IDOCEO STUDIOS LTD

What IDOCEO STUDIOS LTD does

iDoceo Studios Ltd. is a privately held UK software company, founded in 2011 and headquartered in Southampton, that develops iDoceo, a teacher's gradebook and classroom management application for Apple devices (iPad, iPhone, and Mac). The product combines gradebook, attendance, seating plans, lesson planning, rubrics, and student reporting in a single native iOS/macOS app, with an offline-first architecture that stores teacher data on device and uses Apple's encrypted iCloud for optional cross-device sync. iDoceo Connect extends the product to a browser-based online assessment platform for publishing exams and rubrics to students. The company monetizes exclusively through one-time App Store purchases (plus institutional bulk licensing via Apple's Volume Purchase Programme in 11+ countries) and offers a family of companion apps (Grade Scanner, Classroom Teammates, Classroom Roulette, iDoceo Badge Maker) available individually or as the iDoceo Tools Full Pack bundle.

The product integrates natively and bidirectionally with Google Classroom, Microsoft Teams (via Azure Active Directory), and Moodle LMS (up to 10 servers), positioning iDoceo as a gradebook that slots into an institution's existing learning ecosystem rather than competing to replace it. The March 2024 release of iDoceo 9 introduced OpenAI ChatGPT and DALL-E inside the Advanced Editor for AI-assisted rubric creation, exam-question authoring, and image generation, with users supplying their own OpenAI account credentials. The app is localized into 14 languages and supports MDM-based deployment for managed school environments, while the underlying data architecture is deliberately designed to keep teacher data off the company's own servers, a notable privacy posture in K-12 contexts.

Commercially, iDoceo Studios operates as a bootstrapped product-led growth business: distribution is entirely digital through Apple's App Store and VPP, marketing runs on community, organic word-of-mouth, an active user forum, and self-serve documentation, and there are no disclosed funding rounds, headcount figures, or revenue figures. Customer concentration sits with a long tail of individual K-12 and higher-education teachers, with institutional deals processed opportunistically through VPP rather than a dedicated sales force. The operating model is consistent with a small, profitable, founder-run software business serving a niche but durable teacher-productivity vertical.

Name

IDOCEO STUDIOS LTD

Legal name

iDoceo Studios Ltd.

Website

https://idoceo.net

Company type

Private

Founded year

2011

Operating status

Operating

Short description

iDoceo Studios Ltd. is a UK-based software company that develops iDoceo, an offline-first teacher's gradebook and classroom management app for iPad, iPhone, and Mac, sold as a one-time App Store purchase with native integrations to Google Classroom, Microsoft Teams, and Moodle.

Ownership category

akta.pro rank

Product category

Education Software

NAICS

Educational Services (611)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFAFAE

Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

Keywords

• Teacher gradebook app
• Classroom management software
• Education productivity tools
• Student assessment platform
• Lesson planning software

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Store Single Purchase: iDoceo is sold as a one-time purchase from the Apple App Store. A single license per user covers all features including updates, support, iDoceo Connect access, and the online resource library. No subscriptions or in-app purchases.
2. Volume Purchase Programme (VPP) for Schools: Schools can purchase bulk licenses through Apple's VPP for institutional deployment. Available in US, Japan, Germany, UK, Ireland, Belgium, Canada, Australia, France, South Africa and other countries. One license per user, valid for life with all updates included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

iDoceo Studios develops iDoceo, a native iPad, iPhone, and Mac application that serves as an all-in-one gradebook, planner, seating plan, and student data management tool for teachers and professors. The offering includes an offline-first architecture with optional encrypted cross-device sync, plus iDoceo Connect, a browser-based platform for publishing exams, rubrics, and assessments to students, accompanied by a suite of companion apps (Grade Scanner, Classroom Teammates, Classroom Roulette, Badge Maker).

Product overview

IDOCEO STUDIOS LTD offers iDoceo, a comprehensive teacher productivity suite centered around its core gradebook and planner application for iPad, iPhone, and Mac. The main iDoceo app serves as an all-in-one classroom management tool combining gradebook, attendance, seating plans, lesson planning, rubrics, and student data management. Related offerings include iDoceo Connect (online exam/assessment platform), Grade Scanner, Classroom Teammates, Classroom Roulette, and iDoceo Badge Maker as companion tools, with an iDoceo Tools Full Pack bundle available. The company follows a one-time purchase model with no subscriptions, requiring a single license per user.

Differentiator

Problem solved

Functional benefit

Brands

• Grade Scanner: A scanning tool related to grade assessment
• Classroom Teammates
• Classroom Roulette
• iDoceo Badge Maker
• iDoceo Tools Full Pack
• iDoceo Connect

Products and services

• iDoceo (Teacher's Gradebook) Core native iOS/macOS gradebook and planner application for teachers and professors. Manages unlimited classes, grades, attendance, seating plans (up to 10 per class), rubrics, lesson plans, and student data. Supports multi-layered cells with icons, text, annotations, rubrics, and resources. Includes formula calculations, report generation (PDF, XLS, CSV), and offline-first architecture with optional encrypted cross-device sync. Sold as a one-time purchase with all features included.
• iDoceo Connect Web-based companion platform at connect.idoceo.net enabling teachers to publish exams, rubrics, and assignments for students. Supports test questions, open questions, group assessments, and task assignments with file uploads. Student access is pseudonymized and encrypted. Includes access to a library of thousands of ready-made rubrics and assessments.
• Grade Scanner Companion scanning and grading application used for digitizing and assessing student assessments. Distributed as a separate Apple app.
• Classroom Teammates Companion classroom collaboration application distributed as a separate app to support teacher-student team activities in classroom environments.
• Classroom Roulette Companion random selection application for picking students during classroom activities. Distributed as a separate Apple app.
• iDoceo Badge Maker Companion web application for creating digital badges and achievements used for student recognition and rewards in the classroom.
• iDoceo Tools Full Pack App Store bundle that packages Grade Scanner, Classroom Teammates, Classroom Roulette, and iDoceo Badge Maker into a single purchase for teachers who want the full classroom suite.

Quantifiable outcome

• Available in 14 languages for global teacher adoption
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Google ClassroomcoreTechnology or IntegrationBidirectional integration allowing import of classes, students, and photos from Google Classroom. Enables reading columns with grades from Google Classroom assignments and sending columns with grades back to create and publish assignments in Google Classroom. Supports rubrics and attachments in transfers.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for importing classes and students, synchronizing assignment grades bidirectionally. Supports reading assignments and grades from Teams and creating/updating assignments from iDoceo columns. May require Teams admin to enable iDoceo in Azure Active Directory.
• Moodle LMScoreTechnology or IntegrationSeamless integration with up to 10 different Moodle servers. Allows publishing iDoceo assessment results to Moodle Gradebook or loading any data from Moodle into iDoceo for unified student records.
• Apple Inc.coreTechnology or IntegrationNative iOS and macOS application distributed exclusively through Apple App Store. Uses Apple services for cross-device sync with encryption. Supports MDM configuration for managed school deployments. Available on Apple Silicon (M1, M2) and Intel Macs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Seesaw: Seesaw is a student-engagement and digital portfolio platform widely adopted in K-12 classrooms. While centered on student work-sharing rather than gradebook, it competes for the same teacher's classroom-management workflow and budget.
• GradeCam: GradeCam is a teacher assessment tool that combines bubble-sheet scanning with digital gradebook functionality. It overlaps with iDoceo's assessment and grading workflow and is sold on a per-teacher subscription basis, competing for the same teacher's budget.
• ClassDojo: ClassDojo is a free classroom management and communication platform with strong K-12 teacher adoption. While it does not target gradebook specifically, it overlaps with iDoceo's seating-plan and behavior-tracking use cases at the same buyer.

Broad incumbents

• Google Classroom: Google Classroom is the dominant free LMS and gradebook for K-12, bundled with Google Workspace for Education. It overlaps significantly with iDoceo's gradebook and assignment features but is free and integrated into schools' existing Google identity infrastructure.
• Canvas (Instructure): Canvas is a leading K-12 and higher-ed LMS with full gradebook, rubric, and assessment functionality. It competes with iDoceo's teacher-facing features as part of a much broader LMS platform sold institutionally.
• Moodle: Moodle is the leading open-source LMS globally, with extensive gradebook and rubric functionality. iDoceo integrates bidirectionally with Moodle, but Moodle also competes directly as a free or low-cost gradebook option, particularly in Europe and higher education.
• Microsoft Teams for Education: Microsoft Teams for Education includes a free gradebook, assignment, and class management suite bundled with Microsoft 365 Education. It competes directly with iDoceo's gradebook functionality and is already integrated with iDoceo's own Microsoft Teams sync feature.
• PowerSchool Schoology: Schoology, now part of PowerSchool, is an LMS with full gradebook functionality sold to K-12 districts. It competes with iDoceo's teacher-gradebook capabilities as part of a district-wide SIS-LMS bundle.

Direct peers

• TeacherKit: TeacherKit is a cross-platform classroom management and gradebook app for individual teachers. It competes directly with iDoceo in the standalone teacher-gradebook category, though unlike iDoceo it supports iOS and Android rather than being Apple-only.
• Additio App: Additio is a teacher gradebook, planner, and assessment tool used widely in Spanish-speaking markets and increasingly in Europe. It is a direct competitor to iDoceo, offering gradebook, seating plans, and rubrics, with cross-platform support that iDoceo lacks.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idoceo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDOCEO STUDIOS LTD