IVY AND OAK LTD

What IVY AND OAK LTD does

IVY AND OAK LTD operates the IVY OAK contemporary womenswear brand, designing and selling dresses, blazers, outerwear, trousers, jeans, knitwear, skirts, suits, jumpsuits, bridal wear, leather goods, and accessories through a direct-to-consumer e-commerce storefront at ivyoak.com. The brand was founded in 2016 in Berlin by Caroline Gentz, whose in-house design studio drives the creative process from sketch through pattern development to finished garment; an international team in Berlin focuses on proportion, balance, and fit. Collections are produced with manufacturing partners in seven countries (Portugal, Italy, North Macedonia, Lithuania, Romania, Turkey, and China), with Portugal and Italy positioned as core production partners and an emphasis on smaller, often family-run manufacturers.

The brand operates as a wholly-run label within DK Company Online A/S, a Danish-registered subsidiary of the DK Company A/S group (CVR 24431118), which provides the e-commerce platform, customer service, order processing, payment integrations (Visa, MasterCard, Maestro, PayPal), and data management. Pricing is quoted in EUR excluding VAT, with products ranging from approximately €55 for basic tops to €595 for premium coats; promotional mechanics include a 15% newsletter discount on first and subsequent orders and seasonal Summer Sale promotions of up to 50% off. EU-wide fulfillment is handled through DHL Parcel Connect with 4-6 business day delivery and a 30-day return guarantee.

The customer base is individual EU consumers seeking timeless, seasonless apparel with an emphasis on lasting quality, classical tailoring, and supply-chain transparency. The brand targets women who reject fast-fashion cycles in favor of garments designed to remain relevant over time, and supports this positioning through themed collections including Wardrobe Essentials, Denim Edit, Linen, Leather, Festive Occasions, and a recurring Spring/Summer seasonal launch (the most recent being Spring/Summer 2026). Marketing relies on email/newsletter acquisition, an active social presence on Instagram, Facebook, Pinterest, and TikTok under the unified @ivyoakstories handle, and regular social-platform competitions.

Name

IVY AND OAK LTD

Legal name

DK Company Online A/S

Website

https://ivyoak.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

IVY OAK is a Berlin-designed, EU-distributed direct-to-consumer womenswear label founded in 2016, selling timeless dresses, blazers, outerwear, and wardrobe essentials through its own e-commerce storefront under the DK Company group.

Ownership category

akta.pro rank

Product category

Contemporary Womenswear

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Contemporary womenswear
• Designer dresses
• Occasion wear
• Direct to consumer fashion
• Wardrobe essentials

Headquarters

HQ city

Ikast

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: IVY OAK generates revenue through direct-to-consumer online sales of apparel and accessories. Products are sold at full price, with seasonal sales and promotional discounts offered. Prices are quoted in EUR excluding VAT. The brand offers a loyalty/customer club program in selected brands where customers can earn points for discounts on future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IVY OAK designs, develops, and sells contemporary womenswear including dresses, tops, blouses, outerwear, blazers, trousers, jeans, knitwear, skirts, suits, jumpsuits, bridal wear, leather garments, and accessories. The brand sells directly to consumers through its own e-commerce shop at ivyoak.com, serving customers primarily within the European Union with delivery via DHL Parcel and prices quoted in EUR. Collections are designed in the Berlin studio and produced with manufacturing partners across Europe and Asia.

Product overview

IVY OAK is a fashion retail platform offering a comprehensive womenswear collection centered on timeless design and lasting quality. The product portfolio spans multiple categories including dresses, tops & blouses, outerwear (jackets, coats, leather), blazers, trousers & jeans, knitwear, skirts, suits, jumpsuits, bridal wear, and accessories. The brand organizes products into themed collections such as the new Spring/Summer 2026 collection, Linen collection, Denim Edit, Leather, Wardrobe Essentials, and Festive Occasions. Individual products are sold through the e-commerce website with standard e-commerce functionality including shopping cart, checkout, and account management. The brand maintains a physical presence through DK Company-owned retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Full range of dresses including day dresses, evening dresses, and occasion wear in various silhouettes and materials, designed for everyday and special occasions.
• Tops & Blouses Range of tops and blouses including everyday essentials and formal styles for women.
• Outerwear Jackets, coats, and trench coats including leather and wool options designed for everyday and outerwear use.
• Blazers Tailored blazers featuring strong silhouettes with notched lapels and structured fits for women.
• Trousers & Jeans Wide-leg, tapered, and structured trousers and jeans in various washes and materials.
• Knitwear Knitwear pieces including tops and accessories in various knits.
• Skirts Various skirt styles for different occasions.
• Suits Coordinated suit sets for formal occasions.
• Jumpsuits Wide-leg and structured jumpsuits for various occasions.
• Leather Leather outerwear and accessories including lamb leather trench coats.
• Bridal Bridal wear collection designed for special occasions.
• Accessories Accessories including beanies, balaclavas, and other complementary items.
• Linen Collection Seasonal curated collection featuring lightweight summer linen pieces.
• Denim Edit Curated denim collection including jeans and denim-inspired pieces across ten denim products.
• Wardrobe Essentials Core wardrobe staples designed for everyday wear and lasting quality, featuring 37 core pieces.
• Festive Occasions Dresses and pieces designed for festive events and special occasions.
• Spring/Summer 2026 Collection Seasonal Spring/Summer 2026 collection featuring new arrivals across dresses, blazers, coats, denim, and other product categories.
• Sale Reduced-price items from previous seasons available at up to 50% off, covering dresses, blazers, jackets, coats, tops, skirts, knitwear, pants, jumpsuits, bridal, and accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• European Manufacturers (Portugal, Italy)coreStrategic or Co-development Partner · 1 January 2016Collections are developed in collaboration with experienced manufacturers in Portugal and Italy, representing the brand's core production partnerships. These manufacturers work closely with IVY OAK's Berlin design studio to execute precise tailoring and considered materials for the brand's timeless aesthetic.
• European Manufacturers (North Macedonia, Lithuania, Romania)coreStrategic or Co-development Partner · 1 January 2016IVY OAK works with manufacturers in North Macedonia, Lithuania, and Romania as part of its considered approach to keeping the supply chain close and consistent. These partnerships focus on preserving established craftsmanship and local expertise.
• Turkish and Chinese ManufacturersminorStrategic or Co-development Partner · 1 January 2016Additional manufacturing partnerships in Turkey and China supplement the European supply chain, allowing IVY OAK to balance quality craftsmanship with production scale requirements.
• DHL ParcelcoreChannel Partner/ Reseller/ DistributorDHL Parcel Connect handles all parcel delivery for IVY OAK orders within the EU. Delivery takes 4-6 business days depending on destination country. Customers receive track and trace links via email upon shipment. Return shipments are also processed through DHL.
• DK Company Online A/ScoreOthersIVY OAK is part of DK Company Online A/S, part of DK Company A/S. DK Company operates the e-commerce platform, handles customer service, processes orders, and manages data for IVY OAK. The parent company is registered in Ikast, Denmark (CVR no. 24431118).
• Meta (Facebook and Instagram)coreTechnology or IntegrationIVY OAK maintains joint data controller status with Meta for Facebook and Instagram pages. Meta uses cookies and tracking for advertising and analytics purposes. Competitions are frequently held on these platforms.
• Payment Providers (Visa, MasterCard, Maestro, PayPal)coreTechnology or IntegrationIVY OAK accepts payment through Visa, MasterCard, Maestro, and PayPal. All payment data is encrypted according to legal requirements using HTTPS protocol. Two-factor authentication is required for online card payments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sandro: French contemporary womenswear and menswear brand with Parisian-led design, premium price points, and a strong DTC and selective-retail presence across Europe, a key adjacent comparable to IVY OAK's positioning.
• Maje: French contemporary womenswear brand under SMCP, known for feminine tailoring, dresses, and occasionwear at premium price points, with strong EU presence and DTC channels parallel to IVY OAK's model.
• Reiss: British contemporary label known for tailored occasionwear, blazers, and modern minimalist womenswear at premium price points, with own DTC site and global stores; closely comparable on product mix and price band.
• Ted Baker: British contemporary fashion brand with a distinctive tailored, occasionwear-led assortment in womenswear (and menswear), sold through DTC and concessions, with comparable price positioning to IVY OAK.
• Massimo Dutti: Inditex-owned contemporary label focused on timeless womenswear and menswear with blazers, outerwear, and occasion dresses at premium-but-accessible price points, competing head-on for IVY OAK's customer.
• & Other Stories: H&M Group's contemporary womenswear concept offering curated, design-led collections with bridal and occasionwear extensions via DTC and flagship stores, directly comparable to IVY OAK's Berlin-designed, seasonless approach.
• COS: H&M Group's contemporary minimalist womenswear label; sells timeless, considered design at premium price points across DTC e-commerce and physical stores globally, occupying the closest positioning to IVY OAK's aesthetic and customer.
• Vila: BESTSELLER-owned contemporary womenswear label offering feminine, on-trend dresses and everyday pieces at slightly lower price points; relevant comparable as another group-backed contemporary DTC womenswear peer.
• Karen Millen: Contemporary womenswear brand focused on dresses, tailoring, and occasionwear at accessible-premium price points via DTC, overlapping with IVY OAK's core categories including bridal-adjacent occasionwear.
• Whistles: Contemporary womenswear brand offering considered, design-led dresses, tailoring, and occasionwear at premium price points via DTC and select retail, very close in positioning and assortment mix to IVY OAK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ivyoakstories
• Instagraminstagram.com/ivyoakstories
• Pinterestdk.pinterest.com/ivyoakstories
• TikToktiktok.com/@ivyoakstories
• LinkedInlinkedin.com/company/ivy-oak

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVY AND OAK LTD