AIAM TRADING LTD

What AIAM TRADING LTD does

AIAM Trading Ltd is a UK-registered private limited company headquartered in Poole, Dorset, that distributes branded packaged grocery and beverage products to retail partners across the United Kingdom. Its catalog consists of 8 stock-keeping units: six tea SKUs from Bigelow and Celestial Seasonings and two pantry SKUs — Pasta Roni Garlic and Olive Oil Vermicelli and King Oscar Wild Caught Sardines in Extra Virgin Olive Oil. The company does not own or manufacture any of the brands it sells; it sources from authorized distributors and brand owners and resells to retailers under a B2B distribution model.

The business operates without proprietary technology, proprietary software, mobile applications, APIs, or AI/ML components. The commercial surface is a Lovable-built e-commerce website (aiamtrading.com) that displays the product catalog and per-unit prices ranging from £1.99 to £4.99 on a pay-as-you-go basis, supplemented by direct sales outreach to mid-market retail partners. The company emphasizes UK and EU food safety compliance, full product traceability, temperature-controlled storage, and FIFO inventory management.

Revenue mechanics consist of margin earned between procurement and resale prices on branded products. No funding rounds, investors, parent company, management team, partnerships, awards, or financial figures are disclosed. The company was established in 2025 and is operating with a single UK headquarters location and nationwide delivery coverage.

Name

AIAM TRADING LTD

Legal name

Aiam Trading Ltd

Website

https://aiamtrading.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

AIAM Trading Ltd is a UK-based, newly incorporated (2025) B2B distributor of branded packaged grocery and beverage products, reselling an 8-SKU catalog of teas and pantry items from Bigelow, Celestial Seasonings, Pasta Roni, and King Oscar to retailers across the United Kingdom via a direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Grocery Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Grocery distribution
• Packaged food wholesale
• Beverage distribution
• UK retail supply
• Branded food products

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through the distribution and sale of premium branded grocery and beverage products to retail partners across the United Kingdom. The company sources products from authorized distributors and brand owners, then distributes to retailers, earning margin on the markup between procurement and sales prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

AIAM TRADING LTD distributes premium branded packaged grocery and beverage products—principally Bigelow and Celestial Seasonings tea lines and Pasta Roni and King Oscar pantry items—to UK retail businesses via direct sales and online retail channels. The company sources authentic US-originated brands and resells them through a B2B distribution model serving grocery stores, convenience shops, and specialty food retailers across the United Kingdom.

Product overview

AIAM TRADING LTD operates as a UK-based grocery and beverage distribution company offering a curated portfolio of branded packaged food and beverage products. The product portfolio consists of two main categories: Tea & Beverages (6 products) and Pantry Items (2 products). The tea lineup includes multiple variants from Bigelow (Eggnogg'n, Orange & Spice, Pumpkin Spice, Vanilla Chai, and Perfect Peach) and Celestial Seasonings (Cinnamon Apple Spice), all featuring herbal or black tea blends. The pantry offerings include Pasta Roni Garlic & Olive Oil Vermicelli and King Oscar Wild Caught Sardines in Extra Virgin Olive Oil. The company serves as a distributor for these international brands, providing retail partners nationwide access to quality branded grocery products through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bigelow Earl Grey Premium branded Earl Grey black tea from Bigelow, packaged for retail sale in the UK via the aiamtrading.com storefront and direct retail partner supply.
• Bigelow English Teatime Bigelow's classic English Teatime black tea blend distributed to UK retailers and via the company website.
• Bigelow I Love Lemon Lemon-flavoured black tea from Bigelow, supplied as a packaged grocery SKU through the company's UK distribution channels.
• Bigelow Plantation Mint Bigelow Plantation Mint tea distributed to UK retail partners and online retail customers.
• Celestial Seasonings Sleepytime Lemon Celestial Seasonings herbal Sleepytime tea with lemon, packaged and distributed through UK retail and online retail channels.
• Celestial Seasonings Tension Tamer Country Peach Celestial Seasonings Tension Tamer herbal tea in Country Peach flavour, sold as part of the company's premium tea assortment for UK retailers.
• Pasta Roni Pasta Roni boxed pasta meal product distributed through UK grocery, convenience and specialty retail channels and the company website.
• King Oscar King Oscar packaged seafood/pantry product distributed to UK retailers and online retail customers as part of AIAM's premium pantry assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• JW Filshill: Scottish-based independent grocery wholesaler supplying convenience retailers with branded ambient and chilled products — closer in scale to AIAM than the national giants.
• Booker Group: UK's largest B2B wholesale distributor (Tesco-owned), supplying groceries and branded products to independent retailers, convenience stores and caterers nationwide — the dominant player in AIAM's target channel.
• Nisa Retail: UK symbol-group wholesaler supplying thousands of independent convenience retailers with branded grocery and ambient products — directly comparable channel and customer base.
• Landmark Wholesale: UK buying group and wholesaler serving independent retail members with branded grocery products — comparable B2B model targeting the same independent retailer segment.
• Bestway Wholesale: One of the UK's largest independent wholesale groups serving symbol retailers, convenience stores and foodservice — direct competitor in B2B branded grocery distribution.
• SPAR UK: UK symbol group combining wholesaling and retail of branded groceries to independent stores — overlaps with AIAM's channel and product categories.
• Pacific West Foods: UK food distributor specialising in international and seafood brands, including King Oscar — competes head-to-head for the same imported brand distribution relationships that AIAM is building.

Broad incumbents

• Cott Corporation: Large-scale beverage co-manufacturer and distributor operating across multiple categories in the UK and Europe — broader incumbent in branded beverage distribution.

Others

• Twinings: Iconic UK premium tea brand owned by Associated British Foods — adjacent as a premium-tea brand competing for the same shelf and consumer wallet as AIAM's distributed tea portfolio.
• Clipper Tea: UK-based premium tea brand (Unilever-owned) — not a distributor, but the most directly adjacent premium-tea competitor brand to AIAM's Bigelow/Celestial Seasonings assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIAM TRADING LTD