Nissan Motorsports & Customizing

What Nissan Motorsports & Customizing does

Nissan Motorsports & Customizing (NISMO) is the motorsports and performance division of Nissan Motor Co., Ltd., operating two principal racing programs: the Nissan Formula E Team competing in the ABB FIA Formula E World Championship since Season 5 (2018/19), and the Nissan Super GT Program competing in Japan's Super GT championship since 1993. Headquartered in Yokohama, Japan, with its Formula E engineering base in Viry-Chatillon, France, NISMO runs proprietary powertrain technology including the Nissan e-4ORCE 05 GEN3 Evo electric powertrain and is developing the upcoming GEN4 car with 450kW race power, 600kW Attack Mode, and Active All-Wheel Drive. The division also markets NISMO-branded merchandise through shop.nismo.com and operates fan engagement tools including a livery customizer and a retro-style video game launched in May 2025. Drivers include Season 11 World Champion Oliver Rowland and Norman Nato (Formula E), plus a Super GT roster including Kazuki Hiramine, Bertrand Baguette, Katsumasa Chiyo, Mitsunori Takaboshi, Teppei Natori, and Atsushi Miyake.

NISMO's technology stack is built around high-performance electric racing systems co-developed with a suite of strategic partners: Shell EV-Plus supplies bespoke E-Transmission and E-Thermal fluids; Marelli provides control systems development; Dynisma supplies a bespoke DMG-1 racing simulator (installed September 2025); Hankook provides iON race tires made from 35% recycled materials; and Alpine Tech supports e-4ORCE 05 powertrain development. The team holds FIA 3 Star Environmental Accreditation (awarded 2022, the highest tier), and operations include carbon footprint tracking through a blockchain-based calculator developed by partner Coral.

NISMO's revenue model is sponsorship-driven, with partners receiving branding on race cars, driver suits, and team assets, supplemented by merchandise sales. Identified customer segments include global motorsports fans and corporate sponsors (Electromin, Marelli, Shell, Reflo, Alpine Tech, Dongfeng Nissan) seeking EV technology demonstration and brand association with Nissan's electric mobility program. NISMO is wholly owned by Nissan Motor Co., Ltd. (TSE: 7201), and specific NISMO-segment financials are not separately disclosed; the parent reported 58 billion yen operating profit for fiscal year 2025 against a net loss of 533.1 billion yen. Operating geographies span Japan, France, the UK, China, and Australia, with plans to open Nismo Performance Centers in Australia starting in the second half of 2025.

Name

Nissan Motorsports & Customizing

Legal name

Nissan Motor Co., Ltd.

Website

https://nismo.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissan Motorsports & Customizing (NISMO) is Nissan's wholly-owned motorsports division, operating the Nissan Formula E Team and Super GT racing programs while developing EV powertrain technology transferred to Nissan's road car lineup.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Electric motorsport racing
• Formula E racing
• Super GT racing
• Performance vehicle parts
• Motorsport merchandise

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship and Branding: NISMO generates revenue through sponsorship agreements where partners receive branding on race cars, driver suits, and team assets during racing events
2. Merchandise and Shop: Sale of NISMO-branded merchandise through the official shop including apparel and collectibles

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NISMO runs Nissan's factory motorsports programs in the ABB FIA Formula E World Championship (e-4ORCE 05 GEN3 Evo car) and Japan's Super GT series (Nissan Z NISMO GT500), developing and transferring proprietary electric powertrain, AWD, and energy management technology from race to road. The division also sells NISMO-branded merchandise and operates supporting fan engagement products such as the Electric Racer Tokyo video game and livery customizer.

Product overview

Nissan Motorsports & Customizing (NISMO) operates a dual-core motorsport portfolio: the Nissan Formula E Program competing in the ABB FIA Formula E World Championship (e-4ORCE 05 GEN3 Evo car with drivers Oliver Rowland and Norman Nato), and the Nissan Super GT Program competing in Japan's premier sportscar series (GT500 and GT300 with the Nissan Z NISMO). Supporting products include the NISMO Electric Racer Tokyo video game (May 2025), the Nissan Formula E Team Livery Customizer fan tool, and the NISMO Shop for merchandise. The Formula E program is supported by a suite of technical partners including Shell EV-Plus fluids, Marelli control systems, Dynisma simulator technology, Coral carbon management, Reflo sustainable apparel, Electromin EV charging, Dongfeng Nissan, and Alpine Tech powertrain development. The team operates from Viry-Chatillon, France, and pursues FIA 3 Star Environmental Accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Nissan Formula E Team: Nissan's factory team competing in the ABB FIA Formula E World Championship since Season 5 (2018/19)
• Nissan Z NISMO GT500

Products and services

• Nissan Formula E Program Factory motorsport program competing in the ABB FIA Formula E World Championship using the proprietary e-4ORCE 05 GEN3 Evo powertrain, with drivers Oliver Rowland and Norman Nato. Team operates from Viry-Chatillon, France, under Managing Director Tommaso Volpe.
• Nissan Super GT Program Factory motorsport program in Japan's Super GT series running Nissan Z NISMO GT500 cars in GT500 (Team Impul, NISMO, Kondo Racing entries) and supporting Nissan GT-R NISMO GT3 and Fairlady Z customer programs in GT300.
• NISMO Electric Racer Tokyo 8-bit arcade-style video game celebrating Formula E's return to Japan, where players control a stylized Nissan Formula E car through a Tokyo cityscape featuring Mt. Fuji and cherry blossom trees at 322 km/h. Available on PC and mobile.
• Nissan Formula E Team Livery Customizer Fan-facing online tool that allows users to create and customize their own Nissan Formula E Team livery designs for the race car and share creations on Instagram with hashtag #MyNissanFormulaE. Includes a community gallery of fan-designed liveries.
• NISMO Shop Official NISMO merchandise online store selling teamwear, apparel, and motorsport collectibles for fans of the NISMO brand and Nissan Formula E and Super GT programs.
• Nissan Formula E GEN4 Car Upcoming Nissan Formula E race car for the GEN4 era featuring 450kW race power, 600kW Attack Mode, and Active All-Wheel Drive for enhanced grip and cornering performance.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Dongfeng NissancoreGTM or Marketing Partner · 1 April 2026Nissan's joint venture in China for all three Formula E races in China during Season 12 (Sanya and Shanghai double-header). Dongfeng Nissan branding on race cars, drivers' overalls, and garage walls, with fan activations showcasing Nissan EV technology.
• Alpine TechstrategicStrategic or Co-development Partner · 1 March 2026French manufacturer supporting development of Nissan e-4ORCE 05 Formula E powertrain since GEN3 era. Has been key to winning six races and the Season 11 Drivers' Championship. Partnership renewal for remainder of Season 12 with branding on racecars and driver suits.
• Shell EV PlusstrategicTechnology or Integration · 1 July 2025Long-running technical partnership continuing in Season 12. Shell co-develops bespoke Shell EV-Plus E-Transmission and E-Thermal fluids for Nissan's Formula E powertrain, optimized for high-speed street racing and thermal management.
• DynismastrategicTechnology or Integration · 1 November 2024UK-based world leader in simulator technology supplying bespoke DMG-1 racing simulator for Nissan Formula E Team ahead of Season 12. Simulator installed September 2025, allowing drivers accurate race preparation and engineers to optimize car setup.
• Electromin (Petromin Corporation)coreGTM or Marketing Partner · 1 September 2024Four-year global partnership focused on Electromin, Nissan's EV charging subsidiary in the Middle East. Electromin branding appears on Nissan e-4ORCE 05 race cars, driver suits, and marketing assets. Partnership builds on existing relationship through Petromin Nissan dealer network.
• CoralcoreTechnology or Integration · 1 September 2024UAE-based software company specializing in carbon offset through blockchain technology. Partnership entering third year in Season 12. Coral provides custom calculator to assess Nissan Formula E Team's carbon footprint and implements credit scheme for carbon neutrality goals.
• MarellistrategicTechnology or Integration · 1 September 2024Global technology partner with over 100 years of history in automotive and motorsport. Marelli supports Nissan Formula E Team's car development for future seasons, particularly in control systems. Initial two-year agreement started in 2024/25.
• ReflominorGTM or Marketing Partner · 1 September 2024Official Teamwear and Apparel Partner providing sustainable performance-wear for training, travel, and race days. Also supports NISMO's RELOOP program to reduce old team kit wastage. Partnership continuing into Season 12.
• HankookstrategicTechnology or Integration · 1 January 2018Exclusive tire supplier for Formula E providing Hankook iON race tires made from 35% recycled and sustainable materials
• Team ImpulcoreStrategic or Co-development PartnerJapanese racing team competing in Super GT GT500 class with Nissan Z NISMO. Won the GT500 championship in 2022 with drivers Kazuki Hiramine and Bertrand Baguette.
• Kondo RacingcoreStrategic or Co-development PartnerJapanese racing team competing in Super GT GT500 class with Nissan Z NISMO. Also competes in GT300 class with Nissan GT-R NISMO GT3.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Porsche Motorsport: Porsche's factory motorsport division runs a works Formula E program alongside other racing series with a clear technology-transfer model to production EVs (Taycan). It is the most directly comparable premium-OEM motorsports operation to NISMO.
• Envision Racing: Envision Racing competes in Formula E with a strong sustainability narrative and corporate partner ecosystem, directly comparable to NISMO on EV-only racing, technology development, and ESG-led sponsorship strategy.
• Mahindra Racing: Mahindra's works Formula E team competes in the same all-electric championship with a parallel emphasis on EV powertrain development and brand marketing in core markets - a directly comparable racing-as-tech-platform model to NISMO.
• Maserati MSG Racing: Stellantis-owned Maserati MSG Racing is a Formula E factory team using racing to validate electrified powertrains for premium road cars - directly comparable to NISMO's e-4ORCE technology-transfer approach.
• Jaguar TCS Racing: Jaguar's factory Formula E team competes in the same championship with the same EV-only technology brief and a similar aim of transferring race learnings to road EVs, making it the closest category-level peer to Nissan Formula E Team.
• DS Automobiles Formula E: DS (Stellantis) competes in Formula E as a premium-EV brand with explicit technology transfer from race powertrains to road EVs, overlapping directly with NISMO on championship participation and OEM positioning.
• Andretti Formula E: Andretti fields a works-supported Formula E team with multiple OEM partnerships and a similar ambition of using the series as a global marketing and technology platform, directly comparable to NISMO's positioning.

Broad incumbents

• BMW M Motorsport: BMW M's factory motorsport operation spans Formula E (with partner team), IMSA, and touring-car programs with road-car M-model technology transfer, comparable to NISMO as a premium OEM racing-to-road brand operation.
• Toyota Gazoo Racing: Toyota's flagship motorsports division runs WRC, Le Mans, WEC and Dakar programs with road-car technology transfer; it is the broader incumbent Japanese OEM motorsports counterpart to NISMO rather than a direct Formula E peer.
• Honda Racing Corporation USA: Honda's factory motorsports arm (IndyCar, F1 engine supply, IMSA) is the closest Japanese OEM motorsports peer to NISMO at a corporate-portfolio level, although Honda is not in Formula E.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NISMO
• YouTubeyoutube.com/channel/UCBUZxxb-ktc4_0Y-4vIekSw
• Facebookfacebook.com/NISMO
• Instagraminstagram.com/nismo
• LinkedInlinkedin.com/company/nissanformulaeteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Motorsports & Customizing