JOIN LUM AI LTD
LumAI is a seed-stage UK company building a vertical-AI SaaS and marketplace platform for experience businesses, starting with winter sports. Its SkiOperator product serves ski schools with booking and pricing automation, while Yuki is a consumer marketplace for booking ski holidays.
- Company typePrivate
- Founded2025
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What JOIN LUM AI LTD does
LumAI is a UK-based, seed-stage vertical-AI software company founded in 2025 by David Walton, a former multi-resort ski school operator. The company targets the experience economy — beginning with winter sports — and operates a two-sided platform consisting of SkiOperator, a SaaS booking, planning and pricing engine sold to ski schools, and Yuki, a consumer marketplace connecting skiers and snowboarders with verified sellers of lessons, guides, equipment and transfers. Both products are powered by a shared LumAI Intelligence Engine that delivers Smart Planner (instructor-to-lesson matching), Dynamic Pricing (yield management), Matching Models, Forecasting Models and Conversational AI capabilities, with an explicit design to compound data season-over-season.
The company's beachhead is Alpine Europe, with a stated expansion roadmap into the Americas, Australasia, and adjacent experience verticals such as surf, dive and climbing operators. The business model is hybrid: SkiOperator generates SaaS subscription plus per-booking commission revenue from ski schools (SMBs), while Yuki generates marketplace commission on each booking. Both MVPs are live with 5 signed operator businesses, 12+ letters of intent, 10+ active Yuki beta users, and pilot conversations with 3 resorts. The company is incorporated in both the UK and Delaware, is raising a £4M GBP seed round with 18-24 months of runway, and is led by a founder with deep domain experience supported by a board including former executives from Skyscanner, 6point6/Accenture and fintech leadership.
The core technical and commercial bet is that the winter sports market — estimated at $250B+ globally with <5% software penetration and 10,000+ ski schools — remains structurally underserved by modern software, and that vertical AI plus a two-sided marketplace loop can capture share against fragmented incumbent tooling (typically spreadsheets and manual processes) on the supply side and disjointed discovery on the demand side.
JOIN LUM AI LTD firmographics
Firmographics- Name
- JOIN LUM AI LTD
- Legal name
- LumAI Ltd
- Website
- https://www.joinlumai.com/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LumAI is a seed-stage UK company building a vertical-AI SaaS and marketplace platform for experience businesses, starting with winter sports. Its SkiOperator product serves ski schools with booking and pricing automation, while Yuki is a consumer marketplace for booking ski holidays.
- Ownership category
- akta.pro rank
JOIN LUM AI LTD industry classification
Industry- Product category
- Booking and marketplace software
- NAICS
- Software Publishers (513210), Tour Operators (561520)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industries
- Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
Keywords
Where JOIN LUM AI LTD is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
JOIN LUM AI LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- SkiOperator SaaS + Commission: SaaS subscription plus per-booking commission for ski school operators. Subscription provides booking, planning and pricing engine access. Per-booking commission adds transaction-based revenue.
- Yuki Marketplace Commission: Marketplace commission on each booking through the Yuki platform. Skiers, snowboarders and ski families pay for lessons, guides, equipment, transfers and more with secure in-platform payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | SkiOperator SaaS subscription with per-booking commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
JOIN LUM AI LTD product offering
Product offeringCore offering
LumAI builds vertical-AI software for the experience economy through two products: SkiOperator, a B2B SaaS booking, planning and pricing engine for ski schools, instructors and tour operators featuring Smart Planner, Dynamic Pricing, Multi-Portal views and a branded checkout; and Yuki, a B2C marketplace where skiers, snowboarders and ski families can search, compare and book lessons, guides, equipment and transfers across 10+ Alpine resorts with secure in-platform payments. Both products are powered by a shared LumAI intelligence engine that uses pricing, matching and forecasting models, plus a compounding season-over-season data loop.
Product overview
LumAI operates a platform-plus-products architecture consisting of two consumer-facing products—SkiOperator (supply-side booking and planning SaaS for ski schools) and Yuki (demand-side marketplace for skiers)—connected by the LumAI Intelligence Engine. SkiOperator is a SaaS subscription plus per-booking commission model serving ski school admins, instructors and tour operators. Yuki is a marketplace commission model serving skiers and families. Both products feed operational data into the shared LumAI intelligence layer which powers dynamic pricing, matching algorithms, demand forecasting and fraud detection.
Differentiator
Problem solved
Functional benefit
Brands
- SkiOperator: Booking, planning and pricing engine for ski schools. Features include Smart Planner (auto-matches instructors to lessons), Dynamic Pricing (LumAI yield management), Multi-Portal (admin, instructor and tour-operator views), and Booking Journey (branded checkout).
- Yuki
Products and services
- SkiOperator B2B SaaS booking, planning and pricing engine for ski schools, instructors and tour operators. Provides Smart Planner that auto-matches instructors to lessons, Dynamic Pricing yield management, a Multi-Portal system with admin, instructor and tour-operator views, and a branded checkout journey that completes in under 90 seconds. Targets SMB ski schools replacing spreadsheets, emails and messaging groups.
- Yuki Consumer-facing marketplace that lets skiers, snowboarders and ski families search once, compare multiple verified sellers and book lessons, guides, equipment and transfers in a single platform with secure in-platform payments. Supports 10+ major Alpine resorts at launch and operates a self-serve discovery and booking flow for end consumers.
Quantifiable outcome
- 5 businesses signed with 10+ in pipeline
- +4 more outcomes
Companies that use JOIN LUM AI LTD
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
JOIN LUM AI LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
JOIN LUM AI LTD partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
JOIN LUM AI LTD competitors and assessment
Company assessmentDirect peers
- SkiSchoolTools / Skipodium: Skipodium (formerly SkiSchoolTools) provides management software specifically for ski schools covering booking, scheduling and instructor management. It is the most direct operator-side competitor to SkiOperator's booking and planning functionality.
- Maison Sport: Maison Sport is a ski lesson booking platform connecting skiers with independent instructors across the Alps. It competes head-to-head with Yuki on the demand-side ski lesson marketplace, while SkiOperator competes with the operator-side tooling Maison Sport offers.
- CheckYeti: CheckYeti is a leading online marketplace for booking ski lessons, snowboarding and other winter/mountain activities across Europe. It is the most directly comparable consumer-facing competitor to LumAI's Yuki marketplace for ski holiday bookings.
Broad incumbents
- GetYourGuide: GetYourGuide is a major consumer marketplace for tours, activities and attractions globally, including ski experiences in Alpine resorts. It competes with Yuki on the demand-side discovery and booking layer.
- FareHarbor: FareHarbor (owned by Booking Holdings) is an established booking and reservation platform for tours, activities and attractions worldwide. It serves as a broad incumbent providing operator-side booking software comparable to SkiOperator across many verticals including winter experiences.
- ResoNova / Skidata: Skidata is a large incumbent providing access, ticketing and resort management software for ski resorts and mountain operators. It represents a broad incumbent in ski/mountain resort technology that could expand down into ski school operator tooling.
- Peek: Peek is a leading software and marketplace platform for tours, activities and experiences, including winter activities. Comparable to LumAI's two-sided play with operator SaaS plus consumer booking marketplace, but at much larger scale and broader verticals.
- Rezdy: Rezdy is an established tour-operator booking platform and channel manager serving experience businesses globally. It is comparable to SkiOperator as operator-side SaaS for tours/activities, with broader reach across verticals beyond winter sports.
- Bokun (Tripadvisor): Bokun is a booking, distribution and channel management software for tour and activity operators, owned by Tripadvisor. It directly competes with the SkiOperator SaaS layer and offers marketplace distribution comparable to Yuki.
Emerging players
- Holibob: Holibob is a tour operator technology platform with marketplace distribution for experiences and activities, including some winter sports inventory. Comparable to LumAI's two-sided marketplace model with growing presence in the experience economy space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JOIN LUM AI LTD social profiles
Digital presenceJOIN LUM AI LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOIN LUM AI LTD leadership team
Management profileNumber of profiles
Profiles6 records
JOIN LUM AI LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOIN LUM AI LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOIN LUM AI LTD
What does JOIN LUM AI LTD do?
LumAI builds vertical-AI software for the experience economy through two products: SkiOperator, a B2B SaaS booking, planning and pricing engine for ski schools, instructors and tour operators featuring Smart Planner, Dynamic Pricing, Multi-Portal views and a branded checkout; and Yuki, a B2C marketplace where skiers, snowboarders and ski families can search, compare and book lessons, guides, equipment and transfers across 10+ Alpine resorts with secure in-platform payments. Both products are powered by a shared LumAI intelligence engine that uses pricing, matching and forecasting models, plus a compounding season-over-season data loop.
Is JOIN LUM AI LTD a public or private company?
JOIN LUM AI LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JOIN LUM AI LTD founded?
JOIN LUM AI LTD was founded in 2025. It employs 1 to 10 people.
Where is JOIN LUM AI LTD based?
JOIN LUM AI LTD is headquartered in Guildford, United Kingdom, in the Europe region.
How does JOIN LUM AI LTD make money?
Two revenue lines are on record. SkiOperator SaaS + Commission is the primary driver. The others are yuki Marketplace Commission.
Who are JOIN LUM AI LTD's main competitors?
Direct peers on record are SkiSchoolTools / Skipodium, Maison Sport and CheckYeti. Broad incumbents are GetYourGuide, FareHarbor, ResoNova / Skidata, Peek, Rezdy and Bokun (Tripadvisor). Holibob is listed as an emerging player.
Does JOIN LUM AI LTD have an API?
No public API is recorded for JOIN LUM AI LTD.
What industry is JOIN LUM AI LTD in?
JOIN LUM AI LTD's product category is Booking and marketplace software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of THALAOAF, Tour, Attraction & Experience Dynamic Pricing Platforms. Its NAICS code is 513210 and its SIC code is 7372.