GYMTONIC FITNESS CORP.

What GYMTONIC FITNESS CORP. does

GymTonic Fitness Corp. (doing business as 'GymTonic') is a privately held Canadian company, founded in 2022 by Akram Merabti in Vaudreuil-Dorion, Quebec, that operates a multi-sided fitness accountability platform serving individual gym-goers, certified fitness coaches, and independent gym operators. The platform runs as a native iOS/Android mobile application (com.akram.gymtonic) backed by a Supabase cloud data layer and Stripe payment infrastructure, and combines a live SocialFit Map of nearby training activity, a marketplace for identity-verified and insured coaches, a gamified points-based rewards engine (1,000 points = $1 CAD), an arcade of 12 fitness-themed games, a gym directory, an e-commerce shop, and a B2B retention platform for gyms. The press page reports 620+ members, 24 active verified coaches, 1,110 partner gyms, 175 cities indexed, and 456,121 total reward points redeemed platform-wide.

GymTonic generates revenue across five streams: consumer coaching subscriptions priced at Basic $49.99, Premium $79.99 (most popular), and Elite $99.99 CAD per month with approximately 17% discount on annual plans; a transaction fee on custom-priced coach plans with up to 95% paid to coaches; a 4.5% take rate on member payments processed through the B2B gym platform (no monthly fee, no setup fee, no contract); direct-to-consumer e-commerce sales of apparel ($30-$55 CAD), accessories such as knee wraps ($35.99 CAD) and electronic acupuncture pens ($14.99 CAD), and equipment including the Tonic Pod ($129 CAD); and a B2B SaaS add-on called 'AI Marketing for Gyms' starting at $1,250 per month. Distribution is mobile-first product-led growth with self-serve onboarding and free-to-start tiers, supplemented by QR-code gym onboarding, a sales inquiry flow with 24-hour follow-up commitment, a tiered ambassador program (Bronze to Diamond), and SEO- and AI-search-optimized answer pages.

The platform's core value proposition rests on four accountability layers — partner matching, verified coaching with coach-visible effort validation, social visibility of training activity, and a gamified rewards system — targeting the well-documented fitness churn problem (50-80% gym member loss within 60 days). Disclosed outcome metrics include approximately 60% automated recovery of failed payments, approximately 30% cancellation save rate, 73% recovery of missed sessions via streak-saver messages, 2-3x lifetime value for members with workout partners, and a 90-day churn reduction from 12.4% to 7.1% in reward-layer cohorts. The company is bootstrapped with no documented venture or institutional funding, employs 50+ team members across engineering, marketing, operations, coaching, and ambassador programs, and operates under PIPEDA and Quebec Law 25 privacy compliance with Akram Merabti designated as Privacy Officer.

Name

GYMTONIC FITNESS CORP.

Legal name

Gymtonic Fitness CORP.

Website

https://gymtonic.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

GymTonic Fitness Corp. operates a mobile fitness accountability platform combining a social workout-partner map, verified coaching marketplace, gamified rewards system, and e-commerce shop for consumers, certified coaches, and independent gym operators across Canada and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Vaudreuil-Dorion

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Operations

Revenue model

1. Consumer Coaching Subscriptions: Monthly or annual tiered subscriptions (Basic $49.99/mo, Premium $79.99/mo, Elite $99.99/mo CAD) for access to verified coaches, training plans, and rewards points. Annual billing offers ~17% discount.
2. Custom Coaching Plans: Independent coaches set their own pricing on custom plans; GymTonic earns a revenue share per transaction. Coach payouts reach up to 95% on exceptional tiers.
3. B2B Platform Fee: GymTonic charges 4.5% of member payments processed through the platform. No monthly fee, setup fee, or contract for gym partners.
4. E-commerce Product Sales: Direct-to-consumer sales of premium fitness apparel, accessories, and equipment through the GymTonic shop (e.g., apparel $30–55 CAD, knee wraps $35.99 CAD, Tonic Pod $129 CAD).
5. Points Redemption Revenue Share: Points redeemed for cash (where eligible) represent an outflow, not a revenue stream. The platform benefits through increased engagement and retention driving subscription renewals.
6. AI Marketing for Gyms (B2B SaaS): Autonomous AI marketing department for gyms: ad creation, content writing, campaign management, and performance optimization. Starting at $1,250/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

GymTonic operates a fitness accountability platform delivered through a native iOS/Android mobile app and complementary web properties. The platform combines four pillars: a location-based social map for finding workout partners, a marketplace of identity-verified certified coaches with tiered subscription plans, a points-based rewards system redeemable for cash, gear, or coaching, and a B2B retention platform for gyms featuring member matching, automated payment recovery, and cancellation-save workflows. Direct-to-consumer e-commerce (apparel, accessories, equipment) and an autonomous AI marketing SaaS for fitness businesses round out the offering.

Product overview

GymTonic is a fitness consistency platform built around accountability partners, verified coaches, and rewards that confirm showing up. The platform operates as a mobile-first ecosystem combining multiple integrated products: the core GymTonic mobile app (iOS/Android) enables workout logging, partner matching, and rewards tracking; SocialFit provides a live map for finding workout partners nearby; the Coaching Marketplace connects users with verified coaches through tiered subscription plans (Basic $49.99/mo, Premium $79.99/mo, Elite $99.99/mo); the Rewards System lets users earn points for verified fitness actions redeemable for cash, shop items, or coaching; the Gym Directory lists 1,110+ fitness facilities; and the GymTonic Shop sells apparel and accessories. For B2B, GymTonic offers a business platform with billing management, member matching, and retention tools, plus an AI Marketing add-on for autonomous campaign management starting at $1,250/month. The Ambassador Program enables commission-earning through referrals. Built in Canada with a focus on behavioral accountability and consistency mechanics.

Differentiator

Problem solved

Functional benefit

Products and services

• GymTonic Mobile App

Quantifiable outcome

• Members with a workout partner show 2-3x longer lifetime value vs solo members
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stripe Inc.coreTechnology or IntegrationStripe is used for secure payment processing of all subscriptions, custom coaching plan payments, and cash-out transfers on the GymTonic platform. Stripe Connect is used for coach payouts.
• SupabasecoreTechnology or IntegrationSupabase provides cloud storage and data management infrastructure for the GymTonic platform, handling data storage and management of user data and platform content.
• Google AdSenseminorGTM or Marketing PartnerGoogle AdSense is used for relevant advertising on GymTonic web properties.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MyFitnessPal: MyFitnessPal is a broad consumer fitness and nutrition incumbent with a massive user base, premium subscription, and food/workout logging. It overlaps with GymTonic's consumer accountability and tracking use cases but does not specialize in coach-client accountability or B2B gym retention.
• Strava: Strava is a leading social fitness app for runners and cyclists with subscription tiers and a strong social map feature. It overlaps conceptually with GymTonic's SocialFit map and consumer social accountability motion, but is broader in scope and better capitalized.
• Mindbody: Mindbody is an established gym and studio management platform with booking, billing, and retention features. It overlaps with GymTonic's B2B gym platform on payment processing and member management but serves larger enterprise studios rather than the independent gym niche.

Emerging players

• Sweatcoin: Sweatcoin is a consumer app that converts movement into a digital currency redeemable for goods. It overlaps with GymTonic's gamified rewards-for-workouts model but focuses on step-based rewards rather than coach-validated fitness actions.
• PT Distinction: PT Distinction is a personal trainer software platform for delivering custom programs to clients. It serves the same SMB coach market with workout delivery and client tracking, positioning it as an emerging competitor in GymTonic's coaching marketplace.

Direct peers

• Everfit: Everfit provides an all-in-one coaching platform for personal trainers and gyms with custom programs, check-ins, and client messaging. GymTonic's own comparison pages cite it as a head-to-head competitor in online coaching software.
• ClubReady: ClubReady provides club management software for fitness facilities with member management, billing, and retention tools. It targets the same gym operator buyer that GymTonic's B2B platform addresses with its payment recovery and matching features.
• TrueCoach: TrueCoach is a personal trainer software platform for delivering custom workouts and tracking client progress. It is named by GymTonic as a direct competitor and serves the same SMB coach market with subscription-based client management.
• Trainerize: Trainerize is a direct competitor for online personal training software, offering coach-client delivery, custom programming, and habit tracking. GymTonic explicitly names it as a comparator and competes head-to-head for the same certified coach and gym customer base.
• Glofox: Glofox is a fitness studio and gym management platform offering membership management, billing, and member engagement. It competes for the same independent gym customer segment that GymTonic targets with its B2B retention platform and take-rate model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gymtonicofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GYMTONIC FITNESS CORP.