Eurostauto

What Eurostauto does

Eurostauto OÜ is a 100% Estonian-capitalized private limited company that operates as a multi-brand automotive dealership and authorized service provider, with two physical showrooms located in Tallinn (Kadaka tee 72a, headquarters) and Pärnu (Roheline 72). The company represents seven brands across the two locations: Nissan, BMW, Mazda, DFSK, Skyworth, Jeep, and Fiat, with Nissan sales concentrated in Tallinn and Fiat/Jeep service anchored in Pärnu. Its core activity is the sale of new vehicles (entry-level €18,900 DFSK 500 to premium BMW models and the Nissan Ariya EV at €40,491) alongside authorized aftersales services that include certified BMW maintenance with manufacturer database registration, Nissan extended warranty and roadside assistance programs, Mazda servicing under an agreement with Inchcape Motors Finland, original parts distribution, and a "BMW Import from Europe" used-car sourcing service.

The underlying technology stack is a standard dealership retail platform: a main eurostauto.ee portal aggregating inventory, service booking, and trade-in requests, supplemented by brand-specific sub-sites (bmw.eurostauto.ee, nissan.eurostauto.ee) and a digital claims portal at kahjud.eurostauto.ee. The company runs a multi-channel go-to-market combining physical showroom sales with digital lead capture, social media presence (Facebook, Instagram, YouTube), email newsletters, and manufacturer co-marketing programs. No public API, SDK, or third-party developer integrations are documented.

The business model spans five revenue streams: one-time new vehicle sales, one-time used vehicle sales (including European imports and trade-ins), recurring service and maintenance (BMW/Nissan/Mazda/Jeep/Fiat authorized), parts and accessories sales, and a car rental subscription line (Autorent). Customer segments are primarily Estonian retail consumers (families, commuters, EV adopters) with a secondary business/fleet buyer segment for company cars and fleet acquisition. Customer financing is enabled through partnerships with Luminor Liising, Swedbank Liising, SEB Liising, and ESTO installment payments, with If P&C Insurance providing Nissan-branded insurance products. Management is led by CEO Karlo Pilter and Finance Director Kalle Kaldjärv, both board members, alongside board member Ahti Rebane and Tallinn branch manager Meelis Õitspuu.

Name

Eurostauto

Legal name

Eurostauto OÜ

Website

https://eurostauto.ee

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurostauto OÜ is an Estonian-capitalized multi-brand automotive dealership operating two showrooms in Tallinn and Pärnu, selling new and used vehicles and providing authorized service for Nissan, BMW, Mazda, Jeep, Fiat, DFSK, and Skyworth to Estonian retail consumers and fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Nissan, BMW, DFSK, Skyworth, Jeep, and Fiat. Vehicles are sold at fixed prices with occasional promotional discounts.
2. Used Vehicle Sales: Sale of pre-owned and low-mileage vehicles imported from Europe, including BMW and other brands. Trade-in services are offered.
3. Vehicle Service and Maintenance: Official BMW service partner providing maintenance, repairs, diagnostics, warranty work, and accident repair services for BMW vehicles. Also provides service for Nissan, Mazda, Jeep, and Fiat brands.
4. Parts and Accessories Sales: Sale of original spare parts and accessories for serviced brands including BMW original parts, Nissan parts, and accessories.
5. Car Rental: Vehicle rental services offered as part of the automotive business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eurostauto is a multi-brand automotive dealership and authorized service provider operating two physical showrooms in Estonia (Tallinn and Pärnu). The company sells new vehicles from Nissan, BMW, DFSK, Skyworth, Jeep, and Fiat, as well as used BMW vehicles sourced from across Europe, and provides authorized maintenance, warranty repairs, diagnostics, accident/collision repair, genuine parts, roadside assistance, extended warranties, prepaid service contracts, car rental, and trade-in services.

Product overview

Eurostauto is an Estonian 100% locally-capitalized company operating as a multi-brand car dealership and authorized service provider. Its core offering spans new vehicle sales (Nissan, BMW, Mazda, DFSK, Skyworth, Jeep, Fiat brands) and authorized maintenance/repair services. The business is structured around a platform model: the main eurostauto.ee portal aggregates sales, service booking, and inventory across all brands, while brand-specific sub-sites (bmw.eurostauto.ee for BMW service, nissan.eurostauto.ee for Nissan sales and service) operate as dedicated modules. Key product lines include new Nissan vehicles (LEAF, MICRA, ARIYA, JUKE, QASHQAI, X-TRAIL), DFSK and Skyworth electric/hybrid vehicles, and a full suite of aftersales services (BMW Value Service, BMW Service Inclusive, BMW Roadside Assistance, Nissan Assistance, Nissan Extended Warranty, Nissan Service Contract, BMW Lifestyle e-shop, original parts). Ancillary services include car rental, trade-in, import from Europe, and ESTO installment payment. The company maintains two physical locations in Tallinn and Pärnu.

Differentiator

Problem solved

Functional benefit

Brands

• BMW Service (Eurostauto BMW): Official BMW service operations under Eurostauto, offering maintenance, repairs, and original BMW parts.

Products and services

• New Nissan Vehicles

Quantifiable outcome

• BMW services include official roadside assistance valid across Europe when serviced by authorized BMW service
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nissan Nordic EuropecoreChannel Partner/ Reseller/ DistributorEurostauto holds an official Nissan dealership agreement (ametikohustus leping) with Nissan Nordic Europe, granting exclusive rights to represent and sell Nissan vehicles in Estonia. This is the company's primary brand partnership.
• Inchcape Motors FinlandcoreChannel Partner/ Reseller/ DistributorEurostauto holds an official Mazda maintenance agreement with Inchcape Motors Finland, enabling them to provide authorized Mazda service and repair services.
• BMW AG / BMW Northern EuropecoreChannel Partner/ Reseller/ DistributorEurostauto Tallinn and Pärnu locations are official BMW service partners. They have direct access to BMW factory information, campaigns, and software updates. Maintenance records are registered in official BMW databases.
• If P&C Insurance ASminorOthersProvides Nissan Insurance branded insurance products to Eurostauto customers, offering comprehensive coverage with claims handled through official Nissan service centers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel sales platform, captive financing, and extended protection plans. Partially comparable to Eurostauto's used-vehicle and trade-in business; a useful analogue for where Eurostauto's used-car sourcing/import model could evolve digitally.

Direct peers

• Pendragon plc: UK-listed multi-brand automotive retailer with franchised new- and used-vehicle operations, OEM-certified service, and parts. Same operating model as Eurostauto (multi-franchise dealer with full aftersales); different geography and scale, but the closest UK-listed archetype.
• Hedin Mobility Group: Large Swedish family-owned automotive dealer group operating multi-brand sales and service across Sweden and Europe. Comparable to Eurostauto in operating authorized franchises for premium and volume brands with full aftersales, parts, and financing offerings; significantly larger scale but same business model archetype.
• Emil Frey Group: Swiss-headquartered, family-controlled European automotive retail group operating authorized dealerships for premium and mass brands across multiple countries. Directly comparable to Eurostauto in multi-brand authorized-dealer model and emphasis on OEM-certified service; substantially larger and geographically diversified.
• Sytner Group: UK-based premium automotive retailer (part of Constellation Automotive Group) operating authorized dealerships for BMW, Mercedes-Benz, Audi, Porsche and other premium brands. Closely comparable to Eurostauto's BMW premium-service franchise model with full OEM-certified aftersales.
• Bilia AB: Swedish listed multi-brand automotive retailer and authorized service partner for premium brands (BMW, Volvo, Mercedes-Benz, etc.). Closest functional peer to Eurostauto: similar authorized-dealer model combining new/used vehicle sales with OEM-certified service, parts, and financing. Both operate in small Nordic/Baltic-adjacent markets with strong aftersales focus.

Broad incumbents

• AutoNation: Largest US automotive retailer with multi-brand new and used vehicle sales, parts, service, and finance operations across 200+ stores. Comparable revenue streams to Eurostauto (F&I, extended service plans, used vehicles) though at fundamentally different scale and on a different continent.
• Inchcape plc: Global automotive distributor with presence in Northern Europe; Inchcape Motors Finland is the entity that holds the official Mazda service agreement granted to Eurostauto. Comparable as a multi-brand distributor/dealer operating across markets, though at vastly greater scale and geographic reach.
• Asbury Automotive Group: US-listed multi-franchise automotive retailer operating new-vehicle sales, used vehicles (Clicklane), parts, service, and financing across dozens of US stores. Same revenue mix as Eurostauto (new, used, service, parts, F&I) but at vastly larger scale and with proprietary digital retail tooling.

Others

• Cox Automotive Europe: Global automotive services platform (Manheim auctions, Autotrader, Dealertrack) supplying wholesale, inventory, and dealer technology to retailers including those similar to Eurostauto. Adjacent/ecosystem participant rather than direct competitor; relevant for benchmarking dealer-tech adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EurostautoEesti
• Facebookfacebook.com/eurostauto
• Instagraminstagram.com/eurostauto_esindus
• LinkedInlinkedin.com/company/eurostauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurostauto