FOOTBALLERS PROPERTY GROUP LIMITED

What FOOTBALLERS PROPERTY GROUP LIMITED does

Footballers Property Group Limited (trading as The Footballers Property Group) is a UK-based, founder-led advisory firm that provides property investment consultancy and sourcing services exclusively to professional footballers. The company was founded by Danny Elliott, a professional footballer with an Economics background from a New York university, after he personally acquired four buy-to-let properties and identified an unmet need for peer-led property advice among athletes facing short career spans and limited financial literacy around real estate.

The core offering is a bundle of services that walk a footballer client from initial setup through acquisition to ongoing tenancy management: limited company structuring, exclusive property sourcing through industry contacts, introductions to trusted mortgage advisors and solicitors, paperwork management, a vetted tradesperson network, and tenant identification. There is no proprietary technology platform — the firm operates as a relationship-driven services business built on a Squarespace website, an Instagram channel, a YouTube podcast series, an exclusive WhatsApp community, and in-person property networking events. All service delivery is bespoke, initiated via a contact form, and customised per client.

Commercially, the firm monetises through transaction-linked fees on property investments it sources or supports, with no publicly disclosed pricing. The go-to-market combines community-led engagement (WhatsApp), event-driven activations (networking events), and direct sales outreach. The team is intentionally small — five people including the owner, one partner, and three ambassadors — and there is no evidence of external funding, M&A activity, partnerships, or institutional ownership. The addressable market is narrowly defined as UK-based professional footballers, a segment the firm accesses primarily through personal networks, peer referrals, and testimonial-driven social proof.

Name

FOOTBALLERS PROPERTY GROUP LIMITED

Legal name

Footballers Property Group Limited

Website

https://footballerspropertygroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Footballers Property Group provides property investment advisory and sourcing services for professional footballers, including limited company setup, exclusive deal sourcing, and introductions to mortgage advisors, solicitors, and tradespeople.

Ownership category

akta.pro rank

Product category

Real Estate Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property investment advisory
• Buy-to-let sourcing
• Athlete wealth management
• Investment property consultancy
• Limited company setup

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Investment Advisory and Referral Services: The company generates revenue by providing comprehensive property investment services to professional footballers, including sourcing investment properties, facilitating limited company setup, connecting clients to mortgage advisors and solicitors, and providing access to a network of trusted tradespeople. Revenue likely comes from transaction-based fees or service fees tied to successful property investments.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Footballers Property Group provides tailored property investment advisory and sourcing services exclusively for professional footballers. Its core offering spans the full investment journey, including guidance on setting up a limited company for property investments, sourcing exclusive buy-to-let deals through founder contacts, introducing clients to trusted mortgage advisors and solicitors, managing paperwork, linking clients to vetted tradespeople, and supporting tenant identification. The founder, a serving professional footballer with an Economics background, sells peer-led credibility and end-to-end hand-holding rather than a standalone financial product.

Product overview

Footballers Property Group is a service-based advisory company offering a unified suite of property investment services tailored specifically for professional footballers. The core offering combines limited company setup guidance, investment property sourcing, mortgage and solicitor introductions, paperwork management, tradesperson networks, and tenant identification services. Additional community services include Property Networking Events, a Podcast Series, and a WhatsApp Community for exclusive market insights and deal access. All services are interconnected components of a comprehensive investment journey, designed to guide footballers from initial setup through property acquisition to ongoing property management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Property sourced in less than a week

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• St. James's Place: Large UK wealth management group with extensive partnerships serving high-net-worth individuals, including professional athletes. A broad incumbent that competes for the same end-client relationship via regulated financial advice and property investment solutions.
• Quilter: Major UK wealth manager providing investment advice, platform, and financial planning services. Adjacent incumbent offering the regulated advisory and portfolio management that Footballers Property Group's clients often ultimately need.
• Knight Frank: Global real estate consultancy active in prime UK residential investment. Comparable at the property-sourcing layer that FPG offers, though at a much broader, higher-end segment not specific to athletes.
• Seven Investment Management (7IM): UK discretionary and advised investment manager serving private clients and intermediaries. Comparable as a wealth advisory alternative that footballers could use instead of, or in addition to, a niche property-focused advisor.

Direct peers

• Henry Dannell: UK property investment consultancy focused on professional athletes and expats sourcing UK buy-to-let investments. Closest like-for-like peer because it sources property, sets up limited companies, and connects clients with mortgage brokers and solicitors for the same niche.
• Foster Denovo: UK financial advisory group with a Sports Practice serving professional footballers and other athletes on wealth, tax, and investment planning. Directly comparable as an athlete-focused wealth advisor that competes for the same wallet share.
• WHIreland: UK wealth manager with a dedicated Sports & Entertainment division serving professional athletes and entertainers. Comparable because it offers wealth advisory to the same persona (UK professional athletes) including property investment and post-career planning.

Emerging players

• PFA (Professional Footballers' Association): UK footballers' union that offers personal financial planning, pension, and education services directly to professional players. Competes for the same trusted-advisor role within the footballer persona, with the advantage of being the official player body.
• RW Invest (RWinvest): UK property investment firm specializing in buy-to-let and off-plan sourcing for individual investors. Comparable at the property-sourcing and investor-education layer, though not athlete-specific.
• Atom Wealth: Digital wealth and investment platform targeting a younger, often first-time-investor demographic. Potentially competes for the same 'first wealth partner' relationship with young professional footballers starting their property journey.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@footballerspropertygroup
• Instagraminstagram.com/footballerspropertygroup
• LinkedInlinkedin.com/company/footballers-property-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOTBALLERS PROPERTY GROUP LIMITED