NEWKIND S.R.L.

What NEWKIND S.R.L. does

NEWKIND S.R.L. is an Italian technology startup headquartered in Naples that has built a software platform for customizing fashion products — clothing, bags, shoes, and accessories — through interactive touch totems installed inside retail stores, as well as via smartphones, PCs, and LED advertising walls. The platform functions as a configurator, allowing customers to select fabrics, colors, and styles and place made-to-order purchases in a cash-free flow, with the stated goal of eliminating inventory waste, unsold merchandise, and product returns for fashion retailers.

The company's core technology is the NEWKIND configurator software, which is integrated across multiple device surfaces (interactive totems, smartphones, PCs, LED walls) and positioned as deployable in fashion retail stores, shopping centers, airports, and train stations. Alongside the core platform, NEWKIND offers four supplementary service lines: SEO and marketing services, fashion design and production, data analysis and BI platforms with automatic report generation, and AI solutions for business needs, plus open-source hardware development. The Italian homepage also signals an intent to extend the platform beyond fashion into other sectors.

Commercially, NEWKIND operates as a private Italian S.R.L. with no disclosed funding rounds, headcount, named customers, awards, patents, partnerships, or revenue. The public website (newkind.it) is hosted on the free Altervista platform and currently displays default WordPress placeholder content, with contact handled via a generic Gmail address — signals consistent with an extremely early-stage pre-revenue company. GTM is described as product-led via in-store totem deployment, and revenue mechanics appear to combine software licensing/installation fees on totems and LED walls with direct-to-consumer fashion product sales, though pricing and contract structures are not publicly disclosed.

Name

NEWKIND S.R.L.

Legal name

NEWKIND S.R.L.

Website

https://newkind.it

Company type

Private

Founded year

2024

Operating status

Operating

Short description

NEWKIND S.R.L. is a Naples-based Italian technology startup that has built a multi-device configurator software platform enabling fashion retailers to offer made-to-order customization of clothing and accessories via in-store interactive totems, smartphones, PCs, and LED walls, targeting reductions in inventory waste and returns.

Ownership category

akta.pro rank

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Licensing and Installation: Revenue from installing NEWKIND software on totems and LED advertising walls in retail locations, both indoors and outdoors, enabling cash-free ordering and customization.
2. Fashion Product Sales: Design, production, and sale of clothing, bags, shoes, and fashion accessories under the NEWKIND brand.
3. SEO and Marketing Services: SEO and marketing services for promotion of websites and mobile applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NEWKIND S.R.L. develops and licenses a software platform (Software NEWKIND) that enables fashion retailers to offer made-to-order customization of clothing and accessories through interactive totem kiosks, LED walls, smartphones, and PCs. The platform functions as a digital configurator allowing customers to select fabrics, colors, and styles, while also designing, producing, and selling its own fashion line and offering AI, data analysis, and open-source hardware services.

Product overview

NEWKIND S.R.L. offers Software NEWKIND as its core unified product — a software platform that enables fashion retailers to provide customizable clothing and accessories through multiple channels (interactive touch totems, smartphones, PCs, and Ledwalls). The platform functions as a configurator allowing customers to design their own garments. Supporting the core software, the company provides additional services including SEO and marketing services, fashion design and production, data analysis platforms, AI solutions for business needs, and open-source hardware device development. The company also offers clothing, bags, shoes, and fashion accessories under its own brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Software NEWKIND Flagship interactive configurator platform that allows customers to fully customize clothing and accessories (fabrics, colors, styles) through touch totems, smartphones, PCs, and LED walls, enabling cash-free in-store ordering and eliminating inventory and returns for fashion retailers.
• Fashion Design and Production Design, production, and sale of NEWKIND-branded clothing, bags, shoes, and fashion accessories, supporting the company's made-to-order customization model.
• AI Solutions Artificial intelligence solutions developed to address business needs, including data analysis platforms and automatic report generation for fashion and retail clients.
• Open-Source Hardware Devices Development of open-source hardware devices and related services, including interactive totems and LEDwall systems used for in-store product visualization and ordering.
• Data Analysis Platforms Platforms for data analysis and automatic report generation designed to deliver business intelligence for fashion and retail clients.
• SEO and Marketing Services SEO and marketing services supporting clients' digital visibility and customer acquisition for websites and mobile applications.

Quantifiable outcome

• Elimination of inventory management problems, unsold merchandise, and returns

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Style.me: Virtual fitting room and 3D garment visualization for fashion e-commerce, comparable to NEWKIND's customization and visualization capability.
• Fision: Virtual try-on and AI-driven fit technology for apparel retailers, comparable to NEWKIND's made-to-order fashion platform in target customer and use case.
• Reactive Reality: Builds virtual try-on and avatar-based fashion configurators for e-commerce, partially overlapping with NEWKIND's custom-clothing use case.

Direct peers

• Obsess: Builds immersive virtual stores and 3D shopping experiences for fashion brands, addressing the same in-store digital engagement problem NEWKIND targets with its totem kiosks.
• Threekit: Provides 3D product configurators and visualization for retail and DTC brands, comparable to NEWKIND's interactive customization across multiple device types.
• Vue.ai: Provides AI-driven personalization, visual search, and styling/configurator tools for fashion retailers, overlapping directly with NEWKIND's fashion-customization software value proposition.
• Bold Metrics: AI sizing and fit-prediction platform for apparel brands, an adjacent configurator-style solution focused on made-to-order garment recommendations.
• Emersya: Offers a 3D/CGI product visualization and customization platform for apparel and accessories, a direct functional analogue of NEWKIND's configurator stack.
• Zeekit: Virtual try-on and digital fashion-fitting technology for retailers (acquired by Walmart), addressing the same made-to-order and personalization retail use case as NEWKIND.

Broad incumbents

• Configura: Long-standing space-planning and product-configuration software vendor (CET Designer) with broader reach than NEWKIND but overlapping configurator DNA and retail customization know-how.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWKIND S.R.L.