Netjoy+

What Netjoy+ does

Netjoy+ (云想科技, HKEX: 2131.HK), founded in 2012 and headquartered in Shanghai, is a China-based intelligent marketing industrial platform that provides one-stop short-video marketing, programmatic advertising, and content service solutions to enterprise advertisers. The company serves 1,089 enterprise clients in 2023 across 291 vertical industries — including network services, online games, financial services, e-commerce, and culture and media — with a cumulative base of 32,224 advertisers, and also targets SMBs through its Yunshi Youke SaaS platform. Its core operating subsidiaries are Letui Media (乐推传媒, a leading short-video agency) and a stack of proprietary technology platforms: Tianji (天玑, programmatic advertising/data management with 549 corporate users), Tradeplus/Lianshan Zhitou (连山智投, API-connected cross-platform ad delivery), hepai.video (合拍视频, online video trading marketplace), and GoodDrama (剧好看, micro-short drama production and overseas distribution).

The underlying technology combines a proprietary AIGC platform spanning text, image, video, audio, and multimodal generation with big-data-driven targeting and real-time effect tracking. The AIGC stack includes AI Ad Video Creator, AI Short Video Lab, and an AI Image Generation Engine serving 50+ enterprises at claimed 2.3x ROI improvement and 10-20x content-production efficiency. Netjoy maintains API integrations and certified agency status with the dominant Chinese content and e-commerce platforms (Douyin/Ocean Engine, Kuaishou, Bilibili, Xiaohongshu, WeChat/Tencent, Alibaba, JD, Alipay) plus international platforms (TikTok for Business, Temu), and operates overseas in Hong Kong, the US, Singapore, Thailand, and Malaysia across 13 languages.

The business model is multi-stream: online marketing solutions (performance advertising, programmatic delivery, brand live-streaming) on transaction-fee economics; AIGC commercial applications and Yunshi Youke SaaS on subscription/per-project fees; e-commerce services generating RMB 1.129 billion effective GMV in 2023 (+293% YoY) on transaction fees; and emerging short-drama revenue (35.8 million mini-program users in China plus overseas GoodDrama). FY2023 total revenue was RMB 3.01 billion against RMB 8.137 billion gross billing, with adjusted net profit of RMB 24.96 million (+112.53% YoY) and 1H2024 revenue of RMB 1.56 billion, RMB 465 million cash position, and 954 advertisers served.

Name

Netjoy+

Legal name

NETJOY HOLDINGS LIMITED

Website

https://netjoy.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Netjoy+ (HKEX: 2131.HK) is a Shanghai-based intelligent marketing platform that provides one-stop short-video marketing, programmatic advertising, AIGC content creation, and e-commerce services to enterprise advertisers and SMBs across 291 vertical industries in China and select overseas markets.

Ownership category

akta.pro rank

Product category

Marketing Technology Platform

NAICS

Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF)

akta.pro secondary industries

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Short video marketing
• Programmatic advertising
• AIGC content creation
• Digital marketing platform
• Performance marketing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Marketing Solutions: Core revenue stream providing short-video marketing solutions including performance-based targeted marketing, programmatic advertising, commercial video matchmaking, and brand live-streaming operations. Revenue generated from advertising placement fees, content creation services, and platform usage fees.
2. AIGC Commercial Applications: AI-powered content creation services including AI ad video creation, short video workshop, and AI image generation. Revenue from SaaS subscription and per-project fees.
3. SaaS Services: Standardized cloud-based marketing tools (Yunshi Youke) for SMB customers providing programmatic and intelligent short-video marketing capabilities. New SMB subscribers acquired at 2,556 in 1H23.
4. E-commerce Solutions: Full-domain e-commerce services including brand live-streaming operation, KOL matching, mini-shop operation, and multi-channel sales services. GMV reached RMB370 million in 1H2024 with 27.50% gross profit margin.
5. Short Drama (Micro-short Dramas): Innovative business expanding into micro-drama content production, IP creation, film release, and platform operation. Self-operated mini-programs reached 35.8 million users. International expansion through GoodDrama APP in Hong Kong, US, Singapore, Thailand, Malaysia.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Netjoy+ operates an intelligent marketing industrial platform providing short-video online marketing and content service solutions to enterprise advertisers and SMBs in China. The company delivers integrated services spanning AI-generated content creation, programmatic advertising delivery across major short-video platforms, brand live-streaming operations, and e-commerce enablement, supported by proprietary technology platforms (Tianji, Tradeplus, AIGC suite) and a wholly-owned subsidiary agency (Letui Media). It also operates a third-party short-video trading marketplace (hepai.video), micro-short drama content production under the GoodDrama brand, and an SMB-focused SaaS marketing platform (Yunshi Youke).

Product overview

Netjoy+ (云想科技) operates as an industry-leading intelligent marketing industrial platform offering a comprehensive suite of products and services. The portfolio includes core technology platforms (天玑 Tianji and 连山智投 Tradeplus for programmatic advertising), AI-powered content creation tools (AI广告视频智造, AI短视频工坊, AI图片生成引擎), SaaS solutions (中小SaaS营销平台 Yunshi Youke), and operational services through subsidiary 乐推传媒 (Letui Culture). The ecosystem is complemented by 合拍视频 (hepai.video) for video trading, 智汇维来 for marketing services, and 风声 for search optimization. The company has expanded into innovative businesses including micro-short dramas (剧好看/GoodDrama) and e-commerce services, building a closed-loop global digital marketing industry chain.

Differentiator

Problem solved

Functional benefit

Brands

• 乐推传媒 (Letui Media): Leading short-video marketing agency providing comprehensive services including planning, content creation, precise advertising and data analysis. Core operating subsidiary of the group.
• 智汇维来 (Zhihui Weilai)
• 连山智投 (Tradeplus)
• 合拍视频 (hepai.video)
• 天玑 (Tianji)
• 剧好看 (GoodDrama)
• 云想科技中小SaaS营销平台 (Yunshi Youke)
• 风声 (Fengsheng)

Products and services

• Tradeplus (连山智投) Self-developed programmatic advertising and data management platform that provides API connections to major short-video and live-streaming platforms (Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, JD.com, Alibaba, TikTok). Offers comprehensive, intelligent, and efficient short-video marketing operations and optimization services, enabling team performance analysis and automated marketing management. Quarterly turnover reached RMB 1.22 billion.
• Tianji (天玑) Self-developed technology platform enabling key-account clients to achieve better short-video marketing performance with higher operating efficiency and greater data management autonomy. As of June 2024, the platform had 549 corporate users with a 103.33% year-on-year increase.
• Yunshi Youke (云想科技中小SaaS营销平台) Standardized cloud-based SaaS marketing platform for small and medium businesses to carry out programmatic and intelligent short-video marketing and operations. Version 3.0 integrates short-video marketing management tools and programmatic short-video creation capabilities. Added 2,556 new subscribers in 1H2023.
• AIGC Content Creation Platform Self-developed AIGC platform enabling automated generation of short video scripts, social media content, graphics, and advertising materials. Achieves 10-20x efficiency improvement in marketing content production through generative AI across text, image, video, and audio modalities.
• AI Ad Video Creator (AI广告视频智造) AI-powered advertising video creation tool that generates complete advertising plans from product materials including scripts, visuals, voiceovers, and music. Reports 3x creative output increase, 75% efficiency improvement, and 10-15x cost reduction.
• AI Short Video Lab (AI短视频工坊) AI short video generation workshop featuring smart script creation, multi-style visual generation (live-action, 2D animation in Japanese/Chinese/American styles, 3D animation in low-poly/Pixar-style), virtual actors with dynamic micro-expressions, AI lip-sync, and auto-editing with one-click export. Achieves 5x output capacity increase and 65% cost reduction.
• AI Image Generation Engine (AI图片生成引擎) AI-powered image generation engine serving 50+ top enterprises, reaching 200M+ users with 2.3x ROI improvement. Provides instant visual generation with 100+ artistic styles, CG rendering, virtual actors, and game assets.
• hepai.video (合拍视频) Online short-video trading platform providing services including video production, audition and casting, and studio rental. Acts as a third-party intermediary with 180+ suppliers and 3,400+ advertisers, having delivered 9,800+ short videos. Integrates industry resources and facilitates online transactions to promote short-video industry development.
• Letui Media (乐推传媒) Marketing Services

Quantifiable outcome

• 8x efficiency improvement in advertising delivery
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, major and strategic.

• Huzhou Wuxing District Huanyu Street GovernmentcoreStrategic or Co-development Partner · 20 May 2025Strategic cooperation to establish 'SMB Digital Marketing Service Center' in Wuxing District. Netjoy will leverage its expertise in short-video marketing, big data, and AI to provide comprehensive services to local enterprises, promoting regional industrial digitalization.
• Alipay (支付宝)coreChannel Partner/ Reseller/ Distributor · 2 April 2025Letui Media recognized as Alipay Advertising 'Elite Partner Agent' and received 'Business Life Effectiveness Award'. As one of the first certified agents, Letui Media leverages Alipay's 'Ecosystem Joint Talent Training Plan' to co-create professional courses and talent incubation, supporting Alipay's ecosystem development.
• Shanghai Advertising AssociationcoreStrategic or Co-development Partner · 28 March 2025Netjoy's subsidiary Letui Media received 'Shanghai Digital Advertising Leading Enterprise' recognition through participation in the association's annual ceremony. The partnership involves industry collaboration to promote digital transformation in Shanghai's advertising sector.
• Alibaba Youku (阿里大文娱)coreChannel Partner/ Reseller/ Distributor · 27 March 2025Letui Media received 'Excellence Contribution Award' and 'Ruituo Pioneer Award' from Alibaba Youku's Ruishi Performance platform. First partner to collaborate with Youku on performance marketing, building one-stop intelligent marketing chain through data insights, creative content, and innovative technology.
• BilibilicoreChannel Partner/ Reseller/ Distributor · 1 September 2024Letui Media recognized as Bilibili's '2024 Key Commercial Advertising Agent' and 'Innovation Breakthrough Partner'. One of only nine agencies recognized for开拓营销业务边界 and developing innovative full-chain marketing systems within Bilibili ecosystem.
• Douyin Group (Ocean Engine)coreChannel Partner/ Reseller/ DistributorCore strategic partnership with Douyin for short-video marketing and cross-border e-commerce services. Netjoy won '2024 Outstanding Partner Award' for outstanding success in supporting overseas brands to enter China through Douyin.
• Kuaishou (快手)coreChannel Partner/ Reseller/ DistributorStrategic partnership for short-video marketing and live-streaming services. API integration with Lianshan (Tradeplus) platform for programmatic advertising delivery.
• Xiaohongshu (小红书)coreChannel Partner/ Reseller/ DistributorContinued cooperation with leading content platforms including Xiaohongshu for cross-platform marketing services and brand exposure.
• TikTok for BusinesscoreChannel Partner/ Reseller/ DistributorNetjoy serves as creative content service provider for TikTok for Business, helping brands build awareness and reach target users efficiently in global markets.
• TemucoreChannel Partner/ Reseller/ DistributorNetjoy serves as creative content service provider for Temu, helping build brand awareness and support overseas market expansion.
• JD GroupmajorChannel Partner/ Reseller/ DistributorContinued partnership with JD Group for e-commerce marketing and advertising services across JD's platforms.
• Tencent (WeChat)majorChannel Partner/ Reseller/ DistributorContinued cooperation with Tencent for short-video marketing services and platform integration.
• Alibaba GroupmajorChannel Partner/ Reseller/ DistributorContinued deep cooperation with Alibaba Group for cross-platform marketing and e-commerce services.
• YoukumajorChannel Partner/ Reseller/ DistributorExpanded presence on Youku as high-quality traffic platform, broadening digital marketing business presence.
• BaidumajorChannel Partner/ Reseller/ DistributorPartnership for short drama content production and distribution on Baidu's short drama platform, with '剧好看' brand recognized as '2024 Baidu Short Drama Excellent Production Institution'.
• Leading Domestic Metauniverse and AI Technology CompanystrategicTechnology or IntegrationStrategic cooperation to jointly build metauniverse marketing infrastructure and strengthen commercial service capabilities under VR scenario.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BlueFocus Interactive (蓝色光标): One of China's largest digital marketing agencies, BlueFocus provides programmatic advertising, content creation, and AIGC marketing services to enterprise clients across hundreds of verticals. Closely comparable business model and customer profile to Netjoy at significantly larger scale.
• Mobvista (汇量科技): Hong Kong-listed mobile ad tech and marketing cloud platform serving global app developers and advertisers. Comparable programmatic technology platform, data-driven targeting, and cross-region GTM motion to Netjoy's Tradeplus system.
• Gridsum (国双科技): Chinese marketing cloud and ad tech platform providing enterprise-level programmatic advertising, marketing analytics, and content optimization. Direct competitor in the B2B enterprise marketing technology stack serving similar advertiser verticals.

Broad incumbents

• AppLovin: Global AI-driven advertising technology platform with comparable programmatic bidding, creative optimization, and analytics infrastructure. Though focused on mobile gaming/app ecosystem, the AI/ML ad delivery architecture is analogous to Netjoy's Tradeplus platform.
• WPP plc: Global advertising holding company with significant China operations (GroupM, Ogilvy, etc.). Competes for enterprise marketing budgets across the same verticals as Netjoy but at vastly larger scale and with broader service portfolio including creative, media, and PR.
• Publicis Groupe: Global advertising holding company with growing digital and data capabilities (Publicis Sapient, Epsilon). Comparable in providing integrated enterprise marketing services including programmatic, content, and data analytics, but at a global scale much larger than Netjoy.
• Kuaishou Technology (快手): Major short-video platform in China that is both a Netjoy platform partner and a competing advertising ecosystem via its own KWAI Ads platform. Represents the dual relationship of platform-supplier and indirect competitor inherent in Netjoy's business model.
• Focus Media (分众传媒): China's leading out-of-home and digital advertising platform reaching urban consumer audiences. Similar large-scale enterprise advertiser base and data-driven ad-tech architecture, though primarily offline/elevator media rather than short-video.

Emerging players

• InMobi: Mobile-first programmatic advertising and ad tech platform with comparable targeting, programmatic delivery, and creative optimization capabilities. Smaller in China than Netjoy but relevant as global ad tech peer for cross-region benchmarking.
• Hailuo AI (MiniMax): AI-generated content and video creation tools provider serving enterprise marketing and e-commerce creative needs. Directly comparable in the AIGC-driven short-video content generation space where Netjoy's AI Short Video Lab competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netjoy+