POSITIVE CHANGE LTD

What POSITIVE CHANGE LTD does

Positive Change Ltd, trading as Positive Change Group, is a UK-incorporated private stakeholder engagement platform founded in 2022 and headquartered at Fulham Palace, London. The Group operates a connected model built around three wholly owned specialist agencies — Black Sun Global (reporting, ESG and digital communications), People Made (brand and culture, including employer brand) and Stratton Craig (strategic storytelling and copywriting) — that are positioned to align reporting, culture, communications and social impact under a single operating approach rather than as separate agency mandates. It serves approximately 150–160 large blue-chip enterprise clients across the UK, EMEA, APAC and the Americas, with disclosed penetration of approximately 25% of the FTSE 100 and approximately 20% of Singapore's STI 30 alongside named US clients including Meta and Stripe.

The Group's technology stack is built on enterprise-grade infrastructure — Microsoft 365, Salesforce, Oracle NetSuite, Certinia, Workiva, LucidLink and Crowdstrike — supplemented by proprietary digital assets such as the HALO internal platform, the AI Lab innovation hub, an AI Champions network, and externally facing AI products including the AIVIA website assistant and an AI Stakeholder Assessment tool. The business is ISO/IEC 27001:2013 certified and operates multi-year, quote-based enterprise professional services engagements delivered by senior advisory teams, with no public pricing tiers, no external venture funding and no public listing. Office footprint comprises London (HQ), Bristol, Shoreditch, Singapore (APAC regional HQ at 89 Neil Road) and South Africa coverage. The Group has executed an integration-led growth strategy (fully integrating People Made and Stratton Craig) and in June 2026 appointed Helen Bennett, formerly Weber Shandwick UK CEO, as Group CEO to lead the next phase of international expansion.

Name

POSITIVE CHANGE LTD

Legal name

The Positive Change Group Limited

Website

https://positivechangegroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Positive Change Group is a UK private stakeholder engagement platform serving large blue-chip enterprises with integrated reporting, culture, communications and ESG advisory through three specialist agencies — Black Sun Global, People Made and Stratton Craig — supported by proprietary AI tools and ISO/IEC 27001-certified enterprise infrastructure.

Ownership category

akta.pro rank

Product category

Corporate Communications & Stakeholder Engagement Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Corporate reporting services
• Stakeholder engagement advisory
• ESG consulting services
• Employee experience consulting
• Strategic communications agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Reporting & Financial Communications: Advisory and delivery services across corporate and sustainability reporting, disclosure advisory, messaging frameworks, investor relations communications and multi-channel campaigns delivered by Black Sun Global and group specialists.
2. Professional Services - Employee Experience & Culture: Culture definition, change programmes, employer brand strategy, employee engagement initiatives, experience design and leadership alignment services delivered by People Made.
3. Professional Services - Social Impact, ESG & Sustainability: ESG strategy, social impact advisory, stakeholder assessments, sustainability frameworks, disclosure readiness and ESG communications services.
4. Strategic Storytelling Services: Content strategy, narrative development and communications services delivered by Stratton Craig across digital, print and film channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Positive Change Group is an enterprise stakeholder engagement platform that delivers integrated advisory and delivery services across corporate and sustainability reporting, ESG and social impact, employee experience and culture, and strategic storytelling and communications. Services are executed through three wholly-owned specialist agencies—Black Sun Global (reporting, ESG and digital communications), People Made (brand and culture), and Stratton Craig (strategic storytelling)—sold directly to large multinational clients via custom-scoped, multi-year engagements.

Product overview

Positive Change Group is a unified stakeholder engagement platform comprising three specialist agencies—Black Sun Global (reporting, ESG and digital), People Made (brand and culture), and Stratton Craig (strategic storytelling)—operating under a connected model. The platform offers integrated services across three practice areas: Reporting & Financial Communications, Employee Experience & Culture, and Social Impact/ESG & Sustainability. Supporting products include AIVIA (AI-powered website assistant), ChangeLAB (executive leadership forum), and Game Changers (video interview series). The AI Lab drives innovation across the group.

Differentiator

Problem solved

Functional benefit

Brands

• Black Sun Global: Reporting, ESG & Digital communications specialist agency
• People Made
• Stratton Craig
• AIVIA
• Change LAB
• AI Lab
• AI Champions

Products and services

• Reporting & Financial Communications Advisory and delivery services covering corporate and sustainability reporting, disclosure advisory, messaging frameworks, digital stakeholder engagement, investor relations communications and multi-channel campaigns. Built around Black Sun Global's Workiva-led reporting practice (Corporate Communication Alliance Partner of the Year, 2025) and targeted at large multinational clients needing CSRD and annual report delivery.
• Employee Experience & Culture Culture definition and change programmes, employer brand strategy, employee engagement initiatives, experience design, leadership alignment and training, delivered by People Made. Targets senior leaders navigating constant change, AI adoption, evolving regulations and shifting workforce expectations.
• Social Impact, ESG & Sustainability ESG strategy and integration, social impact advisory, stakeholder and materiality assessments, sustainability frameworks, disclosure readiness and ESG communications and engagement. Supports clients meeting expanding disclosure requirements (e.g., CSRD) while connecting purpose to strategy.
• Strategic Storytelling Services Content strategy, narrative development, tone of voice guidelines, executive communications and annual report storytelling delivered by Stratton Craig across digital, print and film channels for large enterprise clients.
• AIVIA AI-powered website assistant built by Black Sun Global that lets stakeholders ask questions in plain language and receive instant, accurate answers, while revealing how audiences navigate and use the content. Designed for enterprise client corporate websites.

Quantifiable outcome

• Coca-Cola HBC achieved over 30% increase in average session durations, more than 52% boost in pages per session, and over 14% rise in returning users
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, supporting and strategic.

• MicrosoftcoreTechnology or IntegrationEnterprise technology partnership providing Microsoft 365 platform as core productivity and collaboration infrastructure across the group, enabling seamless work across agencies and geographies.
• SalesforcecoreTechnology or IntegrationCRM platform implementation across the group creating single view of customers and understanding of cross-group client interactions. Part of enterprise technology stack powering group operations.
• Oracle NetSuitecoreTechnology or IntegrationEnterprise resource management and planning platform implementation centralising key functions and increasing visibility across the group. Part of central technology infrastructure investment.
• WorkivacoreTechnology or IntegrationEnterprise-grade reporting platform supporting drafting, analysis and compliance checks for corporate reporting and disclosure. Black Sun Global named Corporate Communication Alliance Partner of the Year by Workiva.
• CertiniasupportingTechnology or IntegrationFinancial operations and services platform supporting group-wide financial management and operations across the three agency brands.
• CrowdstrikesupportingTechnology or IntegrationCybersecurity platform providing built-in security and controls as part of enterprise-grade technology infrastructure protecting group systems and client data.
• LucidLinksupportingTechnology or IntegrationContent collaboration platform enabling teams to work seamlessly on files regardless of location, supporting distributed workforce across group offices.
• PwCstrategicImplementation/ SI/ Consulting PartnerStrategic partnership with PwC as Workiva implementation partner for reporting transformations. Black Sun and PwC worked together on Schroders reporting project achieving fastest Workiva onboarding to date.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LLYC: Global corporate communications and marketing-services consultancy with strong ESG and purpose advisory practices serving multinational blue-chip clients across EMEA, Americas and APAC.
• Weber Shandwick: Top-tier global PR firm and the former employer of Positive Change Group's new Group CEO Helen Bennett; competing on corporate reputation, stakeholder engagement and purpose-driven communications for multinational clients.
• FTI Consulting (Strategic Communications): Global advisory including a sizable strategic communications segment serving corporates on transactions, crises, reputation and ESG — overlapping with Positive Change Group's reporting and stakeholder advisory practices.
• Newgate Communications: Global communications consultancy providing corporate communications, public affairs and stakeholder engagement — comparable to the Stratton Craig and Black Sun Global stakeholder advisory practices.
• Kekst CNC: Strategic communications consultancy advising blue-chip and PE-backed corporates on reputation, investor and stakeholder engagement — comparable to Positive Change Group's mid-market 'integrated advisory' positioning.
• Instinctif Partners: UK-headquartered integrated communications and capital-markets advisory firm serving listed corporates; directly comparable to Black Sun Global's reporting/IR communications and corporate storytelling work.
• Edelman: World's largest PR firm with deep corporate communications, purpose and ESG advisory practices serving multinational blue-chip clients — overlapping with both Positive Change Group's reporting/ESG and culture/employer-brand practices.
• Brunswick Group: Global strategic advisory firm serving FTSE/blue-chip clients on corporate communications, investor relations, ESG and stakeholder engagement — direct overlap with Black Sun Global and Stratton Craig practice areas.

Broad incumbents

• Deloitte (Reporting & ESG Advisory): Big Four with corporate reporting, ESG and investor relations advisory practices serving FTSE 100 and global blue-chip clients — competing on integrated reporting and ESG strategy mandates.
• PwC (Corporate Reporting): Big Four firm with a sizable corporate reporting, ESG assurance and Workiva-led transformation practice; named alongside Positive Change Group (Black Sun Global) as a Workiva partner — direct overlap on FTSE reporting mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/positive-change-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSITIVE CHANGE LTD