AYUTA HEALTHCARE LIMITED

What AYUTA HEALTHCARE LIMITED does

Ayuta Health is a UK-based preventive blood testing service operating under Ayuta Ltd., founded in 2025 and headquartered in Croydon with operational footprint across London and South East England. The company sells three curated testing tiers (Foundation at £149-£199, Performance at £249-£299, and Elite at £399-£499) covering progressively broader biomarker panels, with each tier available either as a home finger-prick capillary kit returned by post or as a clinic venous draw appointment through a network of 13 partner clinics across London, South East and South West England.

The core product is an interactive, web-based biomarker results dashboard that aggregates test results into a longitudinal record, displaying trend charts, colour-banded reference ranges, and plain-language clinical context for each marker, with reports formatted for sharing with healthcare professionals. Sample processing is handled by an accredited laboratory under clinical quality control, with a 2-5 working day turnaround depending on collection route.

Revenue is generated on a one-time purchase basis rather than via subscription, with the business model relying on direct e-commerce through ayuta.co.uk (Stripe checkout, account-based results delivery) and a B2B Gym Partnership Programme that offers gyms, PT studios, and performance coaches two engagement models: Individual Opt-In (members purchase tests and may share results with their coach) and Aggregated Anonymous Insight (anonymised programme-level data for coaches). Target customers are health-conscious individuals seeking baseline or reassurance testing and athletes/fitness enthusiasts who want objective biomarker data to inform training, recovery, and nutrition decisions.

Name

AYUTA HEALTHCARE LIMITED

Legal name

Ayuta Ltd.

Website

https://ayuta.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Ayuta Health is a UK-based preventive blood testing service offering three curated biomarker packages (Foundation, Performance, Elite) via home finger-prick kits or clinic venous draws, with an interactive longitudinal results dashboard. It serves health-conscious individuals, athletes, and fitness studios via DTC e-commerce and a B2B gym partnership programme.

Ownership category

akta.pro rank

Product category

Preventive Diagnostic Blood Testing Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAHAOAK

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Point-of-Care Testing (POCT) & Rapid Diagnostics

SECONDARYHLAHACAL

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics

Keywords

• Preventive blood testing
• Biomarker analysis services
• Home health test kits
• Longitudinal health tracking
• Diagnostic wellness panels

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Blood Testing Packages: One-time purchase model for discrete blood testing packages. Customers pay upfront for their selected tier (Foundation, Performance, or Elite) plus chosen collection method (home kit or clinic appointment). No recurring subscription required; retesting is optional and represents repeat transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ayuta Health sells three curated preventive blood testing packages (Foundation at £149/£199, Performance at £249/£299, Elite at £399/£499) covering biomarkers from Full Blood Count through full thyroid and endocrine panels. Customers select a home finger-prick kit or a partner clinic venous draw, samples are processed at an accredited laboratory, and results are delivered through an interactive longitudinal dashboard with plain-language context and trend charts.

Product overview

Ayuta Health is a preventive blood testing platform offering three curated testing tiers (Foundation, Performance, Elite) with two collection methods (home finger-prick kit and clinic venous draw). The core service is delivered through a web-based interactive results dashboard that provides plain-language biomarker explanations, trend charts across multiple tests, and shareable clinical reports. The platform connects individuals with a network of 13 partner clinics across London and South East England, and extends to B2B users through a gym partnership programme enabling health insight for fitness facilities and coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Package Entry-level preventive blood testing panel covering Full Blood Count, Vitamin B12, Vitamin D, Ferritin & Iron, Cholesterol & Lipids, and HbA1c. Available as home finger-prick kit (£149) or clinic venous draw (£199). Designed for individuals seeking a baseline health assessment, energy and immunity status, and clinical reassurance.
• Performance Package Intermediate blood testing panel building on Foundation markers with additions of Free & Total Testosterone, Cortisol, C-Reactive Protein, Apolipoprotein A & B, Zinc, SHBG, and Folate. Priced at £249 for home kit or £299 for clinic draw. Targets regularly training individuals seeking objective data for training load, recovery, and nutrition decisions.
• Elite Package Comprehensive blood testing panel adding full thyroid and endocrine coverage (TSH, Free T3 & T4, Oestradiol, Prolactin, Folic Acid, IGF-1) on top of Performance markers. Priced at £399 for home kit or £499 for clinic draw. Designed for users seeking the deepest health picture with longitudinal tracking across multiple tests.
• Gym Partnership Programme B2B partnership offering for gyms, PT studios, and performance coaches that makes Ayuta blood testing available to their members through two models: Individual Opt-In (members purchase directly and can share selected results with their coach for a discount) and Aggregated Anonymous Insight (anonymised programme-level trends without individual disclosure). Designed to support structured retest cadence every 8-12 weeks and quarterly coach check-ins.

Quantifiable outcome

• 38% of members who tested flagged at least one recovery-related deficiency in their first panel
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gym and Fitness Studios (Partner Network)coreChannel Partner/ Reseller/ DistributorB2B partnership programme for gyms, PT studios, and performance coaches. Two models offered: (1) Individual Opt-In where members purchase tests directly and optionally share selected results with coaches for a discount, and (2) Aggregated Anonymous Insight providing anonymised programme-level trends to coaches without individual disclosure. 13 clinic locations support member collection. Revenue case focuses on retest cadence every 8-12 weeks driving quarterly coach check-ins and member retention.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thriva: UK-based direct-to-consumer preventive blood testing service offering home finger-prick kits with subscription-based packages and GP-reviewed results; the closest comparable to Ayuta in target customer, product format, and home-collection model.
• Everlywell: US-based D2C at-home testing platform covering blood, hormones, and wellness panels; similar consumer POCT value proposition with longitudinal tracking and dashboard, competing in the same category across geographies.
• LetsGetChecked: Global D2C diagnostics company offering home blood testing kits with online results; comparable consumer POCT model and biomarker menu, though at much larger scale and with broader test catalogue.
• YorkTest: UK-based home-to-lab testing provider covering food intolerance, wellbeing, and blood markers; comparable home-collection D2C testing model with longitudinal wellness reporting.
• Medichecks: UK-based online blood testing service with broad test menu, home kits, and partner clinic phlebotomy; directly competes with Ayuta across home and clinic collection routes.
• Bluecrest Wellness: UK provider of affordable health screening packages including blood tests, operating across home kits and clinic appointments; comparable tiered product structure and target consumer segment.
• Vitall: UK D2C blood testing service providing home finger-prick kits with online results; close competitor to Ayuta on home collection and direct-to-consumer wellness positioning.
• Forth With Life: UK-based women's health-focused blood testing service with home kits and clinician-reviewed results; overlaps with Ayuta on consumer POCT, biomarker dashboards, and home collection.

Emerging players

• Function Health: US-based preventive health membership offering comprehensive biannual blood testing with clinician-reviewed insights; comparable positioning around preventive longitudinal biomarker tracking, though subscription-led.
• Numan: UK digital health clinic offering blood testing alongside treatment services for hormones and men's health; partial overlap with Ayuta's hormone and endocrine panels within a broader telehealth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYUTA HEALTHCARE LIMITED