What Maison Sport does

Maison Sport is a London-based online marketplace that directly connects skiers and snowboarders with independent, verified instructors across more than 430 European ski resorts in 10 countries (France, Italy, Switzerland, Austria, Germany, Slovenia, Finland, Spain, Bulgaria, and the UK). Founded in 2016 and operating as a private, venture-backed company, the platform serves individual tourists, families, and groups seeking private lessons (ski and snowboarding), adult group lessons, and children's group lessons priced from approximately €45–€50/hr for private sessions and €225–€499 per person for group programs. The company also operates a B2B channel, partnering with 50+ ski holiday companies, chalet operators, and travel agencies (including Scott Dunn, Oxford Ski, and Ski Solutions) that resell or refer lesson bookings.

The underlying platform is a two-sided marketplace built around searchable instructor profiles, real-time filtering by resort, discipline, language, price, and availability, and a verified-review system (over 21,960 reviews, 90%+ rated 5 stars) accessible via web and native iOS and Android applications for both customers and instructors. Instructors onboard via a free Lite tier or paid subscriptions (Basic €187/year, Pro €375/year, Ultimate €375/year), and the platform is supported by mobile apps, Stripe-based secure payments, configurable cancellation policies, and content marketing (blog, YouTube, Instagram, TikTok). In December 2022 the company acquired Supreme Ski School to expand instructor coverage, and in January 2023 it integrated equipment rental via a partnership with SkiSet.

Maison Sport monetizes through three primary streams: (1) booking commissions of 7.2%–13% deducted from each lesson (varying by instructor subscription tier), (2) recurring annual instructor subscription fees across the Basic, Pro, and Ultimate tiers, and (3) affiliate/referral fees from integrated SkiSet equipment rentals. To date the company has raised approximately £4.2M in cumulative funding across a Seedrs crowdfunding round (£1.25M in May 2021), an additional £442K in April 2022, and a £2.5M Series A led by Alp Invest in September 2023 earmarked for European expansion and AI/customer-service tooling. Co-founder commentary indicates a 40% revenue increase for the 2024–25 ski season, and the company is led by co-founders Nick Robinson (CEO), Olly Robinson (COO), and Aaron Tipping (CFO), with Mathew Prior (CEO of TrustedHousesitters) appointed as non-executive director in April 2025.

Name

Maison Sport

Legal name

Maison Sport

Website

https://maisonsport.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Sport is a London-based online marketplace that directly connects skiers and snowboarders with independent, verified instructors across 430+ European ski resorts. It monetizes via booking commissions, instructor subscriptions, and equipment rental referrals.

Ownership category

akta.pro rank

Product category

Online Ski Lesson Marketplace

NAICS

Fitness and Recreational Sports Centers (71394), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)

Keywords

• Ski lesson booking
• Snowsports marketplace
• Private ski lessons
• Ski instructor platform
• Group ski school

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Instructor booking commissions: Maison Sport earns a commission on each booking completed through the platform. Instructors pay a booking fee deducted from the transaction. Commission rates vary by subscription tier: Lite (free tier, higher booking fee), Basic (10% booking fee), Pro (7.2% booking fee), Ultimate (13% booking fee).
2. Instructor subscription plans: Instructors can subscribe to paid tiers (Basic €187/year, Pro €375/year, Ultimate €375/year) offering reduced booking fees, additional resort access, priority partner bookings, and enhanced support. Subscription fee is charged annually.
3. Equipment rental integration (SkiSet partnership): Partnership with SkiSet enables customers to add ski/snowboard equipment rental at checkout, with Maison Sport earning a referral fee or commission on equipment bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Sport operates an online marketplace that connects skiers and snowboarders directly with independent, verified instructors across 430+ European ski resorts. The platform enables customers to browse instructor profiles with verified reviews, filter by resort/discipline/language/price/availability, and book private or group ski and snowboard lessons. Independent instructors use the platform to manage bookings, set their own pricing and availability, and access tiered subscription plans with varying commission rates, while customers can add ski equipment rental via the integrated SkiSet partnership.

Product overview

Maison Sport is an online snowsports lesson booking platform operating as a unified marketplace that directly connects skiers and snowboarders with independent verified instructors. The core product is the marketplace/platform enabling direct booking of private lessons (ski and snowboarding) and group ski school lessons for adults and children. The platform spans 430+ European resorts across 10+ disciplines. Instructors access the platform via iOS and Android mobile apps and paid subscription tiers (Basic, Pro, Ultimate) with varying commission rates and feature access. An integrated equipment rental partnership with SkiSet enables customers to book kit alongside lessons. The company acquired Supreme Ski School in December 2022, consolidating both platforms under the Maison Sport brand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90%+ of instructor reviews rated 5 stars
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mathew PriorminorOthers · 1 April 2025Mathew Prior, CEO of TrustedHousesitters, was appointed to the Maison Sport board as a non-executive director in April 2025. He brings extensive travel and leisure sector experience, including previously serving as Managing Director of Crystal Ski, to support Maison Sport's growth strategy.
• SkiSetcoreStrategic or Co-development Partner · 1 January 2023SkiSet is Maison Sport's equipment rental partner. Customers can add ski and snowboard equipment rental at checkout through the Maison Sport platform. Equipment is redeemed at Skiset shops in resort. The partnership adds equipment hire as a complementary revenue stream and enhances the one-stop-shop booking experience.
• Supreme Ski SchoolcoreStrategic or Co-development Partner · 1 December 2022Supreme Ski School was brought together with Maison Sport as one company in December 2022. This merger consolidated two ski lesson platforms, expanding instructor coverage and customer base. The combined entity benefits from Supreme's group lesson operations integrated into Maison Sport's booking platform.
• Ski holiday and travel partners (50+)minorChannel Partner/ Reseller/ DistributorA network of 50+ ski holiday companies, chalet operators, travel agencies, and booking platforms (including Scott Dunn, Oxford Ski, Ski Solutions, Ski Butlers, Flexiski, Powderhounds, and many others) integrate or recommend Maison Sport lessons to their customers. These partners act as resellers/referrers, driving customer bookings to the platform.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• CheckYeti: CheckYeti is the largest online booking platform for outdoor activities in the Alpine region, directly comparable to Maison Sport's marketplace model for ski lessons and mountain experiences across European resorts. Both connect instructors/guides with consumers via verified reviews and online booking.
• SkiBro: SkiBro is a UK-based online marketplace for booking ski and snowboard instructors, directly comparable to Maison Sport in product offering and target customer. It operates in overlapping European resorts and represents the closest pure-play direct competitor.

Broad incumbents

• GetYourGuide: GetYourGuide is a leading global marketplace for tours, activities, and experiences, including ski and snowsports lessons. It serves a much broader category than Maison Sport but competes for the same experiential travel customer and has the resources to expand deeper into ski instruction.
• Viator: Viator, a Tripadvisor company, is a major online marketplace for tours, activities, and attractions including ski lessons. It operates at a much larger scale than Maison Sport and could expand its ski instruction inventory, posing a competitive threat for resort-level bookings.
• ESF (École du Ski Français): ESF is the dominant traditional ski school operator in France with deep resort relationships and decades of customer mindshare. Maison Sport positions against ESF's inflexible, one-size-fits-all model by offering independent instructor choice, making ESF the primary incumbent competitor in the French market.
• Airbnb Experiences: Airbnb Experiences is a global marketplace for host-led activities including ski and snowboard lessons. It is a broader platform with massive distribution and could encroach on Maison Sport's niche with the same marketplace-plus-verified-reviews model.

Others

• Skiset: Skiset is Maison Sport's equipment rental partner and also one of the largest ski and snowboard rental networks in Europe. As a strategic partner and potential adjacency competitor, it shares the European ski resort customer base and could expand into lesson booking.

Regional players

• Crystal Ski Holidays: Crystal Ski is a major UK ski holiday package operator and a B2B partner of Maison Sport. It competes in adjacent value chain stages (package holidays vs. lesson booking) and its former MD (Mathew Prior) is now a board director at Maison Sport, making it a strategically connected peer.
• Ski Solutions: Ski Solutions is a UK-based luxury ski holiday operator and listed Maison Sport B2B partner. It competes at the travel package level rather than lesson booking directly, but shares the high-end European ski customer and could expand into instruction.
• Sport 2000: Sport 2000 is a large European sporting goods retail network with significant presence in ski resort towns, including rental and instruction services. It serves overlapping resort customers and is a potential channel partner or competitor for ski-related services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/maisonsport
• YouTubeyoutube.com/@maisonsport
• Facebookfacebook.com/maisonsport.ski
• LinkedInlinkedin.com/company/maison-sport
• Instagraminstagram.com/maisonsport
• TikToktiktok.com/@maisonsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Sport