MY TOOLBOX LIMITED
- Company typePrivate
- Founded2021
- HeadquartersHigh Wycombe, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
MY TOOLBOX LIMITED firmographics
Firmographics- Name
- MY TOOLBOX LIMITED
- Legal name
- My Toolbox Limited
- Website
- https://mytoolboxcard.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MY TOOLBOX LIMITED industry classification
Industry- Product category
- Multi-Retailer Gift Cards
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where MY TOOLBOX LIMITED is headquartered
LocationHeadquarters
- HQ city
- High Wycombe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MY TOOLBOX LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Gift Card Sales: One-time purchase of MyToolbox gift cards/e-codes in denominations from £10 to £500. Revenue generated when customers buy cards, which can then be redeemed for partner brand e-codes. Cards expire 12 months after purchase.
- E-code Exchange Margin: When customers exchange their MyToolbox card balance for partner retailer e-codes, the company retains a margin on the transaction value between purchase price and redemption value.
- Corporate/Bulk Orders: Businesses can place bulk orders for employee rewards or customer incentives, sold directly via email inquiry ([email protected]).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital E-Code - Gift card purchased online and delivered via email |
| One time/ perpetual license | Pay-as-you-go | Physical Gift Card - Physical wallet-style gift card mailed to recipient |
| Unit Pricing | Pay-as-you-go | Bulk/Corporate Orders - Custom orders for businesses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MY TOOLBOX LIMITED product offering
Product offeringCore offering
My Toolbox Limited designs and manages multi-retailer gift cards and e-codes that allow recipients to redeem funds for branded e-codes from partner UK retailers across DIY, trades, hobbies, home furnishings, occasions, and outdoor categories. Customers purchase either digital e-codes delivered by email or physical gift cards delivered by post, in denominations from £10 to £500, valid for 12 months, and exchange the balance through the company's website for retailer e-codes. The company also provides bulk corporate gift card orders for employee rewards and customer incentives.
Product overview
My Toolbox Card is a multi-brand gift card platform operated by My Toolbox Limited, offering both digital e-codes and physical gift cards. The product functions as 'the card that does it all' — allowing recipients to redeem their card funds for e-codes from a curated selection of UK-based DIY, trades, hobbies, home furnishings, occasion, and outdoor retailers. The digital and physical card variants feed into the same redemption platform where users register their card, view available partner brands, and exchange their balance for one or more retailer e-codes. The core offering is the card itself; partner e-codes are the redemption currency generated through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- My Toolbox Card (Digital E-Code) Digital gift card delivered by email that allows recipients to redeem funds for e-codes from partner DIY, hobby, and home furnishings retailers. The e-code is valid for 12 months and can be registered on the My Toolbox website to exchange for branded retailer codes. Available in denominations from £10 to £500.
- My Toolbox Card (Physical Gift Card) Physical wallet-style gift card version of the My Toolbox Card, delivered by post. Functions identically to the digital e-code version, allowing recipients to register the card and exchange it for partner brand e-codes. Available in denominations from £10 to £500 with design and message customization options.
- Corporate Bulk Gift Card Orders Custom bulk gift card orders for UK businesses seeking employee rewards or customer incentive programs. Orders are placed via a dedicated corporate email channel ([email protected]) for custom pricing and quantity.
Companies that use MY TOOLBOX LIMITED
Customer profileSegments7 records
Ideal customer profiles2 records
MY TOOLBOX LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
MY TOOLBOX LIMITED partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Voucherline LtdcoreVoucherline Ltd serves as the primary service partner, handling payment processing on behalf of My Toolbox Card. Card statements show Voucherline as the merchant. Voucherline also handles email delivery of e-codes and operates the customer service team office at their Lancaster Court location.
- Opayo (formerly SagePay)coreUK market leader for payment processing. Handles all credit and debit card transactions securely. My Toolbox Card does not store payment information; all payment details are managed by Opayo with 2-step verification required.
- Partner Retailers/BrandscoreVarious UK leading retailers and top DIY destinations whose e-codes can be redeemed through the My Toolbox Card platform. Categories include DIY, trades, hobbies, furnishings, and outdoors. Partner list may change over time to ensure quality experience. Recipients exchange their My Toolbox Card balance for e-codes from these partner brands.
- Partner ResellersminorThird-party resellers who sell MyToolbox e-codes alongside their own product offerings. E-codes purchased through resellers may have delayed activation compared to direct website purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MY TOOLBOX LIMITED competitors and assessment
Company assessmentDirect peers
- Highstreetvouchers.com: UK multi-retailer gift voucher platform sold through retailers, corporates, and directly. Comparable on multi-brand digital/physical voucher mechanics and UK market focus; similar target buyer segments including corporate gifting.
- Giftcloud: UK digital gift card and voucher delivery platform offering corporate and consumer gifting solutions across multiple retailers. Comparable on the digital-first multi-brand gift card model, with particular overlap on the corporate gifting channel.
- Love2shop: UK's largest multi-retailer gift card, redeemable across 100+ brands including many retail and dining chains. Directly comparable as a multi-brand gift voucher platform, though its category coverage is broader/generalist versus My Toolbox's DIY/hobbies focus.
- One4all: Ireland-headquartered multi-retailer gift card widely sold in the UK, redeemable across many national brands. Comparable as a multi-brand gift card product, but again positioned as a generalist versus My Toolbox's vertical focus on DIY/trades/hobbies/home.
- Perfect Gift: UK-based multi-retailer gift card product with hundreds of participating brands and corporate gifting options. Closely aligned on multi-brand gift card mechanics, though it serves a much wider category range than My Toolbox.
- Giftcard.co.uk: UK online retailer selling digital and physical gift cards for many high-street brands. Comparable business model: e-commerce-led, multi-retailer digital gift card platform with both individual and corporate channels serving the UK market.
Emerging players
- Prezzee: Digital multi-brand gift card platform originating in Australia and expanding internationally. Comparable on the multi-brand digital gift card model and target use cases (flexible gift giving), though it serves different geographies and broader category coverage.
Broad incumbents
- InComm Payments: Global prepaid gift card and stored-value provider serving retailers and consumers across many verticals. Comparable as a gift card/stored-value operator, but at vastly greater scale and with generalist coverage rather than DIY-specific curation.
- Blackhawk Network: Large global gift card and payments network powering many retail and B2B gift card programs. Comparable industry and product category (gift card distribution and issuance), but operates as a broad incumbent infrastructure provider rather than a niche DIY-focused consumer brand.
Others
- Voucherline Ltd: Service partner that processes payments, handles customer service, and delivers e-codes on behalf of My Toolbox. While not a competitor, it is a directly comparable multi-brand gift card operator in the UK market, addressing many of the same retail verticals and use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MY TOOLBOX LIMITED social profiles
Digital presenceMY TOOLBOX LIMITED compliance and trust
Trust signalCompliance2 records
MY TOOLBOX LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MY TOOLBOX LIMITED leadership team
Management profileNumber of profiles
MY TOOLBOX LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MY TOOLBOX LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MY TOOLBOX LIMITED
What does MY TOOLBOX LIMITED do?
My Toolbox Limited designs and manages multi-retailer gift cards and e-codes that allow recipients to redeem funds for branded e-codes from partner UK retailers across DIY, trades, hobbies, home furnishings, occasions, and outdoor categories. Customers purchase either digital e-codes delivered by email or physical gift cards delivered by post, in denominations from £10 to £500, valid for 12 months, and exchange the balance through the company's website for retailer e-codes. The company also provides bulk corporate gift card orders for employee rewards and customer incentives.
Is MY TOOLBOX LIMITED a public or private company?
MY TOOLBOX LIMITED is a private company. It is classified as unknown and is currently operating.
When was MY TOOLBOX LIMITED founded?
MY TOOLBOX LIMITED was founded in 2021. It employs 1 to 10 people.
Where is MY TOOLBOX LIMITED based?
MY TOOLBOX LIMITED is headquartered in High Wycombe, United Kingdom, in the Europe region.
How does MY TOOLBOX LIMITED make money?
Three revenue lines are on record. Gift Card Sales are the primary driver. The others are E-code Exchange Margin and corporate/Bulk Orders.
Who are MY TOOLBOX LIMITED's main competitors?
Direct peers on record are Highstreetvouchers.com, Giftcloud, Love2shop, One4all, Perfect Gift and Giftcard.co.uk. Prezzee is listed as an emerging player. Broad incumbents are InComm Payments and Blackhawk Network. Voucherline Ltd is listed as an others.
Does MY TOOLBOX LIMITED have an API?
No public API is recorded for MY TOOLBOX LIMITED.
What industry is MY TOOLBOX LIMITED in?
MY TOOLBOX LIMITED's product category is Multi-Retailer Gift Cards. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 45942 and its SIC code is 5961.