What Everfit does

Everfit is a cloud-based SaaS coaching platform that serves independent fitness coaches, gyms and studios, nutrition coaches, and sport coaches with a single integrated suite spanning workout programming, nutrition planning, habit tracking, communication, payments, and analytics. The platform is delivered via web and native iOS/Android apps for both coaches and clients, and is structured around four product pillars — Coach, Engage, Manage, and Scale — that consolidate tools previously fragmented across spreadsheets, PDFs, messaging apps, and standalone nutrition or payment applications. The company claims a footprint of 210,000+ coaches and a 101–250 employee headcount, with operational headquarters in San Francisco and corporate domicile in Delaware as Everfit Technologies, Inc.

Under the hood, Everfit layers AI features on top of OpenAI's API. The AI Workout Builder converts text-based program notes into structured trackable workouts (Strength, Interval, Timed, AMRAP) in approximately two seconds, while MacroSnap applies image-based meal scanning for nutrition logging. The platform supports custom-branded white-label iOS/Android apps, multi-trainer workspaces, automated onboarding and check-ins, integrated one-time and recurring payments via Stripe, HSA/FSA eligibility through TrueMed, an AI-powered marketplace for coach-client matchmaking, and a roadmap toward wearable data integration via Apple Health, Google Health Connect, WHOOP, and Fitbit. Compliance posture includes PCI-DSS (via Stripe), GDPR, CCPA, and Google API Services Limited Use adherence.

Everfit operates a product-led growth model anchored by a 30-day free trial with no credit card required and the ability to train up to five clients free. Paid tiers (monthly or annual) and quote-based white-label enterprise contracts form the bulk of revenue, with additional streams from Stripe payment pass-through, marketplace monetization of on-demand content, and (potentially) transaction fees. The go-to-market combines self-serve PLG, inside sales for mid-market and enterprise upgrades, a beta marketplace for lead generation, an affiliate program, and channel partnerships (Stripe, TrueMed, HubSpot, Apple, Google). The company has been operating for roughly five years since a 2019 founding and is privately held with no disclosed funding events beyond an initial 2019 round of undisclosed size.

Name

Everfit

Legal name

Everfit Technologies, Inc.

Website

https://everfit.io

Company type

Private

Founded year

2019

Headcount range

101–250 employees

Short description

Everfit is a cloud-based SaaS coaching platform serving 210,000+ independent fitness trainers, gyms, nutrition coaches, and sport coaches with an all-in-one suite spanning programming, nutrition, communication, payments, and AI-powered automation, delivered via web and mobile apps on a subscription model.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

Keywords

• Fitness coaching software
• Personal training platform
• Workout programming software
• Nutrition coaching tools
• Gym management platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Trainer Subscription Fees: Primary revenue stream from B2B SaaS subscriptions billed monthly or annually to Trainer accounts. Each account is a licensed Workspace with tiered trainer and client seat counts. Subscriptions auto-renew at the standard rate and are subject to a 30-day fee-change notice; no refunds are granted.
2. Enterprise / White-Label Sales: Higher-touch sales for white-label branded mobile apps and enterprise-grade workspaces. Pricing and features subject to change at company discretion; not publicly disclosed.
3. Payment Processing Pass-Through: Payment processing services for trainers are provided by Stripe and other payment processors; Everfit shares financial and transaction data with these providers to enable trainer billing and client payments.
4. On-Demand Content & Marketplace Monetization: On-demand training content libraries, multi-week programs, and the Everfit Marketplace enable coaches to monetize low-touch subscriptions and acquire leads through AI matchmaking.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Everfit is a cloud-based SaaS coaching platform used by over 210,000 fitness coaches, gyms, nutritionists, and sport coaches to deliver workout programming, nutrition plans, habit tracking, on-demand training, communication, payments, and analytics to their clients from a single interface. The platform is delivered via web and native iOS and Android apps and is augmented with AI features (AI Workout Builder and MacroSnap meal scanner) built on top of OpenAI's API, plus a white-label branded mobile app offering for studios and large training organizations.

Product overview

Everfit offers a single unified all-in-one coaching platform (marketed as the "#1 Fitness and Wellness Coaching Platform") rather than a portfolio of standalone products. The platform is organized into four product pillars — Coach (Workout Programming, Meal Plans & Recipe Books, Habit Tracking, On-Demand Training, AI Workout Builder, Sports Coaching), Engage (Communication, Forms & Questionnaires), Manage (Data Analytics, Custom Branding, Teams), and Scale (AI Suite, Automation, Integrated Payments, Marketplace, Integrations, HSA/FSA) — plus companion iOS and Android mobile apps for coaches and clients. The Coach, Manage, and Scale pillars collectively expose Everfit's AI capabilities, including the beta AI Workout Builder, the Macrosnap AI food scanner, and the AI-powered Marketplace matchmaking, all powered by OpenAI and delivered as integrated modules rather than separate products.

Differentiator

Problem solved

Functional benefit

Products and services

• Everfit Coaching Platform Cloud-based all-in-one coaching platform used by personal trainers, gyms, nutrition coaches, and sport coaches to deliver programming, nutrition plans, habit tracking, on-demand training, communication, payments, and analytics from a single interface.
• Everfit Coach App (iOS & Android) Native iOS and Android application for coaches to manage programming, communication, and client engagement on the go.
• Everfit Client App (iOS & Android) Native iOS and Android client application for end users to follow workouts, log activity, communicate with their coach, and access on-demand training content.
• White Label Solution Custom-branded fitness app on iOS and Android that allows training organizations to deliver coaching under their own logo, color theme, and brand identity.
• Everfit Marketplace Beta AI-powered marketplace that matches prospective clients with participating coaches, functioning as a lead-generation channel for paying coach accounts.
• HSA/FSA Coaching Payments Health-spending payment offering powered by TrueMed that enables qualifying clients to pay for coaching services using pre-tax HSA/FSA funds.

Quantifiable outcome

• 82% free trial conversion rate
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe, Inc. is Everfit's primary payment processing service provider. Trainer subscription fees and integrated client payments are processed via Stripe's checkout service. Everfit never receives or stores full credit card information. Trainer and client transaction data is shared with Stripe as required to deliver payment features.
• OpenAIcoreTechnology or IntegrationOpenAI's API powers Everfit's AI Nutrition (MacroSnap meal scanning) and Smart Training (AI Workout Builder) features. Workout descriptions and nutrition images are processed by OpenAI per its privacy policy. Google Calendar data is explicitly excluded from OpenAI/AI pipelines.
• Google (Google API Services & Google Calendar)coreTechnology or IntegrationEverfit complies with the Google API Services User Data Policy for booking and calendar sync. Limited Use requirements are adhered to; Google Calendar data is not shared with OpenAI or any other AI pipeline.
• TrueMedcoreStrategic or Co-development PartnerTrueMed integration enables Everfit clients to pay for qualifying coaching services using pre-tax HSA/FSA funds. Integrated into Everfit's Scale feature set and linked from /truemed.
• Apple (iOS App Store / Apple Watch)coreTechnology or IntegrationEverfit distributes Coach and Client apps via the Apple App Store; Apple Watch / Apple Health are referenced as future wearable data sources for recovery-aware programming.
• Google (Google Play / Google Health Connect)coreTechnology or IntegrationEverfit distributes Coach and Client Android apps via Google Play. Google Health Connect is referenced as a future integration for recovery-aware programming in conjunction with wearable devices.
• Elizabeth Oliner (Copyright Agent / Gamma Law)minorImplementation/ SI/ Consulting PartnerElizabeth Oliner of Gamma Law serves as Everfit's designated DMCA copyright agent per the company's Copyright Policy. Legal contact point for infringement notices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABC Trainerize: Direct competitor offering an all-in-one personal training platform for coaches and gyms, with workout programming, nutrition, habit tracking, payments, and a branded client app. Closest large-scale peer to Everfit's trainer and gym focus.
• TrueCoach: Direct competitor focused on 1:1 personal trainers and strength coaches with workout delivery, client check-ins, and messaging. Frequently compared head-to-head with Everfit in the trainer segment.
• My PT Hub: Direct competitor providing workout programming, nutrition planning, and habit tracking for personal trainers and gyms with white-label app capabilities. One of the largest incumbents in the segment.
• PT Distinction: Direct competitor serving personal trainers with workout programming, nutrition, and client engagement tools, including white-label mobile apps. Highly overlapping feature set with Everfit's Trainer and White Label pillars.
• FitSW: Direct competitor offering workout programming, in-person and online training management, and client tracking for personal trainers. Smaller SMB-focused peer with comparable coach-first positioning.
• CoachAccountable: Direct competitor in the coaching practice management space, with client check-ins, habit tracking, course delivery, and automated workflows — overlapping with Everfit's Engagement and Automation modules.

Broad incumbents

• Mindbody: Broad incumbent in fitness/wellness business management software, with scheduling, payments, and branded apps across gyms, studios, and spas. Larger and more diversified, but increasingly overlapping with Everfit's gym and white-label segments.
• Zen Planner: Broader gym and studio management platform with scheduling, billing, and member engagement. Less coach-centric than Everfit but competes for the same gym/studio wallet.

Emerging players

• NutriAdmin: Emerging player focused on nutrition coaching and meal planning software. Comparable to Everfit's Nutrition pillar, especially as MacroSnap rolls out, though smaller and more nutrition-only.

Others

• Stripe Atlas: Adjacent enabler rather than a competitor: Stripe underpins Everfit's payment processing and trainer billing. Relevant context for understanding Everfit's payment infrastructure and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geteverfit
• LinkedInlinkedin.com/company/everfitio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everfit