PEABODY GROUP MAINTENANCE LIMITED

Name

PEABODY GROUP MAINTENANCE LIMITED

Legal name

Peabody Trust

Website

https://peabodygroup.org.uk

Company type

Private

Founded year

1862

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Others

Revenue model

1. Social Housing Rents and Affordable Rent Payments: Peabody generates revenue through rents from its approximately 108,000-109,000 homes across London and the Home Counties, providing affordable housing to residents.
2. Care and Support Commissioning Contracts: Peabody provides specialist care and support services commissioned by over 40 local authorities and NHS trusts across London, Essex, Hertfordshire and surrounding regions. Services cover learning disabilities, mental health, later living, homelessness, young people, and outreach.
3. Shared Ownership and New Homes Sales: Peabody New Homes offers shared ownership and affordable home ownership options across London and the Home Counties, generating revenue from property sales and shared ownership staircasing.
4. Commercial Property Rentals: Peabody owns and manages approximately 400 commercial spaces across central London, including shops, cafes, restaurants, workspaces, colleges, nurseries, and medical practices, generating rental income.
5. Debt Finance and Capital Markets: Peabody is funded by reserves and debt in the form of long-term bank loans and private and public capital market bond finance. Trading subsidiaries Peabody Capital Plc and Peabody Capital No. 2 Plc are used to raise finance on public debt capital markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Peabody Group Maintenance Limited is part of Peabody, one of the UK's oldest not-for-profit housing associations, providing affordable and social housing across London and the Home Counties through approximately 108,000–109,000 homes serving around 220,000 residents. The group also delivers commissioned specialist care and support services, shared ownership home sales via Peabody New Homes, community investment through the Peabody Community Foundation, training via the Peabody Academy, and commercial property leasing including the Peabody Works affordable workspace.

Product overview

Peabody Group is a not-for-profit housing association operating as a single unified organization (not a platform-plus-modules architecture) that provides affordable housing, care and support services, and community development programs. The core offering centers on managing 108,000 homes across London and the Home Counties, supported by related services including Peabody New Homes (shared ownership), Care and Support Services (specialist housing and tailored support for vulnerable populations), Peabody Community Foundation (community investment), Peabody Academy (workforce training), Research and Insights (policy research), Commercial Properties (retail/commercial space management), and Peabody Works (affordable workspace). These products and services are integrated under one organization focused on providing homes, supporting communities, and delivering care to vulnerable residents.

Differentiator

Problem solved

Functional benefit

Brands

• Peabody Community Foundation (PCF): A foundation at the heart of Peabody's mission, running food banks, community activities, and supporting residents with skills, training and employment.
• Peabody New Homes
• Peabody Academy
• Peabody Works

Products and services

• Providing Homes (Affordable and Social Rentals)
• Care and Support Services
• Peabody New Homes
• Peabody Community Foundation (PCF)
• Peabody Academy
• Commercial Properties
• Peabody Works
• Homes in Development
• Research and Insights (The Peabody Index)

Quantifiable outcome

• £10.4m social value delivered through contractors and suppliers in 2024-25
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• The Felix ProjectcoreStrategic or Co-development Partner · 1 January 2024Peabody partners with The Felix Project through the London Food Insecurity Network (LFIN), distributing surplus food equivalent to 62,000 meals to social housing residents and saving local households £208,200. The LFIN includes other G15 housing associations working together to tackle food poverty.
• Berkeley HomescoreStrategic or Co-development Partner · 1 January 2024Peabody partners with Berkeley Homes on the Holloway Park regeneration project in Islington (985 new homes, 60% affordable) and construction careers work experience sessions at Thamesmead's Lombard Square development site for young people aged 16-18.
• London South East CollegescoreStrategic or Co-development Partner · 1 January 2024Partnership with London South East Colleges to deliver construction careers and work experience sessions for young people aged 16-18 at Peabody development sites, helping broaden career horizons and address skills shortages in construction.
• StridecoreStrategic or Co-development Partner · 1 January 2024Stride supports the Enterprise Hub at Peabody Works in New Mansion Square, Battersea — a shared coworking space designed for collaboration and creativity, offering 1,108 sq ft of coworking space with fixed desks, phone booths and a podcast studio.
• Wandsworth CouncilcoreStrategic or Co-development Partner · 1 January 2024Wandsworth Council supports the Enterprise Hub at Peabody Works and is London Borough of Culture 2025, bringing an exciting programme of arts and events to the Battersea area where Peabody Works is located.
• HACTcoreStrategic or Co-development Partner · 1 January 2024HACT collaborates with Peabody on the London Food Insecurity Network (LFIN), a partnership of G15 housing associations working to reduce food waste and ensure no social housing resident goes hungry in London.
• Furnishing FuturesminorStrategic or Co-development Partner · 1 January 2024Peabody partners with Furnishing Futures charity to provide fully furnished affordable homes to households who have fled domestic abuse. The pilot scheme with the London Borough of Waltham Forest provides homes with complete furniture packages, transforming the lives of abuse survivors.
• Bedfordshire and Luton Community Foundation (BLCF)minorStrategic or Co-development Partner · 1 January 2024Peabody partnered with BLCF to develop the Healthier, Wealthier, Happier Communities Fund in Luton, awarding grants of £5,000 each to five community groups including Ebonista, Stepping Stones, Diverse FM, Dallow Amateur Boxing, and Mary Seacole Housing Association.
• Axis EuropeminorStrategic or Co-development Partner · 1 January 2024Corporate partner Axis Europe supports Mama Haven, a resident-led group in Hammersmith and Fulham, by delivering a six-week digital marketing course that helps local mothers gain skills, confidence and employment opportunities.
• AlcumuscoreTechnology or Integration · 1 January 2024Peabody uses Alcumus, a leading provider of technology-led risk management solutions, to check that every supplier meets health, safety and sustainability standards. All contractors and suppliers are reviewed for health and safety, sustainability, quality and risk management policies before working with Peabody on contracts over £30,000 including VAT.
• Greater London Authority (GLA)coreStrategic or Co-development Partner · 1 January 2024GLA is a key funding and strategic partner in Peabody's Holloway Park regeneration project in Islington, contributing to the delivery of 985 new homes (60% affordable) on a former women's prison site.
• London Borough of IslingtoncoreStrategic or Co-development Partner · 1 January 2024London Borough of Islington is a partner in the Holloway Park regeneration project alongside Peabody, GLA, and London Square, contributing to the transformation of a former women's prison site into 985 new homes.
• Mama HavenminorStrategic or Co-development Partner · 1 January 2024Mama Haven is a community interest company (CIC) led by a Peabody resident in Hammersmith and Fulham. It works with Peabody and local funders to make arts accessible for all ages through sessions at the Open Havelock Community Centre and Westcott Park.
• Moving StoriesminorStrategic or Co-development Partner · 1 January 2024Moving Stories is a Southall-based CIC that partners with Peabody to make arts accessible for all ages through workshops and seasonal events at Open Havelock Community Centre and Westcott Park, building skills and strengthening community connections.
• NacrominorStrategic or Co-development Partner · 1 January 2024Peabody works with Nacro to support organisations tackling homelessness, complementing its own specialist homelessness services across 11 local authorities in London, Essex and Sussex.
• SanctuaryminorStrategic or Co-development Partner · 1 January 2024Peabody supports Sanctuary in their efforts to tackle homelessness, working alongside its own range of specialist housing and support services.
• The Salvation ArmyminorStrategic or Co-development Partner · 1 January 2024Peabody works with The Salvation Army to support organisations in their efforts to tackle homelessness across its service areas in London, Essex and Sussex.
• Pocket PowerminorStrategic or Co-development Partner · 1 January 2024Financial support partner Pocket Power helped resident James save £950 by enrolling him in the Affinity Water LIFT discount scheme, securing a new gas cooker through the Thames Water White Goods Fund, and reducing his monthly phone bill.
• YouthBuild Ventures UKminorStrategic or Co-development Partner · 1 January 2024YouthBuild Ventures UK partners with Peabody to support young people in gaining qualifications and career pathways, including helping Billy Bennett achieve his maths GCSE and qualify as an electrician.
• NHScoreStrategic or Co-development Partner · 1 January 2024Peabody works in partnership with the NHS to provide mental health support services and hospital discharge services, ensuring residents receive coordinated healthcare and housing support during recovery.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• L&Q: Major London-focused housing association with around 110,000 homes. Operates the same social/affordable rent, shared ownership, and care-and-support model as Peabody and competes for the same development pipeline and LA/NHS contracts.
• Optivo: South-East focused housing association with around 45,000 homes following the AmicusHorizon/Aldwyck merger. Directly comparable to Peabody's specialist supported housing and care commissioning activity in London and the Home Counties.
• Notting Hill Genesis: One of the largest London housing associations (formed via merger) with over 66,000 homes and an active care, supported housing, and shared ownership proposition; directly comparable on tenant base, geography, and commissioning model.
• Network Homes: London and South-East housing association managing more than 20,000 homes, including shared ownership and supported housing. Closely comparable tenant base and regulatory regime to Peabody.
• Guinness Partnership: One of the largest housing associations in England with c.65,000 homes, including significant supported housing and later-living portfolios. Comparable to Peabody in care-supported model and London/South-East focus.
• Sanctuary Housing: Large housing association providing general needs, supported, and retirement housing across England, including London. Direct competitor for commissioned care contracts and shared ownership demand in overlapping boroughs.
• Clarion Housing Group: England's largest housing association, managing over 125,000 homes across the country. Directly comparable to Peabody in not-for-profit status, London/South-East weighting, and combined landlord plus care-and-support offering.
• Hyde Group: Large UK housing association managing around 120,000 homes, with a substantive London and South-East presence. Comparable on landlord-plus-care model, capital-market bond funding, and stock-transfer growth strategy.
• A2Dominion Housing Group: Large UK housing association with a substantial London and South-East portfolio, plus shared ownership sales, commercial property, and care-and-support services - highly comparable operating model to Peabody.

Others

• Regulator of Social Housing (sector context): Not a competitor but the sector regulator that sets economic standards, rent settlement, and consumer standards applying to Peabody. Useful as a structural comparable for understanding Peabody's regulatory ceiling and disclosure regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEABODY GROUP MAINTENANCE LIMITED