise consulting engagements.
• Barrett Values Centre: Values-based organizational culture consultancy offering cultural transformation assessments and tools (Cultural Transformation Tools, CTT). Closely comparable as a values-driven culture specialist with proprietary assessment instruments and practitioner licensing.
• Senn Delaney (a Heidrick & Struggles company): Specialist culture-shaping consultancy that helps CEOs transform organizational culture and employee engagement. Directly comparable focus on values-driven culture transformation and executive-led, bespoke enterprise engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ourservicebrand
• YouTubeyoutube.com/watch?v=j5m4o45ODkw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVICE BRAND GLOBAL LIMITED