CRAFTING FOR A CURE

What CRAFTING FOR A CURE does

Crafting for a Cure is a registered Canadian charity founded in 2002 by Pamela Bielak that delivers physical craft kits and therapeutic engagement programs to children in hospitals. The organization operates four core programs: Committed to Crafting (distributing craft kits to 120+ hospitals across Canada including emergency rooms, isolation rooms, and clinics); Creating Breathing Space (providing dignity-boosting items such as journals, painting sets, and motivational sock kits to teen mental health patients aged 5-21); Smiles for All (live and virtual ballerina performances in hospitals, positioned as the only charity running this program); and University Clubs (student-led chapters at multiple Canadian universities that assemble kits and deliver them to local hospitals).

Revenue is generated entirely through charitable donations across four streams: individual giving at $15, $25, and $50 tiers tied to specific kit types; corporate partnerships structured as Visionary ($20,000+), Champion ($15,000-$19,999), Advocate ($10,000-$14,999), and Community Builder ($5,000-$9,999) tiers; annual gala fundraising (the 2025 Community Change Makers Gala raised over $40,000 with 450+ attendees); and community-led campaigns including bake sales, marathons, birthday fundraisers, and a #AllCurrencyAccepted coin drive with Global Coin Solutions. Distribution is direct-to-hospital through volunteer-driven packing sessions and shipments, with no retail or digital product channel.

The organization has no proprietary technology platform, no AI/ML capability, no equity structure, and no venture funding. Its infrastructure is a 5-person core leadership team (Founder & President Pamela, VP Sheri, VP of Marketing Michela, Director of Accounting Tony, Director of Digital Strategy Michael Bilardo) supported by 10,000 volunteers, a network of student chapters, and corporate partners including Air Canada Foundation, Halcraft, Babylon Decor, and Superior Events. Since inception the charity has delivered 750,000 craft kits and expanded to 9 countries, registering as a Canadian charity under registration number 81530 9414 RR0001.

Name

CRAFTING FOR A CURE

Legal name

Crafting for a Cure

Website

https://craftingforacure.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Crafting for a Cure is a Canadian registered charity founded in 2002 that delivers craft kits and therapeutic engagement programs to children and teens in hospitals. It serves 120+ hospitals across Canada and 9 countries through its Committed to Crafting, Creating Breathing Space, Smiles For All, and University Clubs programs.

Ownership category

akta.pro rank

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct monetary donations from individuals at various tiers ($15, $25, $50) corresponding to specific craft kit programs. One-time and monthly recurring donation options available.
2. Annual Gala Events: Community Change Makers Gala annual fundraising event featuring dinner, silent auction, live auction, raffle, and entertainment. 2025 gala raised over $40,000.
3. Corporate Partnerships: Corporate donors at Visionary ($20,000+), Champion ($15,000-$19,999), Advocate ($10,000-$14,999), and Community Builder ($5,000-$9,999) tiers. Includes in-kind product/service donations.
4. Community Fundraising: Community members host fundraisers including bake sales, marathons, and birthday fundraisers. Partnership with Global Coin Solutions for currency coin drives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CRAFTING FOR A CURE is a registered Canadian charity that distributes craft kits and positive-distraction experiences to children in hospitals across Canada and 9 other countries. The organization delivers ready-to-use craft kits packed with arts and crafts supplies to pediatric units, emergency rooms, isolation rooms, and mental health departments, complemented by in-person ballerina performances and student volunteer engagement programs.

Product overview

Crafting for a Cure is a registered Canadian charity founded in 2002 that delivers craft kits and positive experiences to children in hospitals. The organization operates four main programs: Committed to Crafting (delivers craft kits to 120+ hospitals across emergency rooms, isolation rooms, and clinics), Creating Breathing Space (supports teen mental health with journals and dignity-boosting items for ages 5-21), Smiles For All (the only charity bringing ballerinas into hospitals for performances), and University Clubs (student-led chapters that assemble kits for local hospitals). The organization also offers three donation tiers corresponding to different kit types ($15 Base Craft Kit, $25 Themed Craft Kit, $50 Creating Breathing Space Kit).

Differentiator

Problem solved

Functional benefit

Brands

• Committed to Crafting: Program delivering craft kits and positive distractions directly into the hands of children in hospitals, including emergency rooms, isolation rooms, and clinics.
• Creating Breathing Space
• Smiles For All
• University Clubs

Products and services

• Committed to Crafting A program that delivers craft kits and positive distractions directly into the hands of children in hospitals, including emergency rooms, isolation rooms, and clinics. Each kit is packed with full arts and crafts supplies, serving as a mini toolbox for imagination and a pathway to joy for pediatric patients.
• Creating Breathing Space
• Smiles For All
• University Clubs

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• InfinidivcoreStrategic or Co-development PartnerDigital agency managing Crafting for a Cure's online presence, website development, and digital marketing. Michael Bilardo serves as Director of Digital Strategy and manages the organization's digital ecosystem.
• Global Coin SolutionscoreGTM or Marketing PartnerStrategic partner for the #AllCurrencyAccepted program collecting foreign coins and pennies to convert into donations for the charity.
• AccessibeminorStrategic or Co-development PartnerProvides accessibility solutions for the organization's website to ensure inclusive access for all visitors.
• ZeffyminorStrategic or Co-development PartnerDonation platform partner enabling online fundraising and payment processing for the organization.
• Scarborough Health NetworkcoreOthersMajor hospital partner receiving craft kit donations and hosting in-person crafting visits for pediatric program patients.
• Humber River HealthcoreOthersHospital partner hosting Crafting for a Cure visits with ballerina performances and hands-on activities.
• Trillium Health PartnerscoreOthersHospital partner receiving toy and activity donations for pediatric patients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starlight Children's Foundation: Delivers toys, games, crafts, and entertainment experiences to hospitalized children across North America. Directly comparable as a children's hospital charity focused on distraction, play, and joy for pediatric inpatients — closely aligned mission and distribution model.
• Project Sunshine: Volunteer-driven nonprofit providing programming, arts and crafts, and in-hospital activities for children with medical needs. Closely comparable as a craft- and activity-based pediatric hospital charity reliant on volunteer chapters and corporate partners.

Broad incumbents

• Ronald McDonald House Charities: Large, established global charity supporting families of seriously ill or injured children, with a strong presence in children's hospitals across Canada. Comparable as a dominant pediatric hospital charity serving overlapping beneficiary populations, though with a much broader family-support mission.
• Children's Miracle Network Hospitals: Fundraising partner to 170+ children's hospitals across North America, channeling corporate and individual donations to pediatric care. Comparable as a large-scale pediatric hospital charity with hospital partnership distribution model.
• Make-A-Wish Foundation: Grants life-changing wishes to children with critical illnesses. Comparable as a high-profile pediatric illness charity operating in the same hospital ecosystem, with significantly larger scale and brand recognition.
• The Children's Wish Foundation of Canada: Canadian charity granting wishes to children with life-threatening illnesses. Comparable as a Canadian pediatric charity operating in overlapping hospital networks with similar donor demographics.
• National Children's Cancer Society: Provides financial, emotional, and educational support to children with cancer and their families. Comparable as a pediatric illness charity serving a narrower medical sub-population within the same hospital channel.

Others

• Pet Partners: Organizes therapy animal visits to hospitals and healthcare facilities. Conceptually adjacent — bringing non-medical comfort experiences (animal companionship) into hospital settings for children and families.
• Musicians On Call: Brings live and recorded music performances to patients in hospitals, including children's hospitals. Comparable in concept to Smiles For All — delivering in-hospital live performance experiences as a form of therapeutic distraction.
• Kids Health Alliance: Canadian network supporting pediatric healthcare delivery and child life programming across partner hospitals. Comparable as a Canadian ecosystem actor enabling in-hospital programming that overlaps with Crafting for a Cure's distribution environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crafting-for-a-cure

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFTING FOR A CURE