FURLONG SENSING LTD
Furlong Sensing Ltd develops optical position reference and multi-modal sensor fusion systems for maritime Dynamic Positioning vessels, selling its Furlong Unity sensor hardware and installation services globally through direct sales and accredited agents.
- Company typePrivate
- Founded2022
- HeadquartersRugby, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What FURLONG SENSING LTD does
Furlong Sensing Ltd is a privately held UK-based sensor company founded in 2022 by Russ Miles and headquartered in Rugby, England. The firm develops sensor-based position reference and perception systems for maritime and offshore applications, with a focus on Dynamic Positioning (DP) vessels used in offshore energy, cargo, and complex marine operations. Its sole commercial product, the Furlong Unity, is an optical Local Position Reference Sensor that delivers accurate position and orientation data relative to nearby offshore assets, with the distinguishing technical feature of scene tracking that does not require reflector targets, although reflector-based tracking is supported as a fallback.
The underlying technology is built around multi-modal sensor fusion, combining data from LiDAR, radar, radio positioning, vision, microwave, GNSS, inertial, and sonar sources into a unified position information stream, running on what the company describes as a modern operating system distinct from legacy sensor platforms. Furlong Sensing claims more than 30 years of team experience in hardware and software development, and positions the Furlong Unity as outperforming competing laser sensors across scene tracking, integrated camera, and price dimensions while supporting newbuild, retrofit, and redundancy use cases.
The business model combines hardware sales of the Furlong Unity sensor with professional services for installation, commissioning, training, and ongoing service delivered through Furlong Sensing Approved service engineers. Go-to-market is hybrid: direct enterprise field sales to vessel owners and operators (with a book-a-demonstration CTA on the company website) complemented by a worldwide network of accredited agents providing 24/7 sales and service across North America, Brazil, Nigeria, Norway, the UAE, and China. Pricing is not publicly disclosed, and the company markets the Unity as affordable relative to legacy alternatives.
FURLONG SENSING LTD firmographics
Firmographics- Name
- FURLONG SENSING LTD
- Legal name
- Furlong Sensing Ltd
- Website
- https://furlongsensing.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Furlong Sensing Ltd develops optical position reference and multi-modal sensor fusion systems for maritime Dynamic Positioning vessels, selling its Furlong Unity sensor hardware and installation services globally through direct sales and accredited agents.
- Ownership category
- akta.pro rank
FURLONG SENSING LTD industry classification
Industry- Product category
- Marine Position Reference Sensors
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Dynamic Positioning (DP) Systems (IMAJAJAD)
- akta.pro secondary industries
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
Keywords
Where FURLONG SENSING LTD is headquartered
LocationHeadquarters
- HQ city
- Rugby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FURLONG SENSING LTD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Furlong Unity Sensor Sales: Sale of the Furlong Unity hardware product - an advanced local position reference sensor for DP vessels. Sold for newbuild, retrofit, or additional redundancy applications.
- Installation and Commissioning Services: Professional services including installation, commissioning, service, and training delivered through dedicated Furlong Sensing Approved service engineers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
FURLONG SENSING LTD product offering
Product offeringCore offering
Furlong Sensing develops and sells the Furlong Unity, an advanced optical Local Position Reference Sensor for Dynamic Positioning (DP) vessels. The sensor fuses multi-modal data from LiDAR, radar, radio positioning, vision, microwave, GNSS, inertial, and sonar technologies to deliver accurate position and orientation of vessels relative to offshore assets. The company also provides installation, commissioning, service, and training through its approved service engineers.
Product overview
Furlong Sensing Ltd offers a single unified product — the Furlong Unity — an advanced optical Local Position Reference Sensor designed specifically for Dynamic Positioning (DP) vessels in the marine industry. The company specializes in multi-modal sensor solutions that combine data from LiDAR, radar, radio positioning, vision, microwave, GNSS, inertial, and sonar technologies to deliver comprehensive positioning information. With over 30 years of expertise in hardware and software development, the company positions the Furlong Unity as a cost-effective, state-of-the-art alternative to traditional laser sensors, emphasizing operational efficiency, safety, and accuracy for vessel owners and operators.
Differentiator
Problem solved
Functional benefit
Brands
- Furlong Unity: Advanced local position reference sensor for DP (Dynamic Positioning) vessels, providing accurate and reliable position and orientation tracking relative to nearby offshore assets.
Products and services
- Furlong Unity Sensor Advanced optical Local Position Reference Sensor for Dynamic Positioning (DP) vessels that delivers accurate and reliable position and orientation data relative to nearby offshore assets. Features vision-based scene tracking without requiring reflector targets, multi-modal sensor fusion, and an integrated camera. Built on a modern operating system and used for newbuild, retrofit, or additional redundancy applications.
- Installation, Commissioning, Service and Training Professional services including installation, commissioning, service, and training for the Furlong Unity sensor, delivered through dedicated Furlong Sensing Approved service engineers to vessel owners and operators.
Companies that use FURLONG SENSING LTD
Customer profileSegments1 record
Ideal customer profiles1 record
FURLONG SENSING LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
FURLONG SENSING LTD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Star-Tech Marine ElectronicscoreAccredited agent for North America (3295 First Street, Berwick, LA 70342, +1 985 385 1975). Provides local sales and service support for Furlong Sensing products in the North American market.
- Celta MaritimecoreAccredited agent for Brazil (+55 21 99728 3236). Provides local sales and service support for Furlong Sensing products in the Brazilian market.
- Multidigital Services LimitedcoreAccredited agent for Nigeria (VGB Court, Penthouse 2, 86A Oduduwa Crescent, GRA, Ikeja, Lagos State). Provides local sales and service support for Furlong Sensing products in the Nigerian market.
- Vico AScoreAccredited agent for Norway (Bøvågen 30, 4262 Avaldsnes, Norway, +47 52 84 66 00). Provides local sales and service support for Furlong Sensing products in the Norwegian market.
- Tritek Power & Automation Equipment L.L.C.coreAccredited agent for Dubai/Middle East (Mubarak Building, Plot No. 304, P.O. Box 128592, Dubai Maritime City, Dubai, U.A.E., +971 4 4580362). Provides local sales and service support for Furlong Sensing products in the Middle East market.
- DYPOS Marine Engineering Ltd.coreAccredited agent for Suzhou, China (Room 2-809, No. 1168 Xiangcheng Avenue, Xiangcheng District, Suzhou City, Jiangsu Province, +86 134 0421 8368). Provides local sales and service support for Furlong Sensing products in the Chinese market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
FURLONG SENSING LTD competitors and assessment
Company assessmentBroad incumbents
- Wärtsilä: Major DP system integrator (via Wärtsilä Voyage / Dynamic Positioning) with broad marine portfolio. Competes indirectly as the system-level buyer of DP reference sensors like the Furlong Unity.
- Sperry Marine (Northrop Grumman): Supplies marine navigation and position reference systems for commercial and naval vessels. Comparable as an incumbent positioning-sensor supplier with class-approved DP-relevant products.
- Teledyne Marine: Broad marine sensing portfolio including sonars, positioning, and acoustic systems. Comparable as a multi-modal marine sensor incumbent addressing similar offshore customers.
- Saab Seaeye: Supplies marine robotics and underwater positioning systems used in offshore DP-adjacent workflows. Comparable as a marine sensor and perception technology incumbent with overlapping offshore customer base.
- Kongsberg Maritime: Dominant supplier of DP systems and integrated position reference sensors (cNODE, HiPAP) for offshore vessels. Most directly comparable as the incumbent whose DP-2/DP-3 reference stacks Furlong would need to win against.
- Furuno: Established marine electronics manufacturer offering radar, GNSS, and position reference products. Comparable as a multi-modal marine sensor supplier with established vessel-OEM relationships.
Direct peers
- Sonardyne: Specialist in acoustic and optical position reference sensors for DP vessels (e.g., Marksman, SPRINT). Closest direct comparable to Furlong Unity, competing for the same LPR slot on offshore vessels.
- Veripos (Hexagon): Specialist in high-precision GNSS positioning for offshore DP and construction vessels. Direct comparable on the GNSS/position-reference side of Furlong's multi-modal sensor stack.
Emerging players
- Navtech Radar: Specialist radar perception systems for industrial and outdoor autonomy, including maritime-adjacent use cases. Comparable on the radar-based scene perception side of Furlong's fusion architecture.
- Oxford Technical Solutions (OxTS): Supplies inertial/GNSS positioning and sensor fusion systems for survey, marine, and autonomous-vehicle applications. Comparable in fusing inertial with other modalities for precise position/orientation output.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FURLONG SENSING LTD social profiles
Digital presenceFURLONG SENSING LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FURLONG SENSING LTD leadership team
Management profileNumber of profiles
Profiles1 record
FURLONG SENSING LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FURLONG SENSING LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FURLONG SENSING LTD
What does FURLONG SENSING LTD do?
Furlong Sensing develops and sells the Furlong Unity, an advanced optical Local Position Reference Sensor for Dynamic Positioning (DP) vessels. The sensor fuses multi-modal data from LiDAR, radar, radio positioning, vision, microwave, GNSS, inertial, and sonar technologies to deliver accurate position and orientation of vessels relative to offshore assets. The company also provides installation, commissioning, service, and training through its approved service engineers.
Is FURLONG SENSING LTD a public or private company?
FURLONG SENSING LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FURLONG SENSING LTD founded?
FURLONG SENSING LTD was founded in 2022. It employs 1 to 10 people.
Where is FURLONG SENSING LTD based?
FURLONG SENSING LTD is headquartered in Rugby, United Kingdom, in the Europe region.
How does FURLONG SENSING LTD make money?
Two revenue lines are on record. Furlong Unity Sensor Sales are the primary driver. The others are installation and Commissioning Services.
Who are FURLONG SENSING LTD's main competitors?
Broad incumbents on record are Wärtsilä, Sperry Marine (Northrop Grumman), Teledyne Marine, Saab Seaeye, Kongsberg Maritime and Furuno. Direct peers are Sonardyne and Veripos (Hexagon). Emerging players are Navtech Radar and Oxford Technical Solutions (OxTS).
Does FURLONG SENSING LTD have an API?
No public API is recorded for FURLONG SENSING LTD.
What industry is FURLONG SENSING LTD in?
FURLONG SENSING LTD's product category is Marine Position Reference Sensors. Its primary akta.pro industry code is IMAJAJAD, Dynamic Positioning (DP) Systems, with a secondary code of IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring). Its NAICS code is 334511 and its SIC code is 3823.