Apollo Group OÜ

What Apollo Group OÜ does

Apollo Group OÜ is the largest entertainment and restaurant operator in the Baltic States, headquartered in Tallinn, Estonia and operating 170+ locations across Estonia, Latvia, Lithuania, and Finland with more than 4,000 employees. The company runs a multi-brand portfolio covering cinemas (Apollo Kino, market leader in Estonia and Latvia, #2 in Lithuania, 19 locations), bookstores (Apollo Kauplused, 19 stores), and a diversified food service footprint spanning franchise brands KFC (23 locations) and Vapiano (31 locations) alongside owned concepts MySushi, Lido, Delano, CanCan Pizza, Ice Café, and Blender, plus entertainment venues (O'Learys, Apollo Boulingas, Action! by Apollo). Apollo's revenue is generated primarily through per-transaction consumer purchases — cinema tickets, food and beverage sales, and retail — supplemented by ancillary operations including film distribution (Hea Film), film production (Apollo Film Production), and in-house IT services (APL Digital Solutions). The Apollo Club loyalty program binds the portfolio together with 1M+ members across four countries. In March 2026, Apollo issued €50 million of public bonds at 7% annual interest with 5-year maturity, listed on the Nasdaq Tallinn bond list, to fund expansion of restaurant and entertainment concepts, Finland market growth, a new Lido central kitchen in Riga, digital infrastructure, and partial parent loan refinancing.

Name

Apollo Group OÜ

Legal name

Apollo Group OÜ

Website

https://apollogroup.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Apollo Group OÜ is the largest entertainment and restaurant operator in the Baltic States, running 170+ cinemas, bookstores, and franchise and owned restaurant brands across Estonia, Latvia, Lithuania, and Finland, serving mass-market consumers through the Apollo Club loyalty program.

Ownership category

akta.pro rank

Product category

Multi-brand Entertainment and Hospitality

NAICS

Restaurants and Other Eating Places (72251), Amusement Parks and Arcades (7131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

akta.pro secondary industry

Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Cinema operations
• Restaurant franchise management
• Bookstore retail
• Multi-brand entertainment hospitality
• Loyalty program services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Operations: Apollo Kino operates as the market leader in Estonia and Latvia, second in Lithuania, with 9 cinemas across the Baltics featuring Dolby Atmos sound systems and self-service concept.
2. Restaurant and Food Service: Operates multiple restaurant brands including KFC (23 locations), Vapiano (31 locations), MySushi (3 locations), Lido (2 locations), Delano (2 locations), CanCan (19 locations), Ice Café (38 locations), and Blender (10 locations). Revenue from food and beverage sales across franchise and owned operations.
3. Retail Bookstore Operations: Apollo Kauplused operates 19 bookstores across Estonia with e-commerce capabilities, offering books, films, music, board games, and cultural products including Estonian-themed merchandise.
4. Bond Interest Income: €50 million bond issuance at 7% annual interest provides debt financing for expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels3 records

Core offering

Apollo Group OÜ operates a diversified multi-brand entertainment, retail, and food service portfolio across Estonia, Latvia, Lithuania, and Finland. The company manages 170+ locations under owned brands (Apollo Kino, Apollo Kauplused, MySushi, Lido, Blender, Ice Café, CanCan Pizza, Delano, Apollo Plaza, Apollo Club) and franchise/licensed brands (KFC, Vapiano, O'Learys). Core operations include cinema exhibition, bookstore retail, full-service and quick-service restaurants, ice cream cafés, smoothie bars, and bowling/entertainment venues.

Product overview

Apollo Group OÜ operates as a diversified entertainment, retail, and food service company across Estonia, Latvia, Lithuania, and Finland. The company manages a portfolio of 170+ locations including Apollo Kino (cinema chain, 19 locations), Apollo Kauplused (bookstores, 19 locations), restaurant brands Vapiano (31 locations), KFC (23 locations), MySushi (3 locations), LIDO (2 locations), Blender (10 juice bars), Ice Café (3 ice cream cafés), CanCan Pizza (19 locations in Lithuania), and Delano (2 locations in Lithuania). The group also operates Apollo Plaza entertainment center in Tallinn and the Apollo Club loyalty programme with 1M+ members. Supporting operations include APL Digital Solutions OÜ (IT solutions), Apollo Film Production (film content), and O'Learys entertainment venues.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Kauplused (Apollo Stores): Modern bookstores offering books, films, music, board games, and Estonian cultural products with e-commerce capability and Apollo Outlet stores for discounted items
• Apollo Kino (Apollo Cinema)
• Blender
• ICE CAFÉ
• Vapiano
• KFC (franchise)
• MySushi
• Lido
• CanCan Pizza
• Delano
• O'Learys
• Action! by Apollo
• Apollo Club
• Apollo Plaza
• Apollo Boulingas
• Apollo Film Production
• Hea Film

Products and services

• Apollo Kino (Apollo Cinema) Cinema exhibition chain operating 19 locations across the Baltic States, featuring Dolby Atmos sound systems, self-service ticketing, and diverse programming including 3D films, opera performances, and live event screenings. Market leader in Estonia and Latvia, second in Lithuania.
• Apollo Kauplused (Apollo Stores) Bookstore chain with 19 locations in Estonia offering books, films, music, board games, and Estonian cultural merchandise, supported by an e-commerce platform.
• Vapiano Italian-style restaurant chain with 31 locations across the Baltics and Finland offering fresh pasta made daily on-site, pizzas, salads, antipasti, dolci, and wine, with vegan and vegetarian options.
• KFC Franchised fried chicken fast food chain with 23 locations across the Baltics and Finland, operated under franchise agreement offering Colonel Harland Sanders' signature fried chicken, burgers, and finger foods.
• MySushi Sushi restaurant chain with 3 locations in Estonia and Latvia featuring authentic nigiri, innovative maki rolls, vegan options, and children's menu, with self-service ordering.
• Lido

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nasdaq BalticcoreGTM or Marketing Partner · 16 March 2026Apollo Group's bonds are listed on Nasdaq Tallinn main bond list. The listing enables investors to trade bonds on the secondary market starting from March 23, 2026.
• Krispy KrememinorStrategic or Co-development Partner · 1 January 2026Apollo Group announced bringing Krispy Kreme to the Baltics market in July 2026, expanding the food service portfolio with another international brand.
• DelanocoreStrategic or Co-development Partner · 1 January 2025Delano buffet-style restaurant chain joined Apollo Group in 2025. Operates 2 restaurants in Lithuania serving Lithuanian and international cuisine to over 15,000 customers daily.
• MySushicoreStrategic or Co-development Partner · 1 January 2022MySushi sushi restaurant chain joined Apollo Group in 2022. Operates 3 locations in Estonia and Latvia with self-service ordering. Menu includes authentic nigiri, innovative maki rolls, and vegan options.
• LidocoreStrategic or Co-development Partner · 1 January 2021Lido bistro restaurant chain from Latvia joined Apollo Group in 2021. Operates 2 locations in Estonia offering buffet-style dining with up to 180 dishes daily, using fresh ingredients without additives.
• Apollo BoulingasminorStrategic or Co-development Partner · 1 January 2019Acquisition of Lithuanian bowling centers chain Apollo Boulingas in 2019 as part of entertainment portfolio expansion.
• Ice CafécoreStrategic or Co-development Partner · 1 January 2018Ice Café ice cream parlor chain joined Apollo Group in 2018. Operates 38 locations offering traditional scoop ice cream, soft-serve, and specialty drinks including bubble tea.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• AMC Theatres: AMC is the world's largest cinema operator with a similar focus on multiplex entertainment destinations and loyalty programs. Comparable as a global cinema incumbent though much larger and serving different geographies.
• Cinemark Holdings: Cinemark is a major global cinema operator with comparable exhibition economics, premium formats (similar to Apollo's Dolby Atmos investment), and loyalty program dynamics. Comparable as a cinema industry incumbent.
• O'Learys (Original Parent): O'Learys is the Swedish franchisor of sports bar and entertainment center concepts that Apollo operates under franchise in the Baltics. Comparable as the brand parent whose economics directly affect Apollo's franchise locations.
• Vue International: Vue International operates one of the largest cinema chains in Europe with comparable premium format investments and loyalty programs. Comparable as a European cinema incumbent in adjacent geographies.
• Yum! Brands (KFC parent): Yum! Brands owns KFC, Pizza Hut, and Taco Bell and is Apollo's franchise partner for the 23 KFC locations. Comparable as a QSR franchisor whose brand health and franchise terms directly drive Apollo's largest single QSR business.

Direct peers

• Hesburger: Hesburger is a Finnish-origin QSR chain with deep presence in Finland and the Baltic states, competing directly with Apollo's KFC franchise operations and other quick-service concepts. Comparable as a regional fast-food operator with similar customer base.
• AmRest Holdings: AmRest is the largest multi-brand restaurant operator in Central and Eastern Europe, operating KFC, Pizza Hut, Burger King, and Starbucks franchises across CEE. Directly comparable as a multi-brand restaurant franchise operator in overlapping European geographies with similar unit economics and franchise mix.
• Cinamon Cinemas: Cinamon operates multiplex cinemas in the Baltic states (including Tallinn, Riga) competing head-to-head with Apollo Kino. Directly comparable on cinema operations, Baltic geographic footprint, and target audience.
• Nordic Cinema Group / Forum Cinemas: Forum Cinemas, operated by Nordisk Film, is Apollo Kino's direct cinema competitor across the Baltic states (Estonia, Latvia, Lithuania). Most comparable on cinema market share, geographic footprint, and customer demographics.

Others

• IMAX Corporation: IMAX is a cinema technology and network operator whose premium large-format approach parallels Apollo's Dolby Atmos investment in flagship cinemas. Comparable as a cinema ecosystem participant and technology enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IceCafeEesti
• LinkedInlinkedin.com/company/apollo-group-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Group OÜ