FOKI LIMITED

What FOKI LIMITED does

FOKI LIMITED, operating as FOKI MEDIA (杭州福基文化传媒有限公司), is a Hangzhou-headquartered social media marketing agency founded in 2018 that serves growth-stage new consumer brands across pan-lifestyle verticals in China — primarily food and beverage, maternal and infant, personal care, and home appliances, with stated reach into fashion, travel, education, and health supplements. The company operates a hybrid model combining KOL procurement and placement, full-case social media marketing solutions, platform advertising (Weibo, Xiaohongshu, Douyin, WeChat), and modular efficient products targeted at e-commerce festival windows (618, Double 11, 3.8 Women's Day). Pricing starts at 100,000 RMB for basic KOL placement packages, with full-case solutions priced on a customized basis.

The company's technology stack consists of two proprietary platforms: the Keyy Social Media Marketing Factory (Keyy社媒营销工厂), which automates real-time competitive monitoring, brand keyword positioning, and campaign orchestration; and the FOKI Intelligent KOL Selection System (福基智能选号系统), a six-dimension matching algorithm that filters across 5,000+ KOL resources. AIGC tools are deployed for content production and campaign feedback. These systems support a self-developed viral content model library and an MCN division managing influencer supply.

FOKI serves over 2,000 brands and reports 160M+ cultivated vertical fans, 125 billion+ annual impressions, 10 billion+ RMB in annual brand conversion (GMV passing through campaigns), >25% average ROI increment for full-case clients, and >60% repeat purchase rate and NPS. The company has no disclosed institutional funding and operates as a private limited company with 1-10 listed employees (though the named management team comprises 10+ leaders). Distribution is direct and consultative, acquired through website inbound, Feishu consultation forms, CBME industry events, and thought-leadership content; the company does not use third-party resellers.

Name

FOKI LIMITED

Legal name

杭州福基文化传媒有限公司

Website

https://foki.ltd

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FOKI LIMITED is a Hangzhou-based social media marketing agency founded in 2018 that provides KOL procurement, full-case brand social media solutions, and platform advertising for over 2,000 growth-stage new consumer brands in China's pan-lifestyle sectors.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

akta.pro secondary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Social media marketing
• KOL influencer placement
• Content seeding services
• Brand growth marketing
• Pan-lifestyle consumer branding

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Marketing Services (社媒营销服务): Core revenue stream from providing full-service social media marketing to brands. Services include Social市场全案增量 (full-case market growth), Kol传播 (KOL campaigns), and 平台广告 (platform advertising). FOKI offers modular product packages as well as customized full-case solutions. Pricing starts from 100,000 RMB for basic KOL placement packages. The company has served over 2,000 brands with repeat purchase rates above 60%.
2. KOL Purchasing & Placement (KOL采买|投放): FOKI's intelligent KOL selection system matches brands with influencers across Weibo, Xiaohongshu, Douyin, and other platforms. Revenue is generated through service fees tied to KOL procurement and campaign execution, with transparent purchasing and visible execution data. The company has deep partnerships with TOP-tier MCNs across social platforms.
3. 高效产品 (Efficient Products): Pre-packaged social media marketing products with short cycles (2–6 weeks) and proven effectiveness. Products include: KOL助销宝, 短视频转化宝, 双微引流宝, 新品社媒引流包, and seasonal promotion packages (618, 双11, 3.8女王节). These are sold as modular units with defined delivery standards and pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

FOKI LIMITED (FOKI MEDIA / 福基社媒传播) is a Hangzhou-based social media marketing agency that delivers KOL-driven social media campaigns, content seeding, and platform advertising for consumer brands. It sells modular marketing packages (e.g., KOL Sales Assistant, Short Video Conversion, Weibo/WeChat Traffic Generator, Xiaohongshu Seeding) and customized full-case Social solutions for verticals such as food & beverage, maternal & infant, personal care, and home appliances. The agency operates proprietary systems (Keyy Marketing Factory, FOKI Intelligent KOL Selection) and maintains a 5,000+ KOL network to execute campaigns on Xiaohongshu, Douyin, and Weibo.

Product overview

FOKI LIMITED (福基社媒传播) is a social media marketing agency founded in 2018 and headquartered in Hangzhou, China, specializing in KOL-driven social media marketing services for emerging brands across the泛生活 (pan-lifestyle) sector including food and beverage, maternal and infant, personal care, home appliances, and health supplements. The company's core product portfolio consists of a suite of proprietary social media marketing tools — including KOL助销宝, 短视频转化宝, 双微引流宝, 新品社媒引流包, and 小红书种草宝 — which operate in conjunction with its proprietary AI-powered platforms, the 福基智能选号系统 (intelligent KOL matching system) and Keyy社媒营销工厂 (marketing factory platform), to deliver end-to-end social media solutions. FOKI's service offerings are organized around three pillars: 高效产品 (efficient products such as KOL助销宝 and campaign packages for 618 and Double 11), 行业解决方案 (industry-specific full-case solutions for food and beverage, maternal and infant, beauty and personal care, and home appliances), and KOL采买｜投放 (KOL procurement and placement). The company manages a network of over 5,000 deep-partnership KOLs, claims annual brand conversion exceeding 10 billion RMB, and serves over 2,000 brands across China.

Differentiator

Problem solved

Functional benefit

Products and services

• KOL Sales Assistant (KOL助销宝) A modular KOL-assisted sales product that uses FOKI's six-dimension screening system to match brands with optimized influencer accounts and drive conversions through social media channels. Sold to consumer brands seeking rapid, performance-driven KOL-driven sales.
• Short Video Conversion (短视频转化宝) A short-video conversion product that matches brands with targeted KOL/KOC creators, executes content seeding and traffic investment, and routes users directly to Douyin store transactions. Targeted at brands needing video-driven e-commerce conversion.
• Weibo/WeChat Traffic Generator (双微引流宝) A Weibo/WeChat traffic-generation product for brands seeking quick e-commerce conversion, brand awareness, or Weibo-platform testing, packaged as a short-cycle social media traffic service.
• New Product Social Media Traffic Package (新品社媒引流包) A new-product social traffic package that drives effective traffic and conversion by matching brand user personas to precise KOLs and routing directly to brand flagship stores to acquire targeted users.
• Xiaohongshu Seeding (小红书种草宝) A Xiaohongshu (Little Red Book) seeding product guaranteeing note searchability through keyword pre-embedding, ensuring brand reach to precise users, interactive data performance, and estimated Taobao search-value growth.
• 618 Promotion Conversion Handbook (618大促转化手册) A promotional toolkit for the 618 mid-year shopping festival, combining brand promotion with vertical audience awareness and conversion-oriented e-commerce sales support across JD, Tmall, and Supermarket channels, plus long-tail seeding effects via sector influencers.
• Double 11 Social Media Big Sales Package (双11大促社媒大卖包) A Double 11 social media sales package combining effective traffic generation and conversion, precisely matching brand user personas and routing directly to flagship stores to acquire targeted customers.
• 3.8 Women's Day Social Media Traffic Package (3.8女王节社媒流量包) A Women's Day social media traffic package that drives user acquisition and order conversion for brands during the March 8 holiday across Tmall, JD, and Douyin storefronts.
• KOL Procurement & Placement (KOL采买｜投放) A KOL procurement and placement service featuring complete delivery-chain management, FOKI's Intelligent KOL Selection System, transparent procurement, visual execution, AIGC-powered feedback, and full-process data-driven support. Sold to brand clients across Weibo, Xiaohongshu, Douyin, and other platforms.
• Social Media Platform Advertising (社媒平台广告) Social media platform advertising services across WeChat, Weibo, Xiaohongshu, and Douyin for brand awareness, targeted lead generation, and e-commerce conversion.
• Full-Case Social Media Solutions (社媒全案｜框架) An end-to-end one-stop full-chain social media solution covering strategy, content creation, KOL deployment, advertising, and performance management, customized for specific industries and sold to brands seeking comprehensive outsourced social media management.
• Food & Beverage Industry Social Media Solution (食品饮料行业解决方案) Social media marketing solution for the food & beverage industry, covering target audience research, ingredient value differentiation, taste reputation building, regional eating habit analysis, and cross-brand breakout promotions.
• Maternal & Infant Industry Social Media Solution (母婴行业解决方案) Social media marketing solution for the maternal & infant industry, emphasizing brand trust building, key node marketing, ingredient safety and efficacy reviews, community engagement, and optimized shopping experiences.
• Beauty & Personal Care Industry Social Media Solution (美妆个护行业解决方案) Social media marketing solution for the beauty and personal care industry, focusing on target audience demand mining, scientific ingredient positioning, brand voice amplification, differentiated content creation, and new-product promotion frequency.
• Home & Appliance Industry Social Media Solution (家居家电行业解决方案) Social media marketing solution for the home and appliance industry, building quality social reputation, highlighting innovative product features, demonstrating functionality and convenience, and emphasizing service support and brand storytelling.

Quantifiable outcome

• Full-case brand social channel sales increase by average 25%
• +9 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• CBME (全球母婴博览会)coreGTM or Marketing Partner · 1 January 2022FOKI was designated as a CBME Global Industry Partner in 2022, participating in the China Mother Baby Kids Expo as a key industry partner for maternal and infant brand marketing services.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Papitube (papi酱 MCN): One of China's most recognized MCN organizations, originally founded around papi酱 and now offering KOL management and brand collaboration services similar to FOKI's MCN division. Operates in the same pan-lifestyle influencer marketing space across Douyin, Xiaohongshu, and Weibo.
• Wuyou Media (无忧传媒): Top-tier Chinese MCN with a large roster of KOLs across Douyin and short-video platforms, providing KOL management and brand collaboration services directly comparable to FOKI's MCN operations. Strong in live streaming commerce and e-commerce festival campaigns.
• Netjoy (网创): Chinese internet marketing services company focusing on KOL/influencer marketing, content distribution, and short-video e-commerce. Comparable to FOKI in targeting consumer brands with social media and KOL-driven commerce enablement, including live streaming operations.
• Yinxiang Media (引响传媒): Data-driven Chinese influencer marketing agency focusing on Xiaohongshu and Douyin KOL placement for consumer brands. Highly comparable to FOKI in business model — KOL procurement, content creation, and ROI-driven campaigns for new consumer brands in pan-lifestyle verticals.

Emerging players

• ChanMama (蝉妈妈): Douyin-focused KOL analytics and e-commerce data platform expanding into agency services. Comparable to FOKI in targeting brands seeking KOL-driven commerce on Chinese social platforms, but differentiated as data/analytics-first versus FOKI's service-led agency model.

Broad incumbents

• Hylink (华扬联众): Established Chinese digital marketing agency group providing internet marketing, content, and media buying services. Comparable to FOKI in offering integrated digital marketing solutions including social media campaigns, but operates at significantly larger scale with broader client base.
• GroupM China: Global media investment group's China operations, offering media planning, buying, and content services across all major platforms. Comparable to FOKI in serving brand clients on Chinese social platforms but as part of a much larger global agency network with broader channel mix.
• BlueFocus (蓝色光标): One of China's largest integrated marketing and advertising groups, offering digital marketing, social media, and KOL services at scale. Comparable to FOKI in service breadth (campaign management, KOL procurement, content) but operates at vastly larger scale with broader portfolio beyond social media.
• LEO Digital (利欧数字): Major Chinese digital marketing group offering advertising, content marketing, and KOL services across platforms. Comparable to FOKI in social media and influencer marketing capabilities but operates as a much larger full-service agency with broader channel offerings.

Regional players

• LINKTOP (领途传媒): Chinese MCN and influencer marketing services company focusing on short-video and live-streaming KOL management. Comparable to FOKI in KOL-driven commerce enablement for consumer brands, primarily focused on different platform verticals and regional KOL pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xweibo.com/u/6363064408
• LinkedInlinkedin.com/company/foki-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOKI LIMITED