POSITIVE CHANGE LTD
Positive Change Group is a UK private stakeholder engagement platform serving large blue-chip enterprises with integrated reporting, culture, communications and ESG advisory through three specialist agencies — Black Sun Global, People Made and Stratton Craig — supported by proprietary AI tools and ISO/IEC 27001-certified enterprise infrastructure.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What POSITIVE CHANGE LTD does
Positive Change Ltd, trading as Positive Change Group, is a UK-incorporated private stakeholder engagement platform founded in 2022 and headquartered at Fulham Palace, London. The Group operates a connected model built around three wholly owned specialist agencies — Black Sun Global (reporting, ESG and digital communications), People Made (brand and culture, including employer brand) and Stratton Craig (strategic storytelling and copywriting) — that are positioned to align reporting, culture, communications and social impact under a single operating approach rather than as separate agency mandates. It serves approximately 150–160 large blue-chip enterprise clients across the UK, EMEA, APAC and the Americas, with disclosed penetration of approximately 25% of the FTSE 100 and approximately 20% of Singapore's STI 30 alongside named US clients including Meta and Stripe.
The Group's technology stack is built on enterprise-grade infrastructure — Microsoft 365, Salesforce, Oracle NetSuite, Certinia, Workiva, LucidLink and Crowdstrike — supplemented by proprietary digital assets such as the HALO internal platform, the AI Lab innovation hub, an AI Champions network, and externally facing AI products including the AIVIA website assistant and an AI Stakeholder Assessment tool. The business is ISO/IEC 27001:2013 certified and operates multi-year, quote-based enterprise professional services engagements delivered by senior advisory teams, with no public pricing tiers, no external venture funding and no public listing. Office footprint comprises London (HQ), Bristol, Shoreditch, Singapore (APAC regional HQ at 89 Neil Road) and South Africa coverage. The Group has executed an integration-led growth strategy (fully integrating People Made and Stratton Craig) and in June 2026 appointed Helen Bennett, formerly Weber Shandwick UK CEO, as Group CEO to lead the next phase of international expansion.
POSITIVE CHANGE LTD firmographics
Firmographics- Name
- POSITIVE CHANGE LTD
- Legal name
- The Positive Change Group Limited
- Website
- https://positivechangegroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Change Group is a UK private stakeholder engagement platform serving large blue-chip enterprises with integrated reporting, culture, communications and ESG advisory through three specialist agencies — Black Sun Global, People Made and Stratton Craig — supported by proprietary AI tools and ISO/IEC 27001-certified enterprise infrastructure.
- Ownership category
- akta.pro rank
POSITIVE CHANGE LTD industry classification
Industry- Product category
- Corporate Communications & Stakeholder Engagement Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industry
- Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where POSITIVE CHANGE LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
POSITIVE CHANGE LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Reporting & Financial Communications: Advisory and delivery services across corporate and sustainability reporting, disclosure advisory, messaging frameworks, investor relations communications and multi-channel campaigns delivered by Black Sun Global and group specialists.
- Professional Services - Employee Experience & Culture: Culture definition, change programmes, employer brand strategy, employee engagement initiatives, experience design and leadership alignment services delivered by People Made.
- Professional Services - Social Impact, ESG & Sustainability: ESG strategy, social impact advisory, stakeholder assessments, sustainability frameworks, disclosure readiness and ESG communications services.
- Strategic Storytelling Services: Content strategy, narrative development and communications services delivered by Stratton Craig across digital, print and film channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
POSITIVE CHANGE LTD product offering
Product offeringCore offering
Positive Change Group is an enterprise stakeholder engagement platform that delivers integrated advisory and delivery services across corporate and sustainability reporting, ESG and social impact, employee experience and culture, and strategic storytelling and communications. Services are executed through three wholly-owned specialist agencies—Black Sun Global (reporting, ESG and digital communications), People Made (brand and culture), and Stratton Craig (strategic storytelling)—sold directly to large multinational clients via custom-scoped, multi-year engagements.
Product overview
Positive Change Group is a unified stakeholder engagement platform comprising three specialist agencies—Black Sun Global (reporting, ESG and digital), People Made (brand and culture), and Stratton Craig (strategic storytelling)—operating under a connected model. The platform offers integrated services across three practice areas: Reporting & Financial Communications, Employee Experience & Culture, and Social Impact/ESG & Sustainability. Supporting products include AIVIA (AI-powered website assistant), ChangeLAB (executive leadership forum), and Game Changers (video interview series). The AI Lab drives innovation across the group.
Differentiator
Problem solved
Functional benefit
Brands
- Black Sun Global: Reporting, ESG & Digital communications specialist agency
- People Made
- Stratton Craig
- AIVIA
- Change LAB
- AI Lab
- AI Champions
Products and services
- Reporting & Financial Communications Advisory and delivery services covering corporate and sustainability reporting, disclosure advisory, messaging frameworks, digital stakeholder engagement, investor relations communications and multi-channel campaigns. Built around Black Sun Global's Workiva-led reporting practice (Corporate Communication Alliance Partner of the Year, 2025) and targeted at large multinational clients needing CSRD and annual report delivery.
- Employee Experience & Culture Culture definition and change programmes, employer brand strategy, employee engagement initiatives, experience design, leadership alignment and training, delivered by People Made. Targets senior leaders navigating constant change, AI adoption, evolving regulations and shifting workforce expectations.
- Social Impact, ESG & Sustainability ESG strategy and integration, social impact advisory, stakeholder and materiality assessments, sustainability frameworks, disclosure readiness and ESG communications and engagement. Supports clients meeting expanding disclosure requirements (e.g., CSRD) while connecting purpose to strategy.
- Strategic Storytelling Services Content strategy, narrative development, tone of voice guidelines, executive communications and annual report storytelling delivered by Stratton Craig across digital, print and film channels for large enterprise clients.
- AIVIA AI-powered website assistant built by Black Sun Global that lets stakeholders ask questions in plain language and receive instant, accurate answers, while revealing how audiences navigate and use the content. Designed for enterprise client corporate websites.
Quantifiable outcome
- Coca-Cola HBC achieved over 30% increase in average session durations, more than 52% boost in pages per session, and over 14% rise in returning users
- +4 more outcomes
Companies that use POSITIVE CHANGE LTD
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles1 record
POSITIVE CHANGE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
POSITIVE CHANGE LTD partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and strategic.
- MicrosoftcoreEnterprise technology partnership providing Microsoft 365 platform as core productivity and collaboration infrastructure across the group, enabling seamless work across agencies and geographies.
- SalesforcecoreCRM platform implementation across the group creating single view of customers and understanding of cross-group client interactions. Part of enterprise technology stack powering group operations.
- Oracle NetSuitecoreEnterprise resource management and planning platform implementation centralising key functions and increasing visibility across the group. Part of central technology infrastructure investment.
- WorkivacoreEnterprise-grade reporting platform supporting drafting, analysis and compliance checks for corporate reporting and disclosure. Black Sun Global named Corporate Communication Alliance Partner of the Year by Workiva.
- CertiniasupportingFinancial operations and services platform supporting group-wide financial management and operations across the three agency brands.
- CrowdstrikesupportingCybersecurity platform providing built-in security and controls as part of enterprise-grade technology infrastructure protecting group systems and client data.
- LucidLinksupportingContent collaboration platform enabling teams to work seamlessly on files regardless of location, supporting distributed workforce across group offices.
- PwCstrategicStrategic partnership with PwC as Workiva implementation partner for reporting transformations. Black Sun and PwC worked together on Schroders reporting project achieving fastest Workiva onboarding to date.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
POSITIVE CHANGE LTD competitors and assessment
Company assessmentDirect peers
- LLYC: Global corporate communications and marketing-services consultancy with strong ESG and purpose advisory practices serving multinational blue-chip clients across EMEA, Americas and APAC.
- Weber Shandwick: Top-tier global PR firm and the former employer of Positive Change Group's new Group CEO Helen Bennett; competing on corporate reputation, stakeholder engagement and purpose-driven communications for multinational clients.
- FTI Consulting (Strategic Communications): Global advisory including a sizable strategic communications segment serving corporates on transactions, crises, reputation and ESG — overlapping with Positive Change Group's reporting and stakeholder advisory practices.
- Newgate Communications: Global communications consultancy providing corporate communications, public affairs and stakeholder engagement — comparable to the Stratton Craig and Black Sun Global stakeholder advisory practices.
- Kekst CNC: Strategic communications consultancy advising blue-chip and PE-backed corporates on reputation, investor and stakeholder engagement — comparable to Positive Change Group's mid-market 'integrated advisory' positioning.
- Instinctif Partners: UK-headquartered integrated communications and capital-markets advisory firm serving listed corporates; directly comparable to Black Sun Global's reporting/IR communications and corporate storytelling work.
- Edelman: World's largest PR firm with deep corporate communications, purpose and ESG advisory practices serving multinational blue-chip clients — overlapping with both Positive Change Group's reporting/ESG and culture/employer-brand practices.
- Brunswick Group: Global strategic advisory firm serving FTSE/blue-chip clients on corporate communications, investor relations, ESG and stakeholder engagement — direct overlap with Black Sun Global and Stratton Craig practice areas.
Broad incumbents
- Deloitte (Reporting & ESG Advisory): Big Four with corporate reporting, ESG and investor relations advisory practices serving FTSE 100 and global blue-chip clients — competing on integrated reporting and ESG strategy mandates.
- PwC (Corporate Reporting): Big Four firm with a sizable corporate reporting, ESG assurance and Workiva-led transformation practice; named alongside Positive Change Group (Black Sun Global) as a Workiva partner — direct overlap on FTSE reporting mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
POSITIVE CHANGE LTD social profiles
Digital presencePOSITIVE CHANGE LTD compliance and trust
Trust signalCompliance1 record
POSITIVE CHANGE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSITIVE CHANGE LTD leadership team
Management profileNumber of profiles
Profiles16 records
POSITIVE CHANGE LTD subsidiaries and ownership
Company hierarchySubsidiaries3 records
POSITIVE CHANGE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSITIVE CHANGE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSITIVE CHANGE LTD
What does POSITIVE CHANGE LTD do?
Positive Change Group is an enterprise stakeholder engagement platform that delivers integrated advisory and delivery services across corporate and sustainability reporting, ESG and social impact, employee experience and culture, and strategic storytelling and communications. Services are executed through three wholly-owned specialist agencies—Black Sun Global (reporting, ESG and digital communications), People Made (brand and culture), and Stratton Craig (strategic storytelling)—sold directly to large multinational clients via custom-scoped, multi-year engagements.
Is POSITIVE CHANGE LTD a public or private company?
POSITIVE CHANGE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POSITIVE CHANGE LTD founded?
POSITIVE CHANGE LTD was founded in 2022. It employs 1 to 10 people.
Where is POSITIVE CHANGE LTD based?
POSITIVE CHANGE LTD is headquartered in London, United Kingdom, in the Europe region.
How does POSITIVE CHANGE LTD make money?
Four revenue lines are on record. Professional Services - Reporting & Financial Communications are the primary driver. The others are professional Services - Employee Experience & Culture, professional Services - Social Impact, ESG & Sustainability and strategic Storytelling Services.
Who are POSITIVE CHANGE LTD's main competitors?
Direct peers on record are LLYC, Weber Shandwick, FTI Consulting (Strategic Communications), Newgate Communications, Kekst CNC, Instinctif Partners, Edelman and Brunswick Group. Broad incumbents are Deloitte (Reporting & ESG Advisory) and PwC (Corporate Reporting).
Does POSITIVE CHANGE LTD have an API?
No public API is recorded for POSITIVE CHANGE LTD.
What industry is POSITIVE CHANGE LTD in?
POSITIVE CHANGE LTD's product category is Corporate Communications & Stakeholder Engagement Services. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 541820 and its SIC code is 8742.